📌 Core Information
🔹 Job Title: Marketing Strategist
🔹 Company: Life.Church
🔹 Location: Edmond, Oklahoma
🔹 Job Type: Full-Time/Salary
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and maintaining highly integrated and effective campaigns for the YouVersion Community.
- Leading marketing executions through strategic planning and collaboration with key stakeholders.
- Utilizing various communication channels to move individuals to action and engage with the YouVersion platform.
- Staying ahead of industry trends and leveraging existing and emerging technology and platforms to advance engagement.
ASSUMPTION: This role requires a strong understanding of marketing strategies, data analysis, and collaboration skills to effectively communicate with various teams and stakeholders.
📋 Key Responsibilities
✅ Lead marketing executions through strategic planning and collaboration with key stakeholders.
✅ Develop strategic campaigns that support YouVersion’s efforts.
✅ Leverage YouVersion channels such as email, app push notifications, in-app messages, banners, Bible.com, and social media to move individuals to action.
✅ Steward the brand position of assigned product(s) and maintain a pulse on the competitive landscape.
✅ Collaborate with internal teams and use external insights to better understand the YouVersion Community.
✅ Review data to inform strategy related to audience segmentation and communication strategies.
✅ Craft strategies for YouVersion communication channels with accuracy and excellence, specifically in timing, segmentation, creativity, and content.
✅ Effectively present ideas with vision and direction.
✅ Collaborate with Product, Content, Data, Partnerships, Creative, and Brand Voice teams to develop strategies in alignment with overall objectives.
✅ Stay ahead of industry trends and consistently evaluate how YouVersion can leverage existing and emerging technology and platforms to advance engagement.
✅ Develop actionable insights based on data and communicate this information through verbal, written, and visual channels.
✅ Collaborate with copywriters, graphic designers, product managers, videographers, and stakeholders on how to best implement learnings from previous efforts to inform upcoming strategies.
✅ Maintain thorough understanding of the organization’s communication stack to maximize features and capabilities.
✅ Lead and coach team members as assigned.
ASSUMPTION: This role involves a high level of multitasking, time management, and adaptability to meet strict deadlines and remain flexible to changes in strategy.
🎯 Required Qualifications
Education: Bachelor’s degree preferred
Experience: 3 – 5 years of related work experience
Required Skills:
- Ability to self-motivate, make independent decisions, and solve problems with innovation.
- Effective at multi-tasking and time management to meet strict deadlines while remaining flexible and open to change.
- Excellent verbal, written, and interpersonal communication skills to clearly explain complicated processes and foster partnerships.
- Effective at process and organizational management to coordinate, structure, and provide vision to projects.
- Strong leadership skills and understanding of developing and guiding others.
- Strong writing, editing, and proofing skills.
Preferred Skills:
- Experience with marketing automation tools and CRM systems.
- Familiarity with data analysis and visualization tools.
- Knowledge of the Bible and Christian ministry context.
ASSUMPTION: While not explicitly stated, experience in digital marketing, campaign management, and data-driven decision making would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Marketing Strategist with 3-5 years of experience in the Oklahoma City metro area)
Benefits:
- Paid parental leave, including maternity, paternity, and adoption leave.
- Generous employer-paid leave for the use of vacation, sick time, and other qualifying reasons.
- Innovative and comprehensive Medical, Dental, and Vision insurance that provides team members with useful resources and savings to navigate their holistic health.
- Life insurance policy provided for all staff members at 2x annual salary at no cost. Additional life insurance coverage is available to purchase.
- Short-Term and Long-Term disability is covered at 100% for full-time qualified staff members.
- Comprehensive wellness and mental health benefits allow staff to proactively invest in their physical and emotional health.
- Generous 401(k) retirement plan allowing a team member to have up to 12.5% (including employee contribution, employer match, and employer discretionary contribution) contributed into their account in their first year. It doesn’t stop there—the more years on staff, the greater the investment!
- $160 annually in development dollars for team members to invest in their professional growth.
- Casual dress and work environment.
