Marketing Specialist WSS

📌 Core Information

🔹 Job Title: Marketing Specialist WSS

🔹 Company: Xylem

🔹 Location: Perth, Western Australia, Australia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Local execution of global marketing programs across campaigns, communications, digital platforms, and events
• Collaboration with global marketing and internal teams to align local market needs with global strategy
• Management of trade shows, webinars, and industry events
• Localization of marketing materials and production of marketing collateral
• Tracking and analysis of marketing activities and performance metrics
• Crafting compelling brand stories and strategic messaging

ASSUMPTION: This role requires a balance of local market understanding and global strategy alignment, with a focus on effective communication and project management.

📋 Key Responsibilities

✅ Deliver local execution of marketing programs across campaigns, communications, digital platforms, and events

✅ Coordinate and participate in trade shows, webinars, and industry events

✅ Manage updates across digital platforms (website, emails, social media)

✅ Localize marketing materials in collaboration with global and sales teams

✅ Produce and distribute marketing collateral (brochures, banners, giveaways)

✅ Manage event assets including signage and demo units

✅ Track and analyze marketing activities and performance metrics

✅ Develop advertising content and case studies with media and agencies

✅ Ensure brand consistency across all communications

✅ Conduct market research on customer trends and competitors

✅ Monitor marketing budgets and report on ROI and key metrics

ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Degree in Marketing, Communications, or related field

Experience: Prior experience in marketing with proven campaign/project success (Highly desirable)

Required Skills:

• Strong digital marketing skills (CMS, email, social media)
• Proficiency in creative tools (Adobe Suite or Canva)
• Excellent planning, organization, and time management
• High attention to detail and deadline-driven
• Strong communication and teamwork skills
• Experience in industrial, utility, or engineering sectors

Preferred Skills:

• Fluency in additional languages
• Experience with CRM software
• Knowledge of the water industry

ASSUMPTION: While not explicitly stated, experience in the water industry or related sectors may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Specialist role in Perth, the estimated salary range is AUD 70,000 - 90,000 per annum. This is an estimate and the actual salary may vary based on experience and qualifications.

Benefits:

• Training and Career Development
• Company Bonus Program
• Subsidised Health Insurance for you and your immediate family
• Gym Membership discounts and other wellbeing benefits
• Company funded Income Protection
• Opportunity to make a difference and become part of Xylem's volunteer program “Watermark”

Working Hours: Full-time position with standard business hours, Monday to Friday

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Xylem operates in the industrial machinery manufacturing sector, focusing on water-related solutions and technologies.

Company Size: Xylem is a large corporation with over 10,000 employees globally, providing a structured and established work environment.

Founded: Xylem was founded in 1918, with a rich history in water management and treatment.

Company Description:

• Xylem is a global leader in water technology, providing innovative solutions to address the world’s biggest water challenges
• The company enables customers to dramatically improve the way water and wastewater is used, managed, conserved, re-used, and returned to nature
• Xylem is committed to access, equity, inclusion, and diversity, fostering a global team dedicated to solving water-related issues

Company Specialties:

• Water transport, treatment, and testing
• Water technology and application solutions
• Smart infrastructure and smart metering solutions
• Stormwater management and infrastructure analytics
• Digital twins and dewatering

Company Website: https://www.xylem.com/

ASSUMPTION: Working at Xylem offers opportunities to collaborate with a diverse global team and contribute to innovative water solutions.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career marketing professionals seeking to gain experience in a global organization.

Reporting Structure: The Marketing Specialist reports directly to the Marketing Manager and collaborates with global marketing and internal teams.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for events and meetings.

Growth Opportunities:

• Progression to senior marketing roles within the organization
• Expansion of responsibilities based on performance and company growth
• Opportunities to work on diverse projects and campaigns across different regions

ASSUMPTION: Xylem's global presence and diverse portfolio of products and services offer ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Xylem's Perth office is a modern, professional environment with a collaborative work culture.

