Marketing Specialist VI

📌 Core Information

🔹 Job Title: Marketing Specialist VI

🔹 Company: Curtis Media Group

🔹 Location: Lenoir, North Carolina, United States

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing

🔹 Date Posted: April 27, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: On-Site

🚀 Job Overview

Key aspects of this role include:

• Selling digital and radio campaigns across various products and stations
• Managing client accounts and building a billing book of business
• Collaborating with cross-functional teams for campaign execution
• Monitoring campaign performance and presenting results to clients

ASSUMPTION: This role requires a self-motivated individual with strong sales drive and organizational skills to thrive in a fast-paced environment.

📋 Key Responsibilities

✅ Account Management: Work directly with clients, prospects, and account executives to support client needs and communicate client expectations.

✅ Sales Process: Conduct in-field calls with prospective clients, utilizing the sales process to create digital and radio campaigns, from Client Needs Analysis to closing the sale.

✅ Revenue Goals: Achieve revenue goals and expectations without hesitation.

✅ Billing Book: Build and maintain a billing book of business with guidance from the VP of Sales.

✅ Request Processing: Work with the Digital Coordinator to process requests for proposals, insertion orders, sample spec ads, and reporting (for digital only).

✅ Project Management: Track timelines and due dates for deliverables, reviews, and approval for campaign launches.

✅ Graphics Team Coordination: Ensure all ads are being worked on and deadlines are being achieved to maintain campaign schedules.

✅ Product Knowledge: Maintain working knowledge of radio and digital products offered by the company through continuous training.

✅ Campaign Monitoring: Monitor campaigns to ensure they hit promised impressions goals and spots during their flights, adjusting priority levels as appropriate.

✅ Campaign Reports: Review performance reports for all digital and radio campaigns at month-end or campaign end, and present results to the client.

✅ Client Communication: Work directly with clients to ensure campaign execution and performance meet their standards.

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's Degree in Communications/Marketing preferred or equivalent work experience.

Experience: Minimum experience working in sales: 1-3 years preferred.

Required Skills:

• Organization and follow-through
• Logical, process-oriented mindset
• Strong work ethic and self-motivation
• Professional demeanor with strong presentation skills
• Collaboration and teamwork skills
• Problem-solving abilities
• In-depth knowledge of performance marketing, with a focus on radio and digital capabilities
• Ability to thrive under pressure and work in a fast-paced environment
• Strong partnership and influencing skills
• Comfort working with Senior Management
• Ability to uncover new opportunities for customer acquisition

Preferred Skills:

• Experience with radio and digital advertising
• Familiarity with sales processes and CRM software
• Knowledge of the local market and industry trends

ASSUMPTION: While a degree in Communications/Marketing is preferred, equivalent work experience in sales and marketing will also be considered.

💰 Compensation & Benefits

Salary Range: $45,000 - $60,000 per year (Based on industry standards for a Marketing Specialist VI with 1-3 years of experience in North Carolina)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan
• Paid time off (vacation, sick, and holidays)
• Employee discounts on company products and services

Working Hours: Full-time, Monday-Friday, 8:30 AM - 5:00 PM (with a 30-minute lunch break)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Broadcast Media Production and Distribution. Curtis Media Group (CMG) owns 57 AM and FM radio signals across North Carolina, along with several networks and digital assets.

Company Size: 201-500 employees. As a mid-sized company, CMG offers opportunities for growth and collaboration while maintaining a personal touch.

Founded: 1968. CMG has a rich history in broadcasting and has evolved to become a marketing company powered by radio and digital assets.

Company Description:

• CMG owns and operates radio stations, networks, and digital platforms across North Carolina
• The company represents independent broadcasters in the Southeast through CMG Southern Sales
• CMG also owns the ACC Sports Journal, ACCSports.com, and the David Glenn Radio Network
• Partnerships with Inner Banks Media and the Foothills Radio Group operate additional North Carolina radio stations

Company Specialties:

• Radio broadcasting
• Digital marketing and advertising
• News, weather, and sports information distribution
• Event planning and management

Company Website: http://www.curtismedia.com

ASSUMPTION: CMG's diverse portfolio of media assets and services provides ample opportunities for marketing professionals to grow and develop their skills.

📊 Role Analysis

Career Level: Intermediate. This role is suitable for candidates with 1-3 years of sales experience, seeking to advance their marketing career in a dynamic environment.

Reporting Structure: The Marketing Specialist VI reports directly to the VP of Sales and collaborates with the Digital Coordinator, Digital Team Leader, and Executive VP of radio stations.

Work Arrangement: On-site, full-time position with a standard workweek of Monday-Friday, 8:30 AM - 5:00 PM.

Growth Opportunities:

• Proven performers may advance to senior roles within the marketing department or other areas of the company
• CMG's diverse portfolio of media assets and services offers opportunities for career growth and development
• Employees may gain experience in various aspects of marketing, sales, and broadcasting

ASSUMPTION: This role provides a strong foundation for a career in marketing, with opportunities for growth and development within CMG's diverse portfolio of media assets and services.

🌍 Location & Work Environment

Office Type: On-site, corporate office environment with a professional and collaborative atmosphere.

