Marketing Team Lead/Head

📌 Core Information

🔹 Job Title: Marketing Team Lead/Head

🔹 Company: PayDo

🔹 Location: Czechia (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-18

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Strategic Impact & Growth: Spearhead the transformation of marketing strategy to capitalize on new market opportunities and drive company growth.
• Collaborative Global Team: Join a dynamic, international marketing team working across B2C and B2B segments.
• Direct Leadership & FinTech Expertise: Report directly to the Head of Operations, a seasoned FinTech professional, who will provide guidance and support.
• Autonomy & Innovation: Have the freedom to propose process improvements, introduce innovative tools, and directly influence the evolution of the Marketing Department.

ASSUMPTION: This role requires a strategic mindset, global perspective, and strong leadership skills to drive marketing efforts and contribute to the company's overall growth.

📋 Key Responsibilities

✅ Manage the development and execution of marketing strategies for B2B and B2C customers, focusing on achieving campaign goals and enhancing brand visibility.

✅ Lead and motivate the marketing team to ensure seamless collaboration, high productivity, and the successful attainment of departmental goals.

✅ Establish and monitor KPIs and ROI for various marketing channels to optimize resource allocation and maximize marketing effectiveness.

✅ Utilize advanced analytics tools to analyze performance data, identify trends, and derive actionable insights for continuous campaign optimization.

✅ Produce regular reports on marketing channel efficiency and team performance, demonstrating progress towards strategic targets and the impact of marketing activities on business growth.

✅ Manage and execute integrated marketing campaigns across multiple channels, including email, database marketing, social media, SEM, and content marketing, with a strong focus on engaging audiences.

✅ Oversee the creation and publication of high-quality content, such as case studies, white papers, webinars, and industry articles, to establish thought leadership and build brand authority.

✅ Drive international market expansion initiatives by adapting marketing strategies, refining product messaging, and strengthening brand presence in key markets.

✅ Collaborate closely with cross-functional teams, including sales, product development, and customer success, to align marketing initiatives with overarching business objectives and ensure a consistent customer experience.

✅ Conduct in-depth market research and competitor analysis to identify emerging trends, understand customer needs, and inform strategic marketing and product decisions.

✅ Coordinate and manage the logistics of events and conferences, ensuring effective branding, impactful booth presence, and successful lead generation activities.

✅ Maintain and update departmental resources, including marketing plans, brand guidelines, and competitor analysis reports, to ensure all team members have access to the latest information and best practices.

ASSUMPTION: This role requires a hands-on approach to managing marketing efforts, with a focus on data-driven decision-making and continuous improvement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 5+ years of marketing experience, with at least 3 years in a marketing leadership role.

Required Skills:

• Proven track record of developing and executing successful marketing strategies that drive business growth.
• Strong understanding of marketing principles, digital marketing channels (email marketing, social media marketing, SEO, PPC), and marketing analytics.
• Excellent communication, collaboration, and leadership skills with the ability to motivate and inspire a team.
• Data-driven approach with a strong understanding of marketing KPIs and ROI measurement.
• Ability to work effectively in a fast-paced and dynamic environment.
• Advanced level of English proficiency, Fluent level of Ukrainian or Russian languages.

Preferred Skills:

• Marketing experience in a FinTech company (specifically Electronic Money Institution).
• Experience with B2B and B2C audiences on an international level (low-medium-high risk industries).

ASSUMPTION: Candidates should have a strong background in marketing, with a proven track record of driving business growth through effective marketing strategies.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on experience and performance).

Benefits:

• Yearly allocation for advancing professional expertise.
• Transparent career growth with opportunities to achieve Lead roles within 1 year, Head roles in 2 years, and even C-level within 4 years, based on exceptional performance.
• Performance reviews anchored in KPIs, ensuring recognition is merit-based.
• Days of paid vacation annually, with the flexibility to transfer unused days or receive compensation.
• Days of paid sick leave annually, accommodating emergencies and medical needs.
• Additional holidays aligned with the local calendar.
• Multiple payment options, including Private Entrepreneurship accounts or popular e-wallets.

Working Hours: Full-time, with flexible hours and the option to work remotely.

ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing leadership roles in the FinTech sector, with consideration for the candidate's experience level and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: PayDo operates in the Financial Services industry, focusing on providing multicurrency IBANs, merchant solutions, and mass payment options through a single platform and contract.

Company Size: PayDo has 51-200 employees, offering a mid-sized company environment with opportunities for growth and collaboration.

Founded: PayDo was founded in 2017 and is headquartered in Saffron Walden, Essex, with a strong presence in the Czech Republic.

Company Description:

• PayDo is a leading Electronic Money Institution (EMI) authorized by the FCA in the UK, FINTRAC in Canada, and MFSA in Malta.
• The company operates in 140 countries and over 25 industries, offering premium and convenient payment services.
• PayDo's commitment to simplicity, security, and customer satisfaction makes it a top choice for managing financial transactions.

Company Specialties:

• Payment Facilitator
• Payment processing
• Payment gateway
• Fintech
• Startup
• Virtual terminal
• Payments eCommerce
• Freelancers
• Payments for Video games
• Payments for Professional services
• Merchant accounts
• Payment aggregator
• Digital products
• Ecommerce
• Payments
• Dedicated IBAN
• Multicurrency account
• Electronic Money Institution
• and FCA

Company Website: PayDo

ASSUMPTION: PayDo's extensive global presence and focus on various industries provide ample opportunities for marketing professionals to gain experience and make a significant impact.

📊 Role Analysis

Career Level: This role is at the senior management level, with the opportunity to progress to C-level within 4 years based on exceptional performance.

Reporting Structure: The Marketing Team Lead/Head reports directly to the Head of Operations, a seasoned FinTech professional who will provide guidance and support.

Work Arrangement: This role offers a flexible, fully remote work arrangement with the option to work from the company's headquarters in Saffron Walden, Essex.

Growth Opportunities:

• Transparent career growth with opportunities to achieve Lead roles within 1 year, Head roles in 2 years, and even C-level within 4 years, based on exceptional performance.
• Performance reviews are anchored in KPIs, ensuring recognition is merit-based.
• Work on unique projects where your contributions can reshape company-wide processes.
• Bring your ideas to the table and earn exceptional bonuses through the PayDo Ideas Hub.

ASSUMPTION: This role offers significant growth opportunities for marketing professionals looking to advance their careers in a dynamic and innovative FinTech environment.

🌍 Location & Work Environment

Office Type: PayDo offers a flexible, fully remote work arrangement with the option to work from the company's headquarters in Saffron Walden, Essex.

Office Location(s): Cambridge House, 16 High Street, Saffron Walden, Essex CB10 1AX, GB

Geographic Context:

• Saffron Walden is a market town in Essex, England, with a population of approximately 15,000 people.
• The town is known for its historic buildings, including the 14th-century Saffron Walden Castle and the 15th-century St. Mary's Church.
• Saffron Walden is located about 15 miles south of Cambridge and 40 miles north of London, offering easy access to major cities and transportation links.

Work Schedule: Full-time, with flexible hours and the option to work remotely.

ASSUMPTION: PayDo's flexible work arrangement and remote-friendly culture allow marketing professionals to maintain a healthy work-life balance while still being productive and engaged.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess cultural fit and basic qualifications.
• In-depth interview with the hiring manager to discuss the role, responsibilities, and company culture.
• Final interview with key stakeholders to evaluate the candidate's fit for the role and the team.
• Background check and reference check for the final candidate.
• Job offer and onboarding for the successful candidate.

Key Assessment Areas:

• Strategic thinking and ability to develop and execute marketing strategies that drive business growth.
• Leadership skills and ability to motivate and manage a team of marketing professionals.
• Strong understanding of digital marketing channels, marketing analytics, and data-driven decision-making.
• Excellent communication and collaboration skills, with the ability to work effectively in a remote and global team environment.
• Cultural fit and alignment with PayDo's values and work style.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements.
• Prepare for behavioral interview questions that focus on your leadership style, strategic mindset, and ability to drive marketing initiatives.
• Research PayDo's company culture, values, and industry to demonstrate your enthusiasm and understanding of the role and the company.
• Be prepared to discuss your ideas for improving marketing processes, introducing innovative tools, and driving business growth.

