📌 Core Information
🔹 Job Title: Marketing Specialist - web3
🔹 Company: IntelliPro Group Inc.
🔹 Location: Hybrid in Bay Area
🔹 Job Type: Full-time (FTE)
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Mid-level
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing social media channels for a growing Web3 team
- Building and engaging with global communities
- Driving digital campaigns to enhance brand presence
- Collaborating with internal teams to create compelling content
- Responding to community messages and inquiries
ASSUMPTION: This role requires a strong understanding of Web3 communities and crypto culture, as well as experience in digital marketing and social media management.
📋 Key Responsibilities
✅ Manage and execute the company's social media strategy across Discord, Twitter, and other relevant platforms
✅ Monitor social conversations and industry trends to proactively engage with users and communities
✅ Plan, schedule, and publish high-quality social media content in alignment with brand and marketing goals
✅ Collaborate with internal teams to develop shareable content such as graphics, videos, and blog posts
✅ Support the execution of community campaigns and global marketing activations
✅ Respond to community messages and inquiries in a timely, professional manner
✅ Track and report on social metrics using analytics tools (e.g. Twitter Insights, GA)
✅ Continuously optimize engagement strategies through testing and performance analysis
ASSUMPTION: The ideal candidate will have experience with analytics/reporting tools and content scheduling platforms, as well as a creative and proactive mindset with a passion for brand storytelling.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2+ years of experience in Web3/crypto marketing, social media, or digital communications
Required Skills:
- Strong communication skills and attention to detail
- Proven ability to work independently and cross-functionally
- Demonstrated success in growing community engagement and executing campaigns
- Experience with analytics/reporting tools and content scheduling platforms
- Understanding of Web3 communities and crypto culture (a plus)
- Creative and proactive mindset with a passion for brand storytelling
Preferred Skills:
- Fluency in multiple languages (a plus)
ASSUMPTION: Candidates should have a strong understanding of Web3 and crypto marketing, as well as experience with relevant tools and platforms.
💰 Compensation & Benefits
Salary Range: USD $75,000 - $100,000 (estimated, based on industry standards for role, experience level, and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in the Bay Area. Benefits are subject to eligibility and may vary based on employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Staffing and Recruiting
Company Size: 501-1,000 employees
Founded: 2009
Company Description:
- IntelliPro Group Inc. is a global leader in talent acquisition and HR solutions
- Founded in 2009, the company has a dynamic presence in over 160 countries, including the USA, China, Canada, Singapore, Japan, Philippines, UK, India, Netherlands, and the EU
- The company's commitment to delivering unparalleled service to clients, fostering employee growth, and building enduring partnerships sets it apart
Company Specialties:
- Executive Search
- Recruiting
- Consulting
- Outsourcing
- Staff Augmentation
- Training
- Comprehensive HR Services
Company Website: IntelliPro Group Inc.
ASSUMPTION: IntelliPro Group Inc. is a well-established company with a strong global presence and a diverse range of services in the staffing and recruiting industry.
📊 Role Analysis
Career Level: Mid-career (5-8 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager or a similar role within the company's marketing department
Work Arrangement: Hybrid (a combination of on-site and remote work)
Growth Opportunities:
- Potential career progression to Senior Marketing Specialist or similar roles within the marketing department
- Opportunities to work on diverse projects and campaigns, gaining exposure to various aspects of marketing and branding
- Possibility to transition into other departments or roles within the company, such as product management or business development
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and potentially across other departments within the company.
