📌 Core Information
🔹 Job Title: Marketing & Strategy Specialist - Service lines and solutions
🔹 Company: EY
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Business Consulting and Services
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing programs and campaigns across service lines to drive revenue and build relationships
- Collaborating with multiple teams and creating impactful communications and events
- Working with senior leaders and stakeholders to understand and activate service line strategies
- Leveraging strong knowledge of EY's capabilities and solutions to promote and launch national marketing initiatives
ASSUMPTION: This role requires a well-rounded marketing athlete with excellent problem-solving skills, a flare for the creative, and the ability to quickly learn and understand all facets of EY's business.
📋 Key Responsibilities
✅ Develop and execute leading programs and campaigns that align with service line strategies set by leadership
✅ Connect the dots across portfolios to support campaigns and programs that link brand to demand
✅ Collaborate with a multidisciplinary team to bring global and national EY campaigns to life
✅ Develop and write strategic external and internal communications, including articles, leadership messages, talking points, briefing documents, decks, pitch books, and more
✅ Organize and execute webinars and events for various audiences, leveraging different tools and formats for maximum engagement
✅ Evaluate and manage sponsorship opportunities to strategically support existing programs and elevate EY's brand in the market
✅ Conduct market research to support sales and marketing efforts
✅ Support the development of thought leadership, articles, and market-facing content
✅ Create PowerPoint presentations, including client decks and internal team presentations
✅ Continuously identify new opportunities and bring fresh ideas for improvement
✅ Develop and recommend approaches for project implementation and execution, developing processes that can be exported to other teams
✅ Track and report ROI on all campaigns, programs, events, sponsorships, and marketing efforts
✅ Help manage and work collaboratively with a coordinator to prioritize campaigns and deliver results
ASSUMPTION: This role requires strong project management skills, the ability to navigate competing projects with ease, and the ability to work effectively in a fast-paced, complex environment.
🎯 Required Qualifications
Education: Bachelor's degree in business administration, marketing, communications, or a relevant combination of experience and education
Experience: 5+ years of marketing experience creating, implementing, and measuring high-quality brand experiences, campaigns, and programs that drive revenue and build relationships
Required Skills:
- Excellent written and oral communication skills, with the confidence to present at all levels
- Superior writing skills and the ability to develop materials that are clear, concise, and make an impact
- Ability to build and foster collaborative relationships (internally and externally), including firm leaders
- Strong stakeholder management skills; comfortable working with senior leaders
- Experience building a marketing plan from the ground up and executing on all tactics
- In-depth knowledge of marketing trends, sponsorship, event management, and measurement (analytics, dashboarding, reporting, etc.)
- Strong project management skills with the ability to navigate competing projects with ease
- Knowledge of both traditional and non-traditional marketing channels
- Business development and growth mindset, with exceptional work ethic
- Experience working in a fast-paced, complex environment
- Strong organization and time management skills with the ability to prioritize
- Strong team player with the ability to work independently and remotely effectively
Preferred Skills:
- B2B experience
- Professional services marketing experience
- Fluency in French or other languages
ASSUMPTION: Candidates with B2B experience and professional services marketing experience are preferred for this role.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - 120,000 per year (Based on industry standards for a Marketing & Strategy Specialist with 5-10 years of experience in Toronto)
Benefits:
- Comprehensive Medical Coverage
- Dental Coverage
- Prescription Drug Coverage
- Mental Health Benefits
- Employee Assistance Program
- Group Savings Plans
- Generous Time Off
- Learning Programs
- Career Development Opportunities
- Volunteering Opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing & Strategy Specialist with 5-10 years of experience in Toronto. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: EY is a global leader in assurance, tax, transaction, and advisory services, helping to build trust and confidence in capital markets and global economies.
Company Size: EY is a large organization with 201-500 employees in Toronto alone, and over 62,000 employees globally.
Founded: EY was founded in 1989, following the merger of Ernst & Whinney and Arthur Young & Co.
Company Description:
- EY's purpose is Building a better working world by creating new value for clients, people, society, and the planet while building trust in capital markets.
- EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow, enabled by data, AI, and advanced technology.