Office Location(s): 301 Water St SE, Washington, District of Columbia 20003, US (Headquarters); 1 International Drive, Rye Brook, New York 10573, US (North America); 639 Davis Dr, Morrisville, NC 27560, US (North America); Bulevardul Tudor Vladimirescu 29, Etaj 3, București, RO (Europe); Bayernstraße 11, Langenhagen, Lower Saxony 30855, DE (Europe); Via Gioacchino Rossini, 1 a, Lainate, Lombardy 20045, IT (Europe); Vierwinden 5b, Zaventem, Flemish Region 1930, BE (Europe); Ul. Karczunkowska 46, Warszawa, 02-871 , PL (Europe); 29 Rue du Port, Nanterre , 92000, FR (Europe); Pieter Zeemanweg 240, Dordrecht, South Holland 3316 GZ, NL (Europe)

Geographic Context:

• Perth is the capital and largest city of Western Australia, with a population of over 2 million people
• The city is known for its natural beauty, with numerous beaches, parks, and the Swan River running through it
• Perth offers a high standard of living, with a mix of urban and outdoor lifestyle options

Work Schedule: Standard business hours, Monday to Friday, with flexibility for events and meetings as required

ASSUMPTION: Working in Perth offers a unique blend of urban and outdoor living, with a vibrant cultural scene and natural beauty.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the marketing team or other stakeholders

Key Assessment Areas:

• Marketing skills and experience
• Project management and organizational skills
• Communication and teamwork abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of the water industry and Xylem's mission
• Prepare examples of successful marketing campaigns or projects you've worked on
• Research Xylem's competitors and market position to show your industry awareness

ATS Keywords: Marketing, Campaigns, Communications, Digital Marketing, Project Management, Creative Tools, Planning, Organization, Time Management, Attention to Detail, Communication, Teamwork, Market Research, Brand Consistency, Advertising Content, Performance Metrics, Event Management, Water Industry, Global Strategy, Local Market Needs

ASSUMPTION: The application process may vary depending on the specific hiring manager or team, but generally follows a structured interview process focusing on marketing skills and cultural fit.

🛠️ Tools & Technologies

• Adobe Suite (Photoshop, Illustrator, InDesign)
• Canva
• Content Management Systems (CMS)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Social media management tools (e.g., Hootsuite, Buffer)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: Proficiency in industry-standard marketing tools and platforms is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Integrity
• Accountability
• Innovation
• One Xylem

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to changing market needs
• Data-driven and analytical
• Creative and innovative

Self-Assessment Questions:

• How do you ensure brand consistency across various marketing channels and regions?
• Can you provide an example of a successful marketing campaign you've managed, and how you adapted it to different local markets?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: Xylem values employees who are customer-focused, innovative, and committed to working collaboratively to achieve common goals.

⚠️ Potential Challenges

• Balancing global strategy with local market needs
• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to a large, global organization with diverse teams and cultures
• Working in a competitive industry with evolving market trends

ASSUMPTION: These challenges can be overcome through strong project management skills, adaptability, and a customer-focused mindset.

📈 Similar Roles Comparison

• This role focuses on local execution of global marketing programs, whereas a Global Marketing Manager role would have a broader strategic focus
• Compared to a Marketing Coordinator role, this position requires more experience and offers greater responsibility and autonomy
• In comparison to a Product Marketing Manager role, this position has a stronger focus on campaign execution and event management

ASSUMPTION: This role offers a unique blend of local market focus and global strategy alignment, providing opportunities for professional growth and development.

📝 Sample Projects

• Managing a global marketing campaign for a new product launch, including localization of marketing materials and coordination of event logistics
• Conducting market research on customer trends and competitors to inform marketing strategy and tactics
• Developing and implementing a social media strategy to increase brand awareness and engagement in a specific region

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.

❓ Key Questions to Ask During Interview

• How does this role contribute to Xylem's overall marketing strategy and global goals?
• Can you describe the team structure and dynamics within the marketing department?
• How does Xylem support the professional development and growth of its marketing employees?
• What are the key performance indicators (KPIs) for this role, and how are they measured and tracked?
• How does Xylem foster a culture of innovation and continuous improvement in its marketing efforts?

ASSUMPTION: These questions demonstrate your interest in the role, the company, and its culture, while also providing valuable insights into the position and its requirements.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Xylem careers portal
• Tailor your resume and cover letter to highlight relevant marketing experience and skills, using the ATS keywords provided
• Prepare examples of successful marketing campaigns or projects you've worked on, demonstrating your ability to balance global strategy with local market needs
• Research Xylem's competitors and market position to show your industry awareness and strategic thinking
• Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.