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Marketing Specialist, Valuation & Advisory Services | U.S

Colliers International
Full-time
On-site
Miami, Florida, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Specialist, Valuation & Advisory Services | U.S

πŸ”Ή Company: Colliers International

πŸ”Ή Location: Tampa - W Kennedy Blvd, Tampa, Florida, United States

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 4, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Executing marketing initiatives for U.S. Valuation & Advisory Services
  • Collaborating with stakeholders to develop impactful materials and coordinate campaigns
  • Managing internal communications and supporting external marketing efforts
  • Ensuring brand consistency across multiple channels

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills. The ideal candidate will have experience in marketing, preferably in commercial real estate or professional services.

πŸ“‹ Key Responsibilities

βœ… Assist in the execution of marketing initiatives that support the Valuation & Advisory Services business line

βœ… Design, draft, and format marketing materials and various templates to support service line professionals across specialization areas

βœ… Collaborate with subject matter experts and leadership to develop targeted marketing content to enhance thought leadership and sector-specific messaging

βœ… Coordinate internal communications, including leadership messaging and presentations for large- and medium-format meetings

βœ… Ensure all marketing materials adhere to corporate branding and messaging guidelines

βœ… Assist in coordinating social media efforts and supporting external engagement strategies, including earned and paid media

βœ… Contribute to recruitment efforts by assisting in the development of targeted materials

βœ… Maintain and update content on the colliers.com services page

βœ… Promote and support internal resources, including intranet libraries and proprietary tools, to maximize accessibility and utilization

βœ… Assist in project coordination by managing timelines, tracking deliverables, and supporting marketing initiatives to ensure timely execution

βœ… Build relationships and collaborate with internal teams across Valuation & Advisory Services, other service lines, and corporate departments (brand, communications, digital, etc.)

βœ… Support marketing operations by assisting with recurring calls, reports, communications, and special projects as needed

βœ… Coordinate with the U.S. events team to assist in the execution of national Valuation & Advisory Services events

ASSUMPTION: This role involves a mix of creative and administrative tasks, requiring the ability to manage multiple projects and deadlines effectively.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Communications, Business or a related field

Experience: 5+ years of experience in a marketing role, preferably in commercial real estate or professional services

Required Skills:

  • Intermediate proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Teams)
  • Proficiency in Adobe Creative Suite is considered an asset
  • Experience developing marketing materials, managing projects, and coordinating campaigns
  • Experience working with cross-functional teams and collaborating with multiple stakeholders
  • Self-starter with a proactive mindset, capable of anticipating needs and taking initiative without prompting
  • Strong written and verbal communication skills, with the ability to work effectively with internal teams and external partners

Preferred Skills:

  • Experience in the real estate industry
  • Fluency in additional languages

ASSUMPTION: While not explicitly stated, experience in the real estate industry and fluency in additional languages may be beneficial but not required for this role.

πŸ’° Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Marketing Specialist with 5-10 years of experience in the real estate industry)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) plan with company match
  • Paid time off (vacation, sick, and holidays)
  • Employee assistance program
  • Tuition reimbursement

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for project demands)

ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Specialist with the required experience level in the real estate industry. Benefits are based on typical benefits packages offered by large corporations in the United States.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Colliers International is a global diversified professional services and investment management company operating in the real estate industry. They offer a range of services, including real estate services, engineering, and investment management.

Company Size: Colliers International has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: Colliers International was founded in 1976 and has since grown into a global leader in the real estate industry.

Company Description:

  • Colliers is a global diversified professional services and investment management company
  • Operating through three industry-leading platformsβ€”Real Estate Services, Engineering, and Investment Management
  • Colliers has a proven business model, an enterprising culture, and a unique partnership philosophy that drives growth and value creation

Company Specialties:

  • Brokerage and Agency
  • Corporate Solutions
  • Investment Services
  • Project Management
  • Real Estate Management Services
  • Valuation and Advisory Services
  • Landlord Representation
  • Tenant Representation
  • Capital Markets
  • Corporate Finance
  • Commercial Real Estate
  • and Investment Management

Company Website: www.colliers.com

ASSUMPTION: Colliers International is a well-established company with a strong global presence and a diverse range of services.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and advancement within the company.

