📌 Core Information
🔹 Job Title: Marketing Specialist (US Shifts)
🔹 Company: Serigor Inc.
🔹 Location: Gurugram, India (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 1 to 5 years (Freshers with Excellent Communication)
🔹 Remote Status: Hybrid (Gurugram-based with US Shift hours)
🚀 Job Overview
Key aspects of this role include:
- Leading brand visibility and lead generation efforts in the Data Management & Analytics domain
- Executing email campaigns and optimizing for performance
- Creating engaging content (blogs, whitepapers, videos, etc.)
- Managing and growing presence across social media platforms
- Developing visuals: banners, infographics, short videos
- Planning and running multi-channel campaigns, tracking performance
- Conducting market research and sharing insights
ASSUMPTION: This role requires a strong understanding of B2B marketing, excellent communication skills, and familiarity with various marketing tools. It is ideal for candidates looking to grow their career in marketing while working in a hybrid environment with US Shift hours.
📋 Key Responsibilities
✅ Execute email campaigns and optimize for performance
✅ Create engaging content (blogs, whitepapers, videos, etc.)
✅ Manage and grow presence across LinkedIn, Twitter, and other platforms
✅ Develop visuals: banners, infographics, short videos
✅ Plan and run multi-channel campaigns, track performance
✅ Conduct market research and share insights
ASSUMPTION: The role requires a proactive approach to marketing, strong organizational skills, and the ability to work independently and in a team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 1 to 5 years of experience in B2B marketing, preferably in the IT/Tech domain
Required Skills:
- Excellent oral and written communication skills in English
- Familiarity with tools: HubSpot, Mailchimp, WordPress, Hootsuite, Canva, Adobe tools
- Basic video editing, banner creation, and graphic design skills
- Strong writing, SEO, and Google Analytics skills
- Understanding of data analytics is a plus
Preferred Skills:
- Fluency in local languages (Hindi, Punjabi) for better communication with local teams
ASSUMPTION: Candidates with relevant experience in B2B marketing, strong communication skills, and proficiency in marketing tools will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: INR 5-7 Lacs per annum (based on experience and industry standards for B2B marketing roles in Gurugram)
Benefits:
- Health insurance
- Retirement benefits
- Performance-based bonuses
Working Hours: US Shift (7 PM to 4 AM IST) with flexible hours for local tasks
ASSUMPTION: The salary range is an estimate based on industry standards for B2B marketing roles in Gurugram. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Serigor Inc. operates in the Information Technology & Services industry, focusing on IT Services, Government Solutions, and Staffing Solutions.
Company Size: Serigor Inc. has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Serigor Inc. was founded in 2010, with over a decade of experience in providing IT services to Government and Commercial enterprises.
Company Description:
- Serigor provides IT Services and IT staffing to Government and Commercial enterprises of all sizes.
- The company has multiple, multi-year contracts with Government Agencies at State, County, City, and Federal levels.
- Commercial clients include Fortune 1000 and Start-Ups all over the US.
- Serigor has onshore and offshore IT delivery centers.
- IT solutions encompass contracts that are Fixed Price, T&M, Product Development in all technologies.
- Workforce and staffing solutions encompass contract, contract-to-hire, permanent placement, and statement of work job assignments.
Company Specialties:
- IT Services
- Government Solutions
- Consulting
- Database & Software Development
- Business Process Outsourcing
- Staffing
- Salesforce
- Product Development
- Cloud
Company Website: http://www.serigor.com
ASSUMPTION: Serigor Inc. offers a dynamic work environment with opportunities to work on diverse projects for both Government and Commercial clients.
📊 Role Analysis
Career Level: This role is suitable for entry-level to mid-level marketing professionals looking to gain experience in B2B marketing and grow their career in the IT industry.
Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams, including Sales, Product, and Content teams.
Work Arrangement: This role operates on a hybrid work arrangement, with local tasks performed from the Gurugram office and US Shift hours for global collaboration.
