Marketing Specialist Virtual Assistant

📌 Core Information

🔹 Job Title: Marketing Specialist Virtual Assistant

🔹 Company: Scale Virtually

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time, Independent Contractor

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote (Overnight/Graveyard Shifts)

🚀 Job Overview

Key aspects of this role include:

• Managing workflows for e-commerce platforms, digital marketing tools, and influencer engagement strategies
• Creating engaging content for social media platforms and managing ad campaigns
• Analyzing performance metrics and providing actionable insights to improve website traffic and customer engagement
• Overseeing influencer outreach campaigns to build brand awareness and enhance marketing effectiveness

ASSUMPTION: This role requires a proactive and detail-oriented individual with in-depth knowledge of e-commerce platforms, digital marketing tools, and influencer engagement strategies. The successful candidate will be comfortable working independently and managing multiple tasks in a fast-paced environment.

📋 Key Responsibilities

✅ Create engaging content for various social media platforms, including writing captions, editing photos and videos, and designing visuals

✅ Use social media management tools to schedule posts in advance and ensure a consistent and timely presence on social media

✅ Engage with the audience by responding to comments, messages, and mentions, fostering interactions, and building relationships with followers

✅ Track key metrics such as reach, engagement, and conversion rates to assess the performance of social media campaigns and generate reports

✅ Collaborate with clients to develop social media marketing strategies tailored to their goals and target audience, involving research, trend analysis, and competitor analysis

✅ Create and manage social media advertising campaigns on platforms like Facebook Ads, Instagram Ads, and LinkedIn Ads, including setting up ad targeting, monitoring performance, and optimizing campaigns for better results

✅ Identify and reach out to relevant influencers or brand ambassadors to collaborate on sponsored content or partnerships, helping to expand the brand's reach and credibility

✅ Find and share relevant third-party content that aligns with the brand's values and interests, providing value to the audience and establishing the brand as a thought leader in its industry

✅ Keep up-to-date with the latest trends, algorithm changes, and best practices in social media marketing to ensure strategies remain effective and relevant

✅ Provide basic customer support through social media channels, addressing inquiries, troubleshooting issues, and directing customers to appropriate resources or departments as needed

ASSUMPTION: The role may evolve over time as the company's marketing needs change, and the successful candidate should be adaptable and willing to take on new responsibilities as they arise.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven experience in e-commerce operations, digital marketing, or a similar role

Required Skills:

• Proven experience working with Shopify and email marketing tools such as Klaviyo
• Familiarity with managing social media platforms and engagement strategies
• Strong written and verbal communication skills for influencer outreach and social media engagement
• Ability to navigate and use e-commerce platforms (e.g., Shopify)
• Experience with Klaviyo or similar platforms for email marketing campaigns, including setup and execution
• Knowledge of basic SEO practices and website traffic analytics
• Excellent attention to detail and organizational skills
• Ability to handle multiple tasks efficiently in a fast-paced environment

Preferred Skills:

• Willingness to do voice tasks
• Experience with social media management tools like Buffer, Hootsuite, or Sprout Social
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the responsibilities and the global nature of the company.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Specialist Virtual Assistant role in the Philippines, the estimated salary range is PHP 35,000 - 50,000 per month (USD 650 - 950).

Benefits:

• HMO & Insurance
• PTO
• Training Completion Incentive of US$250

Working Hours: Overnight/Graveyard shifts (40 hours per week) based on US time zones

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and performance. The company offers a competitive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services. Scale Virtually helps small to midsized companies reduce costs, leverage teams, and scale their businesses by providing innovative staffing solutions and customized business processes.

Company Size: 201-500 employees. As a mid-sized company, Scale Virtually offers a supportive work environment with opportunities for growth and collaboration.

Founded: The exact founding date is not provided, but Scale Virtually is a privately-held company based in Chicago, IL.

Company Description:

• Scale Virtually is a world-class staffing agency that finds brilliant talent and fully integrates them into clients' businesses.
• The company works with small to midsized companies to develop customized business processes and training, enabling clients to build their teams and scale their businesses.
• Scale Virtually focuses on reducing costs, leveraging teams, and getting clients' time back while helping them grow.

Company Specialties:

• Staffing Solutions
• Business Process Development
• Training and Development

Company Website: http://www.scalevirtually.com

ASSUMPTION: Scale Virtually is a growing company with a strong focus on providing value to its clients by helping them build and manage effective teams. The company's success is likely driven by its ability to attract and retain top talent, as well as its commitment to providing high-quality staffing solutions and business process development services.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in marketing, e-commerce, or a related field who are looking to advance their careers in a fast-paced, dynamic environment.

Reporting Structure: The Marketing Specialist Virtual Assistant will report directly to the marketing manager or a similar role within the company. They may also work closely with other departments, such as sales and customer support, to ensure consistent branding and messaging across all channels.

Work Arrangement: This is a full-time, independent contractor role with fully remote work arrangements. The successful candidate will be expected to work overnight/graveyard shifts based on US time zones.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the successful candidate to take on additional responsibilities or advance to a management role within the marketing department.
• The company's focus on training and development may provide opportunities for the candidate to learn new skills and expand their knowledge in the marketing field.
• The remote work arrangement may also offer flexibility for the candidate to work from different locations or adjust their schedule as needed.

