Marketing Strategic Planning Sr. Manager

📌 Core Information

🔹 Job Title: Marketing Strategic Planning Sr. Manager

🔹 Company: DiDi Global

🔹 Location: Mexico City, Mexico

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: August 7, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive brand strategies for DiDi's Spanish-speaking LATAM markets
• Collaborating with various teams, including Research, Media, MasterBrand, SocialMedia, Paid Advertising, and Frontline teams (Rides, Food, and Fintech)
• Conducting thorough research and analysis of market trends, consumer behavior, and competitor activities
• Monitoring and evaluating the performance of brand initiatives using data-driven insights
• Staying up-to-date with industry developments and emerging trends to inform future brand strategies

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively across multiple teams to drive brand growth and differentiation.

📋 Key Responsibilities

✅ Collaborate with Marketing Frontline teams to build strategies, key briefs, and projects for key target audiences

✅ Understand and align with DiDi's and each Business Unit's objectives and metrics

✅ Conduct research and analysis of market trends, consumer behavior, and competitor activities to identify opportunities for brand growth and differentiation

✅ Collaborate with Creative and MasterBrand teams to build consistency among different media channels, formats, and target audiences

✅ Define and communicate unique and relevant RTB's for all of DiDi's products

✅ Monitor and evaluate the performance of brand initiatives, using data-driven insights to optimize strategies and drive continuous improvement

✅ Stay up-to-date with industry developments and emerging trends to inform future brand strategies and maintain a competitive edge in the market

ASSUMPTION: The role requires a strong focus on data-driven decision-making, continuous learning, and effective cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field; advanced degree preferred

Experience: 10+ years of experience in brand management, strategic planning, or a related role

Required Skills:

• Proven track record of developing and implementing successful brand strategies that drive business growth and customer engagement
• Strong analytical skills and the ability to translate data insights into actionable recommendations
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels
• Creative thinker with a passion for innovation and staying ahead of industry trends
• Results-oriented mindset with a focus on delivering measurable outcomes and ROI
• Fluent English speaker, writer, and presenter
• Cultural fit with DiDi as a Company, and DiDi Studios!

ASSUMPTION: The ideal candidate will have a strong background in brand management, strategic planning, and data analysis, with a proven track record of driving brand growth and differentiation.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Manager role in Marketing, the estimated salary range for this position is $120,000 - $160,000 USD per year. This range is inclusive of base salary and may include variable compensation based on individual and company performance.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and holidays
• Employee assistance program
• Tuition reimbursement
• Employee discounts on DiDi services

Working Hours: This role follows a standard workweek of 40 hours, with flexible hours and the option to work remotely up to 2 days per week.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, skills, and performance. Benefits may vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: DiDi Global is a leading mobility technology platform, offering a wide range of app-based services across Asia Pacific, Latin America, and other global markets. Its services include ride-hailing, taxi-hailing, designated driving, hitch, and other forms of shared mobility, as well as certain energy and vehicle services, food delivery, and intra-city freight services.

Company Size: DiDi Global has 10,001+ employees worldwide, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: DiDi Global was founded in 2012 and has since grown to become a global leader in the mobility technology industry.

Company Description:

• DiDi Global is committed to collaborating with policymakers, the taxi industry, the automobile industry, and the communities to solve the world’s transportation, environmental, and employment challenges through the use of AI technology and localized smart transportation innovations.
• The company strives to create better life experiences and greater social value by building a safe, inclusive, and sustainable transportation and local services ecosystem for cities of the future.
• DiDi Global is headquartered in Global, with major offices in Mexico City, Mexico, and other global locations.

Company Specialties:

• Mobility technology
• Transportation services
• Food delivery
• Intra-city freight services
• AI technology and localized smart transportation innovations

Company Website: didiglobal.com

ASSUMPTION: DiDi Global's focus on innovation, sustainability, and collaboration makes it an attractive employer for candidates seeking to make a meaningful impact in the mobility technology industry.

