📌 Core Information
🔹 Job Title: Marketing Strategic Insights Analyst
🔹 Company: General Motors
🔹 Location: Warren, Michigan, United States (Remote/Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Hybrid (3 days on-site at Warren Tech Center)
🚀 Job Overview
Key aspects of this role include:
- Managing multiple project timelines and solution roadmaps
- Collaborating cross-functionally to deliver insights and performance tracking
- Applying Ehrenberg Bass philosophies of brand growth to insights and recommendations
- Sourcing and managing data for insights generation
- Establishing and enabling new processes and best practices
ASSUMPTION: This role requires strong organizational skills, data analysis expertise, and the ability to work effectively with diverse teams.
📋 Key Responsibilities
✅ Manage project timelines and solution roadmaps from planning through delivery
✅ Support team leads in developing insights storytelling, strategic recommendations, and leadership presentations
✅ Collaborate across research and analytics disciplines to deliver insights POVs and performance tracking across Demand Spaces, Creative Excellence, and Brand Power KPIs
✅ Apply Ehrenberg Bass philosophies of brand growth to insights and recommendations
✅ Manage intake of marketing DEI data and insights from internal and agency teams for performance tracking
✅ Refine workable data sets and data tagging for insights generation
✅ Source first-party data, syndicated data, and secondary research to support development of insights updates
✅ Maintain ongoing inventory of best practices, available tools, and methodologies, along with training/reference materials
ASSUMPTION: This role requires a strong understanding of marketing, consumer insights, and brand performance, as well as proficiency in data analysis and visualization tools.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience
Experience: 1+ years of marketing and/or agency experience required
Required Skills:
- Excellent collaboration skills across cross-functional internal teams, agencies, and vendors
- Highly organized and process-oriented, easily able to manage and prioritize multiple high-priority projects
- Consumer-centric, results-driven mindset with career progression of increasing responsibility
Preferred Skills:
- Experience or interest in marketing strategy, consumer insights, or brand performance
- High acumen for learning and using a variety of data tools, dashboards, and data visualization techniques (Tableau, Power BI, or similar)
ASSUMPTION: Strong communication, project management, and data analysis skills are essential for success in this role.
💰 Compensation & Benefits
Salary Range: $88,500 - $141,400 USD (based on experience level and location)
Benefits:
- Medical, dental, and vision insurance
- Health Savings Account and Flexible Spending Accounts
- Retirement savings plan
- Sickness and accident benefits
- Life insurance
- Paid vacation and holidays
- Tuition assistance programs
- Employee assistance program
- GM vehicle discounts
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing
Company Size: 10,001+ employees (Global)
Founded: 1908 (as Buick Motor Company, later merged with other brands to form General Motors)
Company Description:
- General Motors (GM) is an American multinational corporation that designs, manufactures, markets, and distributes vehicles and vehicle parts, and sells financial services.
- GM's vision is to create a world with Zero Crashes, Zero Emissions, and Zero Congestion.
- GM is committed to providing an inclusive workplace that fosters diversity, equity, and inclusion.
Company Specialties:
- Cars
- Trucks
- Manufacturing
- Automotive
- Vehicles
- Transportation
- Engineering
- Information technology
- Electrification
- Software
- AI
Company Website: www.gm.com
ASSUMPTION: General Motors is a well-established company with a long history in the automotive industry, offering a wide range of products and services.
📊 Role Analysis
Career Level: Early to mid-career level, with opportunities for growth and advancement
Reporting Structure: This role reports to the Marketing Strategic Insights Manager
Work Arrangement: Hybrid (3 days on-site at Warren Tech Center, with the remaining days working remotely)
Growth Opportunities:
- Advancement within the Marketing department or related fields
- Expanding skills and expertise in data analysis, marketing strategy, and consumer insights
- Potential international assignments or relocation opportunities
ASSUMPTION: This role offers a unique blend of marketing, data analysis, and project management responsibilities, providing a strong foundation for career growth and development.
🌍 Location & Work Environment
Office Type: Hybrid (onsite and remote work arrangement)
Office Location(s): Warren, Michigan (Warren Tech Center) and remote work from home
Geographic Context:
- Warren, Michigan is located in the Detroit metropolitan area, offering a mix of urban and suburban living options
- The region is home to a diverse range of industries, including automotive, technology, and healthcare
- Warren is approximately 20 miles north of downtown Detroit and offers easy access to major highways and public transportation
Work Schedule: Full-time (40 hours/week) with flexible scheduling, including core hours from 9:00 AM to 5:00 PM EST
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote work flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Behavioral and technical assessment
- Final round interview with the hiring manager and team members
- Background check and onboarding
Key Assessment Areas:
- Data analysis and visualization skills
- Project management and organizational skills
- Marketing and consumer insights knowledge
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of marketing, data analysis, and project management concepts in your application materials
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
ATS Keywords: Marketing, Data Analysis, Project Management, Consumer Insights, Brand Strategy, Ehrenberg Bass, Data Visualization, Process Improvement, Performance Tracking, Research, Analytics, DEI Data Management, Data Sourcing, Best Practices
ASSUMPTION: General Motors' application process is designed to assess candidates' skills, experiences, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Tableau or Power BI (data visualization)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis tools (e.g., SQL, Python, R)
- Marketing research and analytics tools (e.g., Google Analytics, SurveyMonkey, SPSS)
ASSUMPTION: Familiarity with relevant data analysis, visualization, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Inclusion
- Innovation
- Respect
- Accountability
- Collaboration
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with diverse teams and stakeholders to deliver insights and recommendations?
- Do you have a strong commitment to data integrity, accuracy, and quality?
ASSUMPTION: General Motors values a diverse and inclusive work environment that fosters collaboration, innovation, and continuous learning.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with large datasets and complex data sources
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to changes in priorities, processes, or tools
- Balancing on-site and remote work responsibilities
ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.
📈 Similar Roles Comparison
- Marketing Analyst: Focuses more on data analysis and reporting, with less emphasis on project management and strategic insights
- Market Research Analyst: Specializes in primary and secondary research, with less emphasis on data analysis and strategic insights
- Brand Manager: Oversees the development and implementation of brand strategies, with less emphasis on data analysis and project management
ASSUMPTION: Each role within the marketing field offers unique responsibilities, skills requirements, and career growth opportunities.
📝 Sample Projects
- Developing a comprehensive brand health tracking dashboard using Tableau or Power BI
- Conducting a competitive analysis of marketing strategies and tactics within the automotive industry
- Managing a cross-functional team to deliver a marketing campaign performance report
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other marketing teams and stakeholders?
- What opportunities are there for professional development and growth within this role or the department?
- How does the company support work-life balance for employees working in a hybrid arrangement?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.gm.com/job/Remote---United-States/Marketing-Strategic-Insights-Analyst_JR-202508666
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
- If selected for an interview, research General Motors' mission, values, and recent initiatives to demonstrate your understanding of the organization
- Follow up with the hiring manager or HR representative within one week of your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
