🔹 Job Title: Marketing Specialist Sr.
🔹 Company: Insight
🔹 Location: Chandler, Arizona, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing, Communications
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Senior (5-10 years)
🚀 Job Overview
Key aspects of this role include:
1. Strategic Role: Drive comprehensive market research and competitive intelligence initiatives to inform business strategies.
2. Data-Driven Decisions: Develop and maintain forecasting models and dashboards to monitor market dynamics and performance indicators.
3. Stakeholder Engagement: Collaborate with key stakeholders to provide actionable insights and recommendations.
4. Ambition: This opportunity is not just about what you do today but also about where you can go tomorrow. Insight fosters a culture of continuous growth and promotion.
📋 Key Responsibilities
🔹 Conduct Market Research: Lead and support comprehensive market research initiatives, including trend analysis, customer segmentation, and competitive benchmarking.
🔹 Analyze Industry Trends: Analyze economic, industry, and technological shifts to uncover opportunities and risks for the business.
🔹 Develop Forecasting Models: Develop and maintain forecasting models and dashboards to monitor market dynamics and performance indicators.
🔹 Competitive Intelligence: Oversee the collection and interpretation of competitive intelligence data, including competitor strategies and go-to-market approaches.
🎯 Required Qualifications
Education:
- Bachelor's degree (B. A.) from a four-year college or university, preferably in a relevant field such as Marketing, Business, or a related discipline.
Experience:
- Minimum 5-8 years of experience in market research or intelligence, with a proven track record of driving strategic insights and recommendations.
Required Skills:
- Proficiency in market research methods and tools.
- Strong analytical and data interpretation skills.
- Advanced Excel and PowerPoint skills.
- Excellent communication and presentation skills.
- Ability to manage multiple tasks and prioritize effectively.
- Results-driven and numbers-oriented mindset.
Preferred Skills:
- Master's degree in a relevant field.
- Experience with forecasting models and data visualization tools.
- Familiarity with market research software and platforms.
🎯 Preferred Qualifications
Education:
- Master's degree (M. A.) in a relevant field, such as Marketing, Business, or a related discipline, is preferred but not required.
Experience:
- 8+ years of experience in market research or intelligence, with a proven track record of driving strategic insights and recommendations.
Skills:
- Proficiency in advanced market research techniques and tools.
- Experience with forecasting models and data visualization tools.
- Familiarity with market research software and platforms.
💰 Compensation & Benefits
Salary Range: The salary range for this role is $85,000 - $120,000 per year, depending on experience and qualifications. This estimate is based on industry standards for a Senior Marketing Specialist role in Chandler, Arizona.
Benefits:
- Comprehensive health, dental, and vision insurance plans.
- 401(k) matching and employee stock purchase plan.
- Generous paid time off, including vacation, sick, and holiday leave.
- Tuition reimbursement and professional development opportunities.
- Employee discounts and wellness programs.
Working Hours: This role follows a standard full-time work arrangement, with typical office hours Monday through Friday, 8:00 AM to 5:00 PM. However, Insight offers flexible work arrangements, including remote and hybrid options, depending on the role and team needs.
📌 Applicant Insights
🔍 Company Context
Industry: Insight operates in the IT Services and IT Consulting industry, focusing on cloud and edge-based transformation solutions. They are a Fortune 500 company with a global presence and a strong reputation for driving digital transformation and modernization for their clients.
Company Size: Insight is a large organization with over 10,000 employees worldwide, providing ample opportunities for career growth and development.
Founded: Insight was founded in 1988 and has since grown to become a leading solutions integrator, helping organizations accelerate their digital journey and maximize the value of technology.
Company Description: Insight Enterprises, Inc. is a solutions integrator helping organizations accelerate their digital journey to modernize their business and maximize the value of technology. Their technical expertise spans cloud and edge-based transformation solutions, with global scale and optimization built on 33+ years of deep partnerships with the world’s leading and emerging technology providers.
Company Specialties: Insight specializes in various technology solutions, including cloud computing, managed service provider solutions, data center management, unified communication & collaboration, network security management, data protection, mobility, network & security, office productivity, K-12 IT solutions, IT asset disposal, healthcare IT, digital innovation, supply chain optimization, connected workforce, software management, IT management, procurement, mobility, Microsoft products, IT services, IT solutions, innovation, e-commerce, IT asset management, cloud and software licensing, and cloud services.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a minimum of 5-8 years of experience in market research or intelligence. The ideal candidate will have a proven track record of driving strategic insights and recommendations and be comfortable working in a dynamic, fast-paced environment.
Reporting Structure: The Marketing Specialist Sr. role reports directly to the Director of Portfolio Marketing and works closely with cross-functional teams, including product management, sales, and executive leadership.
Work Arrangement: This role is based in Chandler, Arizona, with the option for a hybrid or remote work arrangement, depending on the candidate's preferences and the team's needs.
Growth Opportunities: Insight offers numerous growth opportunities for employees, including promotions, lateral moves, and career pathing. The Marketing Specialist Sr. role provides an excellent platform for career advancement within the marketing function or across other areas of the business.