📊 Role Analysis

Career Level: This role is at the Senior Manager level, with the opportunity to influence strategic decision-making and drive brand growth across DiDi's Spanish-speaking LATAM markets.

Reporting Structure: The Marketing Strategic Planning Sr. Manager will report directly to the Head of DiDi Studios and collaborate closely with various Marketing teams, including Research, Media, MasterBrand, SocialMedia, Paid Advertising, and Frontline teams (Rides, Food, and Fintech).

Work Arrangement: This role is a hybrid position, with the option to work remotely up to 2 days per week. The remaining 3 days will be spent on-site at DiDi's Mexico City office.

Growth Opportunities:

• As DiDi continues to expand its global presence, there may be opportunities for the successful candidate to take on additional responsibilities or explore new markets.
• The company's focus on internal mobility and career development provides ample opportunities for growth and advancement within the organization.
• Collaborating with various teams and stakeholders will enable the candidate to build a strong professional network and gain exposure to different aspects of the business.

ASSUMPTION: The Marketing Strategic Planning Sr. Manager role offers a unique opportunity for candidates to drive brand growth and differentiation in a dynamic and global organization.

🌍 Location & Work Environment

Office Type: DiDi's Mexico City office is a modern and collaborative workspace, designed to foster innovation and creativity.

Office Location(s): DiDi's Mexico City office is located in the Cuauhtémoc borough, one of the city's most vibrant and bustling neighborhoods.

Geographic Context:

• Mexico City is the capital and most populous city of Mexico, with a diverse and multicultural population of over 21 million residents.
• The city is known for its rich history, vibrant arts and culture scene, and delicious food, making it an exciting and dynamic place to live and work.
• Mexico City is also a major hub for the Latin American technology industry, with a thriving startup ecosystem and numerous opportunities for professional growth and development.

Work Schedule: This role follows a standard workweek of 40 hours, with flexible hours and the option to work remotely up to 2 days per week.

ASSUMPTION: Mexico City's vibrant and dynamic work environment, combined with DiDi's modern and collaborative office space, provides an ideal setting for the Marketing Strategic Planning Sr. Manager to thrive and succeed.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Recruiting team
• Virtual or in-person interview with the Hiring Manager
• Final interview with the Head of DiDi Studios
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision-making
• Cross-functional collaboration and stakeholder management
• Cultural fit with DiDi's values and work environment
• Industry knowledge and understanding of market trends

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of DiDi's business and the Spanish-speaking LATAM markets in your application materials
• Prepare for behavioral and situational interview questions that assess your strategic planning, problem-solving, and cross-functional collaboration skills
• Research DiDi's company culture and values to ensure a strong fit with your personal work style and career goals

ATS Keywords: Strategic Planning, Brand Management, Market Trends, Consumer Behavior, Competitive Analysis, Data-Driven Insights, Cross-Functional Collaboration, Stakeholder Management, Marketing, Spanish-Speaking LATAM, DiDi Global

ASSUMPTION: DiDi's recruitment process is designed to assess the candidate's strategic thinking, analytical skills, and cultural fit with the organization. Successful candidates will demonstrate a strong understanding of DiDi's business and the Spanish-speaking LATAM markets, as well as a proven track record of driving brand growth and differentiation.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, JIRA)
• Marketing automation tools (e.g., Marketo, HubSpot)

ASSUMPTION: The Marketing Strategic Planning Sr. Manager will be expected to have proficiency in Microsoft Office Suite and Google Workspace, as well as experience with data visualization and project management tools. Familiarity with marketing automation tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Create customer value
• Be data-driven
• Win-win collaboration
• Act with integrity
• Strive to do better
• Promote diversity and inclusion

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Innovative and creative
• Results-oriented and focused on delivering measurable outcomes
• Adaptable and responsive to change

Self-Assessment Questions:

• Do I have a deep understanding of consumer behavior, market trends, and competitive analysis in the Spanish-speaking LATAM markets?
• Am I able to translate data insights into actionable recommendations and drive continuous improvement?
• Do I have strong communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels?
• Am I comfortable working in a dynamic and fast-paced environment, with a focus on innovation and staying ahead of industry trends?
• Do I share DiDi's commitment to promoting diversity and inclusion, and creating a safe, inclusive, and sustainable transportation ecosystem for cities of the future?

