Marketing Team Lead

📌 Core Information

🔹 Job Title: Marketing Team Lead

🔹 Company: CodeLink

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Hybrid (2 days remote every week, 4 full remote weeks per year)

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Overseeing day-to-day marketing execution and end-to-end marketing process
• Leading a marketing team and collaborating with cross-functional stakeholders
• Expanding brand presence globally through strategic planning and execution
• Managing relationships with external parties for marketing content creation
• Improving marketing processes and driving efficient task management

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on team leadership and cross-functional collaboration.

📋 Key Responsibilities

✅ Develop and execute marketing strategies and plans in collaboration with the Management Team

✅ Lead the marketing team in day-to-day operations and ensure timely, high-quality delivery of marketing outputs

✅ Serve as the primary point of contact between the marketing team and cross-functional stakeholders

✅ Manage relationships with external parties for marketing content creation

✅ Monitor marketing initiative performance, identify areas for improvement, and implement process optimizations

✅ Maintain clear documentation and visibility into project status, blockers, and outcomes

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects and stakeholders effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (2-5 years) in marketing strategy execution and team leadership

Required Skills:

• Proven experience in marketing strategy development and execution
• Strong leadership and team management skills
• Excellent communication and collaboration skills
• Proficient in project management tools and marketing software
• Fluency in English

Preferred Skills:

• Experience with SEO and content marketing
• Event management background
• Familiarity with the tech industry

ASSUMPTION: Candidates with experience in tech marketing or a related industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Team Lead in Ho Chi Minh City, the estimated salary range is VND 15,000,000 - VND 25,000,000 per month. This range takes into account the candidate's experience level and the company's size and industry.

Benefits:

• Gold level Health Insurance coverage from Bao Viet Insurance
• Yearly complete Health Check and social insurance
• All office benefits and full salary during probation
• Flexible working time starting anytime up to 10 AM
• Allowance for meals, parking, petrol, unlimited snacks, and nice coffee
• Choice of brand-new Mac or PC device
• Salary review twice a year with opportunities for promotions and spot awards
• 12 days annual leave per year, with all days not taken paid out in cash, plus 2 sick leave days
• Yearly Training Budget up to 5 million VND per staff
• Professional coaching program, buddy system, tech talks, agile sessions, and 1on1 private English classes
• Yearly company trip, monthly activities, and other celebrations
• Employee-led clubs within the company
• Modern open-space office with comfortable workspace, a PS4 games room, and chill-out areas

Working Hours: Full-time (40 hours per week) with flexible working hours starting anytime up to 10 AM

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: CodeLink operates in the IT Services and IT Consulting industry, focusing on scalable AI and software systems. The company helps businesses drive innovation through AI and empowers them to build AI-powered solutions and scalable software systems.

Company Size: CodeLink is a mid-sized company with 51-200 employees. This size offers applicants the opportunity to work in a growing organization with a significant impact on its success.

Founded: CodeLink was founded in 2016 and has since grown to become a trusted partner for businesses seeking to harness the power of AI and world-class engineering.

Company Description:

• CodeLink empowers businesses to drive innovation through Artificial Intelligence
• The company helps clients build AI-powered solutions and scalable software systems
• CodeLink offers services from strategy to deployment, working with growing startups and pioneering enterprises

Company Specialties:

• React, React Native, Node.JS, Ruby on Rails, User Interface Design, Design Thinking, iOS, Android, Web, Java, .NET Core, Nuxeo, Machine Learning, Flutter, AI, and ML

Company Website: http://www.codelink.io

ASSUMPTION: CodeLink's focus on AI and tech-driven solutions makes it an attractive option for candidates interested in cutting-edge technology and innovation.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in marketing strategy execution and team leadership.

Reporting Structure: The Marketing Team Lead reports directly to the Founders of CodeLink, providing an opportunity for close collaboration with the company's leadership team.

Work Arrangement: This hybrid role offers a flexible work arrangement with three days of remote work every week and four full remote weeks per year.

Growth Opportunities:

• Opportunities for promotions and spot awards through regular salary reviews
• Access to professional coaching programs, tech talks, agile sessions, and 1on1 private English classes
• Potential to grow within the marketing team or explore other roles within the organization as the company expands

ASSUMPTION: The hybrid work arrangement and growth opportunities make this role an attractive option for candidates seeking a balance between work-life integration and career advancement.

🌍 Location & Work Environment

Office Type: CodeLink's office is a modern, open-space environment with comfortable workspaces, a PS4 games room, and chill-out areas.

Office Location(s): 131 Xo Viet Nghe Tinh, ward 17, Binh Thanh district, Vina Building, Ho Chi Minh City, Vietnam

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam and a major economic hub
• The city offers a vibrant culture, diverse food scene, and numerous entertainment options
• Ho Chi Minh City has a tropical climate with high temperatures and humidity year-round

Work Schedule: Full-time (40 hours per week) with flexible working hours starting anytime up to 10 AM

ASSUMPTION: The modern work environment and geographic context make CodeLink an attractive employer for candidates seeking a dynamic and engaging work experience in a bustling city.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical interview with the Marketing Team
• Final interview with the Founders

Key Assessment Areas:

• Marketing strategy development and execution
• Team leadership and management skills
• Communication and collaboration skills
• Problem-solving and analytical thinking

Application Tips:

• Tailor your resume and cover letter to highlight your marketing strategy execution and team leadership experience
• Include specific examples of your achievements in marketing strategy development and execution
• Demonstrate your understanding of CodeLink's business and the role's requirements in your application materials

ATS Keywords: Marketing strategy, team leadership, marketing execution, cross-functional collaboration, process improvement, project management, stakeholder management, brand consistency, performance tracking

ASSUMPTION: Applicants should focus on demonstrating their marketing strategy execution and team leadership skills throughout the application and interview process.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, Jira)
• Marketing software (e.g., Google Analytics, Hootsuite, Mailchimp)
• Design tools (e.g., Adobe Creative Suite, Sketch, Figma)
• Content creation tools (e.g., Canva, Buffer, Grammarly)

ASSUMPTION: Familiarity with relevant project management, marketing, and design tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Continuous learning

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on driving results and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you an effective communicator and collaborator, able to work well with diverse teams?
• Do you have a proven track record of driving results and continuous improvement in marketing strategy execution?

ASSUMPTION: Candidates who align with CodeLink's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Adapting to a fast-paced, dynamic work environment
• Collaborating effectively with cross-functional teams and external parties
• Maintaining high-quality standards in a fast-paced environment

ASSUMPTION: Candidates should be prepared to manage multiple priorities and work effectively in a fast-paced, collaborative environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on strategic planning and execution, as well as team leadership and management
• In the tech industry, marketing roles often require a deep understanding of the industry and its trends, as well as the ability to adapt to rapid changes
• This role offers significant growth opportunities and the chance to work closely with the company's leadership team

ASSUMPTION: Candidates should consider the unique aspects of this role and the tech industry when evaluating their fit for the position.

📝 Sample Projects

• Developing and executing a marketing strategy to launch a new product or service
• Managing a team to create and execute a content marketing campaign, including blog posts, videos, and social media content
• Collaborating with cross-functional teams to update the company website and optimize it for search engines

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and hands-on nature of the Marketing Team Lead role at CodeLink.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into its execution?
• How does the Marketing Team collaborate with other departments, such as Product and Engineering?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does CodeLink support the professional growth and development of its employees?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions help candidates better understand the role, the company, and its culture, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing strategy execution and team leadership experience
• Prepare examples of your achievements in marketing strategy development and execution
• Follow up with the HR team one week after submitting your application to confirm receipt

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.