Marketing Team Lead

📌 Core Information

🔹 Job Title: Marketing Team Lead

🔹 Company: Daikin Europe NV

🔹 Location: Czech Republic

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: July 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and developing the marketing team for the Czech Republic
• Driving brand strategy and implementing it across all touchpoints
• Planning and executing marketing campaigns across various channels
• Collaborating with sales teams to generate leads and support environmental activities
• Managing marketing budgets and analyzing metrics

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a solid background in digital marketing to effectively manage the team and drive marketing efforts across multiple channels.

📋 Key Responsibilities

✅ Supervise and develop the marketing team for the Czech Republic

✅ Lead brand strategy development and implementation

✅ Plan, execute, and oversee the marketing strategy in alignment with local management and CEE headquarters business objectives

✅ Manage advertising, campaign activities, and marketing automation platforms across various channels

✅ Develop and execute PR communication strategies for B2B, B2C, and B2G target groups

✅ Collaborate with sales teams to develop effective lead generation strategies

✅ Execute marketing support for environmental activities and develop marketing strategies aligned with government energy efficiency programs

✅ Plan, monitor, and ensure the respective marketing budget is in line with HQ guidelines

✅ Monitor and analyze marketing metrics, corporate KPI, and budget allocation across segments

✅ Manage relationships and tenders with marketing vendors and agencies

✅ Handle CSR support and marketing

✅ Other tasks according to instructions of manager and statutory body of the employer

ASSUMPTION: This role involves a wide range of responsibilities, requiring a well-rounded marketing professional with experience in various aspects of marketing, including strategy, campaign execution, PR, and budget management.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience of 5-10 years in a marketing role, with at least 3 years in a leadership position

Required Skills:

• Proven leadership and team management skills
• Strong background in digital marketing and campaign execution
• Experience in B2B and B2C marketing
• Excellent communication and interpersonal skills
• Fluency in English
• Strong analytical and budget management skills
• Ability to work independently and in a team environment

Preferred Skills:

• Familiarity with marketing automation platforms
• Experience in the HVAC or related industries
• Knowledge of the Czech market and local language

ASSUMPTION: Candidates should have a solid background in marketing strategy and team leadership, with a strong focus on digital marketing and campaign execution. Familiarity with B2B and B2C marketing, as well as public relations, is essential for this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Estimated based on industry standards for a Marketing Team Lead role in the Czech Republic with 5-10 years of experience)

Benefits:

• Health insurance
• Pension plan
• Employee discounts on Daikin products
• Opportunities for professional development and growth

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Team Lead role in the Czech Republic with 5-10 years of experience. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Daikin Europe is a subsidiary of Daikin Industries Ltd., focusing on heating, cooling, ventilation, air purification, and refrigeration technology. They are the leading provider in Europe, Middle East, and Africa (EMEA) and have over 12,000 employees across more than 59 consolidated subsidiaries.

Company Size: Daikin Europe has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Daikin Europe was founded in 2006, with a history of innovation and commitment to sustainable solutions.

Company Description:

• Daikin Europe is a global leader in HVAC-R solutions, focusing on comfort and sustainability
• The company designs, manufactures, and brings to market a broad portfolio of equipment and tailor-made solutions
• Daikin Europe is committed to driving sustainable and effective solutions for the generations to come

Company Specialties:

• Air Conditioning
• Energy Efficiency
• HVAC
• Room Air Conditioners
• Commercial Air Conditioning
• Industrial Air Conditioning
• Service
• Chillers
• vrv (variable refrigerant volumes)
• Air Side Systems (AHU + FCU)
• Modular chiller plants
• Refrigeration
• Controls
• Heating
• Retrofit
• Energy solutions

Company Website: http://www.daikinmea.com

ASSUMPTION: Daikin Europe is a well-established company with a strong focus on innovation, sustainability, and employee development. Candidates can expect a positive work environment with opportunities for growth and collaboration.

📊 Role Analysis

Career Level: This role is a mid-level management position, offering opportunities for growth and leadership within the marketing department.

Reporting Structure: The Marketing Team Lead reports directly to the local management and collaborates with the CEE headquarters marketing team.

Work Arrangement: This role is on-site, with the possibility of occasional remote work for specific tasks or meetings.

Growth Opportunities:

• Progression to a regional or global marketing role within Daikin
• Expanding leadership and team management skills
• Developing expertise in HVAC marketing and industry-specific knowledge

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader HVAC industry.

🌍 Location & Work Environment

Office Type: Daikin Europe has an on-site office in the Czech Republic, providing a collaborative and dynamic work environment.