ASSUMPTION: Successful candidates for the Marketing Strategic Planning Sr. Manager role will demonstrate a strong alignment with DiDi's company values and work style, as well as a deep understanding of the Spanish-speaking LATAM markets and a proven track record of driving brand growth and differentiation.

⚠️ Potential Challenges

• The role requires a strong understanding of the Spanish-speaking LATAM markets, as well as the ability to navigate and influence multiple teams and stakeholders
• DiDi's fast-paced and dynamic work environment may present challenges for candidates who prefer a more structured or predictable work environment
• The role may require occasional travel to DiDi's global offices and markets, depending on business needs and priorities
• The role may involve working with sensitive or confidential information, requiring a high degree of discretion and professionalism

ASSUMPTION: The Marketing Strategic Planning Sr. Manager role presents unique challenges and opportunities for candidates seeking to drive brand growth and differentiation in a dynamic and global organization.

📈 Similar Roles Comparison

• Unlike traditional brand management roles, this position requires a strong focus on strategic planning and cross-functional collaboration to drive brand growth and differentiation across multiple business units and markets
• The role's focus on the Spanish-speaking LATAM markets presents unique opportunities for candidates with relevant experience and expertise in these regions
• The role's hybrid work arrangement provides flexibility and work-life balance, while still enabling close collaboration and communication with DiDi's on-site teams

ASSUMPTION: The Marketing Strategic Planning Sr. Manager role offers a unique blend of strategic planning, cross-functional collaboration, and market-specific expertise, making it an attractive opportunity for candidates seeking to drive brand growth and differentiation in a dynamic and global organization.

📝 Sample Projects

• Developing and implementing a comprehensive brand strategy for DiDi's Spanish-speaking LATAM markets, including key target audiences, brand positioning, and messaging framework
• Conducting a competitive analysis of DiDi's competitors in the Spanish-speaking LATAM markets, and identifying opportunities for brand differentiation and growth
• Collaborating with DiDi's Research team to define and communicate unique and relevant RTB's for all of DiDi's products, and monitoring their performance to optimize brand initiatives

ASSUMPTION: The Marketing Strategic Planning Sr. Manager role offers a wide range of projects and challenges, requiring a strong understanding of DiDi's business, the Spanish-speaking LATAM markets, and the ability to drive brand growth and differentiation through strategic planning and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the current state of DiDi's brand in the Spanish-speaking LATAM markets, and what opportunities exist for growth and differentiation?
• How does this role collaborate with DiDi's various Marketing teams, including Research, Media, MasterBrand, SocialMedia, Paid Advertising, and Frontline teams (Rides, Food, and Fintech)?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does DiDi support the professional growth and development of its employees, particularly in marketing and branding roles?
• What is DiDi's approach to diversity, equity, and inclusion, and how does this role contribute to promoting these values within the organization?

ASSUMPTION: The Marketing Strategic Planning Sr. Manager role offers a unique opportunity for candidates to drive brand growth and differentiation in a dynamic and global organization. By asking thoughtful and insightful questions during the interview process, candidates can gain a deeper understanding of the role's responsibilities, priorities, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: careers-didiglobal.icims.com/jobs/14303/marketing-strategic-planning-sr.-manager/job
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a particular focus on your strategic planning, brand management, and market analysis expertise
• Prepare for behavioral and situational interview questions that assess your strategic thinking, analytical skills, and cross-functional collaboration abilities
• Research DiDi's company culture and values to ensure a strong fit with your personal work style and career goals
• Follow up with the Recruiting team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.