Marketing Strategist

📌 Core Information

🔹 Job Title: Marketing Strategist

🔹 Company: Townsquare Media

🔹 Location: Owensboro, KY

🔹 Job Type: On-site

🔹 Category: Advertising & Marketing

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (requires working from the Owensboro office)

🚀 Job Overview

Key aspects of this role include:

• Prospecting and qualifying new clients using proprietary data and analytics
• Developing and implementing successful marketing strategies for clients
• Cross-selling a variety of marketing solutions, including broadcast and digital services
• Building and maintaining strong relationships with clients and internal teams
• Working collaboratively with the sales team to set and exceed sales goals

ASSUMPTION: This role requires a strong sales background and excellent communication skills. Previous experience in digital marketing or advertising is likely to be beneficial.

📋 Key Responsibilities

✅ Prospect, qualify, and secure new clients using proprietary data and analytics

✅ Provide world-class client service, research, and market analysis to create successful campaigns

✅ Diversify clients' solutions through cross-selling various marketing solutions

✅ Build and maintain close working relationships with internal teams to identify upsell and cross-sell opportunities

✅ Collaborate with the sales team, including the Director of Sales, Digital Solutions Manager, and Market President, to set and exceed sales goals

ASSUMPTION: This role involves a significant amount of client-facing work and requires strong relationship-building skills. The ability to work independently and manage multiple clients is essential.

🎯 Required Qualifications

Education: Bachelor's degree preferred but not required

Experience: 2+ years of sales experience (required)

Required Skills:

• Proven track record of achieving and exceeding sales goals
• Demonstrated success in identifying and securing new business
• Strong work ethic, drive, and competitiveness
• Exceptional presentation, interpersonal, and communication skills
• Valid driver's license, auto insurance, and vehicle (required)

Preferred Skills:

• BA/BS degree

ASSUMPTION: Candidates with a background in digital marketing or advertising may have an advantage in this role. Familiarity with data analytics tools is likely to be beneficial.

💰 Compensation & Benefits

Salary Range: $50,000 - $70,000 per year (based on industry standards for a Marketing Strategist role with 2-5 years of experience)

Benefits:

• Competitive base salary with UNCAPPED commission plan
• 3 weeks PTO
• 9 paid holidays (including 2 personal/floating holidays)
• Volunteer Time Off
• Health, Dental, and Vision Insurance
• Pet Insurance
• 401(K) Retirement Plan with Company Match
• Employee Stock Purchase Plan
• Company-provided laptop
• Comprehensive training and growth opportunities
• Unlimited growth potential in a dynamic work environment

Working Hours: Full-time (40 hours per week, with flexibility for remote work on occasion)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Strategist role with 2-5 years of experience. Actual compensation may vary depending on factors such as the candidate's qualifications and the company's performance.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 1,001-5,000 employees (large enough to offer opportunities for growth and advancement, but small enough to maintain a close-knit work environment)

Founded: 2010 (with a history of growth and expansion in the digital media and advertising industry)

Company Description:

• Townsquare Media is a community-focused digital media, digital marketing solutions, and radio company focused outside the Top 50 markets in the U.S.
• The company's assets include Townsquare Interactive, a digital marketing services subscription business providing websites, search engine optimization, social platforms, and online reputation management for approximately 21,900 SMBs.
• Townsquare Media also owns and operates 357 local terrestrial radio stations in 74 cities, along with a network of national music brands.

Company Specialties:

• Radio
• Online advertising
• Live events
• National advertising
• Local advertising
• Programmatic Advertising
• Digital Marketing

Company Website: http://www.townsquaremedia.com

ASSUMPTION: Townsquare Media is a well-established company with a strong presence in the digital media and advertising industry. The company's focus on small and mid-sized markets allows for unique opportunities for growth and advancement.

📊 Role Analysis

Career Level: Mid-level (with opportunities for growth and advancement)

Reporting Structure: This role reports directly to the Director of Sales and works collaboratively with the Digital Solutions Manager and Market President.

Work Arrangement: On-site (requires working from the Owensboro office, with occasional flexibility for remote work)

Growth Opportunities:

• Advancement within the sales department, such as taking on a leadership role or expanding into a new market
• Transitioning into a related role, such as digital marketing or account management
• Gaining experience and skills that can be applied to future roles within the company or the industry

ASSUMPTION: This role offers significant opportunities for growth and advancement within the company. Candidates with strong sales skills and a desire to learn and grow are likely to be successful in this position.

