๐น Job Title: Marketing Strategist โ Aftermarket
๐น Company: Wheeler Machinery Co
๐น Location: Salt Lake City, UT
๐น Job Type: On-site, Full-time
๐น Category: Marketing
๐น Date Posted: June 18, 2025
๐น Experience Level: 2-5 years
๐น Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a high level of creativity, vision, and commitment to working safely, as well as strong collaboration skills to succeed in a cross-functional environment.
โ Develop and execute marketing plans and tactics in partnership with business units
โ Create marketing materials for digital and physical print across various channels
โ Design specials, promotions, financing offers, and product packages
โ Build and maintain strong relationships with Wheeler sales management, sales force, and CAT reps
โ Conduct weekly interactions and monthly meetings with industry verticals to provide updates and progress reports
โ Attend workshops and trainings to gain expertise in marketed products and services
โ Monitor and optimize marketing strategies based on KPIs and performance metrics
โ Report marketing performance outcomes and insights to operations
โ Coordinate efforts with marketing team members and leverage in-house expertise and outside vendors
โ Equip aftermarket sales team with marketing materials and sales collateral
โ Internally share current offers, campaigns, activities, and successes with operational areas and customer-facing personnel
โ Conduct monthly ride-alongs with Product Support Sales to understand the voice of the customer
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects and deadlines simultaneously.
Education: Bachelorโs degree in Marketing, Communications, or a related field preferred
Experience: 3 to 5 years of marketing/advertising experience
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong desire and motivation to learn about the construction, mining, and power generation industries, even if they lack direct experience, may be considered.
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Marketing Strategist role with 3-5 years of experience in Utah)
Benefits:
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
Industry: Wheeler Machinery Co. is a locally owned and operated heavy equipment dealer that serves the construction, mining, governmental, landscaping, and oil and gas industries, among others.
Company Size: Wheeler Machinery Co. has 18 locations and employs 371 people, making it a mid-sized company. This size allows for a more personal work environment and the opportunity to make a significant impact on the company's success.
Founded: Wheeler Machinery Co. was founded in 1951 and has been serving Utah for over 70 years.
Company Description:
Company Specialties:
Company Website: wheelercat.com
ASSUMPTION: Wheeler Machinery Co. is a well-established company with a strong reputation in the heavy equipment industry. Its mid-sized structure allows for a more personal work environment and the opportunity to make a significant impact on the company's success.
Career Level: This role is a mid-level marketing position that offers opportunities for growth and advancement within the company.
Reporting Structure: The Marketing Strategist โ Aftermarket will report directly to the Marketing Manager and work closely with various stakeholders, including sales management, sales force, and CAT reps.
Work Arrangement: This role is on-site and requires the incumbent to work from Wheeler Machinery Co.'s Salt Lake City location. However, there may be opportunities for remote work or hybrid arrangements, depending on the company's policies and the incumbent's needs.
Growth Opportunities:
ASSUMPTION: Wheeler Machinery Co. values its employees and offers opportunities for growth and development within the company. However, the specific growth opportunities available may depend on the company's needs and the incumbent's skills and qualifications.
Office Type: Wheeler Machinery Co.'s Salt Lake City location is a modern, well-equipped office with a collaborative work environment.
Office Location(s): 4901 West 2100 South, Salt Lake City, UT 84120
Geographic Context:
Work Schedule: The Marketing Strategist โ Aftermarket will work a standard full-time work schedule, Monday through Friday, from 8:00 AM to 5:00 PM, with a one-hour lunch break.
ASSUMPTION: Wheeler Machinery Co. is committed to providing a safe and inclusive work environment for all its employees. The company offers a range of benefits and perks to attract and retain top talent.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing Strategist, Aftermarket, B2B Marketing, Product Marketing, Campaign Management, KPI Monitoring, Sales Collaboration, Customer Engagement, Adobe Programs, Microsoft Office
ASSUMPTION: Wheeler Machinery Co. uses an Applicant Tracking System (ATS) to manage its recruitment process. Including relevant keywords in your resume and cover letter can help your application get noticed by the system and increase your chances of being selected for an interview.
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's needs and the incumbent's skills and qualifications.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Wheeler Machinery Co. values employees who are committed to working safely, collaborating effectively, and achieving results. Candidates who demonstrate these qualities and align with the company's values are more likely to succeed in this role.
ASSUMPTION: Wheeler Machinery Co. offers opportunities for growth and development, as well as a supportive work environment to help employees overcome these challenges.
ASSUMPTION: Wheeler Machinery Co. values its employees and offers opportunities for growth and development within the company. However, the specific growth opportunities available may depend on the company's needs and the incumbent's skills and qualifications.
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities that may be required for this role. The specific projects and tasks assigned may vary depending on the company's needs and the incumbent's skills and qualifications.
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help you better understand the role, the company, and the cultural fit, as well as demonstrate your interest and enthusiasm for the position.
To apply for this position:
โ ๏ธ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.