A

Marketing Strategy & Ops, Lead

Anthropic
Full-time
On-site
New City, New York, United States
πŸ’‘ Marketing Strategy & Planning

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Strategy & Ops, Lead

πŸ”Ή Company: Anthropic

πŸ”Ή Location: New York City, NY & San Francisco, CA

πŸ”Ή Job Type: Full-time, Hybrid

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 7, 2025

πŸ”Ή Experience Level: 12+ years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and optimizing marketing operations for efficiency and effectiveness
  • Leading strategic planning and budget allocation for marketing teams
  • Managing reporting infrastructure and driving data-driven insights
  • Serving as a strategic lead on special projects and initiatives

ASSUMPTION: This role requires a high level of strategic thinking, operational excellence, and cross-functional collaboration to drive marketing success.

πŸ“‹ Key Responsibilities

βœ… Develop and optimize processes for day-to-day marketing team operations, ensuring efficiency and effectiveness across all marketing functions

βœ… Lead quarterly planning, budget allocation, and headcount planning in close collaboration with each marketing sub-team and cross-functional partners in sales, product, and finance

βœ… Translate business forecasts into clear, measurable targets for marketing teams and drive the bottom-up planning process to ensure those targets are met

βœ… Manage reporting infrastructure and processes, working with data science teams to ensure accurate, timely, and actionable insights

βœ… Serve as a strategic lead on special projects and initiatives, coordinating across marketing teams to ensure successful execution

βœ… Partner with marketing leadership to identify opportunities for improved efficiency, resource allocation, and strategic impact

βœ… Establish and maintain KPIs to measure team efficiency and marketing performance

βœ… Build strategic relationships across the organization to ensure marketing initiatives are aligned with broader company goals and priorities

ASSUMPTION: This role requires a strong understanding of various marketing functions and the ability to adapt to a fast-paced, high-growth environment.

🎯 Required Qualifications

Education: Bachelor's degree in a related field or equivalent experience

Experience: 12+ years of experience in marketing, leading strategy or other functional teams in a leadership role with responsibility to the business for impact

Required Skills:

  • Broad knowledge of various marketing functions and how they operate within a fast-paced, high-growth environment
  • Proven track record of impact, scaling teams, and leading complex cross-functional initiatives
  • Experience being directly accountable to senior executives for planning, forecasting, and reporting on critical company performance metrics
  • Excellent analytical skills with the ability to translate data into actionable insights and strategic recommendations
  • Strong collaboration skills and the ability to build effective partnerships across diverse teams and functions
  • Excellent project management capabilities with experience leading complex, high-impact initiatives
  • Results-oriented with a bias towards flexibility and impact
  • Passion for AI's potential to positively impact the world and invested in ensuring frontier AI systems are developed safely

Preferred Skills:

  • Experience in tech or SaaS marketing
  • Deep experience and understanding of AI products
  • Knowledge of AI/ML marketing challenges and opportunities
  • Experience leading marketing operations during periods of rapid growth
  • Proficiency with marketing analytics platforms, and BI tools
  • Experience developing and implementing marketing attribution models
  • Track record of implementing process improvements that measurably enhance team efficiency and effectiveness

ASSUMPTION: Candidates with experience in tech or SaaS marketing and a strong understanding of AI products may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: $300,000 - $355,000 USD (Based on industry standards for a Lead Marketing role with 12+ years of experience)

Benefits:

  • Competitive compensation
  • Generous vacation and parental leave
  • Flexible working hours
  • Optional equity donation matching
  • Lovely office space for collaboration

Working Hours: Full-time, with a requirement to be in the office at least 25% of the time

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Lead Marketing role with the required experience level. Actual compensation may vary based on factors such as skills, experience, and market conditions.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: AI research and development, with a focus on creating reliable, interpretable, and steerable AI systems

Company Size: 501-1,000 employees (Mid-size)

Founded: 2023 (Relatively new, but well-funded and growing quickly)

Company Description:

  • Anthropic is an AI safety and research company working to build reliable, interpretable, and steerable AI systems
  • The company focuses on big science research efforts and values collaboration, communication, and impact
  • Anthropic offers competitive compensation and benefits, flexible working hours, and a lovely office space

Company Specialties:

  • AI safety and research
  • Big science research efforts
  • Collaboration and communication

Company Website: https://www.anthropic.com/

ASSUMPTION: Anthropic is a mid-size company with a strong focus on AI research and development. The company values collaboration, communication, and impact, and offers competitive compensation and benefits.

