Marketing & Student Recruitment Senior officer

📌 Core Information

🔹 Job Title: Marketing & Student Recruitment Senior Officer

🔹 Company: BINUS University

🔹 Location: Bali (CREATES), Indonesia

🔹 Job Type: Full-Time

🔹 Category: Education, Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Proposing and managing marketing campaigns
• Organizing and coordinating marketing events
• Analyzing campaign impact and reporting
• Collaborating with various teams for candidate intake and marketing activities

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on organization and communication.

📋 Key Responsibilities

✅ Propose and manage marketing campaigns, including creating marketing materials and planning events

✅ Conduct market research to determine the best ways to reach target groups

✅ Analyze campaign impact and prepare measurement reports

✅ Coordinate with Apple Team for registration website link updates and with IT and Students Affairs teams for online test and interview schedules

✅ Monitor documentation processes and suggest improvements

✅ Perform additional tasks as required by the direct supervisor

✅ Actively support the yearly Talent Spark event

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage various projects and deadlines.

🎯 Required Qualifications

Education: Minimum Bachelor's degree

Experience: Minimum 2 years in a Senior Staff level position or 4 years of relevant work experience

Required Skills:

• Excellent organizational and multi-tasking skills
• Outstanding communication and interpersonal abilities, including public speaking
• Creativity and commercial awareness

Preferred Skills:

• Experience in the education sector
• Fluency in Indonesian and English

ASSUMPTION: While not explicitly stated, fluency in Indonesian and English is likely required for this role due to the location and industry.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing & Student Recruitment Senior Officer in Indonesia with 2-5 years of experience, the estimated salary range is IDR 15,000,000 - IDR 25,000,000 per year.

Benefits:

• Health insurance
• Retirement plan
• On-site parking

Working Hours: Full-time, with standard office hours

ASSUMPTION: While the salary range is an estimate, it is based on market research and typical salaries for this role in the region.

📌 Applicant Insights

🔍 Company Context

Industry: BINUS University is a private university in Indonesia, focusing on business, information technology, design, and hospitality management.

Company Size: BINUS University has 501-1,000 employees, providing a mid-sized university environment with ample opportunities for collaboration and growth.

Founded: BINUS University was founded in 1974, with a rich history and established reputation in Indonesian higher education.

Company Description:

• BINUS University offers a wide range of undergraduate and graduate programs
• It is known for its innovative teaching methods and strong industry connections
• The university has campuses in Jakarta and Bali, with a strong focus on internationalization

Company Specialties:

• Business and Management
• Information Technology
• Design and Multimedia
• Hospitality Management

Company Website: http://binus.ac.id

ASSUMPTION: BINUS University's focus on innovation and industry connections may lead to a dynamic and fast-paced work environment.

📊 Role Analysis

Career Level: This role is at the senior staff level, with significant responsibilities and the opportunity to make a substantial impact on the university's marketing and student recruitment efforts.

Reporting Structure: The Marketing & Student Recruitment Senior Officer will report directly to the Marketing & Student Recruitment Manager.

Work Arrangement: This is an on-site role, with the primary work location being the Bali (CREATES) campus.

Growth Opportunities:

• Potential advancement to a management role within the marketing and student recruitment department
• Opportunities to gain experience in event planning, campaign management, and market research
• Possibility to work on international projects, given the university's focus on internationalization

ASSUMPTION: With the university's focus on growth and internationalization, there may be opportunities for career progression and exposure to diverse projects.

🌍 Location & Work Environment

Office Type: The primary office is located on the Bali (CREATES) campus, with a modern and collaborative work environment.

Office Location(s): Bali (CREATES) campus

Geographic Context:

• The Bali (CREATES) campus is located in a vibrant and multicultural area, with easy access to amenities and attractions
• The campus offers a supportive and inclusive learning environment
• The Bali (CREATES) campus is part of a larger network of BINUS University campuses, providing opportunities for collaboration and growth

Work Schedule: Standard office hours, with the possibility of occasional evening or weekend work for events

ASSUMPTION: The work environment may be dynamic and fast-paced, with a strong focus on collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Problem-solving skills
• Communication and interpersonal abilities
• Creativity and commercial awareness
• Organizational and multi-tasking skills

Application Tips:

• Tailor your resume to highlight relevant skills and experiences, such as marketing campaign management, event planning, and market research
• Prepare examples of your work, such as marketing materials or event plans, to showcase your skills and accomplishments
• Demonstrate your understanding of the university's mission and values in your cover letter

ATS Keywords: Marketing campaign, event planning, market research, candidate intake, student recruitment, BINUS University, Bali (CREATES)

ASSUMPTION: The application process may be competitive, with a strong focus on relevant skills and experiences.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Instagram, Facebook, LinkedIn)
• Marketing automation tools (e.g., Hootsuite, Buffer)
• Event management software (e.g., Eventbrite, Cvent)

ASSUMPTION: Proficiency in Microsoft Office Suite and social media platforms is essential for this role, while experience with marketing automation and event management tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Integrity
• Excellence
• Collaboration

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working on multiple projects simultaneously?
• Do you have a strong commitment to innovation and continuous learning?

ASSUMPTION: A strong cultural fit for this role would involve a high degree of adaptability, strong communication skills, and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a dynamic and fast-paced work environment
• Balancing creative and analytical tasks
• Working with diverse teams and stakeholders

ASSUMPTION: While this role offers many opportunities for growth and development, it may also present challenges related to time management, adaptability, and collaboration.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Student Recruitment Manager, but with a focus on senior staff level responsibilities
• Compared to other marketing roles, this position places a strong emphasis on event planning and candidate intake management
• Career progression may involve moving into a management role within the marketing and student recruitment department or exploring opportunities in other departments

ASSUMPTION: While this role shares similarities with other marketing and student recruitment positions, its focus on senior staff level responsibilities and event planning sets it apart.

📝 Sample Projects

• Planning and executing a marketing campaign to promote a new undergraduate program
• Organizing an international student recruitment event, including logistics, speaker coordination, and promotion
• Conducting market research to identify trends and opportunities in student recruitment

ASSUMPTION: These sample projects are designed to showcase the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role contribute to the university's overall marketing and student recruitment strategy?
• What opportunities are there for professional development and growth within the department and the university?
• How does the university support work-life balance for its employees?
• What is the typical career path for someone in this role?

ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, the university's culture, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant skills and experiences, such as marketing campaign management, event planning, and market research
• Prepare a cover letter that demonstrates your understanding of the university's mission and values
• Prepare examples of your work, such as marketing materials or event plans, to showcase your skills and accomplishments
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.