📌 Core Information
🔹 Job Title: Marketing Supervisor (WOCA)
🔹 Company: Informa Group Plc.
🔹 Location: Shanghai, China
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Conducting in-depth research on exhibition industries and core buyers
- Planning and organizing exclusive events for core buyers
- Overseeing buyer event processes and service quality
- Building and maintaining a core buyer database
- Collaborating with marketing teams to develop exhibition promotion plans
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work well under pressure.
📋 Key Responsibilities
✅ Conduct in-depth research on the exhibition's industry and core buyers, and develop strategies to expand the buyer database.
✅ Plan and organize exclusive events for core buyers during the exhibition, such as technical sharing sessions, industry trend seminars, and salons.
✅ Oversee the entire process and service quality of buyer events, and monitor in real-time the interaction between core buyers and exhibitors.
✅ Establish exclusive communication channels for core buyers to regularly send updates on exhibition preparations, highlights, and concurrent activities.
✅ Build a core buyer database by integrating buyer information collected from various channels, and regularly clean, classify, update, and analyze the data.
✅ Collaborate with the marketing team to develop a comprehensive exhibition promotion plan based on the exhibition's positioning and core buyers' needs.
ASSUMPTION: This role involves frequent travel and the ability to work independently and in a team setting.
🎯 Required Qualifications
Education: Bachelor's degree or above in English, Marketing, Advertising, or related fields.
Experience: At least 3 years of marketing experience, including at least 2 years in organizing buyers for exhibitions, exhibitions, or related B2B fields. Proven experience in successfully organizing core buyers for large-scale exhibitions is required.
Required Skills:
- Excellent communication and coordination skills
- Ability to work under pressure and maintain strong team spirit
- Strong team spirit and independent working skills
- High aesthetic standards, keen insight, innovative spirit, and strong execution ability
- Attention to detail
- Proficiency in Office software (Word, Excel, PowerPoint)
- Familiarity with AI tools (preferred)
Preferred Skills:
- Fluency in Mandarin (for better communication with local buyers)
- Experience with CRM software
ASSUMPTION: Candidates with experience in the exhibition industry or related fields will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on market research, the estimated salary range for this role in Shanghai is CNY 300,000 - 450,000 per year. This is an estimate and the actual salary may vary based on experience and performance.
Benefits:
- Freedom & Flexibility: Colleagues rate Informa highly for the flexibility and trust they receive, and most of us balance time in the office with time working remotely.
- Great Community: A welcoming culture with in-person and online social events, active diversity and inclusion networks, and charity initiatives.
- Broader Impact: Take up to four days per year to volunteer, with charity match funding available too.
- Career Opportunity: The opportunity to develop your career with bespoke training, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, Informa encourages and supports internal job moves.
- Time Out: Annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
- A flexible range of personal benefits to choose from, plus company-funded private medical cover.
- A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares.
- Strong wellbeing support through EAP assistance, mental health first aiders, and more.
- Recognition for great work, with global awards and kudos programs.
- As an international company, the chance to collaborate with teams around the world.
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM) and occasional overtime during exhibitions.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on individual performance and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Informa is a leading international events, digital services, and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies. They serve specialist markets in Pharma, Medical and Biotech, Tech, Natural Products, Beauty & Aesthetics, Finance, Research, and Advanced Learning.
Company Size: Informa has over 10,000 colleagues across 30 countries, providing a large and diverse work environment.
Founded: Informa was founded in 1998 and has since grown to become a global leader in its industries.
Company Description:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
- They serve specialist markets through a range of brands, including Arab Health, CPhI, EBD, Enterprise Connect, AI Summit, Black Hat, GDC, New Hope Network, Vitafoods, Natural Products Expo, SuperReturn International, Finovate, IGM, Routledge, and F1000.
- Informa is committed to providing a fantastic, inclusive community for its colleagues, with opportunities for growth and development.
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- Academic markets
Company Website: www.informa.com
ASSUMPTION: Informa's diverse range of brands and industries provides ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level (2-5 years of experience) and offers opportunities for growth within the marketing department and across Informa's various brands.
