📌 Core Information
🔹 Job Title: Marketing Strategist
🔹 Company: CAE
🔹 Location: Montreal - 8585 Cote-De-Liesse, QC, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-16
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for a specific business unit
- Driving brand awareness, customer engagement, and revenue growth
- Collaborating with business unit leaders and cross-functional teams
- Monitoring and reporting on marketing performance
- Managing marketing budgets and resources
ASSUMPTION: This role requires a strategic mindset and experience in B2B marketing to succeed.
📋 Key Responsibilities
✅ Developing and implementing marketing strategies that align with business unit goals
✅ Creating and communicating marketing plans to business unit leadership
✅ Monitoring industry developments and adjusting marketing strategies
✅ Defining and tracking key performance indicators (KPIs) and OKRs
✅ Collaborating with cross-functional teams to align marketing efforts with business objectives
✅ Building and maintaining relationships with key stakeholders
ASSUMPTION: This role requires strong strategic thinking, communication, and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business administration, or a related field
Experience: 10+ years of experience in marketing strategy development and execution, preferably in a B2B context
Required Skills:
- Strategic marketing skills, including market segmentation, positioning, and competitive analysis
- Experience in developing and executing go-to-market strategies
- Ability to translate business objectives into actionable marketing plans
- Excellent communication and interpersonal skills
- Excellent project management skills and ability to manage multiple initiatives simultaneously
- Proficiency in marketing software and tools
- Creative thinking and problem-solving abilities
Preferred Skills:
- Experience in the defense and space manufacturing industry
- Fluency in French
ASSUMPTION: Candidates with experience in the defense industry and/or fluency in French may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: CAE does not provide salary information for this role. However, based on industry standards for a Marketing Strategist with 10+ years of experience in Montreal, the estimated salary range is CAD 120,000 - CAD 160,000 per year.
Benefits:
- Competitive benefits package
- Retirement savings plan
- Employee assistance program
- Training and development opportunities
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: CAE operates in the defense and space manufacturing industry, providing training and simulation solutions to defense forces worldwide.
Company Size: CAE is a large company with over 10,000 employees globally, offering opportunities for career growth and development.
Founded: CAE was founded in 1947 and has since grown into a leading global training and simulation company.
Company Description:
- CAE specializes in developing solutions that prepare defense forces for mission success
- The company offers immersive training and operational support solutions across maritime, land, and air domains
- CAE partners with regional defense forces to accelerate the readiness of personnel
Company Specialties:
- Defense training and simulation
- Mission operations support
- Immersive learning technologies
Company Website: CAE Australia
ASSUMPTION: CAE's global presence and diverse range of services offer unique opportunities for career growth and development within the defense industry.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring extensive experience and strategic decision-making skills.
Reporting Structure: The Marketing Strategist reports directly to the business unit leadership and collaborates with cross-functional teams.
Work Arrangement: This role is on-site, with the possibility of occasional remote work for specific tasks or meetings.
Growth Opportunities:
- Potential career progression within CAE's marketing department or other business units
- Opportunities to work on high-visibility projects and initiatives
- Training and development opportunities to enhance skills and knowledge
ASSUMPTION: Successful candidates will have the opportunity to grow within CAE and make a significant impact on the company's marketing strategies.
🌍 Location & Work Environment
Office Type: CAE's Montreal office is a modern, collaborative workspace with state-of-the-art facilities.
Office Location(s): 8585 Cote-De-Liesse, Montreal, QC, Canada
Geographic Context:
- Montreal is a multicultural city with a vibrant arts scene and numerous attractions
- The city offers a high quality of life, with excellent education, healthcare, and recreational facilities
- Montreal has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: The standard workweek is Monday to Friday, with flexible hours and the possibility of occasional overtime.
ASSUMPTION: Montreal offers a dynamic and multicultural work environment, with numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with hiring manager
- Final interview with business unit leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and interpersonal skills
- Project management and organizational skills
- Industry knowledge and understanding of CAE's business
Application Tips:
- Tailor your resume and cover letter to highlight your marketing strategy experience and relevant skills
- Prepare examples of your past marketing campaigns and their outcomes
- Research CAE's business and industry to demonstrate your understanding of the company and its market
ATS Keywords: Marketing strategy, business unit, brand awareness, customer engagement, revenue growth, market segmentation, positioning, competitive analysis, go-to-market strategies, project management, communication skills, interpersonal skills, creative thinking, problem-solving, collaboration, performance marketing tools, stakeholder management
ASSUMPTION: CAE's application process is designed to assess candidates' strategic thinking, communication, and problem-solving skills, as well as their understanding of the company and its industry.
🛠️ Tools & Technologies
- Marketing software and tools (e.g., CRM systems, analytics platforms, content management systems)
- Project management software (e.g., Asana, Trello, Microsoft Project)
- Microsoft Office Suite (e.g., Word, Excel, PowerPoint)
ASSUMPTION: Proficiency in marketing software and tools is essential for this role, as is experience with project management software and the Microsoft Office Suite.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Integrity
- Respect
- Excellence
- Innovation
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality work
- Adaptable and open to change
- Committed to continuous learning and professional development
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you results-driven and committed to delivering high-quality work?
- Are you adaptable and open to change in a dynamic work environment?
- Are you committed to continuous learning and professional development?
ASSUMPTION: CAE values candidates who align with their core values and work style, demonstrating a strong cultural fit with the organization.
⚠️ Potential Challenges
- Managing multiple initiatives simultaneously and prioritizing tasks effectively
- Adapting to a dynamic and fast-paced work environment
- Collaborating with cross-functional teams and stakeholders with varying priorities and expectations
- Monitoring and reporting on marketing performance and adjusting strategies accordingly
ASSUMPTION: Successful candidates will be able to manage multiple priorities, adapt to change, and collaborate effectively with cross-functional teams to overcome these challenges.
📈 Similar Roles Comparison
- Marketing Manager: Responsible for the day-to-day management of marketing campaigns and tactics, while the Marketing Strategist focuses on long-term strategy and planning
- Product Marketing Manager: Focuses on product-specific marketing strategies, while the Marketing Strategist develops and implements marketing strategies for an entire business unit
- Career Path: Marketing Strategist → Senior Marketing Manager → Vice President of Marketing
ASSUMPTION: The Marketing Strategist role is a senior-level position that requires extensive experience and strategic decision-making skills, with opportunities for career progression within CAE's marketing department or other business units.
📝 Sample Projects
- Developing and implementing a go-to-market strategy for a new defense training solution
- Conducting market research and competitive analysis to inform marketing strategies
- Creating and executing a rebranding campaign for a business unit
ASSUMPTION: These sample projects demonstrate the strategic and creative nature of the Marketing Strategist role, requiring strong analytical, communication, and project management skills.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other business units and cross-functional teams?
- What are the most significant challenges facing the business unit, and how can marketing strategies address them?
- What opportunities are there for professional development and growth within CAE?
- How does CAE support work-life balance for its employees?
ASSUMPTION: Asking these questions will help you understand the role's priorities, challenges, and growth opportunities, as well as CAE's culture and support for employee development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing strategy experience and relevant skills
- Prepare examples of your past marketing campaigns and their outcomes
- Research CAE's business and industry to demonstrate your understanding of the company and its market
- Follow up with CAE's HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
