π Core Information
πΉ Job Title: Marketing Student
πΉ Company: HelloFresh
πΉ Location: KΓΈbenhavn, Capital Region, Denmark
πΉ Job Type: Internship
πΉ Category: Marketing
πΉ Date Posted: 2025-06-03
πΉ Experience Level: Entry-level (0-2 years)
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Supporting various marketing tasks and projects
- Assisting with campaign setup, audit, and analysis
- Creating promo codes, UTM links, and design briefs
- Setting up automations, dashboards, and A/B testing
- Communicating with influencers and handling internal reporting
- Performing deep-dive analysis for campaign insights
ASSUMPTION: This role is designed for students pursuing a degree in marketing, communications, business, or a related field, seeking practical experience in a dynamic marketing environment.
π Key Responsibilities
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Campaign Support: Assist with campaign set-up, audit, and analysis.
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Promo Materials: Create promo codes, UTM links, and design briefs.
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Automation & Testing: Set up automations, dashboards, and A/B testing.
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Influencer Communication: Support communication with influencers.
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Internal Reporting: Handle day-to-day internal reporting, tracking, and invoicing.
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Partnership Strategy: Help scope relevant contacts/companies in line with the partnerships strategy.
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Campaign Insights: Perform deep-dive analysis to support the team with campaign or customer insights.
ASSUMPTION: The role requires a balance of creative and analytical skills, with a focus on supporting the team's goals and contributing to campaign success.
π― Required Qualifications
Education:
- Pursuing a Bachelor's or Master's degree in Marketing, Communications, Business, Data Analytics, or a similar field.
Experience:
- No prior work experience is required, but relevant coursework or projects are a plus.
Required Skills:
- Proficiency in using analytics tools such as Google Sheets and Excel.
- Strong written and verbal communication skills in English.
- Eagerness to stay updated with the latest marketing trends and technologies.
Preferred Skills:
- Familiarity with marketing automation tools and platforms.
- Basic knowledge of HTML and CSS.
ASSUMPTION: While not strictly required, any relevant experience or skills will strengthen the candidate's application.
π° Compensation & Benefits
Salary Range: DKK 25,000 - 35,000 per month (industry standard for marketing internships in Copenhagen).
Benefits:
- Significant discount on weekly HelloFresh box
- Learning and development budget
- Subsidized healthy lunches
- Mental health support through online subscriptions
- Diverse and vibrant international environment
- Additional perks: company events, parties, fruit & snacks in the office, and free Friday bar
Working Hours: Full-time (40 hours/week) with flexible hours and a 6-month contract.
ASSUMPTION: The salary range is estimated based on industry standards for marketing internships in Copenhagen, taking into account the experience level and duration of the contract.
π Applicant Insights
π Company Context
Industry: HelloFresh operates in the consumer services industry, focusing on meal kit delivery and food solutions.
Company Size: HelloFresh has 10,001+ employees globally, with a significant presence in Europe and North America.
Founded: HelloFresh was founded in 2011 in Berlin, Germany.
Company Description:
- HelloFresh is on a mission to change the way people eat, forever!
- From its founding in Berlin, HelloFresh has evolved from the world's leading meal kit company to the world's leading food solutions group.
- HelloFresh Group consists of six brands that provide customers with high-quality food and recipes for different meal occasions.
Company Specialties:
- Sourcing fresh and organic ingredients
- Creating tasty and balanced recipes
- Delivering always for free
- Valuing customers' feedback
- Sustainable and nutritious meals
- Valuing diversity and maintaining an inclusive environment
Company Website:
https://www.hellofresh.com/careers/?utm_source=linkedin&utm_campaign=companyprofile&utm_medium=socialorg
ASSUMPTION: HelloFresh's mission and values emphasize innovation, sustainability, and customer focus, creating an engaging work environment for interns.
π Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: This role reports directly to the Marketing Manager.
Work Arrangement: On-site, full-time (40 hours/week) with flexible hours and a 6-month contract.
Growth Opportunities:
- Gain practical experience in various aspects of marketing
- Develop skills in campaign management, analysis, and communication
- Potential for full-time employment upon completion of the internship
ASSUMPTION: This internship offers a well-rounded experience in marketing, providing a strong foundation for a career in the field.
π Location & Work Environment
Office Type: Modern, collaborative office space in Copenhagen, Denmark.
Office Location(s): Prinsensgade 42, 1. 1554 KΓΈbenhavn V, Denmark
Geographic Context:
- Copenhagen is the capital and most populated city in Denmark, with a vibrant culture and strong focus on sustainability.