Growth Opportunities:
- Progression to Senior Marketing Specialist or Marketing Manager roles
- Expansion into other marketing specializations, such as Product Marketing or Content Marketing
- Opportunities to work on diverse projects for Government and Commercial clients
ASSUMPTION: This role offers growth opportunities for candidates looking to build a long-term career in marketing within the IT industry.
🌍 Location & Work Environment
Office Type: Serigor Inc. has an office in Gurugram, Sector 74a, where local tasks are performed.
Office Location(s): Gurugram, Sector 74a
Geographic Context:
- Gurugram is a major IT hub in India, with a vibrant tech industry and numerous opportunities for professional growth.
- The city offers a mix of urban and suburban living, with easy access to amenities and recreational facilities.
- Gurugram has a humid subtropical climate, with hot summers and mild winters.
Work Schedule: US Shift (7 PM to 4 AM IST) with flexible hours for local tasks
ASSUMPTION: The hybrid work arrangement and US Shift hours provide a flexible work environment that caters to both local and global collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment (marketing tools and skills)
- Final round interview with the hiring manager
Key Assessment Areas:
- Communication skills (oral and written)
- Marketing tool proficiency
- Cultural fit and alignment with company values
- Problem-solving skills and adaptability
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit for the company
- Prepare examples of your marketing work, such as content pieces, social media campaigns, or email marketing efforts
- Research Serigor Inc. and the IT industry to showcase your knowledge and enthusiasm during the interview
ATS Keywords: B2B marketing, IT/Tech domain, email marketing, content creation, social media management, graphic design, marketing tools, communication skills, US Shift
ASSUMPTION: The application process is designed to assess candidates' marketing skills, communication abilities, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- HubSpot
- Mailchimp
- WordPress
- Hootsuite
- Canva
- Adobe tools (Photoshop, Illustrator)
- Google Analytics
ASSUMPTION: Familiarity with these marketing tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous learning
- Collaboration and teamwork
- Integrity and accountability
- Diversity and inclusion
Work Style:
- Adaptability to US Shift hours and hybrid work arrangement
- Strong communication and collaboration skills
- Proactive approach to marketing and problem-solving
- Ability to work independently and in a team environment
Self-Assessment Questions:
- How do you align with Serigor Inc.'s company values, particularly customer-centricity and innovation?
- How comfortable are you working in a hybrid environment with US Shift hours?
- Describe your preferred work style and how it fits with the role's requirements
ASSUMPTION: Candidates who demonstrate a strong cultural fit with Serigor Inc.'s values and work style will be well-suited for this role.
⚠️ Potential Challenges
- Adapting to US Shift hours and maintaining work-life balance
- Managing multiple marketing channels and campaigns simultaneously
- Keeping up with industry trends and best practices in B2B marketing
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a proactive approach to marketing.
📈 Similar Roles Comparison
- This role focuses on B2B marketing in the IT/Tech domain, unlike consumer-focused marketing roles
- Unlike other marketing roles, this position requires experience in B2B marketing and familiarity with marketing tools
- Career progression in this role may lead to Senior Marketing Specialist or Marketing Manager positions within Serigor Inc.
ASSUMPTION: Understanding the unique aspects of this role and its comparison with similar positions can help candidates make an informed decision about their career path.
📝 Sample Projects
- Developing and executing an email marketing campaign to generate leads for a new product launch
- Creating engaging content (blogs, whitepapers, videos) for a webinar series on data management and analytics
- Managing and growing the company's social media presence, with a focus on LinkedIn and Twitter
ASSUMPTION: These sample projects provide insights into the day-to-day responsibilities and tasks associated with the Marketing Specialist role at Serigor Inc.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role collaborate with other departments, such as Sales and Product?
- What opportunities are there for professional growth and development within the Marketing team?
- How does Serigor Inc. support work-life balance for employees working US Shift hours?
- What are the most challenging aspects of this role, and how can I best prepare to tackle them?
ASSUMPTION: Asking these questions can help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant marketing experience and skills
- Write a cover letter explaining your interest in the role and your fit for the company
- Prepare examples of your marketing work, such as content pieces, social media campaigns, or email marketing efforts
- Follow up with the hiring manager after one week if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