ATS Keywords: Marketing Strategy, Leadership, Digital Marketing, Analytics, Collaboration, Communication, Team Management, B2B Marketing, B2C Marketing, Market Research, Content Creation, Campaign Management, KPI Measurement, ROI Analysis, Event Coordination, Innovation

ASSUMPTION: PayDo's hiring process is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit, with a focus on finding the best fit for the role and the team.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Search Engine Optimization (SEO) tools (e.g., SEMrush, Ahrefs)
• Pay-per-click (PPC) advertising platforms (e.g., Google Ads, Facebook Ads)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: PayDo uses a variety of marketing tools and technologies to streamline workflows, optimize campaigns, and drive business growth.

👔 Cultural Fit Considerations

Company Values:

• Ownership & Initiative: Specialists who take charge and make a difference.
• Collaboration & Communication: Together, we achieve more by sharing ideas and insights.

Work Style:

• Dynamic and fast-paced, with a focus on continuous improvement and innovation.
• Global and remote-friendly, with a diverse and collaborative team environment.
• Data-driven and results-oriented, with a strong emphasis on performance and KPIs.

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment, with a focus on continuous improvement and innovation?
• Are you comfortable working in a remote and global team environment, collaborating with team members across different time zones?
• Do you have a strong understanding of digital marketing channels, marketing analytics, and data-driven decision-making?
• Are you an effective communicator and collaborator, with the ability to work effectively in a remote team environment?
• Do you align with PayDo's company values, particularly Ownership & Initiative and Collaboration & Communication?

ASSUMPTION: PayDo's company culture values ownership, initiative, collaboration, and communication, with a focus on driving results and continuous improvement.

⚠️ Potential Challenges

• Managing a remote and global marketing team, with the need to coordinate and collaborate effectively across different time zones.
• Balancing strategic planning and execution with day-to-day marketing tasks and team management responsibilities.
• Adapting marketing strategies to cater to diverse B2B and B2C audiences across various industries and geographic locations.
• Keeping up with the latest marketing trends, tools, and best practices in a fast-paced and dynamic industry.
• Ensuring consistent brand messaging and customer experience across multiple marketing channels and touchpoints.

ASSUMPTION: These challenges require a strategic mindset, strong leadership skills, and a deep understanding of marketing principles and best practices to overcome effectively.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on strategic planning and execution, with a significant impact on business growth and market expansion.
• PayDo's global presence and diverse industry focus provide unique opportunities for marketing professionals to gain experience and make a significant impact.
• This role offers a clear career path for growth, with the potential to progress to C-level within 4 years based on exceptional performance.

ASSUMPTION: This role is unique in its focus on strategic impact and growth, with a clear path for career advancement and the opportunity to make a significant difference in a dynamic and innovative FinTech environment.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to capitalize on PayDo's recent third license acquisition and drive company growth.
• Conducting in-depth market research and competitor analysis to identify emerging trends, understand customer needs, and inform strategic marketing and product decisions.
• Overseeing the creation and publication of high-quality content, such as case studies, white papers, webinars, and industry articles, to establish thought leadership and build brand authority.

ASSUMPTION: These projects require a strategic mindset, strong leadership skills, and a deep understanding of marketing principles and best practices to execute effectively.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for marketing and how this role contributes to achieving that vision?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for the marketing team in the first 90 days, and how can I contribute to driving success in these areas?
• How does the company measure the impact of marketing activities on business growth, and what are the key KPIs and metrics used to evaluate performance?
• What are the most significant challenges facing the marketing team, and how can I help address these issues and drive success?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and the opportunity to make a significant impact on marketing efforts and business growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements.
• Prepare for behavioral interview questions that focus on your leadership style, strategic mindset, and ability to drive marketing initiatives.
• Research PayDo's company culture, values, and industry to demonstrate your enthusiasm and understanding of the role and the company.
• Be prepared to discuss your ideas for improving marketing processes, introducing innovative tools, and driving business growth.
• Follow up with the hiring manager one week after your final interview to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.