🌍 Location & Work Environment

Office Type: Corporate office (with a collaborative and dynamic work environment)

Office Location(s): Owensboro, KY

Geographic Context:

• Owensboro is a city in western Kentucky with a population of approximately 60,000 people.
• The city is located on the Ohio River and is known for its historic architecture and cultural attractions.
• Owensboro has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: Full-time (40 hours per week, with flexibility for remote work on occasion)

ASSUMPTION: Owensboro offers a unique blend of small-town charm and big-city amenities, making it an attractive location for professionals seeking a balanced work-life environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the sales team
• Final interview with the Director of Sales
• Background check and reference check (if applicable)

Key Assessment Areas:

• Sales skills and experience
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your sales experience and relevant skills
• Prepare for behavioral interview questions that focus on your sales experience and achievements
• Research the company and the role to demonstrate your enthusiasm and understanding of the position

ATS Keywords: Marketing Strategist, Sales, Client Service, Market Analysis, Marketing Strategies, Relationship Building, Cross-selling, Prospecting, Communication, Presentation Skills, Interpersonal Skills, Data Analytics, Team Collaboration, Goal Achievement, Business Development, Digital Marketing, SEO

ASSUMPTION: Townsquare Media uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Data analytics tools (e.g., Google Analytics, Tableau)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with relevant sales and marketing tools is likely to be beneficial in this role. Candidates with experience using CRM software, data analytics tools, and marketing automation tools are likely to be successful in this position.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Collaborative
• Innovative
• Results-driven
• Accountable

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and goal-oriented
• Adaptable and flexible
• Customer-focused and service-oriented

Self-Assessment Questions:

• Do you have a proven track record of achieving and exceeding sales goals?
• Are you comfortable working in a dynamic and fast-paced environment?
• Do you have strong communication and presentation skills?
• Are you able to build and maintain strong relationships with clients and internal teams?
• Do you have a customer-focused and service-oriented mindset?

ASSUMPTION: Townsquare Media values candidates who are customer-focused, collaborative, innovative, results-driven, and accountable. Candidates who are adaptable, flexible, and results-driven are likely to be successful in this role.

⚠️ Potential Challenges

• Managing a large portfolio of clients and maintaining strong relationships with each of them
• Meeting and exceeding sales goals in a competitive and dynamic market
• Adapting to a fast-paced and ever-changing work environment
• Balancing the demands of client service and new business development
• Working remotely on occasion and maintaining productivity and focus outside of the office

ASSUMPTION: This role presents unique challenges and opportunities for growth and advancement. Candidates who are up for the challenge and eager to learn and grow are likely to be successful in this position.

📈 Similar Roles Comparison

• Marketing Strategist vs. Marketing Manager: A Marketing Strategist focuses on new business development and client acquisition, while a Marketing Manager oversees the execution of marketing campaigns and strategies. This role is more focused on sales and business development than on campaign management.
• Advertising Sales vs. Marketing Strategist: Advertising Sales roles focus on selling advertising space or services to clients, while a Marketing Strategist works with clients to develop and implement comprehensive marketing strategies. This role requires a strong understanding of both advertising and marketing principles.
• Career Path: Marketing Strategist → Marketing Manager → Director of Marketing → VP of Marketing → Chief Marketing Officer

ASSUMPTION: This role is unique in its focus on both sales and marketing principles. Candidates with experience in advertising sales or marketing management may find this role to be an excellent fit for their skills and career goals.

📝 Sample Projects

• Developing and implementing a comprehensive marketing strategy for a new client in the retail industry
• Conducting market research and analysis to identify new business opportunities in the local market
• Collaborating with the digital solutions team to create and execute a targeted digital marketing campaign for an existing client

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role. Candidates with experience in similar projects are likely to be successful in this position.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall sales and marketing strategy for the company?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• What opportunities are there for growth and advancement within the company?
• How does the company support work-life balance for its employees?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to success. Candidates who ask well-researched and relevant questions are likely to make a strong impression on the hiring manager.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://careers.townsquaremedia.com/job-details/?gh_jid=6668481
• Tailor your resume and cover letter to highlight your sales experience and relevant skills
• Prepare for behavioral interview questions that focus on your sales experience and achievements
• Research the company and the role to demonstrate your enthusiasm and understanding of the position
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.