- The office is located in the Vesterbro neighborhood, known for its trendy cafes, restaurants, and shops.
Work Schedule: Standard office hours with flexibility for remote work as needed.
ASSUMPTION: The work environment at HelloFresh fosters collaboration, creativity, and continuous learning, with a strong emphasis on work-life balance.
πΌ Interview & Application Insights
Typical Process:
1. Submit your CV (in English) through the provided link.
2. If there's a match, you'll have a call with a recruiter to discuss your skills and experiences.
3. If both sides are still positive, you'll proceed to the assessment stage to evaluate key skills required for the job.
Key Assessment Areas:
- Problem-solving skills
- Communication and presentation skills
- Analytical skills
- Creativity and innovation
Application Tips:
1. Tailor your CV and cover letter to highlight relevant skills and experiences for this role.
2. Showcase your understanding of HelloFresh's mission and values in your application materials.
3. Be prepared to discuss your coursework, projects, or previous experiences that demonstrate your skills in marketing, analysis, and communication.
ATS Keywords: Marketing, campaign, analysis, communication, trends, technology, Google Sheets, Excel, English, internship, student, entry-level
ASSUMPTION: The application process at HelloFresh is designed to assess the candidate's skills, experiences, and cultural fit, with a focus on finding the best match for the team and the company's mission.
π οΈ Tools & Technologies
- Google Sheets
- Excel
- Marketing automation tools (e.g., HubSpot, Marketo)
- HTML and CSS (basic knowledge required)
- Analytics tools (e.g., Google Analytics)
ASSUMPTION: Familiarity with these tools and technologies is not strictly required but will be beneficial for the role.
π Cultural Fit Considerations
Company Values:
- Innovation
- Sustainability
- Customer focus
- Collaboration
- Diversity and inclusion
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
- Adaptable and flexible
Self-Assessment Questions:
1. How do you stay updated with the latest marketing trends and technologies?
2. Can you provide an example of a time when you had to analyze data to make a decision or recommendation?
3. How do you approach working in a team and collaborating with others?
ASSUMPTION: HelloFresh values candidates who align with their mission, values, and work style, and who are eager to learn and grow in a dynamic environment.
β οΈ Potential Challenges
1. Balancing academic responsibilities with the demands of a full-time internship.
2. Adapting to the fast-paced and dynamic nature of the marketing industry.
3. Working with a diverse and international team, requiring strong communication and cultural sensitivity.
4. Managing multiple tasks and projects simultaneously, requiring strong organizational skills and time management.
ASSUMPTION: These challenges can be overcome with strong time management, communication, and adaptability skills, as well as a willingness to learn and grow in a dynamic environment.
π Similar Roles Comparison
1. Marketing Coordinator: This role is more senior and involves more strategic decision-making and team management.
2. Marketing Analyst: This role is more focused on data analysis and reporting, with less emphasis on campaign management and communication.
3. Social Media Intern: This role is more specialized, focusing on social media platforms and content creation, with less emphasis on campaign management and analysis.
ASSUMPTION: This role offers a unique blend of creative and analytical responsibilities, providing a well-rounded experience in marketing.
π Sample Projects
1. Campaign Analysis: Analyze the performance of a recent marketing campaign and provide data-driven recommendations for improvement.
2. Influencer Outreach: Research and identify potential influencers for a marketing campaign, and develop a strategy for outreach and engagement.
3. Content Creation: Create a series of social media posts or blog articles promoting a new product or service, tailored to different target audiences.
ASSUMPTION: These sample projects are designed to showcase the candidate's skills in analysis, communication, and creativity, as well as their understanding of the marketing industry and HelloFresh's mission and values.
β Key Questions to Ask During Interview
1. How does this role fit into the overall marketing strategy for HelloFresh?
2. What are the most challenging aspects of this role, and how can I best prepare for them?
3. How does HelloFresh support the professional development and growth of its interns?
4. What are the key priorities for this role in the first 30 days?
5. How does HelloFresh foster a culture of innovation and creativity?
ASSUMPTION: These questions are designed to demonstrate the candidate's curiosity, initiative, and commitment to learning and growth in the role.
π Next Steps for Applicants
To apply for this position:
1. Submit your application through this
link.
2. Tailor your CV and cover letter to highlight relevant skills and experiences for this role.
3. Prepare for the interview by researching HelloFresh's mission, values, and recent campaigns.
4. Follow up with the recruiter after the interview to express your appreciation and reiterate your interest in the role.
5. If selected for the assessment stage, prepare for the evaluation of your key skills required for the job.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.