Marketing Strategic Partner

📌 Core Information

🔹 Job Title: Marketing Strategic Partner

🔹 Company: Factory Mutual Insurance Company

🔹 Location: Johnston, Rhode Island, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing global marketing strategies and plans
• Building cross-functional relationships with various teams
• Managing program success end-to-end, from discovery to reporting
• Creating integrated marketing roadmaps across multiple channels
• Driving alignment and consistency in messaging and client experience

ASSUMPTION: This role requires a strategic mindset, strong collaboration skills, and the ability to balance both tactical and strategic tasks.

📋 Key Responsibilities

✅ Lead the development and execution of marketing strategies and plans for global marketing programs, with a focus on brand awareness and product marketing.

✅ Build strong cross-functional relationships with Marketing, Client Service, Sales, Operations, and Regional Strategists to ensure collaboration, localization, and alignment with corporate and functional objectives.

✅ Own program success end-to-end across all phases: Discovery, Strategy, Value Proposition & Messaging, Creative & Content Production, Activation, Optimization, and Reporting for the assigned Programs.

✅ Create and manage omnichannel integrated marketing roadmaps, aligned to audience journeys and account-based marketing (ABM) strategies where applicable.

✅ Develop focused activation strategies to nurture key target accounts and drive deeper engagement and conversion.

✅ Ensure alignment with brand positioning, compliance standards, and audience needs across all marketing efforts and materials.

✅ Coordinate campaign production, ensuring materials meet legal and regulatory requirements and reflect strategic priorities and brand guidelines.

✅ Collaborate to define, monitor, and analyze metrics to measure program effectiveness, report on outcomes, and optimize for impact.

✅ Drive alignment of integrated marketing activities, ensuring message consistency and a best-in-class client experience.

✅ Contribute to agency and vendor management for assigned programs, ensuring quality and efficiency.

✅ Support sponsorship marketing by consulting on messaging, creative, and positioning, and identifying opportunities to integrate brand and ambassadors beyond contractual sponsorship activations.

✅ Integrate regional and company-wide initiatives including sports sponsorships, into cohesive marketing plans, leveraging collective expertise and resources.

✅ Ensure timely, on-budget delivery of all projects with clear objectives and measurable ROI.

✅ Ensure assignment programs support new business development, client retention, and/or enhanced risk quality/client experiences through consultative marketing and communications.

✅ Handle additional corporate and business unit projects as assigned, ensuring alignment with broader company initiatives.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to juggle multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or Business (required).

Experience: 8-10 years of progressively responsible roles in corporate and/or agency environments, with experience in integrated marketing, digital marketing, and paid media.

Required Skills:

• Strong understanding of marketing strategies and tactics that support global and regional business objectives.
• Ability to prioritize and align marketing plans with corporate and operational goals.
• Solid knowledge of marketing tools, techniques, and best practices.
• Proven ability to develop and execute integrated marketing plans with measurable ROI.
• Excellent communication, creative thinking, and project management skills.
• Strong interpersonal and teamwork capabilities.
• Customer-focused mindset with B2B marketing experience.

Preferred Skills:

• A balance of “hands-on” and strategic leadership skills.
• Strong decision-making skills.
• Uses data and other inputs to make decisions, owns decision, and takes accountability for work using strong organizational and analytical skills.
• Proven track record of delivery to tight budgets and deadlines.
• Excellent communication and creative thinking skills.
• Demonstrated project management skills.
• Strong interpersonal skills - demonstrated teamwork skills.
• Client focused.
• Comfortable to engage Senior Leadership.
• Experience using cutting-edge media.
• Adaptable: Open to change in response to new information, unexpected circumstances, and/or ability to work in ambiguous situations.

ASSUMPTION: While not explicitly stated, having a deep understanding of the commercial property insurance industry would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $117,280 - $168,600 annually. The final salary offer will vary based on individual education, skills, and experience.

Benefits:

• Health Programs
• Well-being Programs
• 401(k)
• Pension Plan
• Career Development Opportunities
• Tuition Reimbursement
• Flexible Work
• Time Off Allowances

Working Hours: Full-time position with the flexibility to work remotely twice per week. Domestic and/or international travel may be required 10-15% throughout the year.

ASSUMPTION: The salary range provided is based on industry standards for a Marketing Strategic Partner role with 8-10 years of experience in the insurance industry.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance, specifically commercial property insurance.

Company Size: 5,001-10,000 employees, which means a large, established organization with extensive resources and a well-defined structure.

Founded: 1835, with a long history and a strong reputation in the industry.

Company Description:

• FM is one of the world's largest commercial property insurers.
• For nearly two centuries, businesses have trusted FM to deliver comprehensive risk assessments, develop robust property insurance plans, and foster engineering-based solutions that help protect them against fire, natural disasters, and more.
• FM provides over one-third of all Fortune 1000 companies with data-backed risk management solutions that allow them to prepare and prosper.

