ARI logo

Marketing Team Lead

ARI
Full-time
On-site
Charlotte, North Carolina, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Team Lead

πŸ”Ή Company: ARI Imperial Marketing

πŸ”Ή Location: Charlotte, NC, USA

πŸ”Ή Job Type: Full-Time, On-Site

πŸ”Ή Category: Marketing Services

πŸ”Ή Date Posted: April 28, 2025

πŸ”Ή Experience Level: Entry-Level (0-2 years)

πŸ”Ή Remote Status: On-Site

πŸš€ Job Overview

Key aspects of this role include:

  • Actively identifying and closing new contracts
  • Remaining knowledgeable about products, services, and updates
  • Serving as the point of contact between clients and consumers
  • Implementing sales and marketing strategies to exceed quotas

ASSUMPTION: This role requires a balance of sales, marketing, and customer service skills. It's ideal for an extroverted individual looking to grow in a leadership capacity.

πŸ“‹ Key Responsibilities

βœ… Actively identify and close new contracts

βœ… Remain knowledgeable about products, services, and updates

βœ… Act as the point of contact between clients and consumers

βœ… Implement sales and marketing strategies to exceed quotas

βœ… Collaborate with the team to maintain a supportive, team-focused environment

ASSUMPTION: While this role focuses on sales and marketing, team collaboration and a supportive work environment are crucial for success.

🎯 Required Qualifications

Education: High school diploma or equivalent

Experience: Minimum of one year in a communications or customer-facing role

Required Skills:

  • Outstanding communication skills focused on relationship building
  • Dependability and a willingness to learn
  • Reliable transportation

Preferred Skills:

  • Experience in sales, marketing, or a related field
  • Proven leadership skills

ASSUMPTION: While experience in sales or marketing is preferred, a strong foundation in communication and customer service is essential for this role.

πŸ’° Compensation & Benefits

Salary Range: $59,000 - $69,000 per year

Benefits:

  • Paid training and full-time hours
  • Weekly pay and generous bonuses
  • Outstanding growth opportunities
  • Supportive, team-focused environment

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on industry standards for entry-level marketing roles in the Charlotte area.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: ARI Imperial Marketing is a premier business consulting firm specializing in marketing services, with a focus on e-commerce, home delivery, telecommunications, clean energy, and smart home technology.

Company Size: ARI Imperial Marketing is a small company with 11-50 employees, offering a supportive and collaborative work environment.

Founded: ARI Imperial Marketing was founded in 2024, making it a relatively new company with a strong focus on growth and innovation.

Company Description:

  • AIM is dedicated to nurturing business expansion and creating pathways for progress
  • The company is renowned for its regional excellence and has propelled to the forefront of leadership on a national level
  • AIM is a versatile partner for industry giants, offering expertise in various sectors

Company Specialties:

  • E-commerce
  • Home delivery
  • Telecommunications
  • Clean energy
  • Smart home technology

Company Website: ariimperialmarketing.com

ASSUMPTION: ARI Imperial Marketing's focus on growth and innovation creates opportunities for employees to learn and advance in their careers.

πŸ“Š Role Analysis

Career Level: Entry-Level (0-2 years)

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: On-site, full-time

Growth Opportunities:

  • Advancement to Marketing Manager or similar leadership roles
  • Expanding industry knowledge and expertise
  • Developing skills in sales, marketing, and team management

ASSUMPTION: ARI Imperial Marketing's focus on growth and innovation creates opportunities for employees to learn and advance in their careers.

🌍 Location & Work Environment

Office Type: ARI Imperial Marketing's office is located in Charlotte, NC, offering a professional and collaborative work environment.

Office Location(s): 205 Regency Executive Park Dr, STE 310, Charlotte, NC 28217, US

Geographic Context:

  • Charlotte, NC, is the most populous city in North Carolina and the 17th-most populous city in the United States
  • The city is known for its vibrant cultural scene, diverse neighborhoods, and growing job market
  • Charlotte is home to several Fortune 500 companies and offers numerous opportunities for career growth

Work Schedule: Full-time (40 hours per week), Monday-Friday, with flexible hours based on business needs

ASSUMPTION: ARI Imperial Marketing's location in Charlotte, NC, offers a dynamic and growing job market, providing ample opportunities for career advancement.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screening with the Hiring Manager
  • In-person or virtual interview with the Marketing Manager
  • Final interview with the CEO or other senior leadership

