Marketing Support Specialist

📌 Core Information

🔹 Job Title: Marketing Support Specialist

🔹 Company: Tricentis

🔹 Location: Manila, Philippines

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 5, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Supporting marketing efforts to drive growth and engagement
• Focusing on lead generation, data management, and chat support
• Working closely with marketing and sales teams to align on strategies and goals
• Improving data entry and lead generation processes for greater efficiency

ASSUMPTION: This role is ideal for a proactive individual with strong data management skills and a knack for detail, who enjoys working in a fast-paced environment and thrives on supporting marketing efforts to drive business growth.

📋 Key Responsibilities

✅ Lead Generation: Identify and qualify potential leads through research and data analysis to support marketing and sales efforts.

✅ Data Management: Maintain accurate and up-to-date records in Excel spreadsheets and CRM systems.

✅ Data Entry: Input, update, and verify data to ensure accuracy and completeness.

✅ Chat Support: Assist customers and prospects through chat platforms like Intercom, Qualified, or Drift (experience is a plus).

✅ Collaboration: Work closely with marketing and sales teams to ensure alignment on lead generation strategies and goals.

✅ Process Improvement: Identify opportunities to streamline data entry and lead generation processes for greater efficiency.

ASSUMPTION: The role requires a high level of attention to detail, strong organizational skills, and the ability to work both independently and as part of a team.

🎯 Required Qualifications

Education: Not specified (likely a bachelor's degree in Marketing, Business, or a related field)

Experience: 1-2 years of experience in lead generation or a similar role

Required Skills:

• Proficient in Microsoft Excel (formulas, pivot tables, data organization)
• Strong data entry skills with a high level of accuracy and attention to detail
• Excellent organizational and time management skills
• Ability to work independently and as part of a team
• Strong written communication skills for chat-based interactions
• Basic understanding of marketing and sales processes

Preferred Skills:

• Familiarity with chat platforms like Intercom, Qualified, or Drift
• Experience with CRM tools (e.g., Salesforce, HubSpot)
• Knowledge of marketing automation platforms
• Analytical mindset with the ability to interpret data and generate insights

ASSUMPTION: While not explicitly stated, a bachelor's degree in Marketing, Business, or a related field is likely required for this role. Additionally, experience with CRM tools and marketing automation platforms would be beneficial but not mandatory.

💰 Compensation & Benefits

Salary Range: PHP 35,000 - 45,000 per month (based on industry standards for entry-level marketing roles in the Philippines)

Benefits:

• Market competitive salary + success-oriented bonus
• Day 1 HMO coverage with 3 free dependents
• Hybrid work arrangement

Working Hours: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the Philippines. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on continuous testing and quality engineering

Company Size: Medium (1,001-5,000 employees) - Large enough to offer opportunities for growth and learning, but small enough to maintain a startup-like culture

Founded: 2007 - Tricentis has over 15 years of experience in the industry and has established itself as a global leader in continuous testing and quality engineering

Company Description:

• Tricentis is a global leader in continuous testing and quality engineering, helping organizations accelerate their digital transformation by providing innovative tools and solutions to ensure software quality
• The company's AI-powered, continuous testing platform provides a new and fundamentally different way to perform software testing, addressing both agile development and complex enterprise apps
• Tricentis has been recognized as a leader by major industry analysts, including Forrester, Gartner, and IDC, and has more than 2,500 customers, including the largest brands in the world

Company Specialties:

• Software Testing
• Test Automation
• Mobile Testing
• SAP Testing
• Continuous Testing
• Load Testing
• Performance Testing
• Test Management
• DevOps
• Quality Engineering
• Generative AI
• Artificial Intelligence
• Quality Assurance
• Data Integrity
• Digital Transformation
• Oracle Testing
• ERP
• and Application Testing

Company Website: tricentis.com

ASSUMPTION: Tricentis is a well-established company with a strong reputation in the software development industry. Its global presence and commitment to continuous testing and quality engineering make it an attractive employer for professionals seeking to grow their careers in this field.

📊 Role Analysis

Career Level: Entry-Level (0-2 years) - This role is ideal for recent graduates or early-career professionals looking to gain experience in marketing and lead generation

Reporting Structure: The Marketing Support Specialist will report directly to the Marketing Manager or a similar role within the marketing department

Work Arrangement: Hybrid - This role offers a hybrid work arrangement, allowing employees to work both on-site and remotely

Growth Opportunities:

• As Tricentis continues to grow, there may be opportunities for the Marketing Support Specialist to take on more responsibilities and advance their career within the marketing department
• With a strong focus on continuous learning and development, Tricentis offers employees the chance to expand their skillset and take on new challenges
• Given the company's global presence, there may also be opportunities for international relocation or remote work

ASSUMPTION: This role offers a unique opportunity for entry-level professionals to gain experience in marketing and lead generation while working for a well-established company in the software development industry. With a strong focus on growth and development, Tricentis provides an ideal environment for early-career professionals to build their skills and advance their careers.

