Wheeler Machinery Co logo

Marketing Strategist โ€“ Aftermarket

Wheeler Machinery Co
Full-time
On-site
Salt Lake City, Utah, United States
๐Ÿ’ก Marketing Strategy & Planning

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Marketing Strategist โ€“ Aftermarket

๐Ÿ”น Company: Wheeler Machinery Co

๐Ÿ”น Location: Salt Lake City, UT

๐Ÿ”น Job Type: On-site, Full-time

๐Ÿ”น Category: Marketing

๐Ÿ”น Date Posted: June 18, 2025

๐Ÿ”น Experience Level: 2-5 years

๐Ÿ”น Remote Status: On-site

๐Ÿš€ Job Overview

Key aspects of this role include:

  • Developing and implementing strategic marketing plans for the aftermarket division
  • Collaborating with various stakeholders to create and execute annual marketing plans
  • Managing marketing campaigns across multiple channels to drive customer growth
  • Monitoring and optimizing marketing strategies based on performance metrics
  • Working closely with sales teams, vendors, and in-house marketing experts

ASSUMPTION: This role requires a high level of creativity, vision, and commitment to working safely, as well as strong collaboration skills to succeed in a cross-functional environment.

๐Ÿ“‹ Key Responsibilities

โœ… Develop and execute marketing plans and tactics in partnership with business units

โœ… Create marketing materials for digital and physical print across various channels

โœ… Design specials, promotions, financing offers, and product packages

โœ… Build and maintain strong relationships with Wheeler sales management, sales force, and CAT reps

โœ… Conduct weekly interactions and monthly meetings with industry verticals to provide updates and progress reports

โœ… Attend workshops and trainings to gain expertise in marketed products and services

โœ… Monitor and optimize marketing strategies based on KPIs and performance metrics

โœ… Report marketing performance outcomes and insights to operations

โœ… Coordinate efforts with marketing team members and leverage in-house expertise and outside vendors

โœ… Equip aftermarket sales team with marketing materials and sales collateral

โœ… Internally share current offers, campaigns, activities, and successes with operational areas and customer-facing personnel

โœ… Conduct monthly ride-alongs with Product Support Sales to understand the voice of the customer

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects and deadlines simultaneously.

๐ŸŽฏ Required Qualifications

Education: Bachelorโ€™s degree in Marketing, Communications, or a related field preferred

Experience: 3 to 5 years of marketing/advertising experience

Required Skills:

  • Firm understanding of B2B marketing functions for a heavy equipment dealer
  • Background in or knowledge of the construction, mining, and power generation industries
  • Experience working with graphic designers, videographers, digital agencies, media outlets, and vendors
  • Familiarity with Adobe Programs including InDesign and Photoshop. Hubspot experience a plus.
  • Savvy with Microsoft Office products: Word, Power Point, Excel, Outlook

Preferred Skills:

  • Experience in product marketing and positioning
  • Hubspot experience

ASSUMPTION: Candidates with a strong desire and motivation to learn about the construction, mining, and power generation industries, even if they lack direct experience, may be considered.

๐Ÿ’ฐ Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Marketing Strategist role with 3-5 years of experience in Utah)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) retirement plan with company match
  • Paid time off (vacation, sick, and holidays)
  • Employee discounts on Cat equipment and services
  • Training and development opportunities

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry: Wheeler Machinery Co. is a locally owned and operated heavy equipment dealer that serves the construction, mining, governmental, landscaping, and oil and gas industries, among others.

Company Size: Wheeler Machinery Co. has 18 locations and employs 371 people, making it a mid-sized company. This size allows for a more personal work environment and the opportunity to make a significant impact on the company's success.

Founded: Wheeler Machinery Co. was founded in 1951 and has been serving Utah for over 70 years.

Company Description:

  • Wheeler Machinery Co. is a proud dealer of Catยฎ machines and offers a wide range of heavy equipment, parts, and services to its customers.
  • The company is committed to providing exceptional customer service and support to help its customers maximize their productivity and profitability.
  • Wheeler Machinery Co. has a strong focus on safety and ensures that all its employees are trained and equipped to work safely.

Company Specialties:

  • Caterpillar: Earth Moving
  • CATยฎ Dealer
  • Mining
  • Heavy Equipment Rental
  • Power Generation

Company Website: wheelercat.com

ASSUMPTION: Wheeler Machinery Co. is a well-established company with a strong reputation in the heavy equipment industry. Its mid-sized structure allows for a more personal work environment and the opportunity to make a significant impact on the company's success.

๐Ÿ“Š Role Analysis

Career Level: This role is a mid-level marketing position that offers opportunities for growth and advancement within the company.

Reporting Structure: The Marketing Strategist โ€“ Aftermarket will report directly to the Marketing Manager and work closely with various stakeholders, including sales management, sales force, and CAT reps.

Work Arrangement: This role is on-site and requires the incumbent to work from Wheeler Machinery Co.'s Salt Lake City location. However, there may be opportunities for remote work or hybrid arrangements, depending on the company's policies and the incumbent's needs.

Growth Opportunities:

  • Advancement to a senior marketing role or management position within the company
  • Expansion of responsibilities to include additional product lines or markets
  • Opportunities to gain experience in different aspects of marketing, such as digital marketing, event planning, or public relations

ASSUMPTION: Wheeler Machinery Co. values its employees and offers opportunities for growth and development within the company. However, the specific growth opportunities available may depend on the company's needs and the incumbent's skills and qualifications.