- EY teams work across a full spectrum of services in assurance, consulting, tax, strategy, and transactions, fueled by sector insights, a globally connected, multi-disciplinary network, and diverse ecosystem partners.
Company Specialties:
- Assurance
- Consulting
- Tax
- Strategy and Transactions
Company Website: www.ey.com
ASSUMPTION: EY is a large, global organization with a diverse range of services and expertise, offering numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring 5-10 years of marketing experience.
Reporting Structure: The Marketing & Strategy Specialist reports directly to the Marketing & Strategy Lead for Service Lines and Solutions.
Work Arrangement: This role is remote-friendly, with the option to work from home or in the Toronto office.
Growth Opportunities:
- As EY continues to grow and expand its services, there are numerous opportunities for career advancement within the organization.
- This role offers the chance to work on high-impact projects and collaborate with senior leaders, providing ample opportunities for professional development and growth.
ASSUMPTION: Given EY's size and diverse range of services, there are numerous opportunities for career growth and advancement within the organization.
🌍 Location & Work Environment
Office Type: EY's Toronto office is a modern, collaborative workspace with state-of-the-art facilities and amenities.
Office Location(s): One Montague Place, Toronto, Ontario, Canada P.O. Box N-3231, BS
Geographic Context:
- Toronto is the capital city of the province of Ontario and the largest city in Canada, with a diverse and multicultural population.
- The Greater Toronto Area (GTA) is home to a thriving business ecosystem, with numerous opportunities for networking and professional development.
- Toronto is known for its vibrant arts and culture scene, with numerous museums, theaters, and festivals throughout the year.
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available.
ASSUMPTION: Toronto offers a dynamic and multicultural work environment, with numerous opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Communication skills and presentation abilities
- Marketing strategy and campaign development
- Project management and stakeholder management skills
- Cultural fit and alignment with EY's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and ability to work collaboratively
- Be ready to discuss your experience with marketing trends, sponsorship, event management, and measurement
- Research EY's services, values, and recent projects to demonstrate your understanding of the organization
ATS Keywords: Marketing strategy, campaign development, project management, stakeholder management, communication skills, B2B marketing, professional services, marketing trends, event management, sponsorship, measurement, data analysis, creative thinking, teamwork, collaboration
ASSUMPTION: EY's application process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit with the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Building a better working world
- Integrity
- Respect
- Teamwork
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering impact
- Adaptable and open to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you align with EY's commitment to building a better working world?
- How do you approach working collaboratively with diverse teams and stakeholders?
- How do you stay up-to-date with marketing trends and best practices, and how do you apply this knowledge to your work?
ASSUMPTION: EY values candidates who are committed to its mission, collaborative, results-driven, adaptable, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with diverse teams and stakeholders, including senior leaders
- Keeping up with the latest marketing trends and technologies
- Balancing strategic thinking with tactical execution
- Navigating a large, complex organization with numerous teams and services
ASSUMPTION: This role presents numerous challenges and opportunities for growth and development, requiring strong project management, stakeholder management, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position requires a broader range of skills and experience, including strategic thinking, project management, and stakeholder management
- This role is more focused on B2B marketing and working with senior leaders, compared to consumer-facing marketing roles
- Career progression in this role may lead to more senior-level marketing or strategy positions within EY or other organizations
ASSUMPTION: This role offers a unique blend of strategic and tactical marketing experience, with opportunities for career growth and advancement.
📝 Sample Projects
- Developing and executing a national marketing campaign to promote EY's audit services to CFOs and finance leaders
- Creating a thought leadership series on the future of finance and accounting, featuring interviews with industry experts and EY partners
- Managing a sponsorship portfolio to elevate EY's brand at industry events and conferences
ASSUMPTION: These sample projects illustrate the strategic and tactical marketing experience required for this role, as well as the opportunity to work with senior leaders and industry experts.
❓ Key Questions to Ask During Interview
- Can you describe the marketing strategy for one of EY's service lines, and how this role contributes to its execution?
- How does this role collaborate with other marketing teams and stakeholders within EY?
- What are the most significant challenges facing the marketing team in the next 12-24 months, and how can this role help address them?
- How does EY support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the organization, and your potential impact on the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and ability to work collaboratively
- Research EY's services, values, and recent projects to demonstrate your understanding of the organization
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
