Marketing Team Lead/Head

📌 Core Information

🔹 Job Title: Marketing Team Lead/Head

🔹 Company: PayDo

🔹 Location: Moldova (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote

🚀 Job Overview

Key aspects of this role include:

• Strategic Impact & Growth: Spearhead the transformation of marketing strategy, capitalise on new market opportunities, and drive company growth.
• Collaborative Global Team: Join a dynamic, international marketing team working across B2C and B2B segments.
• Direct Leadership & FinTech Expertise: Report directly to the Head of Operations, a seasoned FinTech professional.
• Autonomy & Innovation: Have the freedom to propose process improvements, introduce innovative tools, and directly influence the evolution of the Marketing Department.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing principles and digital marketing channels to drive business growth and achieve marketing objectives.

📋 Key Responsibilities

✅ Manage the development and execution of marketing strategies for B2B and B2C customers, focusing on achieving campaign goals and enhancing brand visibility.

✅ Lead and motivate the marketing team to ensure seamless collaboration, high productivity, and the successful attainment of departmental goals.

✅ Establish and monitor KPIs and ROI for various marketing channels to optimise resource allocation and maximise marketing effectiveness.

✅ Utilise advanced analytics tools to analyse performance data, identify trends, and derive actionable insights for continuous campaign optimisation.

✅ Produce regular reports on marketing channel efficiency and team performance, demonstrating progress towards strategic targets and the impact of marketing activities on business growth.

✅ Manage and execute integrated marketing campaigns across multiple channels, including email, database marketing, social media, SEM, and content marketing, with a strong focus on engaging audiences.

✅ Oversee the creation and publication of high-quality content, such as case studies, white papers, webinars, and industry articles, to establish thought leadership and build brand authority.

✅ Drive international market expansion initiatives by adapting marketing strategies, refining product messaging, and strengthening brand presence in key markets.

✅ Collaborate closely with cross-functional teams, including sales, product development, and customer success, to align marketing initiatives with overarching business objectives and ensure a consistent customer experience.

✅ Conduct in-depth market research and competitor analysis to identify emerging trends, understand customer needs, and inform strategic marketing and product decisions.

✅ Coordinate and manage the logistics of events and conferences, ensuring effective branding, impactful booth presence, and successful lead generation activities.

✅ Maintain and update departmental resources, including marketing plans, brand guidelines, and competitor analysis reports, to ensure all team members have access to the latest information and best practices.

ASSUMPTION: This role requires strong leadership, strategic thinking, and a data-driven approach to marketing. The ideal candidate will have experience managing and developing high-performing marketing teams and driving business growth through effective marketing strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.

Experience: 5+ years of marketing experience, with at least 3 years in a marketing leadership role.

Required Skills:

• Proven track record of developing and executing successful marketing strategies that drive business growth.
• Strong understanding of marketing principles, digital marketing channels (email marketing, social media marketing, SEO, PPC), and marketing analytics.
• Excellent communication, collaboration, and leadership skills with the ability to motivate and inspire a team.
• Data-driven approach with a strong understanding of marketing KPIs and ROI measurement.
• Ability to work effectively in a fast-paced and dynamic environment.
• Advanced level of English proficiency, Fluent level of Ukrainian or Russian languages.

Preferred Skills:

• Marketing experience in a FinTech company (specifically Electronic Money Institution).
• Experience with B2B and B2C audiences on an international level (low-medium-high risk industries).

ASSUMPTION: The ideal candidate will have a strong background in marketing, with a proven track record of driving business growth through effective marketing strategies. They will also possess excellent leadership and communication skills, as well as a data-driven approach to marketing.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and industry standards for a Marketing Team Lead/Head role in Moldova)

Benefits:

• Empowerment Through Professional Development: Yearly allocation for advancing your professional expertise.
• Unlock Your Potential: Transparent career growth with opportunities to achieve Lead roles within 1 year, Head roles in 2 years, and even C-level within 4 years, based on exceptional performance.
• Make a Lasting Impact: Work on unique projects where your contributions can reshape company-wide processes and earn exceptional bonuses through the PayDo Ideas Hub.
• Flexible and People-Centric Culture: Days of paid vacation annually, with the flexibility to transfer unused days or receive compensation. Days of paid sick leave annually, accommodating emergencies and medical needs. Additional holidays aligned with your local calendar.
• Compensation & Incentives: Multiple payment options, including Private Entrepreneurship accounts or popular e-wallets.

