Marketing Specialist VII

📌 Core Information

🔹 Job Title: Marketing Specialist VII

🔹 Company: Curtis Media Group

🔹 Location: Boone, North Carolina

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 27, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Selling digital and radio campaigns across various products and stations in Boone, NC
• Working directly with clients, prospects, and internal teams to manage accounts and campaigns
• Achieving revenue goals and maintaining a billing book of business
• Project management, including tracking timelines, ensuring campaign performance, and presenting results to clients
• Continuous learning and staying updated on radio and digital products offered by the company

ASSUMPTION: This role requires a strong sales focus, excellent communication skills, and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Account Management: Works directly with clients, prospects, and company account executives to support their needs and communicate client expectations.

✅ Campaign Sales: Goes on in-field calls with prospective clients, utilizing the sales process to create digital and radio campaigns for prospective clients, from the Client Needs Analysis to the Closing of the Sale.

✅ Revenue Achievement: Achieves revenue goals and expectations without hesitation.

✅ Billing Book Management: Responsible for building and maintaining a billing book of business with guidance from the VP of Sales.

✅ Campaign Processing: Works directly with the Digital Coordinator in processing requests for proposals, insertion orders, sample spec ads, and reporting (for digital only).

✅ Project Management: Tracks timelines and due dates for deliverables, reviews, and approval for campaign launches.

✅ Graphics Team Coordination: Ensures all ads are being worked on and deadlines are being achieved so all schedules can run on time.

✅ Product Knowledge: Maintains working knowledge of radio and digital products offered by the company through continuous training.

✅ Campaign Monitoring: Monitors campaigns to ensure all campaigns are hitting the promised impressions goals and spots during their flights, adjusting priority levels as appropriate.

✅ Campaign Reporting: Reviews performance reports for all digital and radio campaigns and presents results to the client at month end and/or the campaign ends.

✅ Client Communication: Works directly with clients to ensure campaign execution and performance meet their standards.

ASSUMPTION: This role requires strong organizational skills, excellent communication, and the ability to thrive under pressure in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's Degree in Communications/Marketing preferred but not required

Experience: 1-3 years of sales experience preferred

Required Skills:

• Strong organizational skills and follow-through
• Logical, process-oriented mindset
• Strong work ethic, self-motivated, and high achiever with a sales drive
• Professional demeanor; comfortable presenting to and interacting directly with clients
• Ability to collaborate effectively with various teams and meet deadlines
• In-depth knowledge of performance marketing with a focus on radio and digital capabilities
• Self-motivated and strategic thinker with a bias towards action while also being a strong team player
• Ability to thrive under pressure and work in a fast-paced environment; comfort dealing with ambiguity
• Strong partnership and influencing skills
• Comfort working with Senior Management
• Ability to uncover new opportunities to acquire customers efficiently and on a scale through well-developed relationships with core channel partners and media agencies

Preferred Skills:

• Experience working with radio and digital products
• Experience in account management or sales

ASSUMPTION: While a Bachelor's Degree in Communications/Marketing is preferred, equivalent work experience may be considered.

💰 Compensation & Benefits

Salary Range: $45,000 - $60,000 per year (Estimated based on industry standards for a Marketing Specialist with 1-3 years of experience in Boone, NC)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on company products and services

Working Hours: Full-time, 40 hours per week, Monday - Friday, with flexibility for in-field calls and client meetings

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist with 1-3 years of experience in Boone, NC. The actual salary may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Broadcast Media Production and Distribution

Company Size: 201-500 employees (Medium-sized company, offering opportunities for growth and collaboration)

Founded: 1968 (Over 50 years of experience in the industry)

Company Description:

• Curtis Media Group owns 57 AM and FM radio signals across North Carolina, with some of the most admired brands in the communities they serve.
• CMG also operates several networks, including the North Carolina News Network, Triangle Traffic Network, and Southern Farm Network.
• The company owns the ACC Sports Journal, ACCSports.com, and the David Glenn Radio Network, and has partnerships with Inner Banks Media and the Foothills Radio Group, which operate another seven North Carolina radio stations.

Company Specialties:

• Radio broadcasting
• Digital marketing
• News and information distribution
• Event production and promotion

Company Website: http://www.curtismedia.com

ASSUMPTION: Curtis Media Group is a well-established company with a strong presence in the broadcast media industry, offering opportunities for growth and development in a dynamic and collaborative environment.

📊 Role Analysis

Career Level: Intermediate (2-5 years of experience)

Reporting Structure: Reports directly to the VP of Sales, with close collaboration with the Digital Coordinator, Digital Team Leader, and Executive VP of radio stations.

