Marketing Team Lead/Head

📌 Core Information

🔹 Job Title: Marketing Team Lead/Head

🔹 Company: PayDo

🔹 Location: Czechia (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-23

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote

🚀 Job Overview

Key aspects of this role include:

• Strategic Impact & Growth: Spearhead marketing strategy transformation, capitalize on new market opportunities, and drive company growth.
• Collaborative Global Team: Join a dynamic, international marketing team working across B2C and B2B segments.
• Direct Leadership & FinTech Expertise: Report directly to the Head of Operations, a seasoned FinTech professional.
• Autonomy & Innovation: Propose process improvements, introduce innovative tools, and directly influence the evolution of the Marketing Department.

ASSUMPTION: This role requires a strategic mindset, global perspective, and strong leadership skills to drive marketing efforts and contribute to the company's overall growth.

📋 Key Responsibilities

✅ Manage the development and execution of marketing strategies for B2B and B2C customers, focusing on achieving campaign goals and enhancing brand visibility.

✅ Lead and motivate the marketing team to ensure seamless collaboration, high productivity, and the successful attainment of departmental goals.

✅ Establish and monitor KPIs and ROI for various marketing channels to optimize resource allocation and maximize marketing effectiveness.

✅ Utilize advanced analytics tools to analyze performance data, identify trends, and derive actionable insights for continuous campaign optimization.

✅ Produce regular reports on marketing channel efficiency and team performance, demonstrating progress towards strategic targets and the impact of marketing activities on business growth.

✅ Manage and execute integrated marketing campaigns across multiple channels, including email, database marketing, social media, SEM, and content marketing, with a strong focus on engaging audiences.

✅ Oversee the creation and publication of high-quality content, such as case studies, white papers, webinars, and industry articles, to establish thought leadership and build brand authority.

✅ Drive international market expansion initiatives by adapting marketing strategies, refining product messaging, and strengthening brand presence in key markets.

✅ Collaborate closely with cross-functional teams, including sales, product development, and customer success, to align marketing initiatives with overarching business objectives and ensure a consistent customer experience.

✅ Conduct in-depth market research and competitor analysis to identify emerging trends, understand customer needs, and inform strategic marketing and product decisions.

✅ Coordinate and manage the logistics of events and conferences, ensuring effective branding, impactful booth presence, and successful lead generation activities.

✅ Maintain and update departmental resources, including marketing plans, brand guidelines, and competitor analysis reports, to ensure all team members have access to the latest information and best practices.

ASSUMPTION: This role requires a hands-on approach to managing marketing campaigns, leading a team, and driving strategic initiatives to achieve business growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.

Experience: 5+ years of marketing experience, with at least 3 years in a marketing leadership role.

Required Skills:

• Proven track record of developing and executing successful marketing strategies that drive business growth.
• Strong understanding of marketing principles, digital marketing channels (email marketing, social media marketing, SEO, PPC), and marketing analytics.
• Excellent communication, collaboration, and leadership skills with the ability to motivate and inspire a team.
• Experience managing and developing a high-performing marketing team.
• Data-driven approach with a strong understanding of marketing KPIs and ROI measurement.
• Ability to work effectively in a fast-paced and dynamic environment.
• Advanced level of English proficiency, Fluent level of Ukrainian or Russian languages.

Preferred Skills:

• Marketing experience in a FinTech company, specifically an Electronic Money Institution.
• Experience with B2B and B2C audiences on an international level (low-medium-high risk industries).

ASSUMPTION: Candidates with relevant experience in FinTech and international marketing will have a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Estimated based on experience level and industry standards for a Marketing Team Lead/Head in the Czech Republic)

Benefits:

• Monthly investment in English language learning.
• Yearly allocation for advancing professional expertise.
• Transparent career growth with opportunities to achieve Lead roles within 1 year, Head roles in 2 years, and even C-level within 4 years, based on exceptional performance.
• Performance reviews anchored in KPIs, ensuring recognition is merit-based.
• Work on unique projects where your contributions can reshape company-wide processes.
• Bring your ideas to the table and earn exceptional bonuses through the PayDo Ideas Hub.
• Days of paid vacation annually, with the flexibility to transfer unused days or receive compensation.
• Days of paid sick leave annually, accommodating emergencies and medical needs.
• Additional holidays aligned with the local calendar.
• Multiple payment options, including Private Entrepreneurship accounts or popular e-wallets.

Working Hours: Full-time, with flexible hours and remote work options.

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Team Lead/Head in the Czech Republic. The benefits listed are based on the information provided in the job description and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: PayDo operates in the Financial Services industry, focusing on payment processing, merchant services, and digital banking.

Company Size: PayDo has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: PayDo was founded in 2017, making it a relatively young and dynamic company in the FinTech space.

Company Description:

• PayDo offers a comprehensive payment ecosystem serving a broad range of industries, with a focus on security and compliance.
• The company stands out with its all-in-one solution, covering business accounts, personal accounts, checkout solutions, mass payments, and corporate cards under one contract and dashboard.
• PayDo adheres to the highest standards, such as PCI DSS Level 1, and adheres to FCA and FINTRAC regulations.

Company Specialties:

• Payment Facilitator
• Payment processing
• Payment gateway
• Fintech
• Startup
• Virtual terminal
• Payments eCommerce
• Freelancers
• Payments for Video games
• Payments for Professional services
• Merchant accounts
• Payment aggregator
• Digital products
• Ecommerce
• Payments
• Dedicated IBAN
• Multicurrency account
• Electronic Money Institution
• and FCA

Company Website: PayDo

ASSUMPTION: PayDo's focus on security, compliance, and a comprehensive payment ecosystem sets it apart in the FinTech industry.

