📌 Core Information
🔹 Job Title: Marketing Strategist – Digital
🔹 Company: Clayton
🔹 Location: Maryville, TN (Home Office)
🔹 Job Type: Full-Time/Salary
🔹 Category: Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Spearheading diverse marketing projects and programs
- Optimizing digital campaigns across multiple channels
- Collaborating with various teams for collective execution
- Providing customer-first insights and forward-thinking recommendations
- Managing marketing compliance and ensuring brand consistency
ASSUMPTION: This role requires a balance of analytical thinking and creative execution to optimize campaigns, track performance metrics, and refine digital strategies that enhance brand visibility and customer engagement.
📋 Key Responsibilities
✅ Develop and execute multi-channel digital campaigns, ensuring alignment with business objectives and maximizing ROI
✅ Handle the content management system (CMS) to create, update, and maintain website pages, monitoring key performance metrics and making data-informed recommendations for improvement
✅ Write content for short and long-form content creation, applying brand voice and tone across content mediums and simplifying complex financial concepts
✅ Leverage creative and graphic design skills to develop on-brand digital and physical assets that enhance the brand and promote products and programs
✅ Act as a gatekeeper of the Vanderbilt brand, ensuring consistent and accurate representation across all platforms
✅ Collaborate with Vanderbilt leadership to develop new campaign ideas aimed at enhancing the overall customer experience in marketing
✅ Develop comprehensive project plans outlining scope, goals, deliverables, timelines, and resource requirements, overseeing end-to-end execution, and managing project requests within the enterprise project management platform
✅ Create and maintain detailed reports on marketing campaigns and products, identifying key trends, spending patterns, and actionable insights to support data-driven decision-making
✅ Manage vendor relationships to deliver marketing products, adhering to compliance, and maintaining the SharePoint repository for advertising materials
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management, communication, and analytical skills.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience required
Experience: 3-5 years’ related experience required; prior experience in the business, marketing, or communications a plus
Required Skills:
- Strong computer skills with proficiency in Microsoft Office Suite
- Experience with digital marketing channels (SEO, PPC, social media, content marketing) and data analytics platforms (Google Analytics, social media insights, etc.)
- Proven ability to work cross-functionally with leadership, creative teams, compliance, legal, and external vendors
- Experience managing marketing compliance and ensuring adherence to legal guidelines
- Familiarity with enterprise project management tools and CRM platforms (e.g., Salesforce, Teamwork, Smart Sheets, or similar)
- Exceptional project management and communication skills throughout all processes
- Ability to communicate effectively and efficiently via phone, email, and in-person
- Capability of gathering facts accurately, analyzing causes, evaluating alternate solutions, and arriving at sound conclusions on action to be taken
- Ability to manage multiple and/or conflicting responsibilities
- Great attention to detail and organizational skills
- Ability to work in a team environment
Preferred Skills:
- Experience in the manufactured housing industry
- Fluency in Spanish
ASSUMPTION: Candidates with experience in digital marketing, project management, and cross-functional collaboration will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (Based on industry standards for a Marketing Strategist with 3-5 years of experience)
Benefits:
- Medical and Dental Plan with Prescription Coverage and Vision
- 401(K) with 100% company match of the first 4%
- Paid Time Off Days (PTO), maternity/paternity leave, and holidays
- Community involvement including Volunteer Paid Time Off (VTO)
- Tuition Assistance for Your First Degree
- Onsite fitness facility with full gym, workout classes, volleyball and basketball courts, ping-pong, disc golf course, and onsite restaurant
- Wellness programs that focus on emotional, social, spiritual, intellectual, environmental, physical, and financial well-being
- Collaborative and energetic work environment
- Professional development and promotional opportunities
- Competitive bonus programs
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Strategist with 3-5 years of experience. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate – Manufactured Housing
Company Size: 10,001+ employees (Large enterprise)
Founded: 1956
Company Description:
- Clayton is a leading single-family, values-driven home builder dedicated to attainable housing, sustainable practices, and creating a world-class experience for customers and team members
- The company’s portfolio includes a comprehensive range of site-built, modern manufactured, Tiny, CrossMod® and modular housing
- In 2023, Clayton built more than 52,000 homes across the country
Company Specialties:
- Manufactured Housing
- Energy-Efficient Homes
- Site Built Homes
- Construction
- Financing
- Home Insurance
- CrossMod Homes
- Zero Energy Ready Homes
Company Website: http://www.claytonhomes.com
ASSUMPTION: Clayton is a well-established company in the manufactured housing industry, offering a wide range of housing options and committed to sustainability and customer experience.
