📌 Core Information
🔹 Job Title: Marketing Strategy and Planning Manager, New Construction
🔹 Company: Aeroseal
🔹 Location: South Dayton, United States (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Strategic marketing planning for Aeroseal's Residential New Construction business unit
- Collaboration with senior leadership to understand market needs and build plans for business growth
- Orchestrating marketing strategy delivery across content, communications, growth, sales enablement, events, and digital marketing teams
- Deep understanding of marketing, building systems, and performance optimization
- Proven success in leading marketing strategy development and execution in complex, evolving environments
ASSUMPTION: This role requires a strategic mindset with a strong technical background in building systems and performance. The ideal candidate will have experience in a fast-paced environment, preferably in the construction, building technology, HVAC, energy efficiency, or a related field.
📋 Key Responsibilities
✅ Design and orchestrate a scalable marketing strategy across a major line of business, tailored to geographic or vertical segments as appropriate
✅ Transition Aeroseal's marketing for this business unit from a reactive, tactical service model to a strategic, proactive function with clear alignment and contribution to business goals
✅ Identify and prioritize marketing opportunities to expand Aeroseal's reach, engagement, and response from builders, raters, and home buyers
✅ Once built, orchestrate the delivery of the strategic plan with Aeroseal's functional marketing teams and own accountability for the results
✅ Own the voice of Aeroseal for builders, raters, and home buyers, ensuring alignment across marketing, sales, dealer communications, and partner communications
✅ Leverage understanding of building performance, HVAC, ventilation, and the construction lifecycle to tailor marketing strategies to the market
✅ Stay ahead of trends in Aeroseal's business areas and marketing, and ensure Aeroseal's offerings are effectively positioned in the residential new construction sector
ASSUMPTION: This role requires a high level of collaboration and adaptability, as the successful candidate will work closely with senior sales leaders and product managers to understand market needs and deliver strategic marketing plans.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of marketing experience in construction, building technology, HVAC, energy efficiency, or a related field
Required Skills:
- Proven success leading marketing strategy development and orchestration in partnership with senior sales and business leadership with demonstrable contributions to the business
- Deep understanding and sense for marketing, with the ability to build trust among senior peers
- Visionary and strategic marketing mindset with the ability to execute in complex, evolving environments
- Strong technical fluency in building systems and performance
- Entrepreneurial, proactive approach with a track record of building and scaling high-performing marketing programs
- Highly collaborative, fast learner, adaptable
- Experience using AI to deliver marketing results
Preferred Skills:
- Experience working in a startup or fast-paced environment
- Familiarity with the construction, building technology, HVAC, or energy efficiency industries
ASSUMPTION: Given the strategic nature of this role, candidates should have a proven track record of driving business growth through marketing strategy and execution. Experience in a related industry is strongly preferred.
💰 Compensation & Benefits
Salary Range: $125,000 - $140,000 per year (estimated based on industry standards for the role, experience level, and location)
Benefits:
- Robust insurance package including medical, dental, vision, short and long-term disability, and life insurance through a national insurance provider
- 401K with employer match above similar benchmarked companies
- Paid parental leave
- Company stock options with a tangible stake in Aeroseal's success
- On-site fitness center with weekly group training and yoga instruction
- Growth Mindset Learning Reimbursement including tuition and book reimbursement
- Flexible PTO program
- Dog-friendly workplace
- Positions may also qualify for participation in bonus programs commensurate with role and scope of responsibility
Working Hours: Full-time (40 hours per week) with flexible scheduling and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual pay is based on various factors including, but not limited to, the successful candidate’s experience, skills, knowledge, and job location.
📌 Applicant Insights
🔍 Company Context
Industry: Climate Technology Product Manufacturing
Company Size: 201-500 employees (Mid-size company with a startup-like culture)
Founded: 2010 (15 years in business)
Company Description:
- Aeroseal is a climate tech company on a mission to reduce the world's carbon emissions by 1 gigaton annually
- The company specializes in leak sealing technologies for ducts and buildings, improving energy efficiency and indoor air quality
- Aeroseal has a presence in 27 countries and all 50 states across the U.S., with nearly 200,000 projects sealed and $2 billion in wasted energy saved
Company Specialties:
- Ventilation issues
- Climate tech
- Green tech
- Clean tech
- Engineering
- Air sealing
- Duct sealing
- Building science
Company Website: https://www.aeroseal.com
ASSUMPTION: Aeroseal is a fast-growing company with a strong focus on innovation and sustainability. The company's mid-size structure allows for ample opportunities for professional development and advancement.
