Marketing-Spezialist (m/w/d)

📌 Core Information

🔹 Job Title: Marketing-Spezialist (m/w/d)

🔹 Company: univativ GmbH

🔹 Location: Karlsruhe, Baden-Württemberg, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-30

🔹 Experience Level: Berufseinsteiger

🔹 Remote Status: Hybrid (teilweise Remote)

🚀 Job Overview

Key aspects of this role include:

• Entwicklung und Umsetzung von Marketingstrategien zur Steigerung der Markenbekanntheit
• Konzeption, Planung und Durchführung kreativer Marketingkampagnen und Aktionen
• Erstellung von Inhalten für verschiedene Marketingmaterialien
• Pflege und strategische Weiterentwicklung der Social-Media-Präsenz sowie Betreuung der digitalen Kanäle
• Zusammenarbeit mit internen Teams und externen Partnern zur erfolgreichen Umsetzung von Marketingmaßnahmen
• Analyse von Markt- und Wettbewerbsentwicklungen zur Ableitung zielgerichteter Strategien
• Erfolgsmessung durch kontinuierliches Monitoring relevanter KPIs und Erstellung aussagekräftiger Reportings

ASSUMPTION: This role requires a strong focus on both creative and analytical skills, as well as the ability to work effectively in a team and independently.

📋 Key Responsibilities

✅ Entwicklung und Umsetzung von Marketingstrategien zur Steigerung der Markenbekanntheit

✅ Konzeption, Planung und Durchführung kreativer Marketingkampagnen und Aktionen

✅ Erstellung von Inhalten für verschiedene Marketingmaterialien

✅ Pflege und strategische Weiterentwicklung der Social-Media-Präsenz sowie Betreuung der digitalen Kanäle

✅ Zusammenarbeit mit internen Teams und externen Partnern zur erfolgreichen Umsetzung von Marketingmaßnahmen

✅ Analyse von Markt- und Wettbewerbsentwicklungen zur Ableitung zielgerichteter Strategien

✅ Erfolgsmessung durch kontinuierliches Monitoring relevanter KPIs und Erstellung aussagekräftiger Reportings

ASSUMPTION: The role involves a mix of strategic planning, creative execution, and data-driven analysis to achieve marketing objectives.

🎯 Required Qualifications

Education: Abgeschlossenes Studium in Marketing, Kommunikation oder einer vergleichbaren Fachrichtung

Experience: Mehrjährige Erfahrung im Marketing, idealerweise im B2B-Bereich

Required Skills:

• Sicherer Umgang mit gängigen Marketingtools und -strategien
• Erfahrung mit Content-Management-Systemen und Social-Media-Plattformen von Vorteil
• Verhandlungssichere Deutsch- und Englischkenntnisse in Wort und Schrift
• Kreativität, Innovationsgeist und ein ausgeprägtes Gespür für zielgruppenorientierte Kommunikation
• Hohe Teamfähigkeit sowie eine selbstständige und strukturierte Arbeitsweise

Preferred Skills:

• Erfahrung im Umgang mit Marketing-Automation-Tools
• Kenntnisse im Bereich SEO und SEM

ASSUMPTION: Candidates should have a strong foundation in marketing principles and be eager to apply their skills in a dynamic work environment.

💰 Compensation & Benefits

Salary Range: 45.000 € bis 55.000 € im Jahr

Benefits:

• Möglichkeit auch Remote von zu Hause zu arbeiten
• Vielfältige Weiterbildungsmöglichkeiten on and off the Job (z.B. verschiedene Zertifizierungen, univativ e-academy und individuelle Weiterbildungen)
• Attraktive Prämie von bis zu 2.000 Euro für das „Recruit a Friend“-Programm

Working Hours: 40 Stunden pro Woche

ASSUMPTION: The salary range is competitive for the role and experience level, and the benefits package is designed to support professional growth and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: univativ operates in the staffing and recruiting industry, focusing on connecting talented students and graduates with ambitious companies.

Company Size: univativ has 1,001-5,000 employees, providing a large and diverse work environment.

Founded: univativ was founded in 1998 and has since grown to become a leading provider of student and graduate employment solutions.

Company Description:

• univativ offers a pool of hand-picked young talents with excellent technical know-how and extraordinary commitment.
• The company provides flexible and cost-effective business support, bridging short-term bottlenecks and developing innovative business solutions.
• univativ has branches in several major German cities, including Darmstadt, Cologne, Düsseldorf, Hamburg, Karlsruhe, Mannheim, Munich, and Stuttgart.

Company Specialties:

• IT-Projektmanagement
• Softwareentwicklung
• IT-Support
• Webentwicklung
• Softwaretesting
• IT-Security
• ITIL
• SAP
• Assistenz Projektbüro
• Prozessmanagement
• Qualitätsmanagement
• Marketing
• Vertrieb
• Finance
• Controlling
• Marktstudien
• Marktanalysen
• Migration
• Rollout
• Anwendungsentwicklung
• Systemadministration
• Produktentwicklung
• CAD
• Automatisierungstechnik
• Verfahrenstechnik
• MATLAB

Company Website: http://www.univativ.de/

ASSUMPTION: univativ's extensive industry experience and diverse service offerings provide a strong foundation for supporting various marketing roles and projects.

📊 Role Analysis

Career Level: This role is suitable for marketing professionals seeking to gain experience in a dynamic and challenging environment.

Reporting Structure: The Marketing-Spezialist will work closely with internal teams and external partners to ensure the successful implementation of marketing strategies and campaigns.

Work Arrangement: This role offers a hybrid work arrangement, allowing for both on-site and remote work.

