📌 Core Information
🔹 Job Title: Marketing Strategist
🔹 Company: Townsquare Media
🔹 Location: Evansville, IN
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (requires working from the Evansville office)
🚀 Job Overview
Key aspects of this role include:
- Prospecting, qualifying, and securing new clients using proprietary data and analytics
- Developing successful marketing strategies for clients through needs analysis and market research
- Cross-selling a variety of marketing solutions, including broadcast and digital services
- Building and maintaining strong client relationships
- Collaborating with internal teams to identify upsell and cross-sell opportunities
ASSUMPTION: This role requires a strong sales background, excellent communication skills, and the ability to work independently and collaboratively.
📋 Key Responsibilities
✅ Prospect, qualify, and secure new clients using proprietary data and analytics
✅ Conduct comprehensive needs analyses and create successful marketing strategies for clients
✅ Diversify clients' solutions through cross-selling various marketing solutions
✅ Build and maintain close working relationships with internal teams to identify upsell and cross-sell opportunities
✅ Work hands-on with the Director of Sales, Digital Solutions Manager, and Market President to set and exceed sales goals
ASSUMPTION: This role involves a high degree of autonomy and requires strong time management and organizational skills.
🎯 Required Qualifications
Education: Bachelor's degree preferred but not required
Experience: 2+ years of experience in sales (required)
Required Skills:
- Proven track record of achieving and exceeding sales goals
- Demonstrated success in identifying and securing new business
- Strong work ethic, drive, and competitiveness
- Exceptional presentation, interpersonal, and communication skills
- Valid driver's license, auto insurance, and vehicle (required)
Preferred Skills:
ASSUMPTION: Candidates with a background in digital marketing or advertising may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $50,000 - $70,000 (based on experience and industry standards for a Marketing Strategist role in Evansville, IN)
Benefits:
- Competitive base salary with UNCAPPED commission plan
- 3 weeks PTO
- 9 paid holidays (including 2 personal/floating holidays)
- Volunteer Time Off
- Health, Dental, and Vision Insurance
- Pet Insurance
- 401(K) Retirement Plan with Company Match
- Employee Stock Purchase Plan
- Company-provided laptop
- Comprehensive training and growth opportunities
- Unlimited growth potential in a dynamic work environment
Working Hours: Full-time, Monday-Friday, with flexibility for client needs
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Strategist role in Evansville, IN. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Townsquare Media is a media, entertainment, and digital marketing solutions company focused on small and mid-sized markets across the U.S.
Company Size: Townsquare Media has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 2010, with a history of expansion and growth in the media and advertising industry.
Company Description:
- Townsquare Media operates 354 radio stations and over 400 local websites in 74 U.S. markets
- The company offers a range of marketing solutions, including broadcast, digital, and live events
- Townsquare Media is committed to community-focused digital media and providing world-class client service
Company Specialties:
- Radio broadcasting
- Online advertising
- Live events
- National and local advertising
- Programmatic advertising
- Digital marketing
Company Website: http://www.townsquaremedia.com
ASSUMPTION: Townsquare Media's focus on small and mid-sized markets allows for a more personal approach to marketing and advertising solutions.
📊 Role Analysis
Career Level: This role is suitable for an experienced sales professional looking to advance their career in marketing and advertising.
Reporting Structure: The Marketing Strategist reports directly to the Director of Sales and collaborates with the Digital Solutions Manager and Market President.
Work Arrangement: This is an on-site role, requiring the candidate to work from the Evansville office. However, some flexibility may be available for remote work based on client needs.
Growth Opportunities:
- Advancement within the sales or marketing departments
- Expansion into management or leadership roles
- Potential to work with national brands and clients
ASSUMPTION: The Marketing Strategist role offers significant growth potential for the right candidate, with opportunities to advance their career within the company.
🌍 Location & Work Environment
Office Type: Townsquare Media's Evansville office is a professional and collaborative environment, fostering teamwork and innovation.