📊 Role Analysis
Career Level: Mid-level Marketing role with potential for growth in a large organization
Reporting Structure: Reports directly to the Director of Marketing
Work Arrangement: On-site, full-time position with a flexible work schedule
Growth Opportunities:
- Potential career progression within the marketing department or other areas of the organization
- Opportunities to work on diverse projects and gain experience in various aspects of marketing
- possibility to move into a management or leadership role with additional experience and demonstrated success
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: State-of-the-art, indoor temperature-controlled, sealed window office environment
Office Location(s): Maryville, TN (Home Office)
Geographic Context:
- Maryville, TN is located in the eastern part of the state, approximately 20 miles southwest of Knoxville
- The area offers a mix of urban and rural living, with a cost of living that is generally lower than the national average
- Maryville is home to several colleges and universities, providing a diverse and educated workforce
Work Schedule: Full-time (40 hours per week), with flexibility for remote work or hybrid arrangements
ASSUMPTION: The location offers a mix of urban and rural living, with a lower cost of living and a diverse, educated workforce.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the Director of Marketing
- Background check and offer
Key Assessment Areas:
- Digital marketing skills and experience
- Project management and organizational skills
- Communication and collaboration skills
- Analytical and problem-solving skills
- Cultural fit and alignment with Clayton's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Clayton's business and the manufactured housing industry
- Showcase your portfolio or examples of your work, if applicable
- Prepare thoughtful questions to ask during the interview to demonstrate your interest in the role and company
ATS Keywords: Digital Marketing, SEO, PPC, Social Media, Content Marketing, Data Analysis, Project Management, Brand Management, Compliance, Marketing Strategy, Marketing Campaigns, Marketing Compliance, Marketing Reporting, Vendor Management, Marketing Content Creation
ASSUMPTION: The application process is typical for a large organization, with a focus on assessing digital marketing skills, project management, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Analytics
- Social media platforms (Facebook, Instagram, LinkedIn, etc.)
- Enterprise project management tools (e.g., Teamwork, Smart Sheets, or similar)
- CRM platforms (e.g., Salesforce)
- Content management systems (CMS)
- Graphic design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The tools and technologies required for this role are standard for digital marketing and project management positions.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer Focus
- Innovation
- Collaboration
- Accountability
- Sustainability
Work Style:
- Collaborative and energetic work environment
- Focus on professional development and growth opportunities
- Emphasis on wellness programs for physical, emotional, and financial well-being
- Encourages work-life balance
Self-Assessment Questions:
- Do you align with Clayton's core values, particularly integrity and customer focus?
- Are you comfortable working in a collaborative, energetic work environment with a focus on professional development and growth opportunities?
- Do you have experience managing marketing compliance and ensuring adherence to legal guidelines?
ASSUMPTION: Clayton values a strong cultural fit, with an emphasis on integrity, customer focus, collaboration, and professional development.
⚠️ Potential Challenges
- Working in a large organization may present bureaucracy and slower decision-making processes
- Managing marketing compliance and ensuring brand consistency can be challenging and time-consuming
- The role may require occasional travel for meetings or events
- The cost of living in Maryville, TN may be lower than in other major metropolitan areas, but it may still be a consideration for some candidates
ASSUMPTION: While there may be some challenges specific to working in a large organization and managing marketing compliance, the role offers opportunities for professional growth and development.
📈 Similar Roles Comparison
- Compared to other Marketing Strategist roles, this position offers a unique focus on the manufactured housing industry and a wide range of housing options
- Clayton's size and resources provide opportunities for career growth and development that may not be available in smaller organizations
- As a large, established company, Clayton may have more structured processes and hierarchies compared to startup or mid-size organizations
ASSUMPTION: This role offers a unique focus on the manufactured housing industry and a wide range of housing options, with opportunities for career growth and development in a large, established organization.
📝 Sample Projects
- Developing and executing a multi-channel digital campaign to launch a new line of energy-efficient homes
- Creating and maintaining detailed reports on marketing campaigns and products to identify key trends and actionable insights
- Managing vendor relationships to deliver marketing products, ensuring adherence to compliance and maintaining the SharePoint repository for advertising materials
ASSUMPTION: These sample projects highlight the diverse range of responsibilities and the importance of data-driven decision-making in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing strategy for Clayton?
- What opportunities are there for professional growth and development within the marketing department or other areas of the organization?
- How does Clayton support work-life balance for its employees?
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and company and provides valuable insights into the position and organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for the interview by researching Clayton's business and the manufactured housing industry
- Prepare thoughtful questions to ask during the interview to demonstrate your interest in the role and company
- Follow up with the hiring manager within 24 hours after the interview to express your appreciation and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
