Marketing-Spezialist (m/w/d)

📌 Core Information

🔹 Job Title: Marketing-Spezialist (m/w/d)

🔹 Company: univativ GmbH

🔹 Location: Karlsruhe, Baden-Württemberg, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-30

🔹 Experience Level: Entry-Level

🔹 Remote Status: Hybrid (with remote work option)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing effective marketing strategies to enhance brand awareness
• Supporting the planning and execution of creative marketing campaigns and actions
• Creating engaging content for various marketing materials
• Managing and strategically developing the company's social media presence
• Analyzing market and competitive developments to derive targeted strategies

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a focus on strategic planning and execution.

📋 Key Responsibilities

✅ Developing and implementing marketing strategies to increase brand awareness

✅ Supporting the planning and execution of creative marketing campaigns and actions

✅ Creating engaging content for various marketing materials

✅ Managing and strategically developing the company's social media presence

✅ Analyzing market and competitive developments to derive targeted strategies

✅ Monitoring relevant KPIs and creating insightful reports

ASSUMPTION: The role involves a mix of strategic planning, creative execution, and data-driven analysis.

🎯 Required Qualifications

Education: Completed degree in Marketing, Communication, or a related field

Experience: Several years of experience in marketing, preferably in the B2B sector

Required Skills:

• Proven experience in developing and implementing marketing strategies
• Strong creative and analytical skills
• Fluency in German and English
• Proficiency in marketing tools and content management systems
• Excellent communication and teamwork skills

Preferred Skills:

• Experience with social media management tools
• Knowledge of market research methods
• Familiarity with CRM systems

ASSUMPTION: Candidates should have a strong foundation in marketing principles and be comfortable working in a dynamic, fast-paced environment.

💰 Compensation & Benefits

Salary Range: €45,000 - €55,000 per year

Benefits:

• Remote work option
• Training and development opportunities
• Networking opportunities
• Recruit a friend bonus of up to €2,000

Working Hours: 40 hours per week, with flexible remote work options

ASSUMPTION: The salary range is based on industry standards for entry-level marketing positions in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: univativ is a project and personnel service provider that connects talented students and graduates with ambitious companies.

Company Size: univativ has 1,001-5,000 employees, providing a large network of opportunities for professional growth.

Founded: univativ was founded in 1998 and has since grown to become a leading provider of IT and business services.

Company Description:

• univativ offers a pool of hand-picked young professionals with excellent technical know-how and commitment.
• The company provides flexible solutions to bridge short-term bottlenecks and develops innovative business solutions.
• univativ has branches in several major German cities, including Darmstadt, Cologne, Düsseldorf, Hamburg, Karlsruhe, Mannheim, Munich, and Stuttgart.

Company Specialties:

• IT project management
• Software development
• IT support
• Web development
• Software testing
• IT security
• ITIL
• SAP
• Assistance in project offices
• Process management
• Quality management
• Marketing
• Sales
• Finance
• Controlling
• Market studies and analyses
• Migration and rollout
• Application development
• System administration
• Product development
• CAD
• Automation technology
• Process engineering
• MATLAB

Company Website: www.univativ.de

ASSUMPTION: univativ's diverse range of services and specialties offers candidates the opportunity to gain experience in various fields and develop a broad skill set.

📊 Role Analysis

Career Level: Entry-level to mid-level marketing professional

Reporting Structure: This role reports directly to the marketing manager or head of marketing.

Work Arrangement: The role offers a hybrid work arrangement, with the option to work remotely.

Growth Opportunities:

• Gain experience in various marketing disciplines and industries
• Develop leadership and management skills by leading projects and teams
• Advance to senior marketing roles or specialize in specific marketing areas

ASSUMPTION: This role provides a strong foundation for a career in marketing, with opportunities for growth and specialization.

🌍 Location & Work Environment

Office Type: univativ's offices are modern and collaborative workspaces, fostering creativity and innovation.

Office Location(s): Karlsruhe, with additional offices in Darmstadt, Cologne, Düsseldorf, Hamburg, Mannheim, Munich, and Stuttgart.

Geographic Context:

• Karlsruhe is a vibrant city in the southwest of Germany, known for its rich cultural heritage and historical landmarks.
• The city offers a high quality of life, with a well-developed infrastructure and a strong economy.
• Karlsruhe is home to several renowned universities and research institutions, providing a talent pool for the region's tech and innovation sectors.

Work Schedule: The role follows a standard full-time work schedule, with flexible remote work options.

ASSUMPTION: The hybrid work arrangement and flexible remote work options provide a good work-life balance for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final decision and job offer

Key Assessment Areas:

• Cultural fit and alignment with company values
• Marketing skills and experience
• Problem-solving and analytical skills
• Communication and teamwork skills

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to emphasize your fit with the company's mission and values
• Prepare examples of your marketing work or campaigns to discuss during the interview

ATS Keywords: Marketing strategies, creative campaigns, content creation, social media management, market analysis, KPI monitoring, team collaboration, communication skills, analytical skills, B2B marketing, content management systems, English proficiency, German proficiency, creativity, self-management, structured work approach

ASSUMPTION: The application process is designed to assess candidates' marketing skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• Marketing tools (e.g., Google Analytics, Hootsuite, Mailchimp)
• Content management systems (e.g., WordPress, Drupal)
• Social media platforms (e.g., Facebook, Instagram, LinkedIn)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the projects and clients the candidate works with.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and responsibility
• Employee development and growth

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment?
• Are you comfortable working collaboratively with diverse teams?
• Do you have a strong customer focus and a commitment to continuous improvement?

ASSUMPTION: Candidates who align with univativ's values and work style are more likely to succeed in the role and contribute to the company's growth.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to the unique needs and requirements of various clients and industries
• Working in a fast-paced, dynamic environment that may require flexibility and adaptability
• Balancing creative and analytical tasks, which may require strong multitasking skills

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position offers the opportunity to work with a diverse range of clients and industries
• The role requires a strong balance of creativity and analytical skills, with a focus on strategic planning and execution
• This role provides a strong foundation for a career in marketing, with opportunities for growth and specialization

ASSUMPTION: This role offers unique opportunities for growth and development, particularly for candidates interested in gaining experience in various marketing disciplines and industries.

📝 Sample Projects

• Developing and implementing a comprehensive marketing strategy for a new product launch
• Creating engaging content for a company blog and social media channels
• Analyzing market trends and competitor activities to inform strategic decision-making

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the role, from strategic planning to creative execution and data-driven analysis.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for professional growth and development within the company?
• How does the company support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These questions demonstrate a candidate's interest in the role and their commitment to success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your marketing work or campaigns to discuss during the interview
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.