Marketing Student BE-KIND

📌 Core Information

🔹 Job Title: Marketing Student BE-KIND

🔹 Company: Mars

🔹 Location: Copenhagen, Hovedstaden, Denmark

🔹 Job Type: Part-Time

🔹 Category: Marketing

🔹 Date Posted: May 16, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Working with a scaling brand in a new category
• Collaborating with a fast-paced, entrepreneurial team
• Supporting social media and brand partnerships
• Assisting in field marketing, sampling, and in-store materials development

ASSUMPTION: This role is ideal for a driven student looking to gain practical experience in the FMCG industry and make a significant impact in a growing brand.

📋 Key Responsibilities

✅ Manage social media and brand partnerships

✅ Support field marketing and sampling programs

✅ Assist in the development of in-store materials, trade decks, and other tasks

✅ Support budget management and vendor engagement

ASSUMPTION: The role requires strong organizational skills, adaptability, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s or Master’s student enrolled in a business, marketing, or similar education, having passed the second year of your bachelors studies with at least two years of education remaining.

Experience: None specified, but relevant experience in marketing or a related field would be an asset.

Required Skills:

• Strong communication skills
• Fluency in English
• Proficiency in Microsoft Office (Powerpoint and Excel)
• Independence and initiative
• Adaptability and openness to learning

Preferred Skills:

• Familiarity and interest in social media content creation

ASSUMPTION: While not explicitly stated, candidates with relevant internship experience or projects demonstrating their skills would be strongly preferred.

💰 Compensation & Benefits

Salary Range: Industry standard for entry-level marketing roles in Denmark is approximately DKK 25,000 - 35,000 per year (pro-rated for part-time).

Benefits:

• Best-in-class learning and development support from day one, including access to Mars University
• Industry competitive salary and benefits package

Working Hours: 15-20 hours per week

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Manufacturing. Mars is a global leader in the confectionery, pet care, and food sectors.

Company Size: 10,001+ employees. As a large corporation, Mars offers extensive resources and opportunities for growth.

Founded: 1911. Mars has a rich history and a strong brand presence worldwide.

Company Description:

• Mars is a family-owned business with a strong commitment to its Five Principles: Quality, Responsibility, Mutuality, Efficiency, and Freedom.
• The company is known for its iconic brands, including M&M's, Snickers, Wrigley, and Pedigree.
• Mars is dedicated to creating a positive impact on the world through its sustainability initiatives and community involvement.

Company Specialties:

• Mars Petcare
• Mars Food
• Mars Edge
• Mars Wrigley

Company Website: www.mars.com

ASSUMPTION: Mars' large size and global presence provide numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: Entry Level. This role is ideal for students looking to gain practical experience in marketing.

Reporting Structure: The role reports directly to the BE-KIND team, working closely with various departments to deliver marketing initiatives.

Work Arrangement: Part-Time, on-site. The role requires a commitment of 15-20 hours per week, with flexibility to work around the student's academic schedule.

Growth Opportunities:

• Gain hands-on experience in marketing for a growing brand
• Develop skills in social media management, field marketing, and project management
• Potential for full-time employment or internship opportunities within the Mars organization

ASSUMPTION: This role offers valuable experience and the opportunity to work with a diverse and talented team, contributing to the growth of a successful brand.

🌍 Location & Work Environment

Office Type: Mars' Copenhagen office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 6885 Elm St, McLean, Virginia 22101, US

Geographic Context:

• Copenhagen is a vibrant, multicultural city with a high quality of life and a strong job market.
• The city is known for its cycling culture, green spaces, and rich history.
• Copenhagen is a hub for the food and beverage industry, with numerous opportunities for networking and professional development.

Work Schedule: The role requires a flexible work schedule, with the ability to work during business hours and attend team meetings as needed.

ASSUMPTION: The work environment is dynamic, fast-paced, and collaborative, with a strong focus on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the BE-KIND team
• Final interview with the Mars HR team

Key Assessment Areas:

• Communication and presentation skills
• Creativity and problem-solving abilities
• Adaptability and cultural fit

Application Tips:

• Tailor your resume to highlight relevant skills and experiences for this role
• Prepare a cover letter that demonstrates your enthusiasm for the brand and the opportunity to contribute to its growth
• Be prepared to discuss your ideas for making BE-KIND the most relevant snack bar in the Nordics

ATS Keywords: Marketing, Student, BE-KIND, Brand Partnerships, Field Marketing, Social Media, In-store Materials, Budget Management, Vendor Engagement

ASSUMPTION: The application process is designed to assess the candidate's skills, cultural fit, and potential to contribute to the growth of the BE-KIND brand.

🛠️ Tools & Technologies

• Microsoft Office (Powerpoint and Excel)
• Social media platforms (Instagram, Facebook, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: The role requires proficiency in Microsoft Office and familiarity with social media platforms. Other tools may be introduced based on the candidate's specific projects.

👔 Cultural Fit Considerations

Company Values:

• Quality: The consumer is our boss, quality is our work, and value for money is our goal.
• Responsibility: As individuals, we demand total responsibility from ourselves; as Associates, we support the responsibilities of others.
• Mutuality: A mutual benefit is a shared benefit; a shared benefit will endure.
• Efficiency: We use resources to the full, waste nothing, and do only what we can do best.
• Freedom: We need freedom to shape our future; we need profit to remain free.

Work Style:

• Fast-paced and entrepreneurial
• Collaborative and team-oriented
• Adaptable and open to learning

Self-Assessment Questions:

• How do you embody Mars' Five Principles in your daily life and work?
• Describe a time when you had to adapt to a new situation or project. How did you approach it, and what was the outcome?
• How do you balance independence and collaboration in a team environment?

ASSUMPTION: Candidates who align with Mars' Five Principles and demonstrate a strong work ethic, adaptability, and teamwork will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Balancing academic responsibilities with work commitments
• Adapting to a large corporate structure while working on a growing brand
• Developing a strong understanding of the snack bar category and BE-KIND's unique positioning

ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• This role is unique in its focus on a growing snack bar brand within a large, global corporation
• Compared to other marketing roles, this position offers a high degree of responsibility and autonomy for an entry-level candidate
• Career progression may include opportunities to work on other Mars brands or in different markets

ASSUMPTION: This role provides a rare opportunity for an entry-level candidate to make a significant impact on a growing brand within a global organization.

📝 Sample Projects

• Developing and executing a social media campaign to increase brand awareness and engagement
• Supporting the planning and execution of a field marketing or sampling event
• Creating in-store materials, trade decks, or other marketing collateral to support sales and merchandising efforts

ASSUMPTION: These projects are designed to provide the candidate with hands-on experience in various aspects of marketing, contributing to the growth and success of the BE-KIND brand.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for BE-KIND and Mars?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Mars support the professional development and growth of its entry-level employees?
• What are the most rewarding and challenging aspects of working on a growing brand within a large corporation?
• How does the BE-KIND team collaborate with other departments and teams within Mars?

ASSUMPTION: These questions are designed to provide insight into the role's priorities, expectations, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant skills and experiences for this role
• Prepare a cover letter that demonstrates your enthusiasm for the brand and the opportunity to contribute to its growth
• Be prepared to discuss your ideas for making BE-KIND the most relevant snack bar in the Nordics during your interview
• Follow up with the hiring manager within one week of submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.