🌍 Location & Work Environment
Office Type: Insight's Chandler, Arizona headquarters features a modern, collaborative work environment designed to foster innovation and productivity. The campus includes various amenities, such as on-site dining, fitness facilities, and outdoor spaces.
Office Location: The Chandler, Arizona office is located at 2701 E. Insight Way, Chandler, Arizona 85286, United States.
Geographic Context: Chandler, Arizona is a suburb of Phoenix, offering a mix of urban and suburban living with easy access to outdoor recreation, cultural attractions, and entertainment options. The region experiences a hot desert climate, with mild winters and very hot summers.
Work Schedule: The standard work schedule for this role is Monday through Friday, 8:00 AM to 5:00 PM, with flexibility based on the team's needs and individual work arrangements.
💼 Interview & Application Insights
Typical Process:
1. Online application submission.
2. Phone or video screening with the hiring manager.
3. In-depth phone or video interview with the hiring team.
4. On-site or virtual final interview with key stakeholders.
5. Background check and reference verification.
Key Assessment Areas:
1. Market research skills and experience.
2. Analytical and data interpretation abilities.
3. Communication and presentation skills.
4. Cultural fit and team dynamics.
5. Problem-solving and strategic thinking.
Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively in a team environment.
3. Research Insight's industry, company culture, and recent projects to demonstrate your enthusiasm and understanding of the role and the company.
ATS Keywords: To increase your application's visibility, include relevant keywords from the job description in your resume, such as "market research," "competitive intelligence," "forecasting models," "data analysis," "stakeholder engagement," "trend analysis," "customer segmentation," "competitive benchmarking," "economic analysis," "industry analysis," "technological analysis," "dashboard development," "data interpretation," "results driven," "Excel," "PowerPoint."
🛠️ Tools & Technologies
- Market research software and platforms (e.g., SurveyMonkey, Qualtrics, SPSS, R, Python)
- Data visualization tools (e.g., Tableau, Power BI, Qlik)
- Forecasting and data analysis tools (e.g., Excel, R, Python, SAS)
- Presentation software (e.g., PowerPoint, Google Slides)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, Slack)
👔 Cultural Fit Considerations
Company Values: Insight's core values include integrity, innovation, collaboration, and excellence. They seek candidates who embody these values and are committed to driving results and fostering a positive, inclusive work environment.
Work Style: Insight values a dynamic, collaborative, and agile work environment. They look for candidates who are adaptable, proactive, and comfortable working in a fast-paced, ever-changing landscape.
Self-Assessment Questions:
1. How do your problem-solving skills and strategic thinking align with Insight's core values?
2. Describe a time when you had to adapt to a significant change in your work environment, and how did you approach it?
3. How do you prioritize and manage multiple tasks and projects with varying deadlines and complexitiy?
⚠️ Potential Challenges
1. Workload: The role may require managing multiple projects simultaneously, with tight deadlines and high expectations for deliverables.
2. Stakeholder Management: Balancing the needs and expectations of various stakeholders, including product management, sales, and executive leadership, can be challenging.
3. Data Overload: The role may involve processing and analyzing large datasets, requiring strong data management and analysis skills.
4. Rapidly Evolving Landscape: The technology and market research landscapes are constantly evolving, requiring continuous learning and adaptation.
📈 Similar Roles Comparison
1. Role Differences: Unlike related roles, such as Market Research Manager or Market Intelligence Analyst, the Marketing Specialist Sr. role focuses more on driving strategic insights and recommendations, rather than day-to-day market research tasks.
2. Industry Context: Insight's focus on cloud and edge-based transformation solutions sets this role apart from market research roles in other industries, as it requires a strong understanding of emerging technologies and their market impact.
3. Career Path Comparison: This role provides an excellent platform for career advancement within the marketing function or across other areas of the business, with opportunities for promotions, lateral moves, and career pathing.
📝 Sample Projects
1. Market Research Project: Conduct a comprehensive market research study to assess the demand for a new cloud-based service offering, including customer segmentation, competitive analysis, and pricing strategy development.
2. Competitive Intelligence Project: Develop and maintain a competitive intelligence dashboard to monitor competitor activities, market trends, and potential threats or opportunities in the market landscape.
3. Forecasting Model Project: Create and validate a forecasting model to predict market demand for an existing product line, considering factors such as economic indicators, industry trends, and technological advancements.
💡 Key Questions to Ask During Interview
1. How does this role fit into Insight's overall marketing strategy, and how will my work impact the company's growth and success?
2. What are the key priorities for the first 90 days in this role, and how can I best contribute to achieving them?
3. How does Insight support the professional development and career growth of its marketing team members?
4. What are the most significant challenges facing the marketing function in the next 1-2 years, and how can this role help address them?
5. How does Insight measure the success of its marketing initiatives, and how can I ensure that my work aligns with these metrics?
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Application URL]
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare for phone or video screening with the hiring manager, focusing on your market research skills, analytical abilities, and cultural fit.
4. Research Insight's industry, company culture, and recent projects to demonstrate your enthusiasm and understanding of the role and the company.
5. Follow up with the hiring team one week after your final interview to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
