Marketing Specialist - US Based Remote

📌 Core Information

🔹 Job Title: Marketing Specialist - US Based Remote

🔹 Company: Anywhere

🔹 Location: United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (US-based)

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and managing integrated marketing campaigns across all channels
• Collaborating with internal teams and vendors to ensure marketing initiatives meet business objectives
• Monitoring campaign performance and providing actionable insights to optimize future strategies
• Managing the Sales Rep Portal (Marq) to ensure marketing assets are current, brand compliant, competitive, and accessible
• Conducting competitive research to maintain a clear understanding of the competitive landscape

ASSUMPTION: This role requires a high level of organization, strong project management skills, and clear communication to succeed in a fast-paced, collaborative environment.

📋 Key Responsibilities

✅ Marketing Campaign Development: Conceptualize and design compelling marketing campaigns that align with company goals and resonate across diverse regional markets.

✅ Campaign Execution: Implement campaigns across all marketing channels, including digital, social media, email, content marketing, events, and traditional advertising.

✅ Measurement & Analytics: Monitor campaign performance using key metrics, analyze data, and provide actionable insights to optimize future strategies.

✅ Channel Management: Coordinate and manage a variety of channels to maximize reach and engagement, ensuring a cohesive and consistent brand message.

✅ Stakeholder Engagement: Collaborate with internal teams, including creative, sales, and product teams, to ensure marketing initiatives meet business objectives.

✅ Vendor Management: Track and manage deliverables and requests via our vendors to ensure delivery on time and to expectations.

✅ Competitive Research: Work with local experts to develop and maintain a clear understanding of the competitive landscape, ensuring our brands are ahead of the curve.

✅ Sales Rep Portal Management: Own the maintenance and management of the Sales Rep Portal (Marq) to ensure marketing assets are current, brand compliant, competitive, and accessible.

ASSUMPTION: This role involves a high degree of multitasking and requires the ability to manage multiple projects simultaneously and meet tight deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-4 years of experience in marketing, with a focus on campaign and program management

Required Skills:

• Proven track record of successfully executing marketing campaigns and initiatives across multiple channels and regions
• Strong analytical skills and familiarity with marketing analytics tools (e.g., Google Analytics, social media insights, etc.)
• Excellent written and verbal communication skills
• Proficiency in marketing software and tools such as CRM systems, email marketing platforms, and project management tools
• Ability to manage multiple projects simultaneously and meet tight deadlines

Preferred Skills:

• Experience with design tools like Canva, InDesign, etc.
• Experience leveraging project management software like Hive or Monday.com
• Proactive approach to learning and active interest in leveraging AI in marketing to drive efficiency
• Experience working with diverse teams across different regions

ASSUMPTION: Candidates with experience in real estate marketing or a related industry may have an advantage in understanding the competitive landscape and market trends.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (based on experience and market rates for similar roles in the US)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible hours and remote work arrangement

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate. Anywhere is a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services.

Company Size: 1,001-5,000 employees. As a large organization, Anywhere offers opportunities for career growth and collaboration with diverse teams.

Founded: 1906. Anywhere has a rich history and extensive experience in the real estate industry.

Company Description:

• Anywhere is a worldwide leader in the commercial real estate industry, operating under the Coldwell Banker Commercial® brand
• The organization combines a powerful national presence with the agility of a regional market innovator
• Anywhere offers a range of services designed to add value to clients' businesses, with a focus on striking versatility and striking a balance between national presence and regional market expertise

Company Specialties:

• Multifamily
• Industrial
• Office
• Retail
• Investment
• NNN
• Land
• Development
• Distressed Assets / REO
• Real Estate
• Commercial Real Estate

Company Website: http://www.cbcworldwide.com

ASSUMPTION: Anywhere's extensive experience and global presence provide a stable and reputable environment for employees, with opportunities for growth and development.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and advancement within the marketing department and the broader organization.

Reporting Structure: The Marketing Specialist reports directly to the National Marketing Team for Anywhere Integrate Services.

Work Arrangement: Remote (US-based). This role offers flexibility and the ability to work from home, with the expectation of being available during core business hours.