Office Location(s): 401 N. Main St, Evansville, IN 47708
Geographic Context:
- Evansville is the third-largest city in Indiana, with a population of approximately 120,000
- The city is located in the southwestern part of the state, near the Kentucky and Illinois borders
- Evansville offers a mix of urban and suburban living, with a low cost of living compared to larger cities
Work Schedule: Full-time, Monday-Friday, with flexibility for client needs
ASSUMPTION: Evansville's mid-sized market offers a unique opportunity for the Marketing Strategist to make a significant impact on the company's growth and success.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-person or virtual interview with the Director of Sales
- Final interview with the Market President
- Background check and reference check
Key Assessment Areas:
- Sales experience and track record
- Communication and presentation skills
- Market knowledge and understanding of Townsquare Media's services
- Problem-solving and strategic thinking
Application Tips:
- Highlight relevant sales experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of successful marketing strategies you've developed for clients
ATS Keywords: Sales, marketing, strategy, client service, prospecting, cross-selling, data analytics, team collaboration, goal achievement, interpersonal skills, research, digital marketing, SEO, SEM
ASSUMPTION: Townsquare Media's hiring process is designed to assess the candidate's sales experience, communication skills, and cultural fit within the company.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analytics platforms (e.g., Google Analytics, Tableau)
- Presentation software (e.g., PowerPoint, Google Slides)
ASSUMPTION: The Marketing Strategist should be comfortable using various sales and marketing tools to effectively manage their pipeline and client relationships.
👔 Cultural Fit Considerations
Company Values:
- Community-focused
- Collaborative
- Innovative
- Results-driven
Work Style:
- Entrepreneurial and proactive
- Team-oriented and collaborative
- Adaptable and responsive to client needs
Self-Assessment Questions:
- How do you demonstrate a commitment to community-focused marketing strategies?
- Can you provide an example of a time when you successfully collaborated with a team to achieve a sales goal?
- How do you adapt your approach to meet the unique needs of each client?
ASSUMPTION: Townsquare Media values candidates who are passionate about community engagement, collaborative, and adaptable to the diverse needs of their clients.
⚠️ Potential Challenges
- Managing a high volume of prospects and clients simultaneously
- Adapting to the unique needs and preferences of each client
- Working in a competitive and dynamic sales environment
- Meeting and exceeding sales goals consistently
ASSUMPTION: The Marketing Strategist role requires strong time management, organizational, and prioritization skills to overcome these challenges.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses heavily on sales and client acquisition
- Townsquare Media's mid-sized company environment offers more opportunities for growth and advancement compared to larger corporations
- This role provides a unique blend of sales, marketing, and client service responsibilities, making it an attractive option for candidates with diverse backgrounds
ASSUMPTION: The Marketing Strategist role at Townsquare Media offers a unique combination of responsibilities and growth opportunities compared to similar roles in the industry.
📝 Sample Projects
- Developing a comprehensive marketing strategy for a new client in the retail industry
- Conducting market research to identify trends and opportunities in the local Evansville market
- Collaborating with internal teams to create a targeted digital advertising campaign for an existing client
ASSUMPTION: These sample projects demonstrate the Marketing Strategist's ability to develop effective marketing strategies, conduct market research, and collaborate with internal teams to achieve client goals.
❓ Key Questions to Ask During Interview
- How does Townsquare Media support the growth and development of its Marketing Strategists?
- Can you describe the team structure and dynamics within the sales department?
- How does Townsquare Media foster a collaborative and innovative work environment?
- What opportunities are available for advancement within the company?
- How does Townsquare Media measure the success of its Marketing Strategists, and what metrics are most important?
ASSUMPTION: Asking these questions will help the candidate better understand the role, the company culture, and the opportunities for growth and advancement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant sales experience and achievements
- Write a cover letter that demonstrates your understanding of the role and company
- Prepare examples of successful marketing strategies you've developed for clients
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
