📌 Core Information
🔹 Job Title: Marketing Specialist Aerospace (m/w/x)
🔹 Company: ZEISS Group
🔹 Location: Jena, Thuringia, Germany
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing communication strategies for the Aerospace Microoptics division
- Planning and organizing events, trade shows, and customer events
- Creating and optimizing online marketing and social media concepts
- Managing and analyzing social media channels, with a focus on LinkedIn
- Producing technical content for various communication channels
- Coordinating and supervising external service providers and agencies
- Budget planning and monitoring
ASSUMPTION: This role requires a high level of self-motivation, organization, and strong communication skills to manage multiple projects and stakeholders effectively.
📋 Key Responsibilities
✅ Implementing and managing communication strategies for the Aerospace Microoptics division
✅ Planning and organizing events, trade shows, and customer events
✅ Developing and optimizing online marketing and social media concepts
✅ Managing and analyzing social media channels, with a focus on LinkedIn
✅ Creating technical content for various communication channels
✅ Coordinating and supervising external service providers and agencies
✅ Budget planning and monitoring
ASSUMPTION: The role may require occasional travel for events and meetings, with an estimated frequency of 2-3 times per month.
🎯 Required Qualifications
Education: A successfully completed degree in communication, marketing, media studies, or a related field
Experience: At least 5-10 years of professional experience in marketing, communication, or PR, with a focus on the aerospace sector
Required Skills:
- Proven experience in developing and implementing communication strategies
- Excellent organizational skills and the ability to manage multiple projects
- Strong communication skills in both German and English
- Technical understanding, with a particular interest in future technologies and optics
- Proficiency in MS Office applications
- Self-motivated, structured, and results-driven work approach
Preferred Skills:
- Experience in the aerospace industry
- Knowledge of marketing automation tools
- Fluency in additional languages
ASSUMPTION: Candidates with relevant industry experience and a strong technical background may be given preference.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (based on experience and qualifications)
Benefits:
- Company pension scheme
- Health insurance contributions
- Flexible working hours
- Home office options
- Company events and team-building activities
Working Hours: Full-time position with standard office hours (Monday - Friday, 8:00 AM - 5:00 PM)
ASSUMPTION: The salary range is estimated based on market research and the company's size. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: The ZEISS Group operates in the fields of optics and optoelectronics, with a strong focus on research and development. The company is a global leader in its industry, with a significant presence in the aerospace sector.
Company Size: With over 24,000 employees worldwide, the ZEISS Group is a large organization that offers numerous opportunities for professional growth and development.
Founded: The ZEISS Group was founded in 1846 and is headquartered in Oberkochen, Germany.
Company Description:
- The ZEISS Group is an internationally leading technology enterprise operating in the fields of optics and optoelectronics
- The company generated annual revenue of around €11 billion in the previous fiscal year (30 September 2024)
- The ZEISS Group is active globally in around 50 countries with more than 60 sales and service locations, around 40 research and development facilities, and 35 production facilities worldwide (30 September 2024)
Company Specialties:
- Optics
- Optoelectronics and Precision Mechanics
- Binoculars
- Microscopy
- Eyeglass Lenses
- Biomedical Research
- Medical Technology
- Semiconductor Manufacturing Technology
- Nano Technology
- Industrial Metrology
- Camera and Cine Lenses
- Industry 4.0
- Artificial Intelligence
- Machine Learning
- Software Engineering
- Software Development
Company Website: www.zeiss.com/publisher
ASSUMPTION: The ZEISS Group is a well-established company with a strong global presence and a reputation for innovation and quality in its products and services.
📊 Role Analysis
Career Level: This role is a mid-level position within the marketing department, reporting directly to the marketing manager of the Aerospace Microoptics division.
Reporting Structure: The Marketing Specialist will report to the Marketing Manager of the Aerospace Microoptics division and work closely with other departments, such as sales, product management, and technical experts.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work and regular national and international travel for events and meetings.
Growth Opportunities:
- Progression to a senior marketing role within the ZEISS Group
- Expanding expertise in the aerospace sector and related industries
- Developing leadership and management skills through team supervision and project management
- Gaining experience in international marketing and cross-cultural collaboration
ASSUMPTION: The ZEISS Group offers numerous opportunities for professional growth and development, with a strong focus on internal promotion and employee training.
