📌 Core Information
🔹 Job Title: Marketing Sr. Specialist
🔹 Company: American Honda Motor Co., Inc.
🔹 Location: Torrance, California, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving growth in Customer Pay Repair Orders and Parts/Accessory sales
- Increasing customer traffic to dealerships for vehicle maintenance and repairs
- Strategic in-dealer Point-of-purchase materials and targeted email campaigns
- Supporting dealership initiatives aimed at enhancing service efficiency
- Contributing to various new business efforts encouraging customers to maintain their vehicles
ASSUMPTION: This role requires a strong background in automotive marketing and a deep understanding of customer behavior to drive growth and improve customer experience.
📋 Key Responsibilities
✅ Maintain and evolve Express Service and Accelerated Service marketing program efforts, including POP materials, email strategy and execution, program reporting and recognition efforts, and vendor coordination
✅ Collaborate with the Field and internal teams to scale support, analyze performance, recommend enhancements, and develop onboarding/training materials for dealerships
✅ Lead development and optimization of the Service Connect Program/Online Service Scheduling (OSS) Project in alignment with standardized online service scheduling tools, supporting dealer adoption through marketing, outreach, UI/UX coordination, and promotional efforts, monitoring usage metrics and creating tools to track KPIs and deliver insights
✅ Assist with PS&T Service Projects (SP) and Customer Experience (CX) Projects spanning multiple departments and divisions that bring value to AHM
✅ Act as the primary contact for Urban Science regarding the ServiceView application, promoting usage, managing dealer performance reporting, supporting billing, and providing dealer training to maximize insights and adoption
✅ Manage ongoing development of marketing assets related to Vehicle Service Contracts (VSC), including POP, digital content, and web pages, collaborating cross-functionally to ensure on-brand execution and optimize content through performance analysis
ASSUMPTION: This role requires strong project planning, organization, and analytical skills, as well as excellent communication skills to effectively manage multiple projects and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree in business administration, Marketing, Finance, or equivalent work experience
Experience: 3-10+ years in a combination of automotive sales, parts, service, research, and marketing experience
Required Skills:
- Strong project planning, organization, and analytical skills
- Ability to multi-task
- Excellent communication skills (required)
- Process management skills such as System Trees, PDCA, Cap-Do, 5-P, and SWOT
- Proficiency with Microsoft Office Suite with emphasis on PowerPoint and Excel
Preferred Skills:
- Experience with automotive marketing software and tools
- Fluency in a second language, particularly Spanish
ASSUMPTION: While not explicitly stated, experience with automotive marketing software and tools, as well as fluency in a second language, would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for similar roles, experience levels, and locations)
Benefits:
- Competitive Base Salary
- Regional Bonus (when applicable)
- Manager Lease Car Program (No Cost - Car, Maintenance, and Insurance included)
- Industry-leading Benefit Plans (Medical, Dental, Vision, Rx)
- Paid time off, including vacation, holidays, shutdown
- Company Paid Short-Term and Long-Term Disability
- 401K Plan with company match + additional contribution
- Relocation assistance (if eligible)
Working Hours: 40 hours per week, with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing
Company Size: 10,001+ employees (Large enterprise with extensive resources and opportunities for career growth)
Founded: 1959 (Over 60 years of history and experience in the automotive industry)
Company Description:
- American Honda Motor Co., Inc. (AHM) is a leading manufacturer of automobiles, motorcycles, and power equipment, with a strong commitment to environmental sustainability and innovative technology
- AHM is a subsidiary of the Japanese automaker Honda Motor Co., Ltd., and operates in North America, South America, and Europe
- The company is known for its high-quality, reliable products and exceptional customer service, with a focus on creating a joyful and exciting driving experience
Company Specialties:
- Automotive manufacturing
- Motorcycle manufacturing
- Power equipment manufacturing
- Research and development
- Marketing and sales
Company Website: https://www.honda.com/careers
ASSUMPTION: American Honda Motor Co., Inc. is a well-established company with a strong brand and a history of innovation, offering a wide range of career opportunities and benefits for employees.
