Marketing Swiss Army Knife

📌 Core Information

🔹 Job Title: Marketing Swiss Army Knife

🔹 Company: 11x.ai

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 1, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating and repurposing content across various channels
• Running high-impact product launches and supporting GTM campaigns
• Building scrappy marketing experiments and tracking what moves the needle
• Collaborating with sales, product, and leadership on messaging, positioning, and case studies

ASSUMPTION: This role requires a versatile marketer who can wear multiple hats and adapt to various tasks. The ideal candidate will be comfortable in ambiguity and eager to learn and grow in a fast-paced startup environment.

📋 Key Responsibilities

✅ Create and repurpose content across channels (blog, email, LinkedIn, etc.)

✅ Help run high-impact product launches and support GTM campaigns

✅ Build scrappy marketing experiments and track what moves the needle

✅ Collaborate with sales and product on messaging, positioning, and case studies

✅ Support events, webinars, and in-person activations

✅ Own reporting and help understand what’s working and why

✅ Work with leadership on projects that span brand, product, and growth

ASSUMPTION: The role requires a strong focus on execution, with a balance between strategic thinking and tactical implementation. The ideal candidate will be comfortable with both high-level planning and day-to-day tasks.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 1-3 years of experience in B2B or startup marketing (or equivalent hustle)

Required Skills:

• Strong writing and editing skills, especially for technical or business content
• Curious, self-directed, and comfortable in ambiguity
• High-output operator who values speed, quality, and learning
• Proficient in using marketing tools and platforms

Preferred Skills:

• Experience at a fast-growing SaaS or AI company
• Ability to run basic analytics or a knack for growth-y thinking
• Familiarity with tools like Webflow, Hubspot, or Notion

ASSUMPTION: While specific industry experience is not required, a strong understanding of B2B marketing principles and a willingness to learn about AI and SaaS are essential for success in this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (based on experience level and industry standards for a marketing role in San Francisco)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible work hours and remote work options
• Stock options and equity compensation
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible hours and the opportunity for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing role in San Francisco. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: 11x.ai operates in the AI and Automation industry, focusing on building autonomous digital workers for various business processes.

Company Size: 11x.ai is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.

Founded: 11x.ai was founded in 2023, making it a relatively new but rapidly growing startup.

Company Description:

• 11x.ai is an AI and Automation company that builds autonomous digital workers.
• The company aims to take on entire workflows, not just tasks, to help human teams move faster, leaner, and smarter.
• 11x.ai is backed by prominent venture capital firms like a16z and Benchmark, with a 20x increase in ARR and a team of world-class builders.

Company Specialties:

• AI Digital Worker
• Process Automation
• and AI

Company Website: 11x.ai

ASSUMPTION: 11x.ai is a fast-growing startup with a strong focus on innovation and category-defining technology. The company's success relies on its ability to attract and retain talented, low-ego operators who want to move fast and build meaningful work.

📊 Role Analysis

Career Level: This role is suitable for early-career marketing professionals looking to gain diverse experience and grow within a fast-paced startup environment.

Reporting Structure: The Marketing Swiss Army Knife will report directly to the Head of Marketing or a similar role and collaborate with various teams, including sales, product, and leadership.

Work Arrangement: This role is primarily on-site, with flexible hours and the opportunity for remote work. The ideal candidate will be comfortable working in a hybrid or on-site environment.

Growth Opportunities:

• As the company grows, there will be opportunities for the candidate to take on more responsibilities and advance their career within the marketing team or other departments.
• The diverse nature of the role allows the candidate to gain experience in various marketing disciplines, making them more versatile and valuable in the long run.

ASSUMPTION: The Marketing Swiss Army Knife role is designed to provide a well-rounded marketing experience, enabling the candidate to grow both personally and professionally within the company.

🌍 Location & Work Environment

Office Type: 11x.ai's headquarters is located in San Francisco, with a modern and collaborative work environment designed to foster creativity and innovation.

Office Location(s): 11x.ai's main office is in San Francisco, with the possibility of additional offices in other locations as the company grows.

Geographic Context:

• San Francisco is a major tech hub with a vibrant startup ecosystem, providing ample opportunities for networking and professional growth.
• The city offers a diverse range of cultural attractions, dining options, and outdoor activities, making it an attractive place to live and work.
• San Francisco's competitive job market may require candidates to demonstrate their unique value proposition and adaptability.

