Marketing Team Lead

📌 Core Information

🔹 Job Title: Marketing Team Lead

🔹 Company: ARI Imperial Marketing

🔹 Location: Charlotte, NC

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Actively identifying quality leads and closing new contracts
• Remaining knowledgeable on products, services, and updates
• Acting as the point of contact between client and consumer
• Implementing sales and marketing strategies to exceed quotas

ASSUMPTION: This role requires a balance of sales, marketing, and customer service skills. It's ideal for someone with a background in communications or customer-facing roles looking to step into a leadership position.

📋 Key Responsibilities

✅ Actively identify quality leads and close new contracts

✅ Remain knowledgeable on products, services, and updates

✅ Act as the point of contact between client and consumer

✅ Implement sales and marketing strategies to exceed quotas

✅ Collaborate with the team to ensure client satisfaction and project success

ASSUMPTION: While this role is primarily focused on sales and marketing, there may be opportunities to contribute to project management and team leadership as the company grows.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum of one year in a communications or customer-facing role

Required Skills:

• Outstanding communication skills focused on relationship building
• Can-do attitude, dependability, and a willingness to learn
• Reliable transportation (must be in office every day)

Preferred Skills:

• Experience with CRM software
• Fluency in Spanish (or other languages)

ASSUMPTION: While not explicitly stated, experience with CRM software and fluency in additional languages could provide a competitive edge in this role.

💰 Compensation & Benefits

Salary Range: $59,000 - $69,000 per year (based on ARI Imperial Marketing's provided salary range)

Benefits:

• Paid training and full-time hours
• Weekly pay and generous bonuses
• Outstanding growth opportunities
• Supportive, team-focused environment

Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for evening events or client needs)

ASSUMPTION: The salary range provided is based on ARI Imperial Marketing's listing. However, it's always recommended to verify compensation details directly with the employer.

📌 Applicant Insights

🔍 Company Context

Industry: ARI Imperial Marketing operates in the marketing services industry, focusing on business consulting, e-commerce, home delivery, telecommunications, clean energy, and smart home technology.

Company Size: ARI Imperial Marketing is a small company with 11-50 employees, providing a close-knit work environment with ample opportunities for growth and impact.

Founded: ARI Imperial Marketing was founded with a focus on regional excellence and has since expanded to a national level.

Company Description:

• AIM is a premier business consulting firm renowned for its regional excellence.
• Our steadfast dedication to nurturing business expansion and creating pathways for progress has propelled us to the forefront of leadership on a national level.
• Our expertise spans e-commerce, home delivery, telecommunications, clean energy, and smart home technology, making us a versatile partner for industry giants.

Company Specialties:

• Business consulting
• E-commerce solutions
• Home delivery services
• Telecommunications infrastructure
• Clean energy and smart home technology

Company Website: ariimperialmarketing.com

ASSUMPTION: ARI Imperial Marketing's focus on regional excellence and national expansion suggests a company that values growth and innovation.

📊 Role Analysis

Career Level: This role is suited for an early-career professional looking to step into a leadership position. It offers opportunities for growth and advancement within the company.

Reporting Structure: The Marketing Team Lead will report directly to the Marketing Manager and work closely with the sales and client services teams.

Work Arrangement: This is an on-site, full-time position. However, there may be opportunities for remote work or flexible hours for specific projects or events.

Growth Opportunities:

• Advancement to Marketing Manager or similar leadership roles
• Expansion into other areas of the business, such as project management or business development
• Potential to work on high-profile client projects and contribute to the company's national expansion

ASSUMPTION: ARI Imperial Marketing's focus on growth and expansion suggests ample opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: ARI Imperial Marketing's office is located in a professional park, providing a modern and collaborative work environment.

Office Location(s): 205 Regency Executive Park Dr, STE 310, Charlotte, NC 28217

Geographic Context:

• Charlotte is the most populous city in North Carolina and the 17th-most populous city in the United States.
• The city is known for its vibrant cultural scene, professional sports teams, and thriving business community.
• Charlotte's central location on the East Coast makes it an ideal hub for ARI Imperial Marketing's national operations.