Work Arrangement: Full-time, on-site position with flexibility for in-field calls and client meetings.

Growth Opportunities:

• Progression to senior sales roles or management positions within the company
• Expansion of responsibilities and influence within the marketing department
• Potential to work on high-profile campaigns and projects

ASSUMPTION: This role offers opportunities for career growth and development within a well-established company in the broadcast media industry.

🌍 Location & Work Environment

Office Type: Corporate office environment with a collaborative and dynamic team

Office Location(s): 3012 Highwoods Blvd., Raleigh, North Carolina 27604 (Main headquarters) and Boone, North Carolina 28607 (Local office)

Geographic Context:

• Boone, NC is a college town with a population of approximately 19,000 people, located in the Blue Ridge Mountains of North Carolina.
• The area offers a high quality of life with access to outdoor recreation, cultural events, and a vibrant arts scene.
• The cost of living in Boone is relatively low compared to other major metropolitan areas in the United States.

Work Schedule: Full-time, 40 hours per week, Monday - Friday, with flexibility for in-field calls and client meetings

ASSUMPTION: Boone, NC offers a unique blend of small-town charm and big-city amenities, with a low cost of living and ample opportunities for outdoor recreation and cultural experiences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-person or virtual interview with the Hiring Manager and team members
• Final interview with the VP of Sales
• Background check and reference check
• Job offer

Key Assessment Areas:

• Sales skills and experience
• Communication and presentation skills
• Problem-solving and project management skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your sales experience, communication skills, and problem-solving abilities.
• Prepare examples of successful sales campaigns or projects you've worked on, emphasizing your role in driving results.
• Research Curtis Media Group and the local market to demonstrate your understanding of the company and the role.

ATS Keywords: Marketing Specialist, Sales, Account Management, Campaign Management, Client Relations, Digital Marketing, Radio Broadcasting, Performance Marketing, Project Management

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews to showcase your qualifications and fit for the position.

🛠️ Tools & Technologies

• Salesforce or other CRM software
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Project management tools (Asana, Trello, Jira)
• Marketing automation and analytics tools (Google Analytics, HubSpot, Marketo)

ASSUMPTION: Familiarity with relevant sales, project management, and marketing tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity: We act with honesty and transparency in all our interactions
• Collaboration: We work together to achieve our goals and support each other's success
• Innovation: We continuously seek new and better ways to serve our clients and communities
• Excellence: We strive for the highest standards in all that we do

Work Style:

• Dynamic and fast-paced environment
• Strong focus on sales and revenue growth
• Collaborative and team-oriented culture
• Opportunities for professional development and growth

Self-Assessment Questions:

• Do you thrive in a fast-paced, sales-driven environment?
• Are you comfortable working with Senior Management and presenting to clients?
• Do you have a proven track record of achieving sales targets and managing multiple projects simultaneously?

ASSUMPTION: Curtis Media Group values candidates who are strong sales performers, excellent communicators, and collaborative team players with a drive for excellence and innovation.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced, sales-driven environment
• Dealing with ambiguity and changing priorities
• Building and maintaining strong client relationships in a competitive market
• Adapting to new tools and technologies as the company evolves

ASSUMPTION: This role may present challenges related to managing multiple projects, working in a fast-paced environment, and building strong client relationships in a competitive market.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on selling digital and radio campaigns across various products and stations in Boone, NC.
• Industry-specific context: Broadcast media production and distribution
• Career path comparison: Progression to senior sales roles or management positions within the company

ASSUMPTION: This role offers unique opportunities for growth and development within the broadcast media industry, with a focus on selling digital and radio campaigns in Boone, NC.

📝 Sample Projects

• Developing and executing a targeted digital marketing campaign for a local business
• Creating and presenting a comprehensive sales proposal for a major radio campaign
• Managing the launch of a new product or service, including coordinating with internal teams and external vendors

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from campaign development and execution to project management and client communication.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the company in the next 12-24 months, and how would this role contribute to addressing them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is it implemented in this role?
• How does the company measure and track the performance of its marketing campaigns, and how would this role contribute to improving those metrics?
• What is the company's long-term vision for this role, and how does it fit into the overall growth strategy for the marketing department?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your sales experience, communication skills, and problem-solving abilities.
• Prepare examples of successful sales campaigns or projects you've worked on, emphasizing your role in driving results.
• Research Curtis Media Group and the local market to demonstrate your understanding of the company and the role.
• Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.