πŸ“Š Role Analysis

Career Level: Senior leadership (Lead) role within the marketing department

Reporting Structure: This role will report directly to the VP of Marketing and will oversee marketing operations and strategy across all marketing functions

Work Arrangement: Hybrid (On-site at least 25% of the time, with flexibility for some roles)

Growth Opportunities:

  • Potential to grow into a VP or Director role as the company expands
  • Opportunities to work on high-impact projects and initiatives
  • Chance to learn and develop skills in AI research and marketing

ASSUMPTION: This role offers significant growth opportunities as the company continues to expand and invest in its marketing efforts.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces in New York City, NY, and San Francisco, CA

Office Location(s): New York City, NY, and San Francisco, CA

Geographic Context:

  • New York City, NY: A major global hub for finance, media, and technology, with a vibrant culture and diverse population
  • San Francisco, CA: A major global hub for technology, with a strong focus on innovation and entrepreneurship

Work Schedule: Full-time, with a requirement to be in the office at least 25% of the time

ASSUMPTION: Both New York City and San Francisco offer vibrant, multicultural environments with strong tech industries and ample opportunities for professional growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the hiring manager
  • On-site or virtual interview with the marketing team
  • Final interview with the VP of Marketing

Key Assessment Areas:

  • Strategic thinking and planning
  • Operational excellence and process improvement
  • Cross-functional collaboration and communication
  • Data analysis and interpretation

Application Tips:

  • Tailor your resume and cover letter to highlight your experience in marketing strategy, operational excellence, and cross-functional collaboration
  • Be prepared to discuss your experience with data analysis and interpretation, as well as your ability to translate data into actionable insights
  • Demonstrate your passion for AI and your commitment to ensuring frontier AI systems are developed safely

ATS Keywords: Marketing strategy, operational excellence, cross-functional collaboration, data analysis, AI safety, marketing planning, budget allocation, headcount planning, KPI establishment, team efficiency, marketing performance

ASSUMPTION: Anthropic uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

πŸ› οΈ Tools & Technologies

  • Marketing analytics platforms (e.g., Google Analytics, Mixpanel)
  • BI tools (e.g., Tableau, Looker)
  • Project management tools (e.g., Asana, Trello)
  • Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Familiarity with marketing analytics platforms, BI tools, project management tools, and collaboration tools is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Collaboration: Anthropic values open communication and collaboration across teams and functions
  • Impact: The company prioritizes initiatives that drive meaningful results and advance its long-term goals
  • Innovation: Anthropic encourages creativity and experimentation in its approach to AI research and marketing

Work Style:

  • Fast-paced and dynamic: Anthropic operates in a fast-paced, high-growth environment, requiring adaptability and flexibility
  • Data-driven: The company values data-informed decision-making and uses data to guide its marketing strategies
  • Results-oriented: Anthropic focuses on driving measurable impact and achieving its business objectives

Self-Assessment Questions:

  • How do you approach collaboration and communication with cross-functional teams?
  • Can you provide an example of a time when you used data to inform a strategic decision in a marketing role?
  • How do you prioritize and manage multiple projects and initiatives in a fast-paced, dynamic environment?

ASSUMPTION: Candidates who align with Anthropic's values and work style, and who can demonstrate strong collaboration, data-driven decision-making, and results-oriented approaches, will be well-suited to this role.

⚠️ Potential Challenges

  • Managing competing priorities and stakeholders in a fast-paced, high-growth environment
  • Scaling marketing operations to support the company's rapid growth and expansion
  • Balancing strategic planning and execution with day-to-day operational responsibilities
  • Adapting to a dynamic and evolving work environment as the company continues to grow and change

ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive in a fast-paced, high-growth environment.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Director or VP of Marketing role, but with a focus on operations and strategy rather than day-to-day management
  • Unlike other marketing roles, this position requires a strong background in operational excellence and strategic planning, as well as experience managing cross-functional teams and initiatives
  • Career progression in this role may lead to a VP or Director role as the company expands and invests in its marketing efforts

ASSUMPTION: This role is unique in its focus on marketing operations and strategy, and requires a strong background in operational excellence and cross-functional collaboration.

πŸ“ Sample Projects

  • Developing and implementing a new marketing planning process to improve alignment and efficiency across marketing teams
  • Conducting a comprehensive audit of marketing analytics and reporting processes to identify opportunities for improvement and optimization
  • Leading a cross-functional team to develop and launch a new marketing attribution model to better track and measure marketing performance

ASSUMPTION: These sample projects demonstrate the strategic, operational, and cross-functional nature of this role, as well as the opportunity to drive meaningful impact and improvement in marketing efforts.

❓ Key Questions to Ask During Interview

  • How does this role fit into the broader marketing organization and company goals?
  • What are the most pressing challenges facing the marketing team, and how can this role help address them?
  • How does Anthropic support the professional development and growth of its marketing team members?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Anthropic approach collaboration and communication across teams and functions?

ASSUMPTION: These questions demonstrate a strong understanding of the role, the company, and the marketing organization, and show a commitment to driving impact and success in the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your experience in marketing strategy, operational excellence, and cross-functional collaboration
  • Prepare for interviews by researching Anthropic's mission, values, and recent projects, as well as brushing up on your data analysis and interpretation skills
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.