📌 Core Information
🔹 Job Title: Marketing Strategy and Planning Manager, Commercial
🔹 Company: Aeroseal
🔹 Location: South Dayton, Ohio (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and orchestrating marketing strategies for Aeroseal's Commercial business unit.
- Collaborating with senior leadership to understand market needs and build plans for business growth.
- Partnering with cross-functional marketing teams to deliver strategic plans.
- Leveraging industry and technical expertise to tailor marketing strategies to the market.
ASSUMPTION: This role requires a strategic mindset with the ability to execute in complex, evolving environments. Strong collaboration skills and the ability to build trust among senior peers are essential.
📋 Key Responsibilities
✅ Design and orchestrate a scalable marketing strategy across a major line of business, tailored to geographic or vertical segments as appropriate.
✅ Transition Aeroseal's marketing for this business unit from a reactive, tactical service model to a strategic, proactive function with clear alignment and contribution to business goals.
✅ Identify and prioritize marketing opportunities to expand Aeroseal's reach, engagement, and response from builders, raters, and home buyers.
✅ Once built, orchestrate the delivery of the strategic plan with Aeroseal's functional marketing teams and own accountability for the results.
✅ Own the voice of Aeroseal for builders, raters, and home buyers, ensuring alignment across marketing, sales, dealer communications, and partner communications.
✅ Leverage understanding of building performance, HVAC, ventilation, and the construction lifecycle to tailor marketing strategies to the market.
✅ Stay ahead of trends in Aeroseal's business areas and marketing.
✅ Ensure that Aeroseal's offerings are effectively positioned in the residential new construction sector.
ASSUMPTION: This role requires a deep understanding of marketing, building systems, and performance. Experience using AI to deliver marketing results is a plus.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 10+ years of marketing experience in construction, building technology, HVAC, energy efficiency, or a related field.
Required Skills:
- Proven success leading marketing strategy development and orchestration in partnership with senior sales and business leadership with demonstrable contributions to the business.
- Deep understanding and sense for marketing, with the ability to build trust among senior peers.
- Visionary and strategic marketing mindset with the ability to execute in complex, evolving environments.
- Strong technical fluency in building systems and performance.
- Entrepreneurial, proactive approach with a track record of building and scaling high-performing marketing programs.
- Highly collaborative, fast learner, adaptable.
Preferred Skills:
- Experience using AI to deliver marketing results.
ASSUMPTION: Candidates must have a proven track record of leading marketing strategy development and orchestration in partnership with senior sales and business leadership with demonstrable contributions to the business.
💰 Compensation & Benefits
Salary Range: $125,000 - $140,000 per year. Actual pay is based on various factors including, but not limited to, the successful candidate’s experience, skills, knowledge, and job location.
Benefits:
- Robust insurance package including medical, dental, vision, short and long-term disability, and life insurance through a national insurance provider. Mental Health resources available at no cost to the employee.
- 401K with employer match above similar benchmarked companies.
- Paid parental leave.
- Company stock options with a tangible stake in Aeroseal's success.
- On-site fitness center with weekly group training and yoga instruction.
- Growth Mindset Learning Reimbursement including tuition and book reimbursement.
- Flexible PTO program.
- Dog-friendly workplace.
- Positions may also qualify for participation in bonus programs commensurate with role and scope of responsibility.
Working Hours: Full-time, with flexible hours and a remote-friendly work arrangement.
ASSUMPTION: The provided salary range is based on Aeroseal's stated pay range for this role. Benefits are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Aeroseal operates in the climate technology product manufacturing industry, focusing on reducing carbon emissions from buildings worldwide.
Company Size: Aeroseal has 201-500 employees, providing a mid-sized company environment with ample opportunities for professional development and advancement.
Founded: Aeroseal was founded in 2010 and has since grown to have a presence in 27 countries and all 50 states across the U.S.
Company Description:
- Aeroseal is a climate tech company on a mission to reduce the world's carbon emissions by 1 gigaton annually using its leak sealing technologies.
- The company's technologies, HomeSeal Connect and AeroBarrier Connect, inject a fog of sealant particles into pressurized spaces in buildings, creating a certificate of completion showing before and after leakage.
- Aeroseal has sealed nearly 200,000 projects and saved nearly $2 billion in wasted energy, making it one of the fastest-growing clean technology companies in the U.S.
Company Specialties:
- Ventilation issues, climate tech, green tech, clean tech, engineering, air sealing, duct sealing, and building science.
Company Website: https://www.aeroseal.com
ASSUMPTION: Aeroseal's mission and focus on reducing carbon emissions from buildings make it an attractive option for environmentally conscious candidates.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring a strategic mindset and the ability to collaborate with senior leadership.
Reporting Structure: The Marketing Strategy and Planning Manager, Commercial will report directly to the EVP/GM of the Commercial business unit.
Work Arrangement: This role is remote-friendly, with a strong preference for South Dayton but considering remote candidates for the right fit.
Growth Opportunities:
- As Aeroseal continues to grow, there may be opportunities for the successful candidate to take on additional responsibilities or move into a more senior role.
- The company's focus on innovation and sustainability provides ample opportunities for professional development and advancement.
ASSUMPTION: The growth opportunities for this role are tied to Aeroseal's continued success and expansion in the climate technology industry.