Work Schedule: The work schedule is primarily Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for evening events or client needs.

ASSUMPTION: ARI Imperial Marketing's location in Charlotte, NC, provides a dynamic and growing market for the company's services, as well as a desirable work environment for employees.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening to assess communication skills and cultural fit
• In-person or virtual interview with the Marketing Manager and/or other team members
• Final interview or assessment, potentially including a sales role-play or case study

Key Assessment Areas:

• Communication skills and relationship-building abilities
• Sales and marketing acumen
• Problem-solving and adaptability
• Cultural fit and alignment with ARI Imperial Marketing's values

Application Tips:

• Tailor your resume to highlight relevant sales, marketing, and customer service experience
• Prepare examples of successful lead generation, client management, or project execution
• Demonstrate your understanding of ARI Imperial Marketing's services and industry focus in your cover letter

ATS Keywords: Marketing, Sales, Customer Service, Lead Generation, Client Management, Relationship Building, CRM, Business Development, Outreach, Advertising, Hospitality, Problem Solving, Negotiation Skills, Adaptability

ASSUMPTION: ARI Imperial Marketing's hiring process is designed to assess candidates' communication skills, sales and marketing acumen, and cultural fit. Applicants should be prepared to demonstrate their abilities through examples and case studies.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
• Marketing automation tools (e.g., Marketo, Pardot, or Hootsuite)
• Project management software (e.g., Asana, Trello, or Jira)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: ARI Imperial Marketing's use of industry-standard tools and technologies suggests a commitment to efficiency and innovation in its operations.

👔 Cultural Fit Considerations

Company Values:

• Excellence in client service
• Collaboration and teamwork
• Continuous learning and improvement
• Integrity and professionalism

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on client success
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with a team to achieve shared goals?
• Do you have a proven track record of success in sales, marketing, or customer service roles?
• Are you committed to continuous learning and professional development?

ASSUMPTION: ARI Imperial Marketing's company values and work style suggest a company that prioritizes collaboration, excellence, and continuous improvement. Candidates should assess their fit with these values and work style before applying.

⚠️ Potential Challenges

• Managing a high volume of leads and client interactions
• Balancing sales and marketing responsibilities with project management and team leadership tasks
• Adapting to a fast-paced, dynamic work environment
• Meeting and exceeding sales quotas and outreach projections

ASSUMPTION: ARI Imperial Marketing's focus on growth and expansion may present challenges related to managing a high volume of work and adapting to a dynamic work environment. Candidates should be prepared to manage these challenges effectively.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Sales Development Representative, but with additional leadership and project management responsibilities
• ARI Imperial Marketing's focus on business consulting and national expansion sets it apart from other marketing services companies
• Career paths in this role may include advancement to Marketing Manager, Project Manager, or Business Development roles

ASSUMPTION: While this role shares similarities with other marketing and sales positions, ARI Imperial Marketing's unique focus on business consulting and national expansion provides opportunities for growth and advancement that may not be available in similar roles.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to generate leads for a new client
• Managing a team to execute a large-scale event or trade show, including logistics, vendor management, and client relations
• Collaborating with the sales team to create and implement a strategic account plan for a key client

ASSUMPTION: ARI Imperial Marketing's diverse range of services and clients provides opportunities for candidates to work on a variety of projects, from marketing campaigns to large-scale events and strategic account planning.

❓ Key Questions to Ask During Interview

• How does ARI Imperial Marketing support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how have previous team leads addressed them?
• How does ARI Imperial Marketing measure the success of its marketing and sales efforts?
• What opportunities are there for collaboration and teamwork within the marketing and sales departments?
• How does ARI Imperial Marketing approach client relations and customer service?

ASSUMPTION: Candidates should ask thoughtful questions during the interview process to demonstrate their interest in the role and gain a better understanding of ARI Imperial Marketing's company culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant sales, marketing, and customer service experience
• Prepare examples of successful lead generation, client management, or project execution
• Demonstrate your understanding of ARI Imperial Marketing's services and industry focus in your cover letter
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.