**📌 Core Information**
🔹 **Job Title:** Marketing Strategy & Planning Manager
🔹 **Company:** dbt Labs
🔹 **Location:** United States (Remote)
🔹 **Job Type:** Full-Time
🔹 **Category:** Marketing
🔹 **Date Posted:** April 25, 2025
🔹 **Experience Level:** 4-6+ years
🔹 **Remote Status:** Remote OK
**🚀 Job Overview**
Key aspects of this role include:
- Driving marketing planning and forecasting processes
- Guiding data-informed strategy and optimizing marketing performance
- Building and maintaining dashboards for real-time performance tracking
- Supporting budgeting and headcount planning
- Influencing cross-functional projects and communicating insights to leadership
**ASSUMPTION:** This role requires a strong understanding of the B2B marketing funnel and experience with marketing analytics tools. The ideal candidate will be comfortable working cross-functionally and driving strategic initiatives.
**📋 Key Responsibilities**
✅ **Own Marketing Planning & Forecasting:**
- Drive quarterly and annual planning efforts, including pipeline targets, campaign forecasting, and strategic growth modeling (ABM, PLG, Self-Serve)
✅ **Guide Data-Informed Strategy:**
- Deliver actionable insights through rigorous data analysis to support marketing tactics, channel optimization, and ROI-based decision-making
✅ **Optimize Marketing Performance:**
- Evaluate campaign and program effectiveness through funnel performance, engagement metrics, and buyer journey analytics
✅ **Build & Maintain Dashboards:**
- Develop and enhance Tableau dashboards in partnership with the data team to enable real-time performance tracking across marketing
✅ **Support Budgeting & Headcount Planning:**
- Partner with Finance and RevOps to support investment decisions and ensure resource alignment with pipeline and revenue goals
✅ **Influence Cross-Functional Projects:**
- Contribute to key GTM initiatives with data-driven recommendations, helping improve execution in areas like PLG and account-based strategies
✅ **Communicate Insights to Leadership:**
- Transform raw data into executive-level presentations that influence strategic decisions and improve operational execution
**ASSUMPTION:** This role requires strong analytical skills and the ability to translate complex data into actionable insights for stakeholders.
**🎯 Required Qualifications**
**Education:**
- Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
**Experience:**
- 4-6+ years of experience in marketing analytics, marketing strategy, or business planning
**Required Skills:**
- Strong command of the B2B lead-to-opportunity pipeline and sales lifecycle
- Advanced proficiency in SQL, Tableau (or equivalent BI tools), and Google Sheets
- Excellent storytelling and data visualization skills
- Proven ability to influence senior stakeholders and cross-functional peers
- Experience with Salesforce and familiarity with the broader marketing tech stack (e.g., Marketo, Segment)
- Strategic thinker who can operate at both tactical and long-term planning levels
**Preferred Skills:**
- Experience with LTV modeling, attribution methodologies, or PLG metrics
- Familiarity with Python, R, or SAS for more advanced statistical analysis
**ASSUMPTION:** Candidates should have a strong foundation in marketing analytics and be comfortable working with data to drive strategic initiatives.
**💰 Compensation & Benefits**
**Salary Range:**
- United States (excluding select locations): $160,000 - $194,000 USD
- Select locations (Boston, Chicago, Denver, Los Angeles, Philadelphia, New York City, San Francisco, Washington, DC, and Seattle): $144,000 - $175,000 USD
**Benefits:**
- Unlimited vacation
- 401k with the equivalent of 3% contribution
- Excellent healthcare
- Paid parental leave
- Home office stipend
**Working Hours:**
- Full-time (40 hours/week)
**ASSUMPTION:** The salary range provided is competitive and commensurate with experience. Benefits are designed to support work-life balance and employee well-being.
**📌 Applicant Insights**
**🔍 Company Context**
**Industry:** Software Development
**Company Size:** 201-500 employees
**Founded:** 2016
**Company Description:**
- Since 2016, dbt Labs has been on a mission to help analysts create and disseminate organizational knowledge.
- dbt Labs pioneered the practice of analytics engineering, built the primary tool in the analytics engineering toolbox, and has seen a fantastic community coalesce to help push the boundaries of the analytics engineering workflow.
- Today, there are 50,000 teams using dbt every week, 100,000 dbt Community members, and 5,100 companies paying for dbt Cloud.
**Company Specialties:**
- analytics
- data engineering
- and data science
**Company Website:**
dbt
**ASSUMPTION:** dbt Labs is a well-established company in the software development industry, with a strong focus on analytics engineering and data management.
**📊 Role Analysis**
**Career Level:** Mid-level to Senior
**Reporting Structure:** This role reports directly to the Marketing leadership team.
**Work Arrangement:** Remote OK, with the option to work from one of the company's offices.
**Growth Opportunities:**
- Potential to grow into a senior marketing leadership role or take on more strategic responsibilities within the organization
- Opportunities to work on high-impact projects and influence the company's go-to-market strategy
**ASSUMPTION:** This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's marketing strategy.
**🌍 Location & Work Environment**
**Office Type:** Remote-first, with physical offices in Philadelphia, PA
**Office Location(s):** Philadelphia, PA, US
**Geographic Context:**
- Philadelphia, PA, is the headquarters of dbt Labs and offers a vibrant tech scene with numerous startups and established companies.
- The city is known for its rich history, cultural attractions, and diverse neighborhoods.
**Work Schedule:** Flexible, with core hours between 10:00 AM - 02:00 PM ET
**ASSUMPTION:** This role offers a flexible work arrangement, with the option to work remotely or from one of the company's offices in Philadelphia, PA.