Growth Opportunities:

• On-the-job training and development opportunities
• Potential to take on increased responsibility and advance within the company
• Networking opportunities with various clients and industry professionals

ASSUMPTION: The role provides ample opportunities for professional growth and development within the company and the broader industry.

🌍 Location & Work Environment

Office Type: univativ's office in Karlsruhe is a modern and collaborative workspace, fostering creativity and productivity.

Office Location(s): Robert-Bosch-Str. 7, Darmstadt, Hessen 64293, DE (headquarters), Sudbrackstraße 12, Bielefeld, Nordrhein-Westfalen 33611, DE, Grafenberger Allee 295, Düsseldorf, Nordrhein-Westfalen 40237, DE, Schützenbahn 58-60, Essen, Nordrhein-Westfalen 45127, DE, Kleiner Hirschgraben 10-12, Frankfurt am Main, Hessen 60311, DE, Winterstraße 2, Hamburg, 22765, DE, Lavesstraße 80, Hannover, Niedersachsen 30159, DE, Stephanienstraße 55-57, Karlsruhe, Baden-Württemberg 76133 , DE, Von-Werth-Straße 9-13, Köln, Nordrhein-Westfalen 50670, DE, Friedrichsplatz 5, Mannheim, Baden-Württemberg 68165, DE, Streitfeldstraße 37, München, Bayern 81673, DE, Marientorgraben 13, Nürnberg, Bayern 90402, DE, Kriegsbergstraße 34, Stuttgart, Baden-Württemberg 70174, DE, Chausseestraße 88, Berlin, 10115, DE, Magirus-Deutz-Straße 12, Ulm, Baden-Württemberg 89077, DE

Geographic Context:

• Karlsruhe is a vibrant city in the southwest of Germany, known for its rich cultural heritage and innovative spirit.
• The city offers a high quality of life, with a well-developed public transportation system, numerous parks, and a diverse range of recreational activities.
• Karlsruhe is home to several renowned universities and research institutions, providing a strong talent pool for the tech and innovation sectors.

Work Schedule: The standard workweek is 40 hours, with flexible hours and remote work options available.

ASSUMPTION: The hybrid work arrangement and flexible scheduling options cater to the needs of modern professionals, promoting work-life balance and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final decision and job offer

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Creativity and innovation
• Analytical skills and data-driven decision-making
• Communication and teamwork skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing skills and experiences
• Prepare examples of successful marketing campaigns or projects you've worked on
• Research univativ and the company's clients to demonstrate your understanding of the business and industry

ATS Keywords: Marketing, Strategie, Kampagne, Social Media, KPI, Analyse, Teamwork, Kreativität, Innovationsgeist

ASSUMPTION: The application process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Content management systems (e.g., WordPress, Drupal)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies listed are commonly used in marketing roles and may vary depending on the specific needs and preferences of the company and its clients.

👔 Cultural Fit Considerations

Company Values:

• Expertise: univativ values the expertise and commitment of its employees, providing them with the opportunity to grow and develop within the company.
• Customer focus: univativ prioritizes the needs and satisfaction of its clients, ensuring that its services meet the highest standards of quality and professionalism.
• Innovation: univativ fosters a culture of creativity and continuous improvement, encouraging employees to explore new ideas and approaches to problem-solving.

Work Style:

• Collaborative: univativ encourages teamwork and open communication, fostering a supportive and inclusive work environment.
• Dynamic: univativ operates in a fast-paced and ever-changing industry, requiring employees to be adaptable and responsive to new challenges and opportunities.
• Results-driven: univativ values employees who take initiative, set clear goals, and strive for excellence in their work.

Self-Assessment Questions:

• Do you share univativ's commitment to providing high-quality, customer-focused services?
• Are you comfortable working in a dynamic and collaborative team environment?
• Do you have a proven track record of achieving results and driving marketing success?

ASSUMPTION: univativ's company culture values expertise, customer focus, innovation, collaboration, and results-driven work styles, seeking candidates who align with these principles.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, demanding strong organizational skills and time management.
• The marketing industry is subject to rapid change and evolution, requiring continuous learning and adaptation.
• The hybrid work arrangement may present challenges in maintaining effective communication and collaboration with remote team members.
• Karlsruhe's competitive job market may present challenges in attracting and retaining top marketing talent.

ASSUMPTION: These challenges can be mitigated through strong organizational skills, continuous learning, effective communication, and a proactive approach to talent management.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a greater emphasis on strategic planning and data-driven decision-making.
• univativ's industry focus on staffing and recruiting provides unique insights into market trends and talent acquisition strategies.
• This role offers opportunities for career progression within the company and the broader marketing industry.

ASSUMPTION: The role's focus on strategic marketing, industry-specific insights, and career growth opportunities sets it apart from similar marketing positions.

📝 Sample Projects

• Development and execution of a targeted social media campaign to increase brand awareness among young professionals
• Conducting market research and competitive analysis to inform marketing strategy and positioning
• Collaborating with cross-functional teams to launch a new product or service, managing marketing communications and promotional activities

ASSUMPTION: These sample projects illustrate the range of marketing responsibilities and the collaborative nature of the role, requiring strong communication and project management skills.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team structure and how this role fits within the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does univativ support the professional development and growth of its marketing employees?
• What are the most rewarding aspects of working in marketing at univativ?
• How does univativ foster a culture of innovation and creativity within its marketing teams?

ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the company's culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing skills and experiences
• Prepare examples of successful marketing campaigns or projects you've worked on
• Research univativ and the company's clients to demonstrate your understanding of the business and industry
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.