Key Assessment Areas:

  • Communication skills and relationship-building abilities
  • Sales and marketing aptitude
  • Problem-solving and adaptability
  • Teamwork and collaboration

Application Tips:

  • Highlight relevant experience in sales, marketing, or customer service
  • Tailor your resume to emphasize transferable skills and accomplishments
  • Prepare examples of successful sales or marketing campaigns you've led or contributed to
  • Demonstrate your enthusiasm for learning and growth in the role

ATS Keywords: Marketing, Sales, Customer Service, Relationship Building, Communication, Leadership, Outreach, Advertising, Business Development, Hospitality, Problem Solving, Adaptability

ASSUMPTION: ARI Imperial Marketing's hiring process is designed to assess candidates' communication skills, sales and marketing aptitude, and cultural fit within the organization.

πŸ› οΈ Tools & Technologies

  • CRM software (e.g., Salesforce, HubSpot)
  • Marketing automation tools (e.g., Marketo, Pardot)
  • Social media platforms (e.g., LinkedIn, Facebook, Twitter)
  • Email marketing software (e.g., Mailchimp, Constant Contact)

ASSUMPTION: ARI Imperial Marketing uses industry-standard tools and technologies for sales and marketing, with a focus on CRM and marketing automation.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Collaboration
  • Innovation
  • Customer Focus
  • Accountability

Work Style:

  • Fast-paced and dynamic
  • Collaborative and team-focused
  • Results-driven and goal-oriented
  • Adaptable and open to change

Self-Assessment Questions:

  • How do you handle rejection or setbacks in a sales environment?
  • Can you provide an example of a time when you had to adapt to a significant change in your work environment?
  • How do you prioritize your workload and manage your time effectively?

ASSUMPTION: ARI Imperial Marketing values employees who are adaptable, collaborative, and results-driven, with a strong focus on customer service and innovation.

⚠️ Potential Challenges

  • Meeting and exceeding sales quotas in a competitive market
  • Adapting to a fast-paced and dynamic work environment
  • Balancing sales, marketing, and customer service responsibilities
  • Managing a team and fostering a supportive work environment

ASSUMPTION: ARI Imperial Marketing's focus on growth and innovation creates opportunities for employees to learn and advance in their careers, but also presents challenges in a competitive and fast-paced environment.

πŸ“ˆ Similar Roles Comparison

  • Marketing Team Lead vs. Marketing Manager: The Marketing Team Lead role focuses more on sales and customer service, while the Marketing Manager role is more strategic and overseeing marketing campaigns
  • Marketing Team Lead vs. Business Development Representative: The Marketing Team Lead role is more focused on customer service and relationship building, while the Business Development Representative role is more focused on new business acquisition
  • Marketing Team Lead vs. Customer Success Manager: The Marketing Team Lead role is more focused on sales and customer acquisition, while the Customer Success Manager role is more focused on customer retention and account management

ASSUMPTION: ARI Imperial Marketing's Marketing Team Lead role is unique in its focus on sales, marketing, and customer service, but shares similarities with other roles in the marketing and sales fields.

πŸ“ Sample Projects

  • Developing and implementing a targeted marketing campaign to increase sales in a specific region
  • Collaborating with the sales team to create and execute a successful customer referral program
  • Analyzing customer data to identify trends and opportunities for targeted marketing efforts

ASSUMPTION: ARI Imperial Marketing's Marketing Team Lead role involves a mix of sales, marketing, and customer service projects, with a focus on driving results and exceeding quotas.

❓ Key Questions to Ask During Interview

  • How does ARI Imperial Marketing support the growth and development of its employees?
  • Can you describe the company's approach to sales and marketing, and how this role fits into that strategy?
  • How does ARI Imperial Marketing foster a supportive and collaborative work environment?
  • What are the most significant challenges facing the company in the next year, and how can this role help address them?
  • How does ARI Imperial Marketing measure the success of its marketing campaigns, and how will this role contribute to that process?

ASSUMPTION: ARI Imperial Marketing's interview process is designed to assess candidates' communication skills, sales and marketing aptitude, and cultural fit within the organization, while also providing insight into the company's goals and strategies.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant experience in sales, marketing, or customer service
  • Prepare a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
  • Prepare examples of successful sales or marketing campaigns you've led or contributed to
  • Follow up with the Hiring Manager one week after submission to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.