Reporting Structure: The Marketing Supervisor reports directly to the Exhibition Manager and works closely with the marketing team to develop and execute promotional strategies.
Work Arrangement: This role is hybrid, with a mix of on-site and remote work. Colleagues balance time in the office with time working remotely, with flexibility and trust provided by Informa.
Growth Opportunities:
- Progression to a senior marketing role within the exhibition team or across other Informa brands.
- Expanding skills and expertise in event management, marketing, and data analysis.
- Gaining international experience by working with colleagues across different regions.
ASSUMPTION: Informa's large and diverse organization provides numerous opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Informa's Shanghai office is located in the K11 Atelier building, providing a modern and collaborative work environment.
Office Location(s): 29/F, K11 Atelier, No. 300 Huai Hai Road Central, Huangpu District, Shanghai, 200001, China
Geographic Context:
- Shanghai is a major commercial hub and the most populous city in China, with a vibrant business ecosystem.
- The office is located in the heart of the city's commercial district, with easy access to public transportation and amenities.
- Shanghai offers a mix of traditional Chinese culture and modern urban life, providing a unique work and living experience.
Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 6:00 PM) with occasional overtime during exhibitions.
ASSUMPTION: Shanghai's dynamic business environment and vibrant culture provide an exciting backdrop for this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Exhibition Manager and a member of the marketing team
- Final interview with the Exhibition Director
- Background check and onboarding
Key Assessment Areas:
- Communication and coordination skills
- Understanding of the exhibition industry and core buyers
- Ability to work under pressure and maintain strong team spirit
- Cultural fit with Informa's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of the exhibition industry and core buyers in your application materials.
- Showcase your ability to work well under pressure and maintain strong team spirit in your interview responses.
ATS Keywords: Marketing, Supervisor, Exhibition, Events, Buyer, Research, Database, Communication, Coordination, Teamwork, Flexibility, Hybrid, Shanghai
ASSUMPTION: Informa's recruitment process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- AI tools (e.g., data analysis, predictive modeling)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Informa provides the necessary tools and technologies for its colleagues to perform their jobs effectively.
👔 Cultural Fit Considerations
Company Values:
- Champions specialists
- Connects people with knowledge
- Helps them learn more, know more, and do more
- Provides a fantastic, inclusive community for colleagues
- Offers opportunities for growth and development
Work Style:
- Collaborative and team-oriented
- Flexible and adaptable
- Results-driven and focused on execution
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you align with Informa's values and work style?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive in a collaborative, team-oriented work environment?
ASSUMPTION: Informa's values and work style provide a strong foundation for its colleagues' success and satisfaction.
⚠️ Potential Challenges
- Frequent travel may be required for exhibitions and events.
- The role involves working with tight deadlines and under pressure, which may be challenging for some individuals.
- The role requires strong communication and coordination skills, which may be difficult for candidates who struggle with these aspects.
- Shanghai's competitive job market may present challenges in attracting and retaining top talent.
ASSUMPTION: These challenges can be mitigated with strong communication, effective time management, and a focus on work-life balance.
📈 Similar Roles Comparison
- This role is similar to Event Manager or Conference Producer roles in other industries, with a focus on buyer acquisition and retention.
- In the exhibition industry, this role is unique in its focus on core buyer database expansion and exclusive event planning.
- Career progression in this role may lead to senior marketing or event management positions within Informa or other organizations.
ASSUMPTION: This role offers unique opportunities for growth and development within the exhibition industry and across Informa's various brands.
📝 Sample Projects
- Developing and executing a comprehensive buyer acquisition strategy for an upcoming exhibition.
- Planning and organizing an exclusive industry trend seminar for core buyers during an exhibition.
- Analyzing buyer behavior data to uncover potential needs and trends, and developing targeted communication strategies.
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall exhibition strategy, and how will my work contribute to its success?
- What opportunities are there for growth and development within this role and across Informa's various brands?
- How does Informa support work-life balance for its colleagues?
- What are the key challenges facing the exhibition team, and how can this role help address them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to Informa's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare examples of your past achievements in buyer acquisition, event planning, or data analysis to demonstrate your qualifications.
- Follow up with the HR department one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
