Marketing Success Manager

📌 Core Information

🔹 Job Title: Marketing Success Manager

🔹 Company: Madwire

🔹 Location: Fort Collins, Colorado, United States

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: Entry-Level to Mid-Level (0-2 years)

🔹 Remote Status: Hybrid (In-office, remote* (in approved states and county), or hybrid)

🚀 Job Overview

Key aspects of this role include:

• Driving business growth and championing marketing strategies for small business clients
• Working with diverse groups of business owners, from e-commerce to contractors, lawyers, doctors, and more
• Implementing marketing technology processes, automation, TV advertising, search, social media, and more
• Developing marketing strategies and analyzing data to optimize performance
• Upselling additional services or strategies to benefit clients

ASSUMPTION: This role requires a strong understanding of marketing fundamentals and a willingness to learn and adapt to new technologies and strategies quickly. It also demands excellent communication skills and the ability to manage multiple client relationships effectively.

📋 Key Responsibilities

✅ Develop and implement marketing strategies for small business clients

✅ Communicate effectively with clients and team members to manage expectations and overcome objections

✅ Utilize platforms such as Marketing 360®️, Google Ads, Google Analytics, Google Search Console, Bing Ads, Facebook, YouTube, LinkedIn, Websites 360®️, WordPress, Shopify, and more to execute digital marketing strategies

✅ Analyze data to optimize marketing performance and communicate findings to clients

✅ Upsell additional services or strategies to benefit clients

ASSUMPTION: This role requires a high level of self-motivation, strong organizational skills, and the ability to manage multiple projects and deadlines effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 0-2 years of experience in marketing, sales, or a related field

Required Skills:

• Excellent communication and presentation skills
• Strong organizational and time management skills
• Proficient in Microsoft Office Suite and Google Suite
• Basic understanding of marketing fundamentals
• Ability to learn and adapt to new technologies quickly
• Proficient in data analysis and interpretation

Preferred Skills:

• Experience with CRM software
• Familiarity with marketing automation tools
• Knowledge of SEO, SEM, and social media marketing
• Experience in account management or client relations

ASSUMPTION: While a degree in marketing or business is preferred, Madwire values relevant experience and transferable skills. Candidates with a strong background in sales, customer service, or a related field may also be considered.

💰 Compensation & Benefits

Salary Range: $30,000 per year (base salary) plus commission and bonus. Average first-year income is approximately $55,000, with potential for $20,000 in income growth each year thereafter.

Benefits:

• Healthcare coverage through UMR
• Ancillary coverage options provided by Guardian and Metlife
• 401(k) plan with employer match after one year of employment
• Unlimited vacation, 5 sick days, and 10 paid holidays per year

Working Hours: 7:00 AM to 4:00 PM MST, Monday through Friday

ASSUMPTION: The salary range provided is based on 2023 MSM payroll data. Actual compensation may vary based on factors such as experience, performance, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Madwire specializes in "Making a Difference" and provides technology and talent to grow small and medium-sized businesses through its powerful Marketing360 platform. The company offers a collaborative work environment with opportunities for growth and leadership roles.

Company Size: Madwire has 501-1,000 employees, providing a mid-sized company structure with ample opportunities for collaboration and growth.

Founded: Madwire was founded in 2009 and has since grown to become an Inc. 5000 Fastest Growing Company in America for 8 years straight, a Top 50 Family-Owned Colorado Company for 11 years straight, and rated #2 on Entrepreneur 360 (2017).

Company Description:

• Madwire is a world-class digital marketing company that grows small and medium-sized businesses through its single, powerful Marketing360 platform.
• The platform combines integrated marketing software and professional marketing services to provide businesses with access to their most important marketing channels from one interface.
• Madwire's mission is to "Make a Difference" by helping small businesses grow and succeed through effective marketing strategies and technology.

Company Specialties:

• Digital Marketing Software
• CRM Software
• Website Design Software
• Reputation Management Software
• Digital Marketing
• PPC Management
• SEO
• Web Design
• Credit Card Processing
• Business Capital

Company Website: https://www.marketing360.com

ASSUMPTION: Madwire's focus on "Making a Difference" permeates its company culture, driving employees to strive for excellence and innovation in their roles.

📊 Role Analysis

Career Level: This role is an entry- to mid-level position, offering opportunities for growth and leadership within the company.

Reporting Structure: Marketing Success Managers report to a Lead Marketing Success Manager, who in turn reports to the Director of Marketing.

Work Arrangement: This is a hybrid role, with the option to work in-office, remotely (in approved states and county), or a combination of the two.

Growth Opportunities:

• MSMs who demonstrate strong performance and leadership potential may be selected for internal leadership roles, such as Chief Advertising Officers, VP of Marketing, Chief Marketing Operations Officer, Chief Marketing Officers, and Directors.
• As the organization grows, Madwire looks to its MSM teams to fill leadership opportunities.

ASSUMPTION: Madwire's commitment to internal growth and promotion creates a clear career path for high-performing Marketing Success Managers.

🌍 Location & Work Environment

Office Type: Madwire's headquarters is located in Fort Collins, Colorado, with remote work options available in approved states and counties.