๐ŸŒ Location & Work Environment

Office Type: Wheeler Machinery Co.'s Salt Lake City location is a modern, well-equipped office with a collaborative work environment.

Office Location(s): 4901 West 2100 South, Salt Lake City, UT 84120

Geographic Context:

  • Salt Lake City is the capital and most populous city in Utah, with a population of over 190,000 people.
  • The city is known for its vibrant arts and culture scene, as well as its proximity to the Wasatch Range, which offers numerous outdoor recreation opportunities.
  • Salt Lake City has a semi-arid climate, with hot, dry summers and cold, snowy winters.

Work Schedule: The Marketing Strategist โ€“ Aftermarket will work a standard full-time work schedule, Monday through Friday, from 8:00 AM to 5:00 PM, with a one-hour lunch break.

ASSUMPTION: Wheeler Machinery Co. is committed to providing a safe and inclusive work environment for all its employees. The company offers a range of benefits and perks to attract and retain top talent.

๐Ÿ’ผ Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR department
  • In-person or video interview with the Marketing Manager
  • Final interview with key stakeholders
  • Background check and reference check

Key Assessment Areas:

  • Marketing and advertising knowledge and experience
  • Collaboration and communication skills
  • Problem-solving and analytical skills
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
  • Research Wheeler Machinery Co. and the heavy equipment industry to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Marketing Strategist, Aftermarket, B2B Marketing, Product Marketing, Campaign Management, KPI Monitoring, Sales Collaboration, Customer Engagement, Adobe Programs, Microsoft Office

ASSUMPTION: Wheeler Machinery Co. uses an Applicant Tracking System (ATS) to manage its recruitment process. Including relevant keywords in your resume and cover letter can help your application get noticed by the system and increase your chances of being selected for an interview.

๐Ÿ› ๏ธ Tools & Technologies

  • Adobe InDesign
  • Adobe Photoshop
  • Hubspot (preferred)
  • Microsoft Office (Word, Power Point, Excel, Outlook)
  • Various marketing and sales tools, such as CRM software and marketing automation platforms

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's needs and the incumbent's skills and qualifications.

๐Ÿ‘” Cultural Fit Considerations

Company Values:

  • Safety
  • Integrity
  • Customer Focus
  • Respect
  • Excellence

Work Style:

  • Collaborative and team-oriented
  • Results-driven and focused on achieving goals
  • Adaptable and able to work in a fast-paced environment

Self-Assessment Questions:

  • Do you have a strong commitment to working safely and prioritizing the safety of others?
  • Are you able to build and maintain strong relationships with stakeholders, both internal and external to the organization?
  • Do you have a proven track record of achieving results and driving growth in a marketing role?

ASSUMPTION: Wheeler Machinery Co. values employees who are committed to working safely, collaborating effectively, and achieving results. Candidates who demonstrate these qualities and align with the company's values are more likely to succeed in this role.

โš ๏ธ Potential Challenges

  • The heavy equipment industry can be complex and challenging to navigate, requiring a strong understanding of the products, markets, and customers
  • This role requires a high level of collaboration and communication with various stakeholders, which can be demanding and time-consuming
  • The aftermarket division is a critical part of Wheeler Machinery Co.'s business, and the success of this role is essential to the company's overall success
  • The role may require occasional travel to attend workshops, trainings, or industry events

ASSUMPTION: Wheeler Machinery Co. offers opportunities for growth and development, as well as a supportive work environment to help employees overcome these challenges.

๐Ÿ“ˆ Similar Roles Comparison

  • This role is similar to a Product Marketing Manager or a B2B Marketing Manager, but with a focus on the aftermarket division of a heavy equipment dealer
  • The heavy equipment industry is unique, and this role requires a strong understanding of the products, markets, and customers specific to this industry
  • This role offers opportunities for growth and advancement within the company, as well as the chance to make a significant impact on the company's success

ASSUMPTION: Wheeler Machinery Co. values its employees and offers opportunities for growth and development within the company. However, the specific growth opportunities available may depend on the company's needs and the incumbent's skills and qualifications.

๐Ÿ“ Sample Projects

  • Developing and executing a marketing campaign to promote a new line of aftermarket parts for heavy equipment
  • Conducting market research to identify trends and opportunities in the aftermarket space for heavy equipment
  • Creating and implementing a customer engagement strategy to improve customer retention and loyalty in the aftermarket division

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities that may be required for this role. The specific projects and tasks assigned may vary depending on the company's needs and the incumbent's skills and qualifications.

โ“ Key Questions to Ask During Interview

  • Can you describe the company's long-term goals for the aftermarket division, and how this role fits into achieving those goals?
  • How does the company support the professional development and growth of its marketing employees?
  • What is the company's approach to collaboration and communication between marketing and sales teams?
  • How does the company measure the success of its marketing campaigns, and what metrics are most important for this role?
  • What is the company's culture like, and how does this role contribute to maintaining a positive and inclusive work environment?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help you better understand the role, the company, and the cultural fit, as well as demonstrate your interest and enthusiasm for the position.

๐Ÿ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
  • Research Wheeler Machinery Co. and the heavy equipment industry to demonstrate your knowledge and enthusiasm for the role
  • Follow up with the HR department one week after submitting your application to inquire about the status of your application

โš ๏ธ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.