🌍 Location & Work Environment
Office Type: Aeroseal's headquarters is located in Miamisburg, Ohio, with a remote-friendly work arrangement for this role.
Office Location(s): 225 Byers Road, Suite 1, Miamisburg, OH 45342, US
Geographic Context:
- Miamisburg, Ohio, is located in the Dayton Metropolitan Statistical Area, providing easy access to urban amenities while maintaining a suburban feel.
- The region is home to a strong manufacturing and technology industry, with a growing focus on clean technology and sustainability.
- Dayton is also known for its rich history in aviation and innovation, providing a vibrant and dynamic work environment.
Work Schedule: Full-time, with flexible hours and a remote-friendly work arrangement.
ASSUMPTION: The remote-friendly work arrangement for this role provides candidates with the flexibility to work from home or in the office, depending on their preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screen with the hiring manager.
- In-depth interview with senior leadership.
- Final interview with the EVP/GM of the Commercial business unit.
Key Assessment Areas:
- Marketing strategy development and execution.
- Collaboration and communication skills.
- Industry and technical knowledge.
- Problem-solving and adaptability.
Application Tips:
- Tailor your resume and cover letter to highlight your marketing strategy development experience and industry-specific knowledge.
- Be prepared to discuss your approach to marketing strategy development and execution in a complex, evolving environment.
- Demonstrate your ability to build trust and collaborate with senior leadership.
ATS Keywords: Marketing strategy, commercial business unit, senior leadership, collaboration, building systems, performance, AI in marketing, strategic mindset.
ASSUMPTION: The application process for this role is typical for a mid-sized company in the climate technology industry, with a focus on assessing the candidate's marketing strategy development and execution skills.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo).
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM).
- Project management tools (e.g., Asana, Trello).
- Data analysis and visualization tools (e.g., Tableau, Power BI).
ASSUMPTION: The required tools and technologies for this role are standard for a marketing professional in the climate technology industry.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Aeroseal values creativity, continuous learning, and pushing the boundaries of what's possible.
- Sustainability: Aeroseal is committed to reducing carbon emissions and promoting sustainability in the built environment.
- Collaboration: Aeroseal fosters a culture of teamwork and cross-functional collaboration to achieve its mission.
Work Style:
- Fast-paced: Aeroseal operates in a dynamic and fast-changing environment, requiring employees to be adaptable and proactive.
- Data-driven: Aeroseal uses data and analytics to inform its marketing strategies and measure performance.
- Customer-focused: Aeroseal prioritizes the needs and preferences of its customers in all aspects of its business.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable with ambiguity and change?
- Are you comfortable using data and analytics to inform your marketing strategies and measure performance?
- Do you have a customer-focused mindset, and are you able to prioritize the needs and preferences of Aeroseal's customers in your marketing strategies?
ASSUMPTION: Aeroseal's company values and work style require candidates to be innovative, data-driven, and customer-focused, with the ability to thrive in a fast-paced, dynamic environment.
⚠️ Potential Challenges
- The role requires a deep understanding of marketing, building systems, and performance, which may be challenging for candidates without relevant experience.
- The role involves collaborating with senior leadership, which may require strong communication and interpersonal skills.
- The role may require travel to attend industry events and conferences, which may be challenging for candidates who prefer a fully remote work arrangement.
- The role is based in South Dayton, Ohio, which may be less desirable for candidates who prefer to live and work in urban areas.
ASSUMPTION: The potential challenges for this role are tied to the required skills and experience, as well as the location and work arrangement.
📈 Similar Roles Comparison
- This role is unique in its focus on the Commercial business unit and requires a deep understanding of marketing, building systems, and performance.
- Similar roles in the climate technology industry may have a broader focus on marketing, communications, and advertising strategies and tactics.
- Career paths for this role may include progression to a more senior marketing leadership position or a transition to a different business unit within Aeroseal.
ASSUMPTION: The unique focus of this role on the Commercial business unit and the required skills and experience set it apart from similar roles in the climate technology industry.
📝 Sample Projects
- Developing and executing a marketing strategy for a new product launch in the Commercial business unit.
- Conducting market research to identify opportunities for expanding Aeroseal's reach and engagement with builders, raters, and home buyers.
- Creating and implementing a marketing campaign to promote Aeroseal's brand and offerings at an industry conference.
ASSUMPTION: The sample projects for this role are tailored to the specific responsibilities and requirements of the position.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing function for the Commercial business unit, and how this role will transition it to a more strategic, proactive function?
- How does Aeroseal support the professional development and growth of its employees, and what opportunities are there for growth in this role?
- What is Aeroseal's approach to collaboration and cross-functional teamwork, and how does this role fit into that approach?
- How does Aeroseal measure the success of its marketing strategies, and what metrics are most important for this role?
- What is Aeroseal's approach to work-life balance, and how does this role fit into that approach?
ASSUMPTION: The key questions to ask during the interview for this role focus on the specific responsibilities and requirements of the position, as well as Aeroseal's company culture and approach to professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your marketing strategy development experience and industry-specific knowledge.
- Prepare for your interviews by researching Aeroseal's mission, values, and company culture, as well as the specific responsibilities and requirements of the role.
- If selected for the final interview, be prepared to discuss your approach to marketing strategy development and execution in a complex, evolving environment.
- Follow up with the hiring manager within 24 hours of your interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
