Marketing Strategist

📌 Core Information

🔹 Job Title: Marketing Strategist

🔹 Company: GuideStone Financial Resources

🔹 Location: Dallas, TX

🔹 Job Type: Full-time

🔹 Category: Financial Services

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing plans to drive engagement and education
• Managing cross-channel marketing campaigns and content distribution
• Analyzing data to inform marketing strategies and measure campaign effectiveness
• Collaborating with internal teams to ensure consistent messaging and develop marketing collateral
• Staying up-to-date with industry trends and regulations

ASSUMPTION: This role requires a strong understanding of data-driven marketing and experience executing cross-channel marketing campaigns. The ideal candidate will have a background in marketing within the financial industry.

📋 Key Responsibilities

✅ Help develop and execute strategic marketing plans to drive engagement and education

✅ Proof, edit, and manage content across various channels, including social media, email, and website

✅ Work closely with internal stakeholders to ensure messaging is consistent and aligned with company goals

✅ Analyze and interpret data to inform marketing strategies and tactics

✅ Stay up-to-date with industry trends and regulations, making recommendations for adjustments as needed

✅ Ensure all content adheres to legal and compliance guidelines and regulations

✅ Measure and report on the effectiveness of marketing campaigns

✅ Collaborate with internal teams to develop marketing collateral and sales enablement tools

✅ Manage projects and ensure all deadlines are met and project goals are achieved

ASSUMPTION: This role requires strong attention to detail, the ability to multitask, and proficiency in MS Office and relevant GuideStone system applications.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, or a related field

Experience: 2+ years of experience in marketing in a financial industry

Required Skills:

• Data-driven marketing strategies
• Excellent communication and interpersonal skills
• Ability to work in a fast-paced, deadline-driven environment
• Strong attention to detail and ability to multitask
• Proficient skills in MS Office and appropriate GuideStone system applications
• Complete confidentiality regarding GuideStone business matters

Preferred Skills:

• Agency experience

ASSUMPTION: While not explicitly stated, having experience with marketing automation tools and CRM systems would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $75,000 per year (based on industry standards for a Marketing Strategist with 2-5 years of experience in the financial industry)

Benefits:

• Generous benefits package
• Flexible work schedules
• Opportunity to be involved in community outreach
• Tuition reimbursement

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 201-500 employees

Founded: 1918

Company Description:

• Provides financial solutions to churches, ministries, and faith-aligned institutions
• Offers retirement, insurance, and investment solutions
• Serves the needs of members and ministry partners with a focus on biblical values

Company Specialties:

• Retirement plans
• Insurance plans
• Investments
• Property and Casualty
• Deferred compensation plans
• Investment accounts
• Institutional investment accounts
• Executive benefit services
• Medical, dental, life & disability plans
• Individual Retirement Accounts

Company Website: www.guidestone.org

ASSUMPTION: GuideStone Financial Resources is a non-profit organization that focuses on providing financial services and insurance solutions to churches, ministries, and faith-aligned institutions. They prioritize biblical values in their services and strive to enhance financial security and resilience for their members.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Reports to the Director of Marketing

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential advancement to a senior marketing role
• Expanding skills and knowledge in the financial services industry
• Gaining experience in a non-profit organization

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader financial services industry.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): 5005 LBJ Fwy, Dallas, Texas, US

Geographic Context:

• Dallas, Texas, is a major metropolitan area with a diverse economy
• The office is located in a suburban area with easy access to major highways
• Dallas offers a range of cultural, recreational, and entertainment options

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for a results-driven work environment)

ASSUMPTION: The work environment at GuideStone Financial Resources is professional and collaborative, with a focus on teamwork and excellence.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the HR department
• In-person or video interview with the hiring manager and/or team members
• Background check and reference check
• Job offer

Key Assessment Areas:

• Marketing strategy and planning
• Data analysis and interpretation
• Communication and interpersonal skills
• Attention to detail and project management
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume to highlight relevant marketing experience and skills
• Prepare for behavioral interview questions that focus on your marketing experience and achievements
• Research GuideStone Financial Resources and be prepared to discuss how your values align with the company's mission and values

ATS Keywords: Marketing Strategist, Data-Driven Marketing, Cross-Channel Marketing, Market Research, Content Distribution, Communication Skills, Interpersonal Skills, Project Management, Attention to Detail, MS Office Proficiency

ASSUMPTION: The application process at GuideStone Financial Resources is designed to assess the candidate's marketing skills, experience, and cultural fit. Successful candidates will demonstrate a strong understanding of data-driven marketing and a passion for the company's mission.

🛠️ Tools & Technologies

• MS Office Suite (Word, Excel, PowerPoint)
• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, Zoho CRM)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the department's needs and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Heart
• Skill

Work Style:

• Collaborative and team-oriented
• Results-driven and deadline-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you demonstrate a strong commitment to integrity in your personal and professional life?
• Are you passionate about serving others and making a positive impact?
• Do you possess the skills and knowledge necessary to excel in a fast-paced, deadline-driven environment?

ASSUMPTION: GuideStone Financial Resources values candidates who align with their commitment to integrity, heart, and skill. Successful candidates will demonstrate a strong work ethic, a passion for serving others, and the ability to thrive in a fast-paced environment.

⚠️ Potential Challenges

• Working in a fast-paced, deadline-driven environment
• Managing multiple projects and priorities simultaneously
• Adapting to changes in industry trends and regulations
• Balancing the needs of various internal stakeholders

ASSUMPTION: The Marketing Strategist role at GuideStone Financial Resources presents unique challenges that require strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.

📈 Similar Roles Comparison

• Marketing Specialist: Focuses more on tactical execution and less on strategic planning
• Marketing Manager: Oversees a team of marketing professionals and is responsible for broader strategic decisions
• Digital Marketing Specialist: Focuses on digital marketing channels and may have less exposure to traditional marketing channels

ASSUMPTION: The Marketing Strategist role at GuideStone Financial Resources is distinct from similar roles in that it requires a strong balance of strategic planning, data analysis, and cross-channel marketing expertise.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to promote a new retirement plan offering
• Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
• Collaborating with internal stakeholders to develop marketing collateral for a new investment product launch

ASSUMPTION: The specific projects assigned to the Marketing Strategist may vary depending on the department's needs and the candidate's expertise.

❓ Key Questions to Ask During Interview

• How does this role contribute to the overall mission and goals of GuideStone Financial Resources?
• What are the most significant challenges facing the marketing department currently, and how can this role address them?
• How does the company support the professional development and growth of its marketing team members?
• What is the typical career path for someone in this role, and what opportunities exist for advancement?
• How does the company ensure that its marketing efforts align with its commitment to biblical values?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates the candidate's interest in the role and the company, as well as their ability to think critically about the organization's mission and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your marketing experience and skills
• Prepare for behavioral interview questions that focus on your marketing experience and achievements
• Research GuideStone Financial Resources and be prepared to discuss how your values align with the company's mission and values
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.