Office Location(s): 3012 Highwoods Blvd., Raleigh, North Carolina 27604, US (Lenoir office location not specified)

Geographic Context:

• Lenoir, North Carolina, is a small city with a population of approximately 19,000 people
• The city is located in the foothills of the Blue Ridge Mountains, offering a mix of urban and rural living
• Lenoir is known for its rich history, cultural attractions, and outdoor recreation opportunities

Work Schedule: Full-time, Monday-Friday, 8:30 AM - 5:00 PM (with a 30-minute lunch break)

ASSUMPTION: The Lenoir office location may offer a more laid-back work environment compared to larger cities, with a strong sense of community and collaboration among team members.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the HR department
• In-person or virtual interview with the hiring manager (VP of Sales) and a member of the marketing team
• Final interview with the Executive VP of radio stations
• Background check and offer extension

Key Assessment Areas:

• Sales skills and experience
• Product knowledge and understanding of the marketing landscape
• Problem-solving abilities and adaptability
• Communication and presentation skills
• Cultural fit and alignment with CMG's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant sales experience and marketing skills
• Demonstrate your understanding of the local market and CMG's portfolio of media assets and services
• Prepare examples of successful sales campaigns or projects you've led
• Research CMG's company culture and be prepared to discuss how your values align with theirs

ATS Keywords: Marketing Specialist, Sales, Account Management, Client Relationships, Campaign Development, Performance Marketing, Radio Advertising, Digital Marketing, Teamwork, Collaboration, Problem-Solving, Communication, Presentation Skills, Customer Acquisition, Revenue Growth

ASSUMPTION: CMG's hiring process is designed to assess candidates' sales skills, product knowledge, and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot CRM)
• Marketing automation tools (e.g., Marketo, Pardot)
• Advertising platforms (e.g., Google Ads, Facebook Ads, radio ad platforms)
• Project management tools (e.g., Asana, Trello)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The specific tools and technologies used may vary depending on the role's requirements and the company's preferences.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding ethical standards and acting with honesty and transparency
• Excellence: Striving for the highest level of performance and continuous improvement
• Collaboration: Working together to achieve common goals and drive success
• Innovation: Embracing change and fostering a culture of creativity and adaptability
• Customer Focus: Prioritizing the needs and satisfaction of clients and customers

Work Style:

• Fast-paced and dynamic, with a focus on meeting tight deadlines and achieving revenue goals
• Collaborative and team-oriented, with a strong emphasis on communication and coordination
• Adaptable and resilient, with the ability to thrive under pressure and manage multiple projects simultaneously
• Customer-focused, with a commitment to delivering exceptional service and results

Self-Assessment Questions:

• How do your sales skills and experience align with the requirements of this role?
• Can you provide examples of successful sales campaigns or projects you've led?
• How do your communication and presentation skills enable you to build and maintain strong client relationships?
• How do your problem-solving abilities and adaptability equip you to thrive in a fast-paced, dynamic work environment?
• How do your values and work style align with CMG's company culture and values?

ASSUMPTION: CMG seeks candidates who embody their core values, possess strong sales skills, and thrive in a fast-paced, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously may be challenging for candidates without strong organizational skills and time management abilities
• Working in a fast-paced, dynamic environment may be stressful for candidates who prefer a more laid-back or structured work environment
• Building and maintaining a billing book of business may require strong sales skills and a high level of self-motivation
• Working with Senior Management may present unique challenges and opportunities for growth and development
• CMG's diverse portfolio of media assets and services may require candidates to adapt to various products, platforms, and client needs

ASSUMPTION: These potential challenges highlight the importance of strong organizational skills, adaptability, and a high level of self-motivation for success in this role.

📈 Similar Roles Comparison

• Marketing Specialist VI vs. Marketing Manager: A Marketing Manager role may offer more strategic decision-making, team leadership, and budget management responsibilities, while a Marketing Specialist VI role focuses more on day-to-day campaign execution, client communication, and sales targets
• Industry-specific context: CMG's diverse portfolio of media assets and services provides unique opportunities for marketing professionals to gain experience in various aspects of marketing, sales, and broadcasting
• Career path comparison: A Marketing Specialist VI role may serve as a stepping stone to senior marketing roles, sales management positions, or other leadership opportunities within CMG or the broader media industry

ASSUMPTION: This role offers a unique blend of sales, marketing, and project management responsibilities, with opportunities for growth and development within CMG's diverse portfolio of media assets and services.

📝 Sample Projects

• Developing and executing a digital marketing campaign for a local business, including SEO, PPC, and social media strategies
• Managing a radio advertising campaign for a national brand, coordinating with various radio stations and sales teams to maximize reach and impact
• Collaborating with the graphics team to create visually appealing and on-brand advertising materials for print, digital, and radio platforms

ASSUMPTION: These sample projects illustrate the diverse range of marketing, sales, and project management responsibilities that a Marketing Specialist VI may encounter in this role.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the marketing department currently, and how does this role contribute to addressing them?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What opportunities exist for collaboration and knowledge-sharing with other departments, such as sales, broadcasting, or digital teams?

ASSUMPTION: These key questions help candidates better understand the role's requirements, the company's culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant sales experience and marketing skills
• Prepare examples of successful sales campaigns or projects you've led
• Research CMG's company culture and be prepared to discuss how your values align with theirs
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.