Marketing Team Lead

📌 Core Information

🔹 Job Title: Marketing Team Lead

🔹 Company: Taiwanmania.com International Travel Service Co., Ltd.

🔹 Location: Korea

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated marketing strategies to achieve profitability targets
• Strengthening marketing for specific travel destinations and categories
• Driving data-driven performance marketing and channel optimization
• Fostering a lean organizational operation and team leadership
• Collaborating cross-functionally and managing marketing performance

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to lead a team in a fast-paced, dynamic environment. The ideal candidate will have a proven track record in marketing, with a focus on profitability improvement and expertise in specific travel destinations or product categories.

📋 Key Responsibilities

✅ Developing and executing integrated marketing strategies to achieve GMV and profit targets, with a focus on ROI

✅ Securing and leveraging external budgets to expand reach and visibility, contributing to actual offline revenue growth

✅ Formulating and implementing specialized marketing plans for key focus travel destinations and product categories

✅ Developing value proposition-driven storytelling and branding strategies to establish an expert image for specific destinations/categories

✅ Planning, executing, and analyzing Paid channel campaigns with a target ROI, continuously optimizing channel efficiency

✅ Developing strategies to accelerate the growth of Earned channels through KOL collaborations

✅ Supporting HQ collaboration on Google/Naver Organic search optimization and the utilization of Structured Data

✅ Driving SEO optimization and content strategies for Owned channels to efficiently drive traffic and conversions

✅ Fostering a fast, transparent, and secure communication environment within a lean team

✅ Cultivating channel management and destination planning capabilities across all team members

✅ Supporting and managing each team member's core responsibilities, including destination product revisions, DMO/partnership management, and promotion planning and execution

✅ Collaborating closely with internal stakeholders and global/regional marketing teams to achieve business objectives and create synergy

✅ Analyzing marketing performance by setting clear KPIs and continuously monitoring progress, using insights to refine strategies and execution plans

ASSUMPTION: This role requires a hands-on approach to marketing, with a strong focus on data-driven decision-making and continuous optimization. The ideal candidate will be comfortable working in a dynamic environment and adapting to changing market conditions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 8+ years of marketing experience, including at least 2 years in a Marketing Team Lead or similar leadership role

Required Skills:

• Proven experience in P&L management and developing/executing performance marketing strategies focused on profitability improvement
• Demonstrated experience in building expertise in specific product categories/travel destinations and achieving successful results
• Strong data analysis skills and a data-driven decision-making mindset (proficiency in analytics tools like GA, SQL, Tableau preferred)
• Deep understanding of the full spectrum of digital marketing (SEM, SEO, SNS, CRM, influencer marketing, etc.)
• Ability to strategize and execute efficient marketing activities with limited resources, showcasing strong problem-solving skills
• Excellent communication and leadership skills to drive collaboration among team members and cross-functional departments, fostering a flat organizational culture
• Highly adaptable to fast-changing market conditions and business objectives, with a proactive and self-driven approach

Preferred Skills:

• Experience in IT/startup/tech-based e-commerce or travel industry marketing
• Proven track record of success in challenging business environments or during organizational restructuring
• Strong understanding of the online travel platform industry
• Fluent in business English for effective communication with global teams

ASSUMPTION: The ideal candidate will have a strong background in marketing, with a focus on profitability improvement and expertise in specific travel destinations or product categories. They should also be comfortable working in a dynamic environment and adapting to changing market conditions.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Team Lead role in Korea, the estimated salary range is ₩70,000,000 - ₩90,000,000 per year. This range is inclusive of base salary and variable compensation, and may vary depending on the candidate's experience and qualifications.

Benefits:

• Health insurance
• Retirement plan
• Performance-based bonuses

Working Hours: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits may vary depending on the company's policies and the candidate's employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Taiwanmania.com International Travel Service Co., Ltd. operates in the travel arrangements industry, focusing on providing local experiences through its mobile-first e-commerce platform.