Working Hours: Full-time, typically Monday through Friday, 8:30 AM to 5:00 PM, with some flexibility for remote work and overtime as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Life.Church operates in the non-profit organizations sector, focusing on technology, ministry, and leadership. It is known for its innovative approach to reaching people for Christ through various platforms, including the YouVersion Bible App.
Company Size: Life.Church has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Life.Church was founded in 1996 and has since grown to become a multi-site Christian church with locations across the United States and globally at Life.Church Online.
Company Description:
- Life.Church is one church in multiple locations, meeting across the United States and globally at Church Online.
- Its mission is to lead people to become fully devoted followers of Christ.
- Life.Church is risk-taking, irrationally generous, spiritual contributors who bring their best, laugh hard, and honor God with integrity.
Company Specialties:
- Technology and app development
- Ministry and leadership
- Architecture and real estate development
- Finance and marketing
- Graphic design and videography
- Product design and development
Company Website: Life.Church Careers
ASSUMPTION: Life.Church's unique approach to ministry and technology makes it an attractive employer for individuals interested in innovative, mission-driven work.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking, tactical execution, and leadership skills.
Reporting Structure: The Marketing Strategist will report directly to the YouVersion Marketing Manager and collaborate with various internal teams, including Product, Content, Data, Partnerships, Creative, and Brand Voice teams.
Work Arrangement: This role is primarily on-site, with some flexibility for remote work and overtime as needed.
Growth Opportunities:
- Potential advancement to a senior marketing role or management position within the YouVersion team or Life.Church.
- Expanding skills and expertise through collaboration with various teams and working on diverse projects.
- Opportunities to work on high-impact initiatives that reach a global audience through the YouVersion platform.
ASSUMPTION: This role offers significant growth potential for the right candidate, given Life.Church's size and the global reach of the YouVersion platform.
🌍 Location & Work Environment
Office Type: Life.Church's headquarters in Edmond, Oklahoma, features a modern, collaborative work environment with on-site amenities, including a café, fitness center, and prayer room.
Office Location(s): 4600 E 2nd St, Edmond, Oklahoma 73034, US
Geographic Context:
- Edmond, Oklahoma, is a suburb of Oklahoma City, offering a family-friendly community with a mix of urban and rural amenities.
- The area is known for its strong job market, affordable cost of living, and high-quality education options.
- Oklahoma is centrally located in the United States, providing easy access to major cities and attractions.
Work Schedule: Full-time, typically Monday through Friday, 8:30 AM to 5:00 PM, with some flexibility for remote work and overtime as needed.
ASSUMPTION: Life.Church's Edmond location offers a convenient and comfortable work environment, with easy access to nearby amenities and attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission through Lever.
- Phone or video screen with the YouVersion Marketing Manager.
- In-person or virtual interview with the YouVersion Marketing Manager and other team members.
- Final interview with the YouVersion Director or another senior leader.
- Background check and reference check for the final candidate.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Data analysis and interpretation abilities.
- Communication and presentation skills.
- Collaboration and teamwork skills.
- Alignment with Life.Church's mission, values, and beliefs.
Application Tips:
- Tailor your resume and cover letter to highlight your marketing strategy, campaign management, and data analysis skills.
- Demonstrate your understanding of the YouVersion platform and Life.Church's mission and values in your application materials.
- Prepare examples of successful marketing campaigns you've led or contributed to, highlighting your strategic thinking, execution, and results.
- Be ready to discuss your familiarity with the Bible and Christian ministry context, as well as your ability to work in a faith-based environment.
ATS Keywords: Marketing strategy, campaign management, data analysis, YouVersion, Life.Church, Christian ministry, communication, collaboration, leadership, innovation, problem-solving
ASSUMPTION: Life.Church's hiring process is designed to assess candidates' strategic thinking, data analysis, and communication skills, as well as their alignment with the company's mission and values.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo, or Pardot)
- CRM systems (e.g., Salesforce, HubSpot CRM, or Zoho CRM)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, or Power BI)
- Project management tools (e.g., Asana, Trello, or Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)
ASSUMPTION: Familiarity with relevant marketing, data analysis, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Risk-taking: Life.Church encourages employees to take calculated risks and innovate in their roles.
- Irrationally generous: Life.Church fosters a culture of generosity, both in giving of oneself and resources to support the mission and community.