📊 Role Analysis
Career Level: Mid-level to senior (depending on experience)
Reporting Structure: This role reports directly to the EVP/GM of the Residential New Construction business unit and works closely with senior sales leaders and product managers
Work Arrangement: Remote OK, with a strong preference for South Dayton
Growth Opportunities:
- As Aeroseal continues to grow, there will be opportunities for the successful candidate to take on more responsibilities and advance their career within the company
- The company's focus on innovation and sustainability provides ample opportunities for professional development and learning
ASSUMPTION: Given Aeroseal's growth and focus on innovation, this role offers significant opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Hybrid (onsite and remote work options available)
Office Location(s): 225 Byers Road, Suite 1, Miamisburg, OH 45342, US
Geographic Context:
- South Dayton is located in the southwestern part of Ohio, offering a mix of urban and rural environments
- The region has a humid subtropical climate, with hot, humid summers and cold, snowy winters
- South Dayton is home to a diverse range of industries, including manufacturing, healthcare, and technology
Work Schedule: Full-time (40 hours per week) with flexible scheduling and remote work options
ASSUMPTION: The successful candidate should be comfortable working in a hybrid environment and be able to commute to the South Dayton office as needed.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager (Karrie Penn, Talent Acquisition Specialist)
- In-depth interview with the EVP/GM of the Residential New Construction business unit
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning
- Technical knowledge of building systems and performance
- Collaboration and communication skills
- Adaptability and problem-solving
Application Tips:
- Highlight your experience in marketing strategy development and execution in a related industry
- Tailor your resume and cover letter to emphasize your relevant skills and experience
- Prepare examples of your marketing strategy work and be ready to discuss them in detail during the interview
ATS Keywords: Marketing strategy, business growth, collaboration, building systems, performance optimization, AI in marketing, construction, HVAC, energy efficiency
ASSUMPTION: Aeroseal's hiring process is designed to assess the candidate's strategic thinking, technical knowledge, and collaboration skills. The company values candidates who can think critically and communicate effectively.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- AI-powered marketing tools (e.g., IBM Watson, Adobe Sensei)
ASSUMPTION: The successful candidate should be comfortable using marketing automation platforms, CRM software, and project management tools. Experience with AI-powered marketing tools is a plus.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Sustainability
- Collaboration
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on driving business growth and innovation
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working collaboratively with senior leadership and cross-functional teams?
- Do you have a strong sense of accountability and a commitment to driving results?
ASSUMPTION: Aeroseal values candidates who are innovative, collaborative, and committed to driving results. The company's fast-paced, dynamic work environment requires candidates who can thrive in a challenging and ever-changing environment.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may be challenging for candidates who prefer a more structured or stable work environment
- Collaborating with senior leadership and cross-functional teams may require strong communication and interpersonal skills
- Driving business growth and innovation may require candidates to take on significant responsibilities and work independently
- Working remotely may present challenges in terms of communication and collaboration with onsite team members
ASSUMPTION: The successful candidate should be comfortable working in a fast-paced, dynamic environment and be able to collaborate effectively with senior leadership and cross-functional teams. Remote work may present challenges, but Aeroseal's flexible work arrangement can help mitigate these issues.
📈 Similar Roles Comparison
- This role is unique in its focus on strategic marketing planning for Aeroseal's Residential New Construction business unit
- Similar roles in the industry may focus on tactical marketing execution or have a broader scope of responsibilities
- Career paths in this role may include advancement to senior marketing leadership positions within Aeroseal or related industries
ASSUMPTION: This role is unique in its focus on strategic marketing planning for Aeroseal's Residential New Construction business unit. Candidates should be aware that similar roles in the industry may have a different scope of responsibilities or career paths.
📝 Sample Projects
- Developing a comprehensive marketing strategy for Aeroseal's Residential New Construction business unit, including market analysis, target audience identification, and tactical plan execution
- Collaborating with senior leadership to identify and prioritize marketing opportunities to expand Aeroseal's reach, engagement, and response from builders, raters, and home buyers
- Leveraging understanding of building performance, HVAC, ventilation, and the construction lifecycle to tailor marketing strategies to the market
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives the successful candidate may undertake in this role. The specific projects and initiatives may vary based on the company's needs and the successful candidate's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Aeroseal's marketing function for the Residential New Construction business unit, and how this role will transition it to a more strategic, proactive function?
- How does Aeroseal's marketing strategy align with the company's overall business goals and growth plans?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Aeroseal support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that approach?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the work environment. Candidates should feel free to ask additional questions based on their specific interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant skills and experience in marketing strategy development and execution
- Prepare examples of your marketing strategy work and be ready to discuss them in detail during the interview
- If selected for an interview, be prepared to discuss your approach to strategic marketing planning and your understanding of building systems and performance
- Follow up with Karrie Penn, Talent Acquisition Specialist, one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