Growth Opportunities:

• Advancement within the marketing department, such as a senior marketing role or management position
• Expansion into related fields, such as sales or business development
• Opportunities to work on high-profile projects and campaigns, gaining valuable experience and exposure

ASSUMPTION: With Anywhere's large size and diverse range of services, there are ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Remote. This role does not require a physical office presence, allowing for greater flexibility and work-life balance.

Office Location(s): United States. This role can be performed from any location within the US, with a focus on Eastern Time Zone hours.

Geographic Context:

• The United States offers a diverse range of markets and opportunities for growth and development
• The Eastern Time Zone allows for collaboration with a wide range of stakeholders and partners across the country
• The remote work arrangement provides flexibility and the ability to work from various locations within the US

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely. The work schedule may vary depending on project demands and deadlines.

ASSUMPTION: The remote work arrangement may require self-motivation, time management, and strong communication skills to succeed in a virtual environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the director of marketing
• Background check and offer extension

Key Assessment Areas:

• Marketing campaign development and execution
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Project management and organizational skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've executed and the results they achieved
• Demonstrate your understanding of the real estate industry and Anywhere's business model
• Showcase your ability to work collaboratively and manage multiple projects simultaneously

ATS Keywords: Marketing campaign development, campaign execution, measurement & analytics, channel management, stakeholder engagement, vendor management, competitive research, project management, analytical skills, communication skills, design tools, marketing software, proactive learning, multi-project management, team collaboration

ASSUMPTION: The interview process may vary depending on the specific needs of the hiring team and the candidate pool.

🛠️ Tools & Technologies

• Marketing software and tools such as CRM systems, email marketing platforms, and project management tools
• Design tools like Canva, InDesign, etc.
• Marketing analytics tools (e.g., Google Analytics, social media insights, etc.)
• Project management software like Hive or Monday.com

ASSUMPTION: The specific tools and technologies required may vary depending on the candidate's experience and the team's needs.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Service
• Innovation
• Collaboration

Work Style:

• Self-motivated and proactive
• Strong project management and organizational skills
• Excellent communication and collaboration skills
• Adaptable and able to thrive in a fast-paced environment

Self-Assessment Questions:

• Do you have a proven track record of successfully executing marketing campaigns and initiatives across multiple channels and regions?
• Are you comfortable working collaboratively with diverse teams across different regions?
• Can you manage multiple projects simultaneously and meet tight deadlines?
• Do you have a proactive approach to learning and an active interest in leveraging AI in marketing to drive efficiency?

ASSUMPTION: Cultural fit is essential for success in this role, as it requires strong collaboration and communication with diverse teams and stakeholders.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting tight deadlines
• Adapting to a fast-paced, collaborative environment with diverse teams and stakeholders
• Staying current with industry trends and best practices in marketing and real estate
• Balancing the demands of remote work and maintaining a healthy work-life balance

ASSUMPTION: These challenges can be overcome with strong project management skills, clear communication, and a proactive approach to learning and adaptation.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on integrated marketing campaigns and management of the Sales Rep Portal (Marq)
• Industry-specific context: Real estate marketing requires an understanding of the competitive landscape and market trends
• Career path comparison: This role offers opportunities for growth and advancement within the marketing department and the broader organization

ASSUMPTION: This role is unique in its focus on integrated marketing campaigns and management of the Sales Rep Portal (Marq), providing a valuable opportunity for candidates interested in real estate marketing and campaign management.

📝 Sample Projects

• Developing and executing a marketing campaign for a new property listing, including digital, social media, email, content marketing, events, and traditional advertising
• Conducting competitive research to maintain a clear understanding of the competitive landscape and identifying opportunities for differentiation
• Managing the Sales Rep Portal (Marq) to ensure marketing assets are current, brand compliant, competitive, and accessible

ASSUMPTION: These sample projects provide a snapshot of the day-to-day responsibilities and challenges faced by the Marketing Specialist in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaign development process and how it aligns with company goals?
• How does the marketing team collaborate with other departments, such as sales and product teams, to ensure marketing initiatives meet business objectives?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What are the most challenging aspects of working remotely for this role, and how does the company support its remote employees?

ASSUMPTION: These key questions help candidates better understand the role, the team, and the company culture, enabling them to make informed decisions about their application and career growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on campaign development, execution, and management
• Prepare examples of successful marketing campaigns you've executed and the results they achieved
• Demonstrate your understanding of the real estate industry and Anywhere's business model
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.