📌 Core Information
🔹 Job Title: Marketing Intern (Stagiair)
🔹 Company: pladis Global
🔹 Location: Zaandam, Netherlands
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Hybrid (4 days office, 1 day remote)
🚀 Job Overview
Key aspects of this role include:
- Supporting Brand Managers in developing marketing strategies
- Executing brand activations and consumer communication campaigns
- Contributing to product and packaging development
- Analyzing market data and competitor activities
ASSUMPTION: This role is designed to provide a well-rounded marketing experience, exposing interns to various aspects of the business and helping them develop essential skills.
📋 Key Responsibilities
✅ Assist Brand Managers in developing marketing strategies for iconic brands like Verkade and Sultana
✅ Execute online and offline marketing campaigns, working with external agencies
✅ Support product and packaging development, from concept to launch
✅ Monitor market data and competitor activities, providing insights to the team
✅ Organize internal events and kick-offs, such as product tastings
ASSUMPTION: While this role involves supporting Brand Managers, interns will have significant responsibility and will be integral to the team's success.
🎯 Required Qualifications
Education: Third or fourth-year student in a commercial university or HBO study, preferably with a marketing orientation
Experience: No relevant work experience required, but relevant projects or extracurricular activities are a plus
Required Skills:
- Strong communication skills in Dutch
- Creativity and a commercial mindset
- Stress resistance and positivity
- Affinity with food and FMCG industry
- Ability to work independently and in a team
Preferred Skills:
- Basic knowledge of marketing tools and software
- Experience with market research or data analysis
- Fluency in English
ASSUMPTION: While the role is open to students from various commercial backgrounds, a marketing orientation will be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: €475 per month (full-time equivalent)
Benefits:
- Stage allowance of €475 per month
- Opportunity to work in a global FMCG company with iconic Dutch brands
- Inclusive and diverse work environment
- Direct contact with various internal departments
Working Hours: 40 hours per week, with flexible working hours and the possibility to work from home one day per week
ASSUMPTION: The salary range is based on industry standards for marketing internships in the Netherlands.
📌 Applicant Insights
🔍 Company Context
Industry: pladis Global is a global leader in the biscuits and confectionery market, with a strong presence in Europe, the Middle East, Africa, Asia, and America
Company Size: pladis Global has over 26,000 employees worldwide and operates in 120 countries
Founded: 2016, with a rich history of family baking and confectionery experience dating back over 300 years
Company Description:
- pladis Global is home to much-loved brands such as McVitie's, GODIVA, and Ülker, as well as regional brands like Jacob’s, Go Ahead, Flipz, Turtles, BN, Verkade, and many more
- The company is committed to delivering high-quality products and exceptional service, with the potential to reach more than four billion people worldwide
- pladis Global operates with a focus on collaboration, agility, and resilience, using consumer insights and trends to fulfill its promise of bringing happiness with every bite
Company Specialties:
- Biscuits and confectionery
- Snacking
- Global brand management
- Consumer insights and trends
Company Website: pladisglobal.com
ASSUMPTION: pladis Global's extensive global presence and iconic brands offer interns unique opportunities for growth and learning.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: The Marketing Intern will report directly to the Brand Manager(s) of the assigned brand(s)
Work Arrangement: Hybrid (4 days in the office, 1 day remote)
Growth Opportunities:
- Gain hands-on experience in various aspects of marketing for iconic brands
- Develop essential marketing skills and build a professional network
- Potential full-time employment opportunities after successful completion of the internship
ASSUMPTION: This internship is designed to provide a well-rounded marketing experience, exposing interns to various aspects of the business and helping them develop essential skills.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Zaandam, Netherlands
Geographic Context:
- Zaandam is a city in the province of North Holland, located approximately 15 kilometers north of Amsterdam
- The city is known for its rich history, vibrant culture, and diverse range of industries
- Zaandam offers a mix of urban and suburban living, with easy access to public transportation and nearby attractions
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with flexible working hours and the possibility to work from home one day per week
ASSUMPTION: The hybrid work arrangement offers interns the best of both worlds, allowing them to collaborate with the team in the office and work independently from home.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or video interview with the Brand Manager(s)
- Final decision and offer
Key Assessment Areas:
- Communication skills and language proficiency in Dutch
- Creativity and commercial mindset
- Relevant marketing knowledge and skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your enthusiasm for the brand and the company
- Showcase your understanding of the FMCG industry and marketing trends
ATS Keywords: Marketing, Intern, Brand Management, Consumer Communication, Product Development, Market Analysis, FMCG, pladis Global, Verkade, Sultana
ASSUMPTION: The application process is designed to assess the candidate's skills, cultural fit, and alignment with the company's values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing tools and software (e.g., Google Analytics, social media platforms)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: While specific tools and technologies may vary depending on the projects assigned, the listed tools are commonly used in marketing roles.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Agility
- Resilience
Work Style:
- Inclusive and diverse work environment
- Focus on teamwork and results
- Direct contact with various internal departments
Self-Assessment Questions:
- How do you demonstrate collaboration and teamwork in your daily life?
- Can you provide an example of a time when you had to be agile and adapt to change in a marketing context?
- How do you handle stress and maintain a positive attitude in challenging situations?
ASSUMPTION: pladis Global values a diverse and inclusive work environment, where employees can bring their unique perspectives and experiences to the table.
⚠️ Potential Challenges
- Balancing multiple projects and responsibilities
- Working in a fast-paced and dynamic environment
- Adapting to a hybrid work arrangement
- Managing stress and maintaining work-life balance
ASSUMPTION: While these challenges may arise, the internship is designed to provide a supportive and enriching learning experience.
📈 Similar Roles Comparison
- This role offers a unique opportunity to work with iconic Dutch brands within a global FMCG company
- Compared to other marketing internships, this role provides a broader range of responsibilities and a more hands-on experience
- Career progression opportunities are available after successful completion of the internship
ASSUMPTION: This internship offers a unique combination of global brand exposure, hands-on experience, and career growth opportunities.
📝 Sample Projects
- Developing a social media campaign for a new product launch
- Conducting market research to identify consumer trends and preferences
- Organizing a product tasting event for key customers and stakeholders
ASSUMPTION: These sample projects are designed to provide interns with a well-rounded marketing experience, exposing them to various aspects of the business.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for the brand?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These questions are designed to help interns better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the online application form
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for the interview by researching the company, the brand, and the FMCG industry
- Follow up with the HR department after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