📊 Role Analysis
Career Level: Mid-level (Requires significant experience and expertise in automotive marketing)
Reporting Structure: This role reports directly to the Senior Manager, Service Marketing, and works closely with various internal teams, dealerships, and external vendors
Work Arrangement: On-site with in-office days on the Torrance campus, with the option for flexible work arrangements
Growth Opportunities:
- Potential advancement to a management role within the service marketing team
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
- Training and development programs to enhance skills and advance career growth
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the service marketing team or explore other areas of the business.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): 1919 Torrance Blvd., Torrance, CA 90501, US
Geographic Context:
- Torrance is a city in the South Bay region of Los Angeles County, California
- The area offers a mix of urban and suburban living, with easy access to beaches, mountains, and cultural attractions
- Torrance has a Mediterranean climate, with mild winters and warm summers
Work Schedule: Monday-Friday, 8:30 AM - 5:30 PM, with flexible start and end times based on individual needs and team requirements
ASSUMPTION: The work environment at American Honda Motor Co., Inc. is collaborative and supportive, with a focus on work-life balance and employee well-being.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth behavioral and situational interview with the hiring manager and a panel of team members
- Final interview with the senior manager or director
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and presentation skills
- Project management and organizational skills
- Industry knowledge and understanding of automotive marketing trends
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research the company and industry trends to demonstrate your knowledge and enthusiasm
- Practice your presentation skills to effectively communicate your ideas and solutions
ATS Keywords: Automotive marketing, service marketing, customer experience, project management, analytical skills, communication skills, process management, Microsoft Office Suite, PowerPoint, Excel
ASSUMPTION: The interview process at American Honda Motor Co., Inc. is comprehensive and designed to assess the candidate's skills, experience, and cultural fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Excel, Word)
- Automotive marketing software and tools (e.g., Urban Science ServiceView, CDK DriveTime, DealerSocket)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with automotive marketing software and tools, as well as project management and data analysis tools, is beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Excellence
- Diversity
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How do your personal values align with the company's core values?
- Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
- How do you approach working with a diverse team, and what steps do you take to ensure everyone's voices are heard and valued?
ASSUMPTION: American Honda Motor Co., Inc. values a diverse and inclusive work environment, with a strong emphasis on collaboration, innovation, and excellence.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with a diverse range of stakeholders, including dealerships, vendors, and internal teams
- Keeping up-to-date with industry trends and competitor strategies
- Balancing strategic planning and execution with day-to-day tasks
- Navigating a large, complex organization with multiple departments and divisions
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong project management, communication, and analytical skills to succeed.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on service marketing and driving growth in customer pay repair orders and parts/accessory sales
- This role requires a deep understanding of the automotive industry and customer behavior to develop effective marketing strategies
- Career progression in this role may lead to management or cross-functional opportunities within the service marketing team or other areas of the business
ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on service marketing and customer experience sets it apart.
📝 Sample Projects
- Developing and implementing a targeted email campaign to increase customer traffic to dealerships for vehicle maintenance and repairs
- Creating and optimizing in-dealer Point-of-purchase materials to promote service offerings and encourage customer engagement
- Analyzing and reporting on the performance of service marketing programs, identifying trends and opportunities for enhancement
- Collaborating with dealerships to develop and execute onboarding and training materials for new service initiatives
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Marketing Sr. Specialist may undertake to drive growth and improve customer experience.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other departments and teams within the organization?
- What are the most significant challenges facing the service marketing team currently, and how can this role address them?
- How does the company support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful, insightful questions during the interview demonstrates your interest in the role and commitment to driving success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research the company and industry trends to demonstrate your knowledge and enthusiasm
- Practice your presentation skills to effectively communicate your ideas and solutions
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