- Spiritual contributors: Life.Church expects employees to actively engage in their faith and contribute to the spiritual growth of the organization and its members.
- Bring your best: Life.Church values employees who strive for excellence and continuous improvement in their work.
- Laugh hard: Life.Church encourages a positive, fun, and enjoyable work environment.
- Honor God with integrity: Life.Church expects employees to uphold the highest ethical standards and conduct themselves in a manner that honors God.
Work Style:
- Collaborative: Life.Church values teamwork and encourages employees to work together to achieve common goals.
- Adaptable: Life.Church is a growing and evolving organization, requiring employees to be flexible and adaptable to change.
- Mission-driven: Life.Church prioritizes its mission to lead people to become fully devoted followers of Christ, and employees are expected to align their work with this mission.
- Data-informed: Life.Church uses data to guide decision-making and expects employees to be comfortable working with and analyzing data.
Self-Assessment Questions:
- How do you align with Life.Church's mission to lead people to become fully devoted followers of Christ?
- How do you demonstrate risk-taking and innovation in your previous roles?
- How do you balance generosity with excellence in your work?
- How do you contribute to a positive, fun, and enjoyable work environment?
- How do you ensure that your work honors God and upholds the highest ethical standards?
ASSUMPTION: Life.Church's unique culture and values require candidates to be self-aware, mission-driven, and committed to living out their faith in their work.
⚠️ Potential Challenges
- The role may require working on weekends or evenings to support global events and campaigns.
- The fast-paced and ever-changing nature of the digital marketing landscape may present challenges in keeping up with industry trends and best practices.
- The role may require managing multiple projects and deadlines simultaneously, demanding strong organizational and time management skills.
- The role may involve working with a diverse range of internal and external stakeholders, requiring excellent communication and collaboration skills.
- The role may require occasional travel to attend industry conferences, events, or meetings with partners and vendors.
ASSUMPTION: These challenges can be mitigated by effective time management, strong communication skills, and a proactive approach to staying informed about industry trends and best practices.
📈 Similar Roles Comparison
- Marketing Manager: This role focuses more on strategic planning and leadership, while the Marketing Strategist role is more focused on tactical execution and campaign management.
- Digital Marketing Specialist: This role may have more narrow focus on specific channels or tactics, while the Marketing Strategist role requires a broader understanding of the marketing landscape and integration of various channels.
- Product Marketing Manager: This role is more focused on product-specific marketing strategies and go-to-market planning, while the Marketing Strategist role is more focused on overall brand and campaign strategies.
ASSUMPTION: The Marketing Strategist role offers a unique blend of strategic thinking, tactical execution, and leadership skills, making it an attractive option for candidates looking to grow in their marketing career.
📝 Sample Projects
- Developing and executing a global campaign to promote the YouVersion Bible App's daily verse feature, resulting in a 20% increase in daily active users.
- Collaborating with the Content team to create targeted email campaigns that drive engagement with YouVersion's devotionals and reading plans, leading to a 15% increase in user retention.
- Working with the Product team to launch a new in-app feature that encourages users to share their favorite Bible verses on social media, generating a 10% increase in user-generated content and social media engagement.
ASSUMPTION: These sample projects demonstrate the Marketing Strategist's ability to develop and execute strategic campaigns that drive user engagement and growth for the YouVersion platform.
❓ Key Questions to Ask During Interview
- How does this role support Life.Church's overall mission and strategy?
- What are the biggest challenges facing the YouVersion team currently, and how can this role help address them?
- How does Life.Church measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for growth and professional development within this role and Life.Church?
- How does Life.Church foster a positive and inclusive work environment, and what initiatives are in place to support diversity, equity, and inclusion?
ASSUMPTION: Asking these questions demonstrates the candidate's interest in understanding the role's context, priorities, and growth opportunities, as well as their commitment to Life.Church's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing strategy, campaign management, and data analysis skills, as well as your familiarity with the Bible and Christian ministry context.
- Prepare examples of successful marketing campaigns you've led or contributed to, highlighting your strategic thinking, execution, and results.
- Be ready to discuss your alignment with Life.Church's mission, values, and work environment during your interviews.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