🌍 Location & Work Environment

Office Type: Hybrid - Tricentis offers a hybrid work arrangement, allowing employees to work both on-site and remotely

Office Location(s): Manila, Philippines - Tricentis' Manila office is located in the Bonifacio Global City (BGC) area, a modern and bustling business district

Geographic Context:

• The Philippines is a Southeast Asian country known for its vibrant culture, beautiful landscapes, and friendly people
• Manila, the capital and largest city in the Philippines, is a bustling metropolis with a mix of modern skyscrapers and historic architecture
• The cost of living in Manila is generally lower than in other major cities in the region, making it an affordable place to live and work

Work Schedule: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement - Tricentis offers a flexible work schedule, allowing employees to balance their personal and professional lives

ASSUMPTION: The hybrid work arrangement offered by Tricentis provides employees with the flexibility to balance their work and personal lives, while still having the opportunity to collaborate and connect with colleagues in the office. The Manila office is located in a modern and bustling business district, offering employees easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager or a member of the marketing team
• Final interview with the marketing manager or another senior member of the team
• Background check and onboarding

Key Assessment Areas:

• Problem-solving skills and the ability to think critically
• Strong data management and analysis skills
• Excellent communication and interpersonal skills
• Attention to detail and a high level of accuracy
• Ability to work independently and as part of a team
• Cultural fit and alignment with Tricentis' core values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Demonstrate your understanding of marketing and lead generation processes in your application materials
• Showcase your problem-solving skills and ability to think critically in your responses to interview questions
• Prepare examples of your past work that showcase your data management and analysis skills
• Research Tricentis' core values and be prepared to discuss how your personal values align with the company's

ATS Keywords: Lead Generation, Data Management, Data Entry, Excel, Chat Support, Collaboration, Process Improvement, Marketing, Entry-Level, Hybrid Work Arrangement

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials to highlight your relevant skills and experiences. Demonstrating your understanding of marketing and lead generation processes, as well as your problem-solving skills and ability to think critically, will be crucial for success in the interview process.

🛠️ Tools & Technologies

• Microsoft Excel
• CRM tools (e.g., Salesforce, HubSpot)
• Marketing automation platforms
• Chat platforms (e.g., Intercom, Qualified, Drift)

ASSUMPTION: While not explicitly stated, it's likely that Tricentis uses industry-standard tools and technologies for marketing and lead generation. Familiarity with these tools and technologies will be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Demonstrate Self-Awareness: Own your strengths and limitations
• Finish What We Start: Do what we say we are going to do
• Move Fast: Create momentum and efficiency
• Run Towards Change: Challenge the status quo
• Serve Our Customers & Communities: Create a positive experience with each interaction
• Solve Problems Together: We win or lose as one team
• Think Big & Believe: Set extraordinary goals and believe you can achieve them

Work Style:

• Fast-paced and dynamic, with a focus on driving growth and engagement
• Collaborative and team-oriented, with a strong emphasis on working together to achieve common goals
• Focused on continuous learning and development, with a commitment to helping employees grow and advance their careers
• Hybrid work arrangement, with a balance between on-site and remote work

Self-Assessment Questions:

• How do your personal values align with Tricentis' core values, specifically "Demonstrate Self-Awareness" and "Think Big & Believe"?
• How do you approach working in a fast-paced and dynamic environment, and how do you balance your work and personal life in a hybrid work arrangement?
• Can you provide an example of a time when you challenged the status quo and drove positive change, demonstrating your commitment to Tricentis' value of "Run Towards Change"?

ASSUMPTION: Tricentis places a strong emphasis on cultural fit and alignment with the company's core values. Applicants should be prepared to discuss their personal values and how they align with the company's, as well as their ability to thrive in a fast-paced and dynamic work environment.

⚠️ Potential Challenges

• The role may require working with large datasets and complex Excel spreadsheets, which can be time-consuming and challenging
• The fast-paced nature of the role may require applicants to be able to multitask and manage their time effectively
• The hybrid work arrangement may present challenges in terms of communication and collaboration with remote colleagues
• The role may require applicants to be comfortable working with chat platforms and providing customer support, which can be demanding and stressful at times

ASSUMPTION: While this role offers many exciting opportunities, it also presents several challenges that applicants should be aware of and prepared to face. A strong attention to detail, excellent organizational skills, and the ability to work both independently and as part of a team will be crucial for success in this role.

📈 Similar Roles Comparison

• Compared to other marketing support roles, this position places a stronger emphasis on data management and lead generation, with less focus on administrative tasks
• As a global leader in continuous testing and quality engineering, Tricentis offers a unique opportunity to gain experience in a cutting-edge and innovative industry
• This role is well-suited for early-career professionals looking to gain experience in marketing and lead generation, with opportunities for growth and development within the company

ASSUMPTION: While this role shares similarities with other marketing support roles, its focus on data management and lead generation, as well as its unique industry and global presence, sets it apart. Applicants should be aware of the specific requirements and challenges of this role and be prepared to leverage their skills and experiences to succeed.

📝 Sample Projects

• Developing and implementing a lead scoring model to prioritize and qualify potential leads
• Creating and maintaining a comprehensive database of customer and prospect information, ensuring data accuracy and completeness
• Analyzing lead generation data to identify trends and optimize marketing strategies

ASSUMPTION: These sample projects are designed to give applicants an idea of the types of tasks and responsibilities they may encounter in this role. While the specific projects may vary, the underlying skills and knowledge required will remain consistent.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of this role and how they may evolve over time?
• How does this role fit into the broader marketing and sales strategies of the company, and how will my work contribute to these efforts?
• What opportunities are there for growth and development within the marketing department, and how does the company support the professional advancement of its employees?
• How does the company's hybrid work arrangement work in practice, and what resources are available to support remote employees?
• Can you provide an example of a successful marketing campaign or initiative that the company has implemented, and what role did data management and lead generation play in its success?

ASSUMPTION: These key questions are designed to help applicants better understand the role, the company, and the opportunities for growth and development. Asking thoughtful and insightful questions demonstrates your interest in the role and your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, specifically focusing on your data management, lead generation, and marketing skills
• Prepare examples of your past work that showcase your data management and analysis skills, as well as your problem-solving skills and ability to think critically
• Research Tricentis' core values and be prepared to discuss how your personal values align with the company's, as well as your understanding of marketing and lead generation processes
• Follow up with the hiring manager or a member of the marketing team one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.