Company Specialties:

• Industry leading engineering and data-based risk management and commercial property insurance solutions.

Company Website: https://www.fm.com

ASSUMPTION: FM's extensive experience and size provide a stable and well-resourced environment for employees, with a strong focus on risk management and data-driven decision-making.

📊 Role Analysis

Career Level: Mid-level to senior, with significant responsibility and the opportunity to make a significant impact on the company's marketing efforts.

Reporting Structure: This role reports directly to the Senior Director, Global Marketing Strategy & Operations, and works closely with various teams across the organization.

Work Arrangement: Hybrid, with 3 office days per week and the flexibility to work remotely twice per week based on business needs.

Growth Opportunities:

• Potential to take on additional responsibilities and projects as the company's marketing efforts evolve.
• Opportunities to work with and learn from experienced marketing professionals across the organization.
• Potential to advance to a senior marketing role within the company, given strong performance and a demonstrated ability to drive results.

ASSUMPTION: Given the company's size and the strategic nature of this role, there are ample opportunities for growth and development within the marketing department and the organization as a whole.

🌍 Location & Work Environment

Office Type: Corporate Headquarters, with a modern and collaborative work environment.

Office Location(s): Johnston, Rhode Island, United States

Geographic Context:

• Johnston is a small city located in the Providence metropolitan area, with a population of approximately 38,000 people.
• The cost of living in Johnston is relatively low compared to other major metropolitan areas in the United States.
• The area offers a mix of urban and suburban living, with easy access to outdoor recreation, cultural attractions, and entertainment options.

Work Schedule: Full-time, with the flexibility to work remotely twice per week based on business needs. Domestic and/or international travel may be required 10-15% throughout the year.

ASSUMPTION: The hybrid work arrangement and the company's location in Johnston, Rhode Island, provide a good balance between work-life integration and access to a diverse range of cultural and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral interview with the hiring manager and a panel of stakeholders
• Final interview with the Senior Director, Global Marketing Strategy & Operations

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and communication skills
• Project management and organizational skills
• Understanding of the commercial property insurance industry

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on integrated marketing, digital marketing, and project management.
• Be prepared to discuss your experience with global marketing initiatives and cross-functional collaboration.
• Demonstrate your understanding of the commercial property insurance industry and FM's business priorities.

ATS Keywords: Marketing Strategy, Integrated Marketing, Digital Marketing, Project Management, Cross-Functional Collaboration, Commercial Property Insurance, Global Marketing, Brand Awareness, Product Marketing

ASSUMPTION: The interview process is designed to assess your strategic thinking, collaboration, and communication skills, as well as your understanding of the commercial property insurance industry and FM's business priorities.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer Relationship Management (CRM) systems (e.g., Salesforce)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Marketing analytics tools (e.g., Google Analytics)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's marketing technology stack and the individual's role within the team.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Collaboration
• Innovation
• Accountability

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable working with data and using it to inform your decision-making?
• Can you adapt to changing priorities and work effectively in an ambiguous situation?
• Are you results-driven and accountable for your work?

ASSUMPTION: FM values a strong work ethic, collaboration, and a data-driven approach to decision-making. Employees who are adaptable, results-focused, and accountable for their work tend to thrive in this environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing both tactical and strategic tasks
• Working with a diverse range of stakeholders across the organization
• Keeping up with the latest marketing trends and technologies
• Travel requirements (domestic and/or international) up to 15% throughout the year

ASSUMPTION: This role requires strong project management skills, the ability to balance both tactical and strategic tasks, and the capacity to work effectively with a diverse range of stakeholders across the organization.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a greater emphasis on strategic thinking, cross-functional collaboration, and project management.
• In the commercial property insurance industry, this role is unique in its focus on global marketing initiatives and brand awareness.
• Career progression in this role may involve moving into a senior marketing role within the company or taking on additional responsibilities within the global marketing department.

ASSUMPTION: This role is unique in its focus on global marketing initiatives and brand awareness within the commercial property insurance industry, offering a distinct set of challenges and opportunities compared to similar marketing roles in other industries or companies.

📝 Sample Projects

• Developing and executing a global marketing campaign to raise brand awareness among target audiences
• Collaborating with regional teams to localize marketing materials and ensure consistency with global brand guidelines
• Managing a project to optimize marketing spend and improve ROI across multiple channels

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and project management aspects of the role, as well as the need to balance both tactical and strategic tasks.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing technology stack and how it supports global marketing initiatives?
• How does this role collaborate with other marketing teams and departments within the organization?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its marketing employees?
• What is the company's approach to work-life balance and flexible work arrangements?

ASSUMPTION: These questions are designed to provide insight into the company's marketing technology stack, work environment, and approach to employee development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on integrated marketing, digital marketing, and project management.
• Prepare for your interviews by researching FM's business priorities and the commercial property insurance industry.
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.