Marketing-Spezialist (m/w/d)

📌 Core Information

🔹 Job Title: Marketing-Spezialist (m/w/d)

🔹 Company: univativ GmbH

🔹 Location: Karlsruhe, Baden-Württemberg, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-30

🔹 Experience Level: Entry-Level

🔹 Remote Status: Hybrid (with remote work option)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing effective marketing strategies to enhance brand awareness
• Supporting the planning and execution of creative marketing campaigns and actions
• Creating engaging content for various marketing materials
• Managing and strategically developing the company's social media presence
• Collaborating with internal teams and external partners to achieve marketing goals

ASSUMPTION: This role is ideal for a recent graduate or early-career professional seeking to gain practical experience in marketing, with a focus on B2B marketing strategies and creative campaign development.

📋 Key Responsibilities

✅ Developing and implementing marketing strategies to increase brand awareness

✅ Supporting the planning and execution of creative marketing campaigns and actions

✅ Creating engaging content for various marketing materials

✅ Managing and strategically developing the company's social media presence

✅ Collaborating with internal teams and external partners to achieve marketing goals

✅ Analyzing market and competitor developments to derive targeted strategies

✅ Monitoring relevant KPIs and creating insightful reports to measure campaign success

ASSUMPTION: The role requires a strong balance of creativity and analytical skills, with a focus on data-driven decision making and continuous improvement.

🎯 Required Qualifications

Education: Completed degree in Marketing, Communication, or a related field

Experience: Several years of marketing experience, preferably in the B2B sector

Required Skills:

• Proven experience in marketing, with a focus on B2B marketing strategies
• Strong analytical and creative skills
• Excellent communication skills in German and English
• Familiarity with marketing tools and content management systems
• Ability to work independently and in a team environment

Preferred Skills:

• Experience with social media management tools
• Knowledge of market research methods
• Fluency in additional languages

ASSUMPTION: Candidates with relevant internship experience or projects demonstrating their marketing skills are encouraged to apply.

💰 Compensation & Benefits

Salary Range: €45,000 - €55,000 per year (based on experience and qualifications)

Benefits:

• Remote work option
• Training and development opportunities (e.g., various certifications, univativ e-academy, and individual training)
• Networking opportunities with various clients
• Recruit a Friend bonus of up to €2,000

Working Hours: 40 hours per week, with flexible remote work arrangements

ASSUMPTION: The salary range is based on industry standards for entry-level marketing positions in Germany, with consideration for the company's size and the role's requirements.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 1,001-5,000 employees

Founded: 1998

Company Description:

• univativ is a project and personnel service provider that connects talented students and graduates with ambitious companies
• The company offers various job opportunities in IT, marketing, and other fields, with a focus on project-based work and career development
• univativ has branches in several major German cities, including Darmstadt, Cologne, Düsseldorf, Hamburg, Karlsruhe, Mannheim, Munich, and Stuttgart

Company Specialties:

• IT project management
• Software development
• IT support
• Web development
• Software testing
• IT security
• ITIL
• SAP
• Assistance in project offices
• Process management
• Quality management
• Market studies and analyses
• Migration and rollout
• Application development
• System administration
• Product development
• CAD
• Automation technology
• Process engineering
• MATLAB

Company Website: http://www.univativ.de

ASSUMPTION: univativ's focus on project-based work and career development makes it an attractive option for students and recent graduates seeking to gain practical experience in various fields.

📊 Role Analysis

Career Level: Entry-Level to Mid-Level

Reporting Structure: The role reports directly to the marketing manager or a similar position within the company

Work Arrangement: Hybrid, with the option to work remotely

Growth Opportunities:

• Gaining practical experience in marketing and developing a strong portfolio of work
• Expanding industry knowledge and networks through collaboration with various clients
• Potential for career progression within the company or into other roles within the marketing field

ASSUMPTION: The role offers excellent opportunities for professional growth and development, with a focus on gaining practical experience and expanding industry knowledge.

🌍 Location & Work Environment

Office Type: Modern office environment with remote work options

Office Location(s): Karlsruhe, with potential for remote work from other locations in Germany

Geographic Context:

• Karlsruhe is a city in the southwest of Germany, with a population of approximately 300,000 people
• The city is known for its high quality of life, with a strong focus on culture, education, and technology
• Karlsruhe is home to several major companies and research institutions, providing ample opportunities for professional growth and development

Work Schedule: Full-time, with flexible remote work arrangements

ASSUMPTION: The hybrid work arrangement and remote work option provide a flexible and modern work environment, allowing for a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final decision and job offer

Key Assessment Areas:

• Marketing skills and experience
• Creativity and analytical thinking
• Communication skills in German and English
• Cultural fit and motivation

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Include specific examples of marketing campaigns or projects you have worked on, demonstrating your creativity and analytical skills
• Prepare thoughtful questions about the role and the company to ask during the interview

ATS Keywords: Marketing strategies, creative campaigns, content creation, social media management, market analysis, KPI monitoring, team collaboration, German language, English language

ASSUMPTION: The application process is designed to assess candidates' marketing skills, creativity, and cultural fit, with a focus on finding the best match for the role and the company.

🛠️ Tools & Technologies

• Marketing tools (e.g., Hootsuite, Buffer, or similar social media management platforms)
• Content management systems (e.g., WordPress, Drupal, or similar)
• Analytics tools (e.g., Google Analytics, Adobe Analytics, or similar)
• Project management tools (e.g., Asana, Trello, or similar)

ASSUMPTION: The specific tools and technologies required for the role may vary depending on the company's marketing stack and the candidate's relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Collaboration and teamwork
• Continuous learning and development
• Customer focus and excellence

Work Style:

• Dynamic and fast-paced
• Results-driven and data-focused
• Collaborative and team-oriented
• Flexible and adaptable

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working independently and in a team setting?
• Do you have a strong focus on data-driven decision making and continuous improvement?
• Are you committed to ongoing learning and development?

ASSUMPTION: Candidates who are innovative, collaborative, and results-driven will be well-suited to the company's culture and work environment.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and projects simultaneously
• Adapting to the company's unique culture and work environment
• Balancing remote work and in-office collaboration
• Keeping up with industry trends and best practices in marketing

ASSUMPTION: The role may present challenges related to time management, adaptability, and continuous learning, but these can be overcome with strong organizational skills, a willingness to adapt, and a commitment to professional development.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position offers a strong focus on B2B marketing strategies and creative campaign development
• Industry-specific context: The role is well-suited to candidates with experience in B2B marketing, particularly in the technology or staffing sectors
• Career path comparison: The role offers excellent opportunities for professional growth and development, with a focus on gaining practical experience and expanding industry knowledge

ASSUMPTION: The role is well-suited to candidates with relevant marketing experience and a strong interest in B2B marketing strategies and creative campaign development.

📝 Sample Projects

• Developing and implementing a comprehensive marketing strategy for a new product launch
• Creating engaging content for various marketing materials, including social media posts, blog articles, and email campaigns
• Managing and strategically developing the company's social media presence, with a focus on increasing engagement and driving traffic to the website

ASSUMPTION: The specific projects required for the role may vary depending on the company's marketing goals and the candidate's relevant experience.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the company's overall marketing strategy?
• What opportunities are there for professional growth and development within the company?
• How does the company support work-life balance, particularly with the hybrid work arrangement?
• What is the company's approach to data-driven decision making and continuous improvement in marketing?

ASSUMPTION: Asking thoughtful questions about the role, the company, and the marketing team's goals and strategies will help candidates better understand the position and assess their fit for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company's job posting
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for the interview by researching the company and practicing your responses to common marketing interview questions
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.