📌 Core Information
🔹 Job Title: Marketing Specialist - University of Central Arkansas
🔹 Company: Aramark
🔹 Location: Conway, AR, 72035
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-02
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing programs to drive account revenue growth
- Conducting marketing research and data collection
- Managing marketing campaigns and collateral
- Building relationships with clients and stakeholders
- Managing and developing marketing student workforce
ASSUMPTION: This role requires a balance of strategic planning and tactical execution, with a focus on driving sales growth and consumer engagement.
📋 Key Responsibilities
✅ Growing the top line by creating and driving individualized tactical marketing plans that drive account revenue.
✅ Conducting marketing research and data collection including surveying, trend development and competitive pricing analysis.
✅ Marketing Campaigns & Collateral: Coordinate special events, promotions, marketing collateral, website updates, social media marketing, and consumer advocacy communications
✅ Build Relationships with clients, organization department heads and subgroups/ community groups
✅ Management and Development of Marketing student workforce
ASSUMPTION: This role involves a mix of independent work and collaboration with various teams to achieve marketing objectives.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience in marketing, communications, or business.
Experience: 1-3 years of experience in product, program, or menu development in the food service industry.
Required Skills:
- Strong project management experience leading cross-functional teams in a matrix organization.
- Excellent interpersonal communication skills, including strong writing and presentation skills.
- Canva proficiency preferred.
Preferred Skills:
- Experience in building marketing capacity and tools in a complex marketing and sales environment.
ASSUMPTION: While Canva proficiency is preferred, other design software skills may be considered equivalent.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (Estimated based on industry standards for a Marketing Specialist with 2-5 years of experience in the food service industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Tuition assistance
- Employee discounts on Aramark services
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Aramark operates in the food service and facilities management industry, serving various sectors including healthcare, education, business, and sports and entertainment.
Company Size: Aramark is a large company with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: Aramark was founded in 1959 and has since grown into a global leader in its industry.
Company Description:
- Aramark is committed to delivering experiences that enrich and nourish the communities it serves.
- The company's mission is to do great things for each other, its partners, its communities, and its planet.
- Aramark is an equal opportunity employer and values diversity and inclusion.
Company Specialties:
- Patient & Retail Food Services
- Facility Services
- Environmental Services
- Asset Solutions
- Uniforms
Company Website: https://healthcareinsights.aramark.com/healthcareplus
ASSUMPTION: Aramark's size and diverse range of services provide opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth into management or specialized roles.
Reporting Structure: The Marketing Specialist reports directly to the Marketing Manager and works closely with cross-functional teams.
Work Arrangement: This role is on-site, with the possibility of occasional remote work for meetings or events.
Growth Opportunities:
- Advancement to Marketing Manager or similar roles
- Specialization in specific marketing areas, such as digital marketing or event planning
- Career progression within Aramark's diverse range of services and industries
ASSUMPTION: The growth opportunities in this role are tied to both individual performance and the company's expansion and evolution.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment.
Office Location(s): Conway, AR, 72035
Geographic Context:
- Conway is a city in Faulkner County, Arkansas, with a population of approximately 65,000 people.
- The city is home to the University of Central Arkansas and has a mix of urban and rural characteristics.
- The cost of living in Conway is relatively low compared to other cities in the United States.
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with occasional evening or weekend work for events.
ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with senior leadership
- Background check and onboarding
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and interpretation
- Communication and presentation skills
- Project management and organizational skills
- Cultural fit and alignment with Aramark's values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to the specific role and company, emphasizing your fit for the position
- Prepare examples of marketing campaigns or projects you've led, including results and impact
- Research Aramark's industry and competitors to demonstrate your understanding of the market
ATS Keywords: Marketing strategy, marketing planning, data analysis, consumer engagement, sales growth, relationship building, project management, marketing campaigns, event coordination, competitive analysis, trend development, Canva proficiency, adaptability, organization, interpersonal skills
ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Canva
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Social media platforms (Facebook, Instagram, Twitter)
- Customer Relationship Management (CRM) software
ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned or improved upon with experience.
👔 Cultural Fit Considerations
Company Values:
- Rooted in Service
- United by Purpose
- Strive to Do Great Things
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you align with Aramark's values and mission?
- Are you comfortable working in a dynamic and fast-paced environment?
- Do you thrive in a collaborative work setting and enjoy working with cross-functional teams?
ASSUMPTION: Aramark values candidates who are passionate about their work, committed to continuous learning, and dedicated to delivering exceptional results.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse stakeholders, including clients, vendors, and internal teams
- Adapting to changes in marketing strategies or priorities
- Occasional evening or weekend work for events or campaigns
ASSUMPTION: These challenges are inherent to the marketing industry and can be managed effectively with strong organizational skills, adaptability, and a focus on results.
📈 Similar Roles Comparison
- Marketing Specialist vs. Marketing Coordinator: A Marketing Specialist typically has more experience and is responsible for strategic planning and execution, while a Marketing Coordinator focuses on tactical implementation and support.
- Industry-specific context: Marketing roles in the food service industry may have unique aspects, such as a focus on consumer engagement and sales growth.
- Career path comparison: A Marketing Specialist role can lead to advancement to Marketing Manager or similar roles, with opportunities for specialization in specific marketing areas.
ASSUMPTION: Understanding the differences between similar roles and the unique aspects of the food service industry can help candidates tailor their application and interview responses effectively.
📝 Sample Projects
- Developing and executing a marketing campaign to increase meal plan sales by 10% within a six-month period
- Conducting market research to identify trends and opportunities in the college dining market
- Managing a team of marketing student workers to execute a series of events promoting a new dining concept
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Marketing Specialist role.
❓ Key Questions to Ask During Interview
- What are the biggest marketing challenges facing the University of Central Arkansas account?
- How does the marketing team collaborate with other departments and stakeholders to achieve goals?
- What are the most important qualities for success in this role, according to the hiring manager?
- What opportunities are there for professional development and growth within Aramark?
- How does Aramark support work-life balance for its employees?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and helps you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and skills
- Write a cover letter that demonstrates your fit for the role and enthusiasm for the opportunity
- Prepare examples of marketing campaigns or projects you've led, including results and impact
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