Working Hours: Full-time, with flexible hours and remote work arrangements.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Team Lead/Head role in Moldova. The actual salary may vary depending on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. PayDo is a leading Electronic Money Institution (EMI) authorised by the FCA in the UK, FINTRAC in Canada, and MFSA in Malta, operating in 140 countries and over 25 industries.

Company Size: Medium-sized company with 51-200 employees, offering a collaborative and dynamic work environment.

Founded: 2017. PayDo has since grown to become a global provider of multicurrency IBANs, merchant solutions, and mass payment options, offering premium and convenient payment services through a single platform and contract.

Company Description:

• PayDo stands out with its all-in-one solution, covering business accounts, personal accounts, checkout solutions, mass payments, and corporate cards under one contract and dashboard.
• The payment ecosystem serves a broad range of industries, namely 28, focusing on security and compliance. It also has the highest standards, such as PCI DSS Level 1, and adheres to FCA and FINTRAC regulations.
• PayDo's commitment to simplicity, security, and customer satisfaction makes it a top choice for managing financial transactions, whether you're a business aiming to streamline operations or an individual seeking efficient payment solutions.

Company Specialties:

• Payment Facilitator
• Payment processing
• Payment gateway
• Fintech
• Startup
• Virtual terminal
• Payments eCommerce
• Freelancers
• Payments for Video games
• Payments for Professional services
• Merchant accounts
• Payment aggregator
• Digital products
• Ecommerce
• Payments
• Dedicated IBAN
• Multicurrency account
• Electronic Money Institution
• and FCA

Company Website: PayDo

ASSUMPTION: PayDo is a well-established FinTech company with a strong focus on innovation, security, and customer satisfaction. Working at PayDo offers the opportunity to contribute to a global payment ecosystem and drive business growth through effective marketing strategies.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility and influence over the company's marketing strategy and growth.

Reporting Structure: Reports directly to the Head of Operations, a seasoned FinTech professional who will provide guidance and support as the Marketing Team Lead/Head shapes the company's marketing direction.

Work Arrangement: Remote work with flexible hours, offering a high degree of autonomy and the ability to work from anywhere with an internet connection.

Growth Opportunities:

• Transparent career growth with opportunities to achieve Lead roles within 1 year, Head roles in 2 years, and even C-level within 4 years, based on exceptional performance.
• Professional development opportunities, including a yearly allocation for advancing your professional expertise.
• The chance to work on unique projects and earn exceptional bonuses through the PayDo Ideas Hub.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path to career advancement and professional development. The ideal candidate will be proactive, innovative, and driven to succeed in a dynamic and fast-paced environment.

🌍 Location & Work Environment

Office Type: Remote work environment with no physical office required.

Office Location(s): Moldova (Remote)

Geographic Context:

• Moldova is a small landlocked country in Eastern Europe, bordered by Romania to the west and Ukraine to the north, east, and south.
• The official language is Moldovan (Romanian), and the currency is the Moldovan Leu (MDL).
• Moldova has a temperate continental climate, with warm summers and cold winters.

Work Schedule: Full-time, with flexible hours and the ability to work remotely.

ASSUMPTION: The remote work environment offers a high degree of flexibility and the ability to work from anywhere with an internet connection. The ideal candidate will be self-motivated, disciplined, and able to manage their time effectively in a remote work setting.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interview with the Head of Operations to discuss the role, responsibilities, and company culture.
• Final interview with the Marketing team to assess technical skills and fit within the team.
• Background check and reference check for the final candidate.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Leadership and team management abilities.
• Expertise in digital marketing channels and marketing analytics.
• Cultural fit and alignment with PayDo's values and company culture.
• Adaptability and the ability to thrive in a fast-paced, dynamic environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and strategic thinking abilities.
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experiences, and marketing strategies you've implemented in previous roles.
• Showcase your understanding of PayDo's business model, target audience, and competitive landscape in your cover letter and interview responses.

