Marketing & Student Recruitment Senior Officer

📌 Core Information

🔹 Job Title: Marketing & Student Recruitment Senior Officer

🔹 Company: BINUS University

🔹 Location: Bali (CREATES), Indonesia

🔹 Job Type: Full-Time

🔹 Category: Education, Marketing

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Proposing and managing marketing campaigns across various platforms
• Organizing and coordinating marketing events and activities
• Conducting market research and analyzing campaign impact
• Collaborating with cross-functional teams for candidate intake and marketing support
• Providing regular reports and suggesting process improvements

ASSUMPTION: This role requires a high level of organization, creativity, and strong communication skills to effectively manage multiple marketing campaigns and events simultaneously.

📋 Key Responsibilities

✅ Propose and manage marketing campaigns, including creating marketing materials and distributing them across various channels

✅ Plan, prepare, and manage the publication and distribution of publicity materials

✅ Organize and coordinate marketing events, such as dinners, promotions, exhibitions, and info sessions

✅ Conduct market research to determine the best ways to reach target groups

✅ Analyze the impact of marketing campaigns and prepare measurement reports

✅ Report candidate intake data and coordinate with Apple Team for registration website updates

✅ Collaborate with IT Team and Students Affair for online test and interview schedules

✅ Schedule regular marketing activities with external parties, such as universities, coworking spaces, and industries

✅ Provide reports to the direct supervisor and monitor overall documentation processes

✅ Suggest improvements to processes within the area of responsibility

✅ Perform additional tasks as required by the direct supervisor

✅ Actively support the yearly Talent Spark event

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage various marketing campaigns and events simultaneously.

🎯 Required Qualifications

Education: Minimum Bachelor's degree

Experience: Minimum 2 years in a senior staff position or 4 years of relevant work experience

Required Skills:

• Excellent organizational and multi-tasking skills
• Outstanding communication and interpersonal abilities, including public speaking skills
• Creativity and commercial awareness

Preferred Skills:

• Experience in the education sector or related industries
• Fluency in additional languages, particularly Indonesian

ASSUMPTION: While not explicitly stated, familiarity with the education sector or related industries may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Indonesia typically falls between IDR 15,000,000 - IDR 25,000,000 per month, depending on experience and qualifications. ASSUMPTION: This estimate is based on industry standards for marketing roles in the education sector in Indonesia.

Benefits:

• Health insurance
• Retirement plan
• On-site parking
• Employee discounts

Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional evening and weekend work may be required for events.

ASSUMPTION: While not explicitly stated, benefits and working hours are typical for full-time roles in the education sector in Indonesia.

📌 Applicant Insights

🔍 Company Context

Industry: BINUS University is a private university in Indonesia, focusing on business, design, engineering, and hospitality management. The education sector in Indonesia is competitive and dynamic, with a strong emphasis on marketing and student recruitment efforts.

Company Size: BINUS University has 501-1,000 employees, providing a mid-sized work environment with ample opportunities for collaboration and growth.

Founded: BINUS University was founded in 1974, making it one of the oldest and most established private universities in Indonesia.

Company Description:

• BINUS University is committed to providing high-quality education and fostering innovation and entrepreneurship among its students
• The university offers a wide range of programs and has partnerships with international universities for student and faculty exchange
• BINUS University is known for its state-of-the-art facilities and strong industry connections

Company Specialties:

• Business and Management
• Design and Multimedia
• Engineering and Technology
• Hospitality Management

Company Website: http://binus.ac.id

ASSUMPTION: BINUS University's focus on innovation and entrepreneurship may provide unique opportunities for creative marketing campaigns and student recruitment strategies.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring significant experience and expertise in marketing and student recruitment.

Reporting Structure: The Marketing & Student Recruitment Senior Officer will report directly to the Marketing Manager or equivalent.

Work Arrangement: This role is on-site, with a standard workweek of 40 hours. Occasional evening and weekend work may be required for events.

Growth Opportunities:

• Progression to a marketing management role within the university
• Expansion into related fields, such as alumni relations or corporate partnerships
• Opportunities to work on international projects or collaborations

ASSUMPTION: Given the university's size and industry connections, there may be opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: The office is located on the BINUS University campus in Bali (CREATES), providing a vibrant and dynamic work environment.

Office Location(s): Bali (CREATES), Indonesia

Geographic Context:

• Bali is a popular tourist destination, with a diverse and multicultural population
• The university campus is located in the heart of Bali, offering easy access to amenities and attractions
• The office environment is modern and well-equipped, with state-of-the-art facilities

Work Schedule: Standard office hours, Monday to Friday, with occasional evening and weekend work for events.

ASSUMPTION: The vibrant and dynamic work environment on the university campus may provide unique opportunities for collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Marketing and campaign management skills
• Communication and interpersonal abilities
• Creativity and problem-solving
• Adaptability and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and student recruitment experience
• Prepare examples of successful marketing campaigns or events you have managed
• Demonstrate your understanding of the education sector and BINUS University's unique selling points

ATS Keywords: Marketing campaigns, student recruitment, event management, market research, campaign analysis, candidate intake, cross-functional collaboration, process improvement

ASSUMPTION: The application process for this role may involve assessments of both hard and soft skills, with a strong emphasis on creativity and problem-solving.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Instagram, Facebook, LinkedIn)
• Marketing automation tools (e.g., Hootsuite, Buffer)
• Event management software (e.g., Eventbrite, Bizzabo)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)

ASSUMPTION: Familiarity with marketing automation tools and CRM software may be beneficial for this role, although specific tools are not explicitly mentioned.

👔 Cultural Fit Considerations

Company Values:

• Excellence in education and innovation
• Student-centered approach
• Integrity and accountability

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• How do you align with BINUS University's commitment to excellence in education and innovation?
• How do you approach working collaboratively with cross-functional teams?
• How do you stay adaptable and responsive to change in a dynamic work environment?

ASSUMPTION: BINUS University values a strong work ethic, collaboration, and adaptability, making these key factors for cultural fit in this role.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and events simultaneously may be challenging
• Adapting to a dynamic and fast-paced work environment may require strong time management skills
• Working with diverse stakeholders, including students, faculty, and external partners, may present unique communication challenges
• Occasional evening and weekend work for events may be required

ASSUMPTION: While this role offers exciting opportunities, it also presents unique challenges that require strong organizational skills and adaptability.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Student Recruitment Manager position in the education sector
• However, this role focuses more on campaign management and event coordination, rather than strategic planning and leadership
• Career progression may involve moving into a marketing management role or expanding into related fields

ASSUMPTION: While this role shares similarities with marketing and student recruitment roles in the education sector, it has a unique focus on campaign management and event coordination.

📝 Sample Projects

• Developing and executing a successful marketing campaign to increase student enrollment
• Coordinating and managing a large-scale university event, such as an open day or info session
• Analyzing the impact of marketing campaigns and providing data-driven recommendations for improvement

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, focusing on campaign management, event coordination, and data analysis.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does the university support the growth and development of its marketing professionals?
• What are the most challenging aspects of this role, and how have previous incumbents addressed them?
• How does the university measure the success of its marketing campaigns and student recruitment efforts?
• What opportunities are there for collaboration with other departments or external partners in this role?

ASSUMPTION: These interview questions aim to provide insight into the role's structure, growth opportunities, challenges, performance metrics, and collaboration prospects.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing and student recruitment experience
• Prepare examples of successful marketing campaigns or events you have managed
• Demonstrate your understanding of the education sector and BINUS University's unique selling points
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.