Marketing Strategic & Solutions Lead Rheuma & Bone

📌 Core Information

🔹 Job Title: Marketing Strategic & Solutions Lead Rheuma & Bone

🔹 Company: UCB

🔹 Location: Milan, Lombardy, Italy

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-07-29

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading local marketing strategies aligned with European directives
• Managing and developing Rheuma and Bone Solution Lead teams
• Ensuring operational excellence and compliance with local regulations
• Collaborating with cross-functional teams and fostering innovation

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to navigate complex stakeholder environments.

📋 Key Responsibilities

✅ Define and execute patient-centric marketing strategies tailored to local market dynamics

✅ Lead the annual marketing planning process and manage the marketing budget

✅ Manage and develop the Rheuma and Bone Solution Lead teams

✅ Design and deploy impactful omnichannel campaigns using customer insights

✅ Analyze market trends and adapt strategies to ensure brand differentiation

✅ Ensure full compliance with local regulations, including Legislative Decree 231/2001

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor’s or Master’s degree in Life Sciences, Business, Marketing, or Healthcare

Experience: 8-10 years in stakeholder-facing roles or marketing within the healthcare sector

Required Skills:

• Proven leadership and people management skills
• Deep understanding of healthcare industry dynamics and stakeholder needs
• Strong knowledge of compliance, market access, and healthcare regulations
• Excellent communication skills and ability to engage diverse stakeholders
• Proficiency in digital tools and omnichannel marketing strategies

Preferred Skills:

• Fluency in Italian and English
• Experience working in a global pharmaceutical company

ASSUMPTION: Candidates with experience in the pharmaceutical industry and a strong understanding of local market dynamics will be at an advantage.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Estimated based on industry standards for similar roles in Milan)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Global work environment with diverse teams

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: UCB is a global biopharmaceutical company focusing on neurology and immunology, with a strong presence in the Italian market.

Company Size: UCB has around 8,500 employees globally, providing a large and diverse work environment.

Founded: UCB was founded in 1928 and has since grown into a global leader in its industry.

Company Description:

• UCB is inspired by patients and driven by science, with a mission to transform the lives of people living with severe diseases.
• The company focuses on innovation and collaboration, with a caring and supportive culture that offers equal opportunities for growth and development.
• UCB is committed to sustainability and responsible business practices, with a strong focus on environmental, social, and governance (ESG) factors.

Company Specialties:

• Neurology
• Immunology
• Healthcare innovation beyond medicine

Company Website: http://www.ucb.com

ASSUMPTION: UCB's large size and global presence offer numerous opportunities for career growth and development within the organization.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a high degree of strategic thinking and leadership.

Reporting Structure: The role reports directly to the Immunology team lead and collaborates with cross-functional teams, including Marketing, Medical, Market Access, and Commercial.

Work Arrangement: This is an on-site role based at UCB's hub in Milan, with opportunities for occasional remote work.

Growth Opportunities:

• Progression to more senior marketing roles within UCB's global organization
• Expansion of responsibilities to cover additional therapeutic areas or regions
• Development of leadership and management skills through mentoring and coaching opportunities

ASSUMPTION: Successful candidates will have the opportunity to grow within the organization and take on increased responsibilities over time.

🌍 Location & Work Environment

Office Type: UCB's Milan hub is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): Milan, Lombardy, Italy

Geographic Context:

• Milan is the second-largest city in Italy and a major economic hub for the country's pharmaceutical industry.
• The region of Lombardy is home to several leading pharmaceutical companies and research institutions.
• UCB's Milan hub is conveniently located near public transportation, making it easily accessible from various parts of the city.

Work Schedule: The role follows a standard full-time work schedule, with flexibility for occasional remote work.

ASSUMPTION: The Milan office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• On-site or virtual interview with the hiring manager and relevant team members
• Final interview with the senior leadership team

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Industry knowledge and understanding of local market dynamics
• Communication and stakeholder engagement skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of UCB's mission and values in your application materials
• Prepare for behavioral interview questions that focus on your leadership, problem-solving, and communication skills

ATS Keywords: Marketing, Strategic Planning, Solutions Lead, Rheuma, Bone, Local Marketing, European Directives, Compliance, Operational Excellence, Cross-Functional Teams, Innovation

ASSUMPTION: UCB's application process is designed to assess candidates' strategic thinking, leadership, and communication skills, as well as their cultural fit with the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite
• CRM software (e.g., Salesforce, Veeva)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Successful candidates will be proficient in using relevant marketing and data analysis tools to drive strategic decision-making.

👔 Cultural Fit Considerations

Company Values:

• Patient-centricity: UCB is inspired by patients and driven by science to transform the lives of people living with severe diseases.
• Innovation: UCB fosters a culture of innovation, encouraging employees to push boundaries and challenge the status quo.
• Collaboration: UCB values collaboration and teamwork, both within the organization and with external partners.

Work Style:

• Strategic: UCB seeks candidates who can think critically and creatively to drive business growth and innovation.
• Results-driven: UCB values employees who take ownership of their work and deliver tangible results.
• Adaptable: UCB operates in a dynamic and evolving industry, requiring employees to be flexible and responsive to change.

Self-Assessment Questions:

• How do you demonstrate patient-centricity in your approach to marketing and brand management?
• Can you provide an example of a time when you drove innovation and strategic thinking to achieve business objectives?
• How do you foster collaboration and teamwork in a cross-functional environment, and how do you manage conflicts or differing priorities?

ASSUMPTION: Successful candidates will align with UCB's values and work style, demonstrating a strong cultural fit with the organization.

⚠️ Potential Challenges

• The role requires managing multiple priorities and balancing short-term tactical needs with long-term strategic goals.
• UCB's global presence may present communication and time zone challenges when working with international teams.
• The role involves navigating complex regulatory environments and ensuring compliance with local and international regulations.
• Milan's competitive job market may present challenges in attracting and retaining top talent.

ASSUMPTION: Successful candidates will be able to navigate these challenges effectively, leveraging their skills and experience to drive results.

📈 Similar Roles Comparison

• This role differs from other marketing management positions in its focus on local market dynamics and compliance with European directives.
• UCB's global presence offers opportunities for career growth and development not typically available in smaller organizations.
• Compared to other pharmaceutical companies, UCB places a strong emphasis on innovation and patient-centricity, driving a culture of continuous improvement.

ASSUMPTION: Candidates should consider UCB's unique culture and global opportunities when evaluating this role against similar positions in the industry.

📝 Sample Projects

• Developing and executing a local marketing campaign to launch a new product in the Italian market, tailored to local patient needs and preferences
• Conducting market research to assess the competitive landscape and identify opportunities for brand differentiation
• Managing a team to implement a digital transformation initiative, improving operational efficiency and enhancing customer engagement

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, showcasing the candidate's ability to drive results in a dynamic and evolving environment.

❓ Key Questions to Ask During Interview

• Can you describe the most significant marketing challenge facing the Rheuma and Bone franchise in the Italian market, and how this role will address it?
• How does the Marketing team collaborate with other functions, such as Medical, Market Access, and Commercial, to ensure alignment and drive business growth?
• What opportunities exist for professional development and growth within the Immunology team and UCB's global organization?
• How does UCB support work-life balance for employees, particularly those in senior management roles?
• Can you provide an example of a time when UCB demonstrated its commitment to sustainability and responsible business practices, and how this aligns with the company's mission and values?

ASSUMPTION: These questions will help candidates assess the role's fit with their career goals and understand UCB's culture and values more deeply.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your leadership, problem-solving, and communication skills
• Research UCB's mission, values, and culture to demonstrate your fit with the organization
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.