Office Location(s): Czech Republic

Geographic Context:

• The Czech Republic offers a high quality of life, with a strong focus on education, healthcare, and infrastructure
• The country is centrally located in Europe, providing easy access to other major cities and markets
• The Czech Republic has a stable economy, with a strong focus on innovation and technology

Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 5:00 PM. Flexible working arrangements may be available for specific tasks or projects.

ASSUMPTION: The Czech Republic offers a favorable work environment, with a high quality of life and a stable economy. Daikin's office provides a collaborative and dynamic work environment, fostering innovation and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Face-to-face or video interview with the hiring manager and local management
• Final interview with the CEE headquarters marketing team
• Background check and reference verification

Key Assessment Areas:

• Marketing strategy and campaign execution
• Leadership and team management skills
• Communication and interpersonal skills
• Analytical and budget management skills
• Cultural fit and alignment with Daikin's values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing strategy, leadership, and campaign execution skills
• Provide specific examples of your experience in B2B and B2C marketing, as well as public relations
• Demonstrate your ability to work independently and in a team environment
• Showcase your analytical and budget management skills through relevant examples or projects

ATS Keywords: Marketing Strategy, Team Leadership, Digital Marketing, B2B Campaigns, B2C Campaigns, Social Media, Marketing Automation, Event Management, Public Relations, Corporate Communication, Lead Generation, Budget Management, Marketing Metrics, Vendor Management, CSR Support

ASSUMPTION: Daikin Europe uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase the likelihood of being selected for an interview.

🛠️ Tools & Technologies

• Marketing automation platforms (CDC, lead generation system, internal)
• CRM software (e.g., Salesforce, HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and analytics tools (e.g., Google Analytics, SEMrush)
• Design and creative tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Familiarity with marketing automation platforms, CRM software, and other relevant tools is essential for this role. Candidates should have experience using these tools or be willing to learn and adapt to new technologies.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Sustainability
• Customer Focus
• Collaboration

Work Style:

• Dynamic and collaborative
• Focused on continuous improvement and innovation
• Results-driven and goal-oriented
• Committed to sustainability and environmental responsibility

Self-Assessment Questions:

• Do you have experience leading a marketing team and driving brand strategy?
• Are you comfortable working in a dynamic and collaborative environment, focused on continuous improvement?
• Do you share Daikin's commitment to sustainability and environmental responsibility?

ASSUMPTION: Daikin Europe values innovation, quality, sustainability, customer focus, and collaboration. Candidates should assess their fit with these values and be prepared to demonstrate their alignment during the interview process.

⚠️ Potential Challenges

• The role requires a wide range of responsibilities, which can be challenging for candidates without a strong marketing background or leadership experience
• The Czech market may present unique cultural and linguistic challenges for candidates without local experience
• The role involves managing a team and collaborating with various stakeholders, which can be demanding and require strong interpersonal skills
• The HVAC industry may be unfamiliar to candidates without relevant experience, requiring a learning curve to understand the market and products

ASSUMPTION: Candidates should be prepared to face various challenges in this role, including a wide range of responsibilities, cultural and linguistic differences, team management, and learning about the HVAC industry. Strong communication, interpersonal, and leadership skills will be essential for success in this role.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Marketing Director position, but with a focus on the Czech market and a broader range of responsibilities
• The HVAC industry may present unique challenges and opportunities compared to other industries, such as consumer goods or technology
• Candidates with experience in related industries, such as manufacturing or construction, may find this role to be a good fit for their skills and experience

ASSUMPTION: This role is similar to other marketing management positions but with a unique focus on the Czech market and the HVAC industry. Candidates with experience in related industries or roles may find this position to be an excellent fit for their skills and career goals.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new HVAC product in the Czech market
• Managing a team to create and implement a brand strategy for Daikin's residential HVAC products
• Collaborating with sales teams to develop lead generation strategies and execute marketing events

ASSUMPTION: These sample projects are intended to provide candidates with an idea of the types of marketing initiatives and campaigns they may be responsible for in this role. Actual projects may vary based on the company's priorities and market conditions.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Czech marketing department?
• How does Daikin Europe support the professional development and growth of its marketing team members?
• What are the key priorities for the marketing department in the next 12-24 months?
• How does Daikin Europe measure the success of its marketing campaigns and initiatives?
• What are the most challenging aspects of working in the HVAC industry, and how does Daikin Europe address these challenges?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture. Candidates should prepare thoughtful and insightful questions to demonstrate their interest and engagement in the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing strategy, leadership, and campaign execution skills
• Prepare for your interview by researching Daikin Europe, the HVAC industry, and the Czech market
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.