Company Size: With 501-1,000 employees, the company offers a mid-sized work environment that provides ample opportunities for growth and collaboration.

Founded: In 2014, the company was founded with a mission to make travel more accessible, convenient, and safe for everyone.

Company Description:

• Taiwanmania.com International Travel Service Co., Ltd. is a leading mobile-first e-commerce travel platform for local experiences with a strong presence across key Asia-Pacific markets.
• The company pioneered the digitalization of tours, activities, and attractions, bringing them to everyone's fingertips through its website and mobile apps.
• Taiwanmania.com currently hosts over 30,000 products and services in more than 92 countries and 550 cities, supporting multiple languages.

Company Specialties:

• Local experiences
• Mobile-first e-commerce platform
• Travel arrangements

Company Website: https://www.kkday.com

ASSUMPTION: Taiwanmania.com International Travel Service Co., Ltd. is a well-established company in the travel industry, with a strong focus on innovation and digital-first capabilities. The company's success is built on its unique product portfolio and exceptional people.

📊 Role Analysis

Career Level: The Marketing Team Lead role is a senior-level position, requiring a high level of expertise and experience in marketing.

Reporting Structure: The Marketing Team Lead will report directly to the Head of Marketing and will be responsible for managing a team of marketing professionals.

Work Arrangement: This role is on-site, with flexible work arrangements available. The Marketing Team Lead will be expected to work closely with internal stakeholders and global/regional marketing teams.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the Marketing Team Lead to take on additional responsibilities or advance to a more senior role within the organization.
• The Marketing Team Lead will have the opportunity to work closely with internal stakeholders and global/regional marketing teams, providing ample opportunities for networking and professional development.
• The company provides talents with the resources, scale, and autonomy to help run its operation, offering the opportunity to rotate across businesses and accelerate career paths.

ASSUMPTION: The Marketing Team Lead role offers a unique opportunity for a senior marketing professional to drive profitability improvement and strengthen expertise in specific travel destinations or product categories. The ideal candidate will have a strong background in marketing, with a focus on profitability improvement and expertise in specific travel destinations or product categories.

🌍 Location & Work Environment

Office Type: The company's headquarters is located in Taipei, Taiwan, with additional offices in key Asia-Pacific markets, including Korea.

Office Location(s): Korea

Geographic Context:

• Korea is a major travel destination for tourists from around the world, offering a wide range of cultural, historical, and natural attractions.
• The company's office in Korea is strategically located to take advantage of the country's strong tourism industry.
• The office is situated in a modern, professional environment, providing a comfortable and collaborative work setting.

Work Schedule: The Marketing Team Lead will be expected to work full-time (40 hours per week), with flexible work arrangements available. The work schedule may vary depending on the candidate's specific role and responsibilities.

ASSUMPTION: The company's office in Korea is strategically located to take advantage of the country's strong tourism industry. The office provides a modern, professional environment that fosters collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Marketing strategy and planning
• Data analysis and interpretation
• Leadership and team management
• Cross-functional collaboration
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your experience with profitability improvement and expertise in specific travel destinations or product categories
• Demonstrate your understanding of the company's business and industry trends
• Showcase your ability to work effectively in a dynamic, fast-paced environment

ATS Keywords: Marketing strategy, data analysis, digital marketing, leadership, collaboration, SEO optimization, performance marketing, problem-solving, communication, adaptability, ROI focus, branding, content strategy, KOL collaboration, P&L management, user experience

ASSUMPTION: The interview process for the Marketing Team Lead role will focus on assessing the candidate's marketing strategy and planning skills, data analysis and interpretation, leadership and team management, cross-functional collaboration, adaptability, and problem-solving skills. The ideal candidate will have a strong background in marketing, with a focus on profitability improvement and expertise in specific travel destinations or product categories.