🌍 Location & Work Environment
Office Type: The ZEISS Group's Jena office is a modern, collaborative workspace with a mix of open-plan and private offices.
Office Location(s): Carl-Zeiss-Promenade 10, Jena, 07745, DE
Geographic Context:
- Jena is a university city in Thuringia, Germany, with a population of around 110,000
- The city is known for its rich cultural heritage, with numerous museums, galleries, and historical landmarks
- Jena offers a high quality of life, with affordable housing, excellent public transportation, and a vibrant cultural scene
Work Schedule: Standard office hours, Monday - Friday, with the possibility of flexible working hours and home office options
ASSUMPTION: The work environment at the ZEISS Group's Jena office is collaborative, innovative, and focused on employee well-being and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- On-site interview with the hiring manager and a team member from the marketing department
- Final interview with the marketing manager and a member of the executive board
Key Assessment Areas:
- Communication and presentation skills
- Strategic thinking and problem-solving abilities
- Technical understanding and industry knowledge
- Cultural fit and alignment with ZEISS Group values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the aerospace industry and the ZEISS Group's products and services
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
ATS Keywords: Marketing, Communication, Public Relations, Event Planning, Social Media Management, Content Creation, Community Management, Performance Analysis, Budget Planning, Technical Understanding, Stakeholder Management, German Language Skills, English Language Skills, Strategic Planning, Creative Development, Team Collaboration
ASSUMPTION: The ZEISS Group uses an Applicant Tracking System (ATS) to manage and screen job applications. Including relevant keywords in your resume and cover letter can help your application pass through the initial screening process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media management tools (e.g., Hootsuite, Buffer)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Content management systems (e.g., WordPress, Drupal)
ASSUMPTION: The ZEISS Group uses a range of tools and technologies to support its marketing efforts. Familiarity with these tools is not required but may be an advantage.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Customer focus
- Responsibility
- Integrity
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to change
- Continuously learning and developing
Self-Assessment Questions:
- How do you align with the ZEISS Group's values, and how have you demonstrated these values in your past roles?
- How do you approach working in a collaborative, team-oriented environment, and can you provide examples of your successful teamwork?
- How do you stay up-to-date with industry trends and new technologies, and how have you applied this knowledge in your past roles?
ASSUMPTION: The ZEISS Group places a strong emphasis on cultural fit and values-driven behavior. Candidates who demonstrate a strong alignment with the company's values and work style are more likely to be successful in the recruitment process.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Occasional travel for events and meetings
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to a large, multinational organization with a diverse workforce
ASSUMPTION: The Marketing Specialist role at the ZEISS Group presents both exciting opportunities and potential challenges. Candidates should be prepared to manage multiple priorities, work effectively under pressure, and adapt to a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Marketing Communications Specialist in other industries, but with a focus on the aerospace sector and technical content
- The ZEISS Group's global presence and large marketing department offer more opportunities for growth and development than smaller organizations
- Candidates with experience in the aerospace industry or related fields may find this role more challenging and rewarding than similar roles in other industries
ASSUMPTION: The Marketing Specialist role at the ZEISS Group is unique in its focus on the aerospace industry and technical content. Candidates with relevant experience and a strong technical background may find this role particularly appealing and challenging.
📝 Sample Projects
- Developing and implementing a social media strategy for the Aerospace Microoptics division, with a focus on LinkedIn
- Planning and executing a trade show or customer event, including logistics, vendor management, and on-site support
- Creating technical content for various communication channels, such as product brochures, website updates, or press releases
ASSUMPTION: The Marketing Specialist role at the ZEISS Group involves a wide range of projects and responsibilities. Candidates should be prepared to work on multiple projects simultaneously and adapt to changing priorities.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing team structure within the Aerospace Microoptics division, and how this role fits into the team?
- How does the ZEISS Group support the professional development and growth of its marketing employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the ZEISS Group approach international marketing and collaboration with global teams?
- What are the most challenging aspects of working in the aerospace industry, and how does the ZEISS Group address these challenges?
ASSUMPTION: The interview process for the Marketing Specialist role at the ZEISS Group is an opportunity for candidates to learn more about the company, its culture, and the specific requirements of the role. Candidates should prepare thoughtful questions that demonstrate their interest in and understanding of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Be prepared to discuss your understanding of the aerospace industry and the ZEISS Group's products and services
- Follow up with the ZEISS Group's HR department one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