📊 Role Analysis

Career Level: This role is at the Head/Team Lead level, offering significant strategic and leadership responsibilities.

Reporting Structure: The Marketing Team Lead/Head reports directly to the Head of Operations, a seasoned FinTech professional.

Work Arrangement: This role is remote, offering flexibility and the opportunity to work from anywhere.

Growth Opportunities:

• Transparent career growth with opportunities to achieve Lead roles within 1 year, Head roles in 2 years, and even C-level within 4 years, based on exceptional performance.
• Work on unique projects where your contributions can reshape company-wide processes.
• Bring your ideas to the table and earn exceptional bonuses through the PayDo Ideas Hub.

ASSUMPTION: This role offers strong growth potential for the right candidate, with clear career progression paths and opportunities to make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote

Office Location(s): Czechia (Remote)

Geographic Context:

• The Czech Republic is a landlocked country in Central Europe, known for its rich history, culture, and natural beauty.
• The cost of living in the Czech Republic is generally lower than in Western European countries, offering an affordable lifestyle.
• The Czech Republic has a highly skilled and educated workforce, providing a strong talent pool for businesses.

Work Schedule: Full-time, with flexible hours and remote work options.

ASSUMPTION: Working remotely from the Czech Republic offers a unique blend of cultural richness, affordability, and a strong talent pool, making it an attractive location for international professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round with the Head of Operations
• Background check and offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Marketing expertise and industry knowledge
• Cultural fit and alignment with PayDo's values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and strategic mindset.
• Prepare for behavioral interview questions that focus on your marketing strategies, team leadership, and problem-solving abilities.
• Research PayDo's industry, company culture, and values to demonstrate your understanding and enthusiasm for the role.
• Be ready to discuss your approach to international marketing, market expansion, and driving business growth.

ATS Keywords: Marketing strategy, leadership, digital marketing, analytics, B2B marketing, B2C marketing, content creation, market research, collaboration, communication, team management, KPI measurement, campaign management, brand development, customer engagement, innovation, FinTech, Electronic Money Institution, FCA, FINTRAC

ASSUMPTION: PayDo's hiring process is designed to assess candidates' strategic thinking, marketing expertise, and cultural fit, with a focus on finding the right candidate to drive the company's growth.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Search engine optimization (SEO) tools (e.g., SEMrush, Ahrefs)

ASSUMPTION: The specific tools and technologies used by PayDo may vary, but the role requires proficiency in marketing automation, analytics, and project management platforms.

👔 Cultural Fit Considerations

Company Values:

• Ownership & Initiative: Specialists who take charge and make a difference
• Collaboration & Communication: Together, we achieve more by sharing ideas and insights

Work Style:

• Dynamic and fast-paced environment
• Focus on innovation and continuous improvement
• Strong emphasis on team collaboration and communication
• Remote work and flexible hours

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment, and are you comfortable working remotely?
• Are you an effective communicator and collaborator, with a strong ability to build and lead a team?
• Do you have a proven track record of driving marketing strategies that deliver business growth?
• Are you comfortable working with a diverse, international team and driving market expansion initiatives?

ASSUMPTION: PayDo values specialists who take initiative, collaborate effectively, and thrive in a dynamic, remote work environment.

⚠️ Potential Challenges

• Managing a remote team and maintaining productivity and engagement
• Balancing strategic initiatives with day-to-day marketing tasks
• Adapting marketing strategies for diverse international markets
• Keeping up with the fast-paced nature of the FinTech industry and evolving customer needs

ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability to succeed in this role.

📈 Similar Roles Comparison

• This role differs from other marketing leadership positions in its focus on driving business growth through strategic marketing initiatives and international market expansion.
• PayDo's emphasis on security, compliance, and a comprehensive payment ecosystem sets it apart from other FinTech companies.
• Career progression in this role follows a clear path, with opportunities to achieve Lead roles within 1 year, Head roles in 2 years, and even C-level within 4 years, based on exceptional performance.

ASSUMPTION: This role offers unique growth opportunities and a distinct focus on strategic marketing and international expansion, setting it apart from similar positions in the industry.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to drive business growth and market expansion
• Managing and optimizing integrated marketing campaigns across multiple channels to enhance brand visibility and customer engagement
• Conducting market research and competitor analysis to inform strategic marketing and product decisions
• Overseeing the creation and publication of high-quality content to establish thought leadership and build brand authority

ASSUMPTION: These sample projects illustrate the strategic, leadership, and tactical aspects of the Marketing Team Lead/Head role at PayDo.

❓ Key Questions to Ask During Interview

• What are the key priorities for the first 90 days in this role?
• How does the marketing team collaborate with other departments, such as sales and product development?
• What are the most significant challenges facing the marketing team, and how can this role address them?
• How does PayDo support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns and the overall marketing strategy?

ASSUMPTION: These interview questions help candidates better understand the role's priorities, challenges, and growth opportunities, as well as PayDo's approach to marketing and team development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and strategic mindset.
• Prepare for behavioral interview questions that focus on your marketing strategies, team leadership, and problem-solving abilities.
• Research PayDo's industry, company culture, and values to demonstrate your understanding and enthusiasm for the role.
• Be ready to discuss your approach to international marketing, market expansion, and driving business growth.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.