🛠️ Tools & Technologies

• Google Analytics
• SQL
• Tableau
• SEO tools (e.g., SEMrush, Ahrefs)
• Social media management platforms (e.g., Hootsuite, Buffer)
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Marketing Team Lead will be expected to have proficiency in a range of marketing tools and technologies, including analytics tools, SEO tools, social media management platforms, CRM software, and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Continuous learning

Work Style:

• Dynamic and fast-paced
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and proactive
• Focused on continuous improvement

Self-Assessment Questions:

• How do you approach developing and executing marketing strategies to achieve profitability targets in a dynamic environment?
• Can you provide an example of a time when you successfully built expertise in a specific product category or travel destination?
• How do you foster a lean organizational operation and team leadership in a fast-paced, collaborative work environment?

ASSUMPTION: The ideal candidate for the Marketing Team Lead role will be a strong fit with the company's values and work style. They will be dynamic, data-driven, collaborative, adaptable, and focused on continuous improvement.

⚠️ Potential Challenges

• The Marketing Team Lead role requires a high level of expertise and experience in marketing, with a focus on profitability improvement and expertise in specific travel destinations or product categories.
• The role may involve working with a lean team, requiring strong leadership and management skills to foster a fast, transparent, and secure communication environment.
• The dynamic and fast-paced nature of the role may present challenges in terms of adaptability and time management.
• The role may require frequent travel to other offices or regions, depending on the company's specific needs and the candidate's responsibilities.

ASSUMPTION: The Marketing Team Lead role offers a unique opportunity for a senior marketing professional to drive profitability improvement and strengthen expertise in specific travel destinations or product categories. However, the role also presents several potential challenges, including the need for a high level of expertise and experience, strong leadership and management skills, adaptability, and potential frequent travel.

📈 Similar Roles Comparison

• The Marketing Team Lead role is similar to other senior marketing positions, such as Marketing Manager, Senior Marketing Manager, or Head of Marketing.
• However, the Marketing Team Lead role is specifically focused on driving profitability improvement and strengthening expertise in specific travel destinations or product categories.
• Compared to other marketing roles, the Marketing Team Lead role may require a higher level of expertise and experience in marketing, with a focus on profitability improvement and expertise in specific travel destinations or product categories.

ASSUMPTION: The Marketing Team Lead role is similar to other senior marketing positions, but with a specific focus on driving profitability improvement and strengthening expertise in specific travel destinations or product categories. The ideal candidate will have a strong background in marketing, with a focus on profitability improvement and expertise in specific travel destinations or product categories.

📝 Sample Projects

• Developing and executing a marketing strategy to improve profitability for a specific travel destination or product category
• Building expertise in a specific travel destination or product category, resulting in successful results
• Driving data-driven performance marketing and channel optimization to maximize efficiency with limited resources

ASSUMPTION: The Marketing Team Lead role involves a wide range of projects, from developing and executing marketing strategies to driving data-driven performance marketing and channel optimization. The ideal candidate will have a strong background in marketing, with a focus on profitability improvement and expertise in specific travel destinations or product categories.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to marketing strategy and planning, and how this role fits into that approach?
• How does the company measure and analyze marketing performance, and how will this role contribute to that process?
• What are the key priorities for this role in the first 90 days, and how will the company support the new Marketing Team Lead in achieving those priorities?
• How does the company foster a lean organizational operation and team leadership, and what role will the Marketing Team Lead play in that process?
• What are the key challenges facing the company's marketing efforts, and how can the Marketing Team Lead help address those challenges?

ASSUMPTION: The interview process for the Marketing Team Lead role will focus on assessing the candidate's marketing strategy and planning skills, data analysis and interpretation, leadership and team management, cross-functional collaboration, adaptability, and problem-solving skills. The ideal candidate will have a strong background in marketing, with a focus on profitability improvement and expertise in specific travel destinations or product categories.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on profitability improvement and expertise in specific travel destinations or product categories
• Prepare for your interview by researching the company's business and industry trends, and by demonstrating your ability to work effectively in a dynamic, fast-paced environment
• Follow up with the hiring manager within one week of your interview to express your interest in the role and to ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.