Reporting Structure: The Marketing Specialist reports directly to the Marketing Manager for the U.S. Valuation & Advisory Services.

Work Arrangement: This is an on-site role based out of the Tampa, FL or Miami, FL office.

Growth Opportunities:

  • Advancement to a Senior Marketing Specialist or Marketing Manager role
  • Expansion into other service lines or departments within Colliers International
  • Opportunities for professional development and training

ASSUMPTION: Growth opportunities within Colliers International are based on individual performance, initiative, and alignment with company goals.

🌍 Location & Work Environment

Office Type: Corporate office environment with a collaborative and enterprising culture.

Office Location(s): Tampa, FL (primary) and Miami, FL (secondary)

Geographic Context:

  • Tampa, FL: A major city in Florida with a growing job market and diverse industries
  • Miami, FL: A vibrant and multicultural city with a strong focus on international business and tourism

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for project demands)

ASSUMPTION: The work environment at Colliers International is fast-paced and dynamic, with a strong emphasis on collaboration and teamwork.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-person or video interview with the marketing team
  • Final interview with the marketing director or another senior leader

Key Assessment Areas:

  • Marketing and branding expertise
  • Project management and organizational skills
  • Communication and collaboration skills
  • Cultural fit and alignment with Colliers International's values

Application Tips:

  • Highlight relevant marketing experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
  • Prepare examples of marketing campaigns or projects you've worked on, highlighting your role and the outcomes

ATS Keywords: Marketing, Branding, Project Management, Content Development, Internal Communications, Social Media Coordination, Collaboration, Communication Skills, Detail Orientation, Proactive Mindset, Adobe Creative Suite, Microsoft Office Suite, Stakeholder Engagement, Recruitment Support, Event Coordination, Timelines Management

ASSUMPTION: The application process at Colliers International is designed to assess the candidate's skills, experience, and cultural fit for the role and the company.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint, Teams)
  • Adobe Creative Suite (optional but preferred)
  • Project management tools (e.g., Asana, Trello, Microsoft Project)
  • Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be learned or improved upon with experience.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Enterprising
  • Expertise
  • Client-focused
  • Collaboration
  • Integrity

Work Style:

  • Collaborative and team-oriented
  • Fast-paced and dynamic
  • Results-driven and proactive
  • Adaptable and responsive to change

Self-Assessment Questions:

  • Do you thrive in a collaborative, enterprising environment?
  • Are you proactive and able to manage multiple projects and deadlines effectively?
  • Do you have strong written and verbal communication skills, and can you work effectively with internal teams and external partners?

ASSUMPTION: Cultural fit at Colliers International is based on the company's core values and work style, with an emphasis on collaboration, expertise, and client focus.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines effectively
  • Adapting to a fast-paced and dynamic work environment
  • Collaborating with various internal teams and external partners
  • Ensuring brand consistency across multiple channels

ASSUMPTION: The potential challenges in this role are common to marketing positions and can be overcome with strong organizational skills, attention to detail, and effective communication.

πŸ“ˆ Similar Roles Comparison

  • Marketing Coordinator: Typically entry-level, with less responsibility and experience required
  • Senior Marketing Specialist/Manager: More senior role with additional responsibilities, such as team leadership and strategic planning
  • Marketing Specialist (other industries): Similar role in different industries may have different focus areas, such as product marketing or digital marketing

ASSUMPTION: This role is similar to other marketing specialist positions in the real estate industry, with a focus on executing marketing initiatives and collaborating with stakeholders.

πŸ“ Sample Projects

  • Developing and executing a marketing campaign for a new service line or property
  • Creating targeted content for thought leadership and sector-specific messaging
  • Managing internal communications for a large-scale event or company-wide initiative

ASSUMPTION: Sample projects for this role involve a mix of creative and administrative tasks, requiring strong project management and communication skills.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the overall marketing strategy for the U.S. Valuation & Advisory Services?
  • What opportunities are there for professional development and growth within the company?
  • How does the marketing team collaborate with other departments and service lines within Colliers International?
  • What is the company's approach to work-life balance, and how is it supported in this role?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and helps you better understand the company and the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant marketing experience and skills
  • Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
  • Prepare examples of marketing campaigns or projects you've worked on, highlighting your role and the outcomes
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.