Marketing Strategy Intern

📌 Core Information

🔹 Job Title: Marketing Strategy Intern

🔹 Company: Northeast Grocery

🔹 Location: Schenectady, New York, United States

🔹 Job Type: Intern

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Working on three small projects to assess marketing activations in the CPG and retailer-driven space
• Researching marketing opportunities and organizing information related to catering and entertaining offerings
• Gaining real-world experience in a dynamic business setting
• Contributing to meaningful community outreach projects

ASSUMPTION: This internship is designed to provide a well-rounded experience, exposing interns to various aspects of marketing strategy and community engagement.

📋 Key Responsibilities

✅ Conducting research on CPG/food brands' marketing activation opportunities

✅ Organizing catering and entertaining offerings by holiday/season/time of year

✅ Assessing national day/holiday/time of year-specific marketing activations across regional, out-of-market, and best-in-class competitor chains

✅ Presenting ideas for improvement and following through if approved

ASSUMPTION: The intern will be expected to work both independently and collaboratively, demonstrating strong analytical and communication skills.

🎯 Required Qualifications

Education: Undergraduate juniors/seniors, post-undergraduate, or graduate/MBA students preferred

Experience: No specific experience required, but relevant coursework or projects are a plus

Required Skills:

• Strong analytical skills
• Strong communication skills
• Ability to multitask
• Excel and PowerPoint proficiency
• Ability to work independently and in a team
• Presentation skills

Preferred Skills:

• Majors preferred: Marketing/Advertising, Business/Management, Communications/Public Relations, Market Research/Analytics

ASSUMPTION: While specific industry experience is not required, a background in marketing, business, or a related field would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $18 per hour (based on industry standards for internships in the retail grocery sector)

Benefits:

• Community Outreach
• Engaging Activities

Working Hours: Full-time (40 hours per week) during the 10-week program

ASSUMPTION: The salary range is estimated based on industry standards for internships in the retail grocery sector. The actual salary may vary based on factors such as the intern's education level and relevant experience.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Groceries. Northeast Grocery operates as a regional grocery chain, focusing on providing fresh, quality products to its customers.

Company Size: 10,001+ employees. As a large company, Northeast Grocery offers numerous opportunities for growth and exposure to various aspects of the business.

Founded: 1932. The company has a rich history and a strong commitment to its communities.

Company Description:

• Northeast Grocery is dedicated to providing exceptional customer service and high-quality products
• The company is committed to giving back to its communities through various charitable initiatives
• Northeast Grocery fosters a collaborative work environment, encouraging employee growth and development

Company Specialties:

• Retail Grocery and Best in Fresh

Company Website: http://www.pricechopper.com

ASSUMPTION: Northeast Grocery's commitment to community outreach and employee development makes it an attractive option for interns seeking a well-rounded experience.

📊 Role Analysis

Career Level: Entry-level. This internship is designed for undergraduate juniors/seniors or graduate students seeking to gain practical experience in marketing strategy.

Reporting Structure: The intern will report directly to the marketing department and work closely with marketing strategists and other team members.

Work Arrangement: On-site. The intern will be expected to work on-site at the company's headquarters in Schenectady, New York.

Growth Opportunities:

• Exposure to various aspects of marketing strategy and community engagement
• Potential full-time employment opportunities upon completion of the internship program
• Networking opportunities with industry professionals

ASSUMPTION: This internship offers a unique opportunity for students to gain practical experience in marketing strategy and community engagement, while also building their professional network.

🌍 Location & Work Environment

Office Type: Corporate headquarters. The intern will work at the company's corporate headquarters in Schenectady, New York.

Office Location(s): 461 Nott Street, Schenectady, NY 12308, US

Geographic Context:

• Schenectady is located in upstate New York, approximately 170 miles north of New York City
• The city offers a mix of urban and suburban living, with a population of approximately 65,000 residents
• Schenectady is home to several major employers, including Northeast Grocery, and offers a variety of cultural and recreational activities

Work Schedule: Full-time (40 hours per week) during the 10-week program, with a firm start date of Monday, June 2nd.

ASSUMPTION: The intern should be prepared to work full-time during the 10-week program and be available to start on the specified date.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team

Key Assessment Areas:

• Analytical skills
• Communication skills
• Cultural fit with the company and team

Application Tips:

• Highlight relevant coursework or projects that demonstrate your analytical and communication skills
• Tailor your resume and cover letter to emphasize your interest in marketing strategy and community engagement
• Prepare questions to ask the interviewer about the company, team, or role to demonstrate your enthusiasm and curiosity

ATS Keywords: Marketing Strategy, Intern, CPG, Retail, Community Outreach, Research, Analysis, Excel, PowerPoint

ASSUMPTION: The application process may vary depending on the specific needs of the company and the role. Applicants should be prepared to demonstrate their skills and fit for the position through a combination of their resume, cover letter, and interview performance.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint)
• Internet access for research and data collection

ASSUMPTION: The intern will be expected to have proficiency in Microsoft Office Suite and basic computer literacy skills.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Integrity
• Teamwork
• Innovation
• Community Involvement

Work Style:

• Collaborative
• Results-driven
• Adaptable
• Detail-oriented

Self-Assessment Questions:

• Do you thrive in a collaborative work environment?
• Are you passionate about providing exceptional customer service?
• Do you have strong analytical and communication skills?
• Are you committed to giving back to your community?

ASSUMPTION: Successful candidates will demonstrate a strong fit with the company's values and work style, as well as a commitment to customer service and community engagement.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require adaptability and flexibility
• Balancing multiple projects and responsibilities may require strong time management and multitasking skills
• Working on-site may require commuting or relocating, depending on the intern's current residence
• Schenectady's upstate New York location may present challenges for applicants who prefer warmer climates or more urban environments

ASSUMPTION: Applicants should carefully consider their personal and professional goals, as well as their ability to adapt to a fast-paced, dynamic work environment, before applying for this internship.

📈 Similar Roles Comparison

• This internship focuses on marketing strategy and community engagement, whereas similar roles in other industries may focus more on market research or brand management
• Retail groceries is a unique industry with its own set of challenges and opportunities, distinct from other sectors such as consumer packaged goods or e-commerce
• This internship offers a clear career path, with the potential for full-time employment upon completion of the program

ASSUMPTION: Applicants should carefully consider the unique aspects of this internship and how they align with their personal and professional goals before applying.

📝 Sample Projects

• Conducting a comprehensive analysis of CPG/food brands' marketing activation opportunities
• Organizing catering and entertaining offerings by holiday/season/time of year for Price Chopper/Market 32 + Tops OpCo
• Assessing national day/holiday/time of year-specific marketing activations across regional, out-of-market, and best-in-class competitor chains

ASSUMPTION: These sample projects are designed to provide interns with a well-rounded experience in marketing strategy and community engagement, while also allowing them to demonstrate their analytical and communication skills.

❓ Key Questions to Ask During Interview

• What are the key priorities for this internship, and how will my work contribute to the team's overall goals?
• How does this internship fit into the company's long-term marketing strategy?
• What opportunities are there for professional development and growth during the internship?
• How does the company support work-life balance for its interns?
• What are the next steps for applicants who are offered the internship?

ASSUMPTION: Applicants should prepare thoughtful questions to ask the interviewer, demonstrating their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your analytical and communication skills, as well as your interest in marketing strategy and community engagement
• Prepare for your interview by researching the company and role, and practicing common interview questions and answers
• Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role
• If offered the internship, be prepared to start on Monday, June 2nd, and work full-time (40 hours per week) for the 10-week program

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.