Office Location(s): 5 Technology Parkway, Fort Collins, CO 80528, US

Geographic Context:

• Fort Collins is located in northern Colorado, approximately 65 miles north of Denver.
• The city offers a high quality of life, with a vibrant arts scene, outdoor recreation opportunities, and a strong local economy.
• Madwire's location in Fort Collins provides easy access to major highways and a regional airport, making it an ideal base for a hybrid work arrangement.

Work Schedule: Madwire's standard work hours are 7:00 AM to 4:00 PM MST, Monday through Friday, with no travel, weekend work, or on-call responsibilities.

ASSUMPTION: Madwire's work environment is designed to be flexible and accommodating, allowing employees to balance their personal and professional lives effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the hiring manager and team members
• Background check and reference check (if applicable)
• Job offer and onboarding

Key Assessment Areas:

• Communication skills and presentation ability
• Problem-solving and critical thinking
• Data analysis and interpretation skills
• Understanding of marketing fundamentals
• Adaptability and willingness to learn new technologies

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing, sales, or customer service experience and skills
• Demonstrate your understanding of Madwire's mission and values in your application materials
• Prepare examples of your marketing strategies, data analysis, or problem-solving skills to discuss during the interview

ATS Keywords: Marketing strategies, client management, data analysis, upselling, marketing technology, CRM, SEO, SEM, social media marketing, account management, client relations

ASSUMPTION: Madwire's interview process is designed to assess candidates' skills, cultural fit, and potential for growth within the company. Successful candidates will demonstrate a strong understanding of marketing fundamentals, excellent communication skills, and a willingness to learn and adapt to new technologies.

🛠️ Tools & Technologies

• Marketing 360®️
• Google Ads
• Google Analytics
• Google Search Console
• Bing Ads
• Facebook
• YouTube
• LinkedIn
• Websites 360®️
• WordPress
• Shopify
• Microsoft Office Suite
• Google Suite

ASSUMPTION: Madwire's tools and technologies are designed to be user-friendly and accessible, allowing Marketing Success Managers to execute digital marketing strategies effectively.

👔 Cultural Fit Considerations

Company Values:

• Make a Difference
• Collaboration
• Continuous Learning
• Accountability
• Integrity

Work Style:

• Self-motivated and driven
• Strong communication and presentation skills
• Excellent organizational and time management skills
• Proficient in data analysis and interpretation
• Adaptable and willing to learn new technologies

Self-Assessment Questions:

• How do you embody Madwire's value of "Making a Difference" in your personal and professional life?
• Describe a time when you had to adapt to a new technology or strategy quickly. How did you approach this challenge, and what was the outcome?
• How do you balance multiple client relationships and projects effectively, and how do you prioritize your workload?

ASSUMPTION: Madwire's company culture is built on its core values, and successful candidates will demonstrate a strong alignment with these principles in their personal and professional lives.

⚠️ Potential Challenges

• Managing multiple client relationships and projects simultaneously may be challenging for some individuals
• Working with diverse groups of business owners may require adaptability and cultural sensitivity
• Keeping up with the latest marketing technologies and strategies may demand continuous learning and adaptation
• Upselling additional services or strategies to clients may require strong communication and sales skills

ASSUMPTION: Madwire's training program and supportive work environment are designed to help Marketing Success Managers overcome these challenges and succeed in their roles.

📈 Similar Roles Comparison

• Marketing Success Managers at Madwire are responsible for driving business growth and implementing marketing strategies for small business clients, whereas similar roles in other companies may focus more on account management, client relations, or specific marketing channels
• Madwire's focus on "Making a Difference" sets it apart from other companies in the digital marketing industry, driving a strong company culture and commitment to customer success
• Career paths for Marketing Success Managers at Madwire may differ from those in other companies, with opportunities for internal growth and leadership roles

ASSUMPTION: While Marketing Success Manager roles share similarities across industries, Madwire's unique company culture and commitment to customer success create a distinct work environment and career path for its employees.

📝 Sample Projects

• Developing a comprehensive marketing strategy for a small e-commerce business, including SEO, PPC, social media, and email marketing campaigns
• Analyzing data from Google Analytics and other marketing platforms to optimize performance and identify areas for improvement
• Implementing a CRM system for a small business to manage client relationships and streamline sales processes

ASSUMPTION: Marketing Success Managers at Madwire will have the opportunity to work on a wide range of projects, from strategic planning and execution to data analysis and optimization.

❓ Key Questions to Ask During Interview

• How does Madwire support the professional growth and development of its Marketing Success Managers?
• Can you describe a typical day or week in the life of a Marketing Success Manager at Madwire?
• How does Madwire measure the success of its Marketing Success Managers, and what key performance indicators (KPIs) are used?
• What opportunities are there for internal growth and leadership within Madwire?
• How does Madwire foster a collaborative and supportive work environment for its employees?

ASSUMPTION: Asking insightful questions during the interview process demonstrates a strong interest in the role and a commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing, sales, or customer service experience and skills
• Prepare examples of your marketing strategies, data analysis, or problem-solving skills to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.