Work Schedule: The work schedule is full-time, with flexible hours and the opportunity for remote work. The ideal candidate will be comfortable working in a fast-paced, dynamic environment with varying priorities and deadlines.

ASSUMPTION: The work environment at 11x.ai is designed to be collaborative, innovative, and fast-paced, with a strong emphasis on learning, growth, and execution.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Take-home assignment or case study to evaluate problem-solving skills and marketing acumen
• On-site or virtual interview with the marketing team and other stakeholders
• Final interview with the Head of Marketing or a similar role

Key Assessment Areas:

• Writing and editing skills
• Marketing strategy and execution
• Adaptability and comfort in ambiguity
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of AI and Automation, and how your background can contribute to 11x.ai's success
• Prepare examples of your work, such as writing samples, marketing campaigns, or case studies, to showcase your abilities
• Research 11x.ai's products, competitors, and market position to ask insightful questions during the interview

ATS Keywords: Marketing, B2B, Startup, Content Creation, Product Launches, Marketing Experiments, Collaboration, Reporting, Brand Development, Growth Strategies, Writing, Editing, Self-Directed, Problem Solving, Speed, Quality, Learning, Technical Content, Messaging, Positioning

ASSUMPTION: The application process at 11x.ai is designed to be thorough and comprehensive, ensuring that the ideal candidate possesses the necessary skills and cultural fit to succeed in the role.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Hubspot, Marketo)
• Content management systems (e.g., WordPress, Webflow)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The ideal candidate will be comfortable learning and using new tools and technologies as needed to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Execution
• Learning
• Customer-centricity

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Adaptable and comfortable in ambiguity
• Focused on execution and results

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments, and are you comfortable with ambiguity?
• Are you a strong collaborator, and do you enjoy working with diverse teams to achieve common goals?
• Do you have a bias towards action and a focus on execution and results?

ASSUMPTION: The ideal candidate for the Marketing Swiss Army Knife role will be a strong cultural fit with 11x.ai's values and work style, demonstrating a passion for innovation, collaboration, and execution.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, with varying priorities and deadlines
• The fast-paced startup environment may be challenging for candidates who prefer a more structured or predictable work environment
• The role may require working with technical or complex subject matter, which may be challenging for candidates without a strong background in AI or SaaS
• The competitive job market in San Francisco may make it difficult for candidates to secure the role, particularly if they lack relevant experience or skills

ASSUMPTION: The ideal candidate will be comfortable with the challenges and demands of a fast-paced startup environment and possess the necessary skills and adaptability to succeed in the role.

📈 Similar Roles Comparison

• Compared to traditional marketing roles, the Marketing Swiss Army Knife role offers a more diverse and versatile experience, with the opportunity to gain exposure to various marketing disciplines
• The role may require more adaptability and comfort in ambiguity than traditional marketing roles, as the candidate may need to pivot between projects and priorities
• The Marketing Swiss Army Knife role may provide more opportunities for growth and career advancement within the company, as the candidate gains experience in various marketing disciplines

ASSUMPTION: The Marketing Swiss Army Knife role is designed to provide a well-rounded marketing experience, enabling the candidate to grow both personally and professionally within the company.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new AI product
• Creating and optimizing content for various marketing channels, such as blog posts, email campaigns, and social media
• Conducting market research and competitive analysis to inform marketing strategy and positioning
• Building and optimizing marketing funnels to improve conversion rates and drive revenue growth

ASSUMPTION: The Marketing Swiss Army Knife role offers a diverse range of projects and responsibilities, providing the candidate with a well-rounded marketing experience and the opportunity to make a significant impact on the company's success.

❓ Key Questions to Ask During Interview

• Can you describe the typical workday for this role?
• How does this role fit into the overall marketing strategy and organization?
• What are the most significant challenges facing the marketing team, and how can this role help address them?
• How does 11x.ai support the growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking insightful questions during the interview demonstrates the candidate's interest in the role and their commitment to understanding the company's goals and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of your work, such as writing samples, marketing campaigns, or case studies, to showcase your abilities
• Research 11x.ai's products, competitors, and market position to ask insightful questions during the interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.