🌍 Location & Work Environment
Office Type: Hybrid (a combination of on-site and remote work)
Office Location(s): 3120 Scott Blvd, Ste 301, Santa Clara, California 95054, US and 10900 NE 8th St, 10th Floor, Suit 21, Bellevue, WA 98004, US
Geographic Context:
- The Bay Area is known for its vibrant tech industry and diverse cultural scene
- The region offers a mix of urban and suburban living options, with easy access to outdoor activities and natural beauty
- The cost of living in the Bay Area is generally higher than in other regions of the United States
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility, catering to a wide range of employee preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the HR department
- In-depth interview with the hiring manager or a panel of interviewers
- Final round interview with senior leadership or relevant stakeholders
- Background check and offer extension
Key Assessment Areas:
- Candidates' understanding of Web3 and crypto marketing
- Communication skills and ability to engage with communities
- Problem-solving skills and adaptability in a fast-paced environment
- Cultural fit and alignment with the company's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your understanding of Web3 and crypto marketing, as well as your ability to engage with communities
- Prepare for behavioral interview questions that focus on your problem-solving skills and adaptability
- Research the company and its values to demonstrate your cultural fit
ATS Keywords: Web3, crypto marketing, social media management, community engagement, digital campaigns, brand presence, analytics, content creation, collaboration, communication skills, attention to detail, independent work, cross-functional collaboration, creative mindset, brand storytelling
ASSUMPTION: The interview process will focus on assessing candidates' technical skills, cultural fit, and problem-solving abilities, with a strong emphasis on their understanding of Web3 and crypto marketing.
🛠️ Tools & Technologies
- Social media platforms (Discord, Twitter, etc.)
- Analytics and reporting tools (Twitter Insights, GA, etc.)
- Content scheduling platforms (Hootsuite, Buffer, etc.)
- Graphic design tools (Canva, Adobe Creative Suite, etc.)
- Video editing tools (iMovie, Adobe Premiere Pro, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: The ideal candidate will have experience with relevant tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding the highest ethical standards in all aspects of our business
- Excellence: Striving for continuous improvement and delivering outstanding results
- Innovation: Embracing change and driving progress through creativity and innovation
- Collaboration: Working together to achieve common goals and exceed expectations
- Diversity: Fostering an inclusive environment that values and leverages the unique perspectives of our employees
Work Style:
- Fast-paced and dynamic, with a focus on results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on communication and coordination
- Adaptable and flexible, with a willingness to take on new challenges and learn from experiences
- Data-driven and analytical, with a focus on using data to inform decision-making and strategy
Self-Assessment Questions:
- How do you align with IntelliPro's core values, and can you provide an example of how you've demonstrated each value in your previous roles?
- How do you approach building and engaging with communities, both online and offline?
- How do you stay up-to-date with industry trends and adapt your strategies accordingly?
- How do you balance working independently and collaborating with teams to achieve common goals?
- How do you ensure that your work is inclusive and considers diverse perspectives?
ASSUMPTION: Candidates should be able to demonstrate their alignment with IntelliPro's core values and provide specific examples of how they've embodied these values in their previous roles.
⚠️ Potential Challenges
- The fast-paced nature of the Web3 industry may require candidates to quickly adapt to new trends and technologies
- The hybrid work arrangement may present challenges in maintaining consistent communication and collaboration with remote team members
- The competitive nature of the marketing industry may require candidates to continuously innovate and stay ahead of industry trends
- The global scope of the role may necessitate candidates to work with diverse teams and stakeholders across different time zones
ASSUMPTION: Candidates should be prepared to face these potential challenges and demonstrate their ability to thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on Web3 and crypto marketing, as well as its global scope and hybrid work arrangement
- Industry-specific context: The Web3 industry is rapidly evolving, with new trends and technologies emerging constantly
- Career path comparison: This role may serve as a stepping stone to more senior marketing positions within the company or other organizations in the Web3 industry
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from related positions in the marketing industry.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new Web3 product or service
- Creating and distributing engaging content to build and maintain a strong online community
- Collaborating with internal teams to create and promote thought leadership content, such as blog posts or webinars
- Analyzing and reporting on social media metrics to inform strategy and optimize engagement
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Marketing Specialist may undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to Web3 and crypto marketing, and how this role fits into that strategy?
- How does the company support the professional development and growth of its marketing team members?
- Can you provide an example of a successful marketing campaign that the company has executed, and what made it successful?
- How does the company approach collaboration and communication in a hybrid work environment?
- What are the key performance indicators (KPIs) used to measure the success of this role, and how are they tracked and reported?
ASSUMPTION: These interview questions will help candidates better understand the role, the company's marketing strategy, and the work environment they can expect.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills and adaptability
- Research the company and its values to demonstrate your cultural fit
- Follow up with the hiring manager or HR department one week after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