**💼 Interview & Application Insights**
**Typical Process:**
1. Interview with a Talent Acquisition Partner
2. Interview with Hiring Manager
3. Working session
4. Team Interviews
5. Final Interview with Business Executive
**Key Assessment Areas:**
- Problem-solving skills and analytical thinking
- Strategic mindset and ability to drive initiatives
- Communication and presentation skills
- Technical proficiency in marketing analytics tools
**Application Tips:**
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
- Familiarize yourself with dbt Labs' products and company culture to demonstrate your enthusiasm and fit for the role
**ATS Keywords:** Marketing Strategy, Marketing Planning, Data Analysis, B2B Marketing, SQL, Tableau, Cross-Functional Collaboration, Executive Communication
**ASSUMPTION:** The interview process for this role will focus on assessing your analytical skills, strategic thinking, and cultural fit with the company.
**🛠️ Tools & Technologies**
- SQL
- Tableau (or equivalent BI tools)
- Google Sheets
- Salesforce
- Marketo (or equivalent marketing automation tools)
- Segment (or equivalent customer data platforms)
**ASSUMPTION:** This role requires proficiency in marketing analytics tools, with a focus on SQL and Tableau for data analysis and visualization.
**👔 Cultural Fit Considerations**
**Company Values:**
- Empower the user
- Build with purpose
- Embrace change
- Be inclusive
- Prioritize impact
**Work Style:**
- Collaborative and cross-functional
- Data-driven and analytical
- Strategic and forward-thinking
- Adaptable and open to change
- Inclusive and respectful
**Self-Assessment Questions:**
1. How do you approach empowering users in your current role, and how would you apply this value in this role?
2. Can you provide an example of a time when you embraced change and drove a strategic initiative in a marketing context?
3. How do you ensure that your work style aligns with dbt Labs' values, particularly in a remote work environment?
**ASSUMPTION:** dbt Labs values a strong cultural fit, with an emphasis on collaboration, data-driven decision-making, and adaptability.
**⚠️ Potential Challenges**
1. **Data Silos:** The role may face challenges in accessing and integrating data from various sources, requiring strong data management skills and collaboration with relevant teams.
2. **Stakeholder Management:** Balancing the needs and expectations of multiple stakeholders, including marketing leadership, finance, and cross-functional teams, can be challenging and requires excellent communication and influencing skills.
3. **Rapidly Changing Landscape:** The marketing landscape is constantly evolving, with new channels, tools, and best practices emerging. The role requires staying up-to-date with industry trends and adapting strategies accordingly.
4. **Work-Life Balance:** As a remote-first company, maintaining a healthy work-life balance can be challenging, and the role may require occasional off-hours communication and collaboration with global teams.
**ASSUMPTION:** These challenges can be mitigated with strong communication, collaboration, and time management skills, as well as a deep understanding of the marketing landscape and data management best practices.
**📈 Similar Roles Comparison**
1. **Marketing Manager (Strategic Planning):** This role focuses more on day-to-day campaign management and execution, while the Marketing Strategy & Planning Manager role is centered around long-term planning, data analysis, and strategic initiative development.
2. **Business Intelligence Analyst:** This role is more focused on data analysis and reporting, whereas the Marketing Strategy & Planning Manager role requires a broader skill set, including strategic thinking, stakeholder management, and cross-functional collaboration.
3. **Product Marketing Manager:** This role involves working closely with product teams to develop and execute go-to-market strategies, while the Marketing Strategy & Planning Manager role is more focused on driving marketing performance and pipeline generation through data-driven insights and strategic planning.
**ASSUMPTION:** These roles share some similarities, but the Marketing Strategy & Planning Manager role is unique in its focus on long-term planning, data-driven strategy, and cross-functional collaboration.
**📝 Sample Projects**
1. **Marketing Mix Modeling:** Develop and refine marketing mix models to optimize channel allocation and maximize ROI for marketing campaigns.
2. **Customer Lifetime Value (CLV) Analysis:** Analyze customer data to estimate the total revenue a business can reasonably expect from a single customer account throughout the business relationship.
3. **Attribution Modeling:** Build and maintain attribution models to understand the impact of marketing channels on customer acquisition and revenue generation.
**ASSUMPTION:** These projects require strong analytical skills, a deep understanding of marketing data, and the ability to translate complex findings into actionable insights.
**❓ Key Questions to Ask During Interview**
1. **Role Responsibilities:** Can you provide more details about the day-to-day responsibilities and priorities for this role in the first 30-60-90 days?
2. **Team Structure:** How does this role fit into the broader marketing organization, and who will I be working closely with on a daily basis?
3. **Data Access:** What data sources will I be working with, and how will I ensure that I have access to the information I need to drive strategic initiatives?
4. **Cross-Functional Collaboration:** How does this role collaborate with other departments, such as Finance, Sales, or Product, to drive marketing performance and pipeline generation?
5. **Professional Development:** What opportunities are there for growth and development within this role and the broader marketing organization?
**ASSUMPTION:** These questions will help you better understand the role's expectations, the team's dynamics, and the opportunities for professional growth within the organization.
**📌 Next Steps for Applicants**
To apply for this position:
1. Submit your application through this
link
2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, analytical skills, and cultural fit with dbt Labs.
3. Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking.
4. Familiarize yourself with dbt Labs' products and company culture to demonstrate your enthusiasm and fit for the role.
5. Follow up with the hiring team one week after your application, expressing your continued interest in the position and asking about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
