📌 Core Information
🔹 Job Title: Marketing Strategist - Content
🔹 Company: Clayton
🔹 Location: Maryville, Tennessee, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-30
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies that drive business outcomes
- Creating engaging content that resonates with customers and aligns with brand voice and tone
- Collaborating cross-functionally to ensure consistent and accurate brand messaging
- Managing projects from inception to completion, ensuring they are delivered on time and within budget
- Analyzing data to gain insights and make data-driven decisions
ASSUMPTION: This role requires a strong understanding of marketing principles, excellent communication skills, and the ability to work effectively with diverse teams.
📋 Key Responsibilities
✅ Develop and execute marketing strategies that drive business outcomes
✅ Create engaging content that resonates with customers and aligns with brand voice and tone
✅ Collaborate cross-functionally to ensure consistent and accurate brand messaging
✅ Manage projects from inception to completion, ensuring they are delivered on time and within budget
✅ Analyze data to gain insights and make data-driven decisions
✅ Stay informed on digital marketing trends and contribute insights to strengthen content strategies
✅ Apply foundational design skills to create visually compelling, on-brand assets for both digital and physical use
ASSUMPTION: This role requires a proactive approach to staying updated with industry trends and a strong attention to detail to ensure consistent brand messaging.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience required
Experience: 3-5 years’ related experience required; prior experience in the business, marketing, or communications a plus
Required Skills:
- Excellent communication and project management skills
- Strong computer skills with proficiency in Microsoft Office Suite
- Experience with digital marketing channels (SEO, PPC, social media, content marketing) and data analytics platforms
- Proven ability to work cross-functionally with leadership, creative teams, compliance, legal, and external vendors
- Experience managing marketing compliance and ensuring adherence to legal guidelines
- Familiarity with enterprise project management tools and CRM platforms
Preferred Skills:
- Experience in the manufactured housing industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the manufactured housing industry or additional languages may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Marketing Strategist with 3-5 years of experience)
Benefits:
- Medical and Dental Plan with Prescription Coverage and Vision
- 401(K) with 100% company match of the first 4%
- Paid Time Off (PTO), Maternity/Paternity Leave, and Holidays
- Community Involvement including Volunteer Paid Time Off (VTO)
- Tuition Assistance
- Onsite Fitness Facility
- Wellness Programs
- Professional Development and Promotional Opportunities
- Competitive Bonus Programs
Working Hours: 40 hours per week, Monday - Friday
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Strategist with 3-5 years of experience. Actual salary may vary based on the candidate's qualifications and the company's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate - Clayton is a leading single-family, values-driven home builder dedicated to attainable housing, sustainable practices, and creating a world-class experience for customers and team members.
Company Size: 10,001+ employees - Clayton offers a large and diverse work environment with ample opportunities for career growth.
Founded: 1956 - Clayton has a rich history and established reputation in the real estate industry.
Company Description:
- Founded in 1956, Clayton is committed to opening doors to a better life through homeownership
- A Berkshire Hathaway company, Clayton is dedicated to attainable housing, sustainable practices, and creating a world-class experience for customers and team members
- The company’s portfolio includes a comprehensive range of site-built, modern manufactured, Tiny, CrossMod®, and modular housing
Company Specialties:
- Manufactured Housing
- Energy-Efficient Homes
- Site Built Homes
- Construction
- Financing
- Home Insurance
- CrossMod Homes
- Zero Energy Ready Homes
Company Website: http://www.claytonhomes.com
ASSUMPTION: Clayton's extensive experience and diverse product offerings make it a strong and stable employer in the real estate industry.
📊 Role Analysis
Career Level: Mid-level - This role offers opportunities for career growth within the marketing department and the broader organization.
Reporting Structure: This role reports directly to the Director of Marketing and works closely with various cross-functional teams.
Work Arrangement: On-site - This role requires regular on-site presence at Clayton's Home Office in Maryville, Tennessee.
Growth Opportunities:
- Advancement within the marketing department to senior or management roles
- Transition to other departments within the organization, such as sales, product development, or operations
- Expansion of responsibilities and leadership opportunities as the company grows and evolves
ASSUMPTION: This role offers strong potential for career growth and development within a large and established organization.
🌍 Location & Work Environment
Office Type: State-of-the-art, modern office space with on-site fitness facility, restaurant, and various recreational amenities.
Office Location(s): Maryville, Tennessee
Geographic Context:
- Maryville is located in eastern Tennessee, approximately 20 miles southwest of Knoxville
- The area offers a mix of urban and rural living with easy access to outdoor recreation, cultural attractions, and a low cost of living
- Tennessee is known for its mild climate, beautiful landscapes, and friendly communities
Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM with a one-hour lunch break
ASSUMPTION: The Maryville office offers a modern and collaborative work environment with ample opportunities for professional development and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the marketing team and other relevant stakeholders
- Final interview with the Director of Marketing
- Background check and offer extension
Key Assessment Areas:
- Communication and presentation skills
- Project management and organizational skills
- Digital marketing knowledge and experience
- Cultural fit and alignment with Clayton's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your content creation and project management work to discuss during the interview
- Research Clayton's company history, values, and recent projects to demonstrate your enthusiasm and understanding of the organization
- Practice common interview questions and be prepared to discuss your career goals and how this role fits into your long-term plans
ATS Keywords: Marketing Strategist, Content Creation, Digital Marketing, Project Management, Brand Management, SEO, PPC, Social Media, Data Analysis, Marketing Compliance, CRM, Enterprise Project Management
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and highlight their skills and experiences that match the required qualifications for this role.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Analytics
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
- CRM platforms (e.g., Salesforce)
- Enterprise project management tools (e.g., Teamwork, Smart Sheets)
- Design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Customer Focus
- Innovation
- Collaboration
- Stewardship
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- Do you align with Clayton's core values, particularly integrity and customer focus?
- Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
- Do you have a proven track record of creating engaging content and managing projects from inception to completion?
ASSUMPTION: Applicants should carefully consider their alignment with Clayton's values and work style before applying for this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse teams and stakeholders to ensure consistent brand messaging
- Keeping up with industry trends and best practices in digital marketing
- Navigating a large and complex organization with multiple departments and teams
ASSUMPTION: Applicants should be prepared to manage multiple priorities and work effectively with diverse teams in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Marketing Specialist - Content (Clayton): Focuses more on day-to-day content creation and less on strategic planning and project management
- Senior Marketing Manager (Clayton): Oversees a team of marketing professionals and is responsible for developing and executing marketing strategies at a higher level
- Content Marketing Manager (Other companies): Similar role with a focus on creating and distributing valuable, relevant, and consistent content to attract and retain customers
ASSUMPTION: Applicants should carefully consider their career goals and the specific responsibilities and requirements of each role when comparing job opportunities.
📝 Sample Projects
- Developing a comprehensive content strategy for Clayton's website and social media channels
- Managing a rebranding project for one of Clayton's product lines, including updating brand guidelines, creating new marketing materials, and ensuring consistent messaging across all channels
- Collaborating with the sales team to create targeted content for specific customer segments, improving conversion rates and driving revenue growth
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and provide specific examples of their work.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does this role fit into the broader marketing strategy and organization structure?
- What opportunities are there for professional development and growth within the marketing department and the broader organization?
- How does Clayton support work-life balance for its employees?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Applicants should prepare thoughtful and insightful questions to demonstrate their interest in the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your content creation and project management work to discuss during the interview
- Research Clayton's company history, values, and recent projects to demonstrate your enthusiasm and understanding of the organization
- Practice common interview questions and be prepared to discuss your career goals and how this role fits into your long-term plans
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