ASSUMPTION: While the company does not explicitly mention growth opportunities, the nature of the role and the company's focus on training and development suggest that there may be opportunities for the successful candidate to advance their career within the organization.

🌍 Location & Work Environment

Office Type: Remote. The Marketing Specialist Virtual Assistant will work from home and may not have regular access to a physical office environment.

Office Location(s): The company's headquarters is located in Chicago, IL, but the successful candidate may be based anywhere in the Philippines.

Geographic Context:

• The Philippines is located in Southeast Asia and has a tropical marine climate year-round.
• The country has a rich cultural heritage and is known for its friendly and welcoming people.
• The Philippines is home to a diverse range of industries, including business process outsourcing (BPO), manufacturing, and tourism.

Work Schedule: Overnight/Graveyard shifts (40 hours per week) based on US time zones. The successful candidate should be comfortable working non-traditional hours and be available to work during peak US business hours.

ASSUMPTION: While the company does not explicitly mention the work schedule, the nature of the role and the company's focus on providing services to US-based clients suggest that the successful candidate should be available to work during peak US business hours.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening interview
• Technical assessment or skills test
• Final interview with the hiring manager

Key Assessment Areas:

• Marketing and social media knowledge
• Communication and interpersonal skills
• Problem-solving and analytical skills
• Adaptability and flexibility

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and social media experience, as well as your ability to work independently and manage multiple tasks in a fast-paced environment.
• Be prepared to discuss your experience with e-commerce platforms, digital marketing tools, and influencer engagement strategies during the interview.
• Demonstrate your understanding of the role and the company's mission and values during the interview.

ATS Keywords: E-commerce platforms, digital marketing tools, influencer engagement, content creation, social media management, analytics, ad campaign management, customer support, SEO practices, communication, organizational skills, time management, proactive, detail-oriented, flexible, adaptable

ASSUMPTION: The company is likely using an Applicant Tracking System (ATS) to manage and screen job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Shopify
• Klaviyo
• Social media management tools (e.g., Buffer, Hootsuite, Sprout Social)
• Advertising platforms (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads)
• Analytics tools (e.g., Google Analytics, social media analytics platforms)

ASSUMPTION: The successful candidate should have experience with or be willing to learn the tools and technologies listed above, as well as any other tools or platforms that may be relevant to the role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer Focus
• Integrity
• Collaboration
• Accountability

Work Style:

• Proactive and detail-oriented
• Adaptable and flexible
• Strong communication and interpersonal skills
• Ability to work independently and manage multiple tasks in a fast-paced environment

Self-Assessment Questions:

• Do you have a proven track record of success in e-commerce operations, digital marketing, or a similar role?
• Are you comfortable working non-traditional hours and managing multiple tasks in a fast-paced environment?
• Do you have strong communication and interpersonal skills, as well as the ability to work collaboratively with a diverse team?
• Are you proactive, detail-oriented, adaptable, and flexible, with a strong commitment to delivering high-quality work?

ASSUMPTION: The company places a strong emphasis on cultural fit and is likely looking for candidates who align with its values and work style. The self-assessment questions provided are intended to help candidates evaluate their fit with the company's culture and work environment.

⚠️ Potential Challenges

• The role may require the candidate to work non-traditional hours, which can be challenging for some individuals.
• The fast-paced nature of the role may require the candidate to be adaptable and able to manage multiple tasks effectively.
• The successful candidate may need to be comfortable working remotely and managing their own time and priorities.
• The role may require the candidate to be comfortable using a variety of tools and technologies, and may involve a learning curve for those who are not already familiar with them.

ASSUMPTION: While the role offers many opportunities for growth and development, it also presents several challenges that the successful candidate should be prepared to overcome.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Social Media Manager role, but with a greater emphasis on e-commerce operations and influencer engagement strategies.
• The role may require more technical proficiency with e-commerce platforms and digital marketing tools than similar roles in the industry.
• This role may offer more opportunities for growth and advancement within the company than similar roles at other organizations, given the company's focus on training and development.

ASSUMPTION: While this role shares many similarities with other marketing and social media roles in the industry, it also has several unique aspects that set it apart. Candidates should carefully consider their fit with the role and the company before applying.

📝 Sample Projects

• Developing and executing a social media marketing campaign for a new product launch, including content creation, scheduling, and analytics
• Managing an influencer outreach campaign to expand the brand's reach and increase customer engagement
• Analyzing website traffic and customer engagement data to identify trends and optimize marketing strategies

ASSUMPTION: The sample projects provided are intended to give candidates an idea of the types of tasks and responsibilities they may be expected to perform in this role. The actual projects and responsibilities may vary depending on the company's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the typical workday for this role?
• How does this role fit into the company's overall marketing strategy?
• What are the most important priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What are the biggest challenges facing the marketing department currently, and how can this role help address them?

ASSUMPTION: The key questions provided are intended to help candidates better understand the role and the company's culture and values. Candidates should feel free to ask additional questions during the interview to gain a deeper understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and social media experience, as well as your ability to work independently and manage multiple tasks in a fast-paced environment.
• Prepare for your interview by researching the company and the role, and practicing your responses to common interview questions.
• Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.