ATS Keywords: Marketing Strategy, Team Leadership, Digital Marketing, Analytics, B2B Marketing, B2C Marketing, Content Creation, Market Research, Campaign Management, Collaboration, Communication, Performance Measurement, Innovation, Autonomy, Customer Experience, Brand Management

ASSUMPTION: The application process for this role is competitive, and the ideal candidate will possess a strong marketing background, excellent leadership skills, and a strategic mindset. PayDo values candidates who can demonstrate a deep understanding of the company's business model and a proactive approach to driving business growth through effective marketing strategies.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Search Engine Optimization (SEO) tools (e.g., SEMrush, Ahrefs)
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience working with a variety of marketing tools and technologies, with a strong preference for candidates who are proficient in marketing automation platforms, CRM software, and analytics tools.

👔 Cultural Fit Considerations

Company Values:

• Ownership & Initiative: Specialists who take charge and make a difference.
• Collaboration & Communication: Together, we achieve more by sharing ideas and insights.

Work Style:

• Dynamic and fast-paced, with a strong focus on innovation and continuous improvement.
• Collaborative and people-centric, with a emphasis on open communication and teamwork.
• Results-driven, with a strong focus on achieving marketing objectives and driving business growth.

Self-Assessment Questions:

• Do you take initiative and ownership in your work, and are you comfortable driving projects forward independently?
• Are you an effective communicator and collaborator, able to work well with a diverse team in a remote work environment?
• Are you results-driven and focused on achieving marketing objectives and driving business growth?

ASSUMPTION: The ideal candidate will be a proactive, innovative, and results-driven marketing professional with strong leadership skills and a collaborative work style. They will be comfortable working in a dynamic and fast-paced environment and able to thrive in a remote work setting.

⚠️ Potential Challenges

• The role requires a high degree of autonomy and the ability to work effectively in a remote work environment.
• The ideal candidate will have experience managing and developing high-performing marketing teams and driving business growth through effective marketing strategies.
• The role may require occasional travel to attend industry events, conferences, and meetings with the marketing team.
• The fast-paced and dynamic nature of the role may present challenges for candidates who prefer a more structured or predictable work environment.

ASSUMPTION: The ideal candidate will be self-motivated, disciplined, and able to manage their time effectively in a remote work setting. They will also be comfortable working in a fast-paced and dynamic environment and able to thrive in a role that requires a high degree of autonomy and initiative.

📈 Similar Roles Comparison

• This role is unique in its focus on driving strategic impact and growth for a global FinTech company, with a strong emphasis on international market expansion and thought leadership.
• Compared to other marketing leadership roles, this position offers a high degree of autonomy and the opportunity to shape the company's marketing direction.
• Career progression in this role is transparent and well-defined, with opportunities to achieve Lead roles within 1 year, Head roles in 2 years, and even C-level within 4 years, based on exceptional performance.

ASSUMPTION: This role is well-suited for marketing professionals with a strong strategic mindset, excellent leadership skills, and a proven track record of driving business growth through effective marketing strategies. The ideal candidate will be proactive, innovative, and results-driven, with a strong focus on achieving marketing objectives and driving business growth.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to capitalise on new market opportunities and drive company growth.
• Conducting in-depth market research and competitor analysis to identify emerging trends, understand customer needs, and inform strategic marketing and product decisions.
• Managing and executing integrated marketing campaigns across multiple channels, including email, database marketing, social media, SEM, and content marketing, with a strong focus on engaging audiences and enhancing brand visibility.

ASSUMPTION: The ideal candidate will have experience managing and executing marketing projects of this scale and complexity, with a strong focus on driving business growth and achieving marketing objectives.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the company's long-term marketing strategy and growth plans?
• What are the key challenges facing the marketing team, and how can this role help address them?
• What are the most important qualities and skills you're looking for in a candidate for this role?
• How does PayDo support the professional development and growth of its marketing team members?

ASSUMPTION: The ideal candidate will be proactive, curious, and strategic in their approach to the interview process, asking insightful questions that demonstrate their understanding of the role, the company, and the marketing landscape.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and strategic thinking abilities.
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experiences, and marketing strategies you've implemented in previous roles.
• Showcase your understanding of PayDo's business model, target audience, and competitive